What Nadine Merabi does

Nadine Merabi is a UK-headquartered luxury ready-to-wear womenswear brand founded in 2016 in Salford, operating a direct-to-consumer model anchored on a flagship London retail store at 63 South Molton Street in Mayfair and a globally accessible e-commerce platform. The brand designs and hand-finishes occasion and bridal garments in the UK, with a product portfolio spanning evening and occasion dresses, jumpsuits, suits and co-ords, a bridal collection (including bridesmaid and mother-of-the-bride lines), and an expanding set of adjacent categories—denim, bouclé and tweed, party tops, trousers, jackets, skirts, and pyjamas. Sizes run UK 4–20, and price points range from approximately £65 for basic tops to £795 for premium dresses, with most dresses priced £275–£445. The brand celebrated its 10th anniversary in 2025–2026 and has earned Vogue editorial recognition as a destination for high-quality detailed occasionwear.

The technology stack is built on Shopify e-commerce with dedicated regional storefronts for the UK, US, EU, and UAE markets, supporting GBP, USD, EUR, and AED currencies and global shipping. A proprietary MERABI mobile application is offered on iOS and Android, providing exclusive collection launches, event access, and app-only discounts. The flagship store is paired with a Greater London-only 'Try Before You Buy' concierge service in which brand-trained style concierges hand-deliver garments for 40-minute at-home try-on sessions. Checkout integrates Klarna buy-now-pay-later, Shop Pay, PayPal, Apple Pay, and Google Pay, with OneTrust powering cookie consent for GDPR/CCPA compliance. Marketing is primarily organic, leveraging Instagram (with a Shop Our Instagram feature), TikTok, Facebook, the MERABI Weekly blog, email, and earned PR coverage including celebrity visibility (e.g., ESPN analyst Mina Kimes wearing the brand at the 2026 NFL Draft). The customer base is segmented vertically by use case—occasion wear seekers, bridal and wedding-party shoppers, and event-specific occasion buyers—with MERABI Rewards functioning as a light loyalty layer and digital gift cards supporting gifting.

Revenue is generated almost exclusively through one-time direct product sales across e-commerce and the London flagship; no revenue figure is publicly disclosed. The workforce is 51–100 employees. No parent company, funding rounds, M&A activity, or leadership changes are documented, and there are no public financial filings. Ownership commentary and management team details are absent from the source data, leaving the capital structure and key executive composition undisclosed.

Name

Nadine Merabi

Legal name

Nadine Merabi

Website

https://nadinemerabi.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Nadine Merabi is a UK-based luxury ready-to-wear womenswear brand (founded 2016, Salford) selling occasion wear, bridal attire, and adjacent fashion categories through a Shopify e-commerce platform, mobile app, and a flagship London Mayfair store, targeting affluent women shopping for weddings, galas, and formal events.

Ownership category

akta.pro rank

Product category

Luxury Occasion Wear & Bridal Womenswear

NAICS

Apparel Manufacturing (315), Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Women's Clothing Stores (5621), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Luxury Bridal & Occasionwear (CRAAAFAI)

Keywords

• Luxury womenswear
• Occasion wear
• Bridal dresses
• Evening dresses
• Ready-to-wear fashion

Headquarters

HQ city

Salford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales: One-time purchase of luxury womenswear including dresses, jumpsuits, suits, tops, trousers, bridal wear, and accessories through e-commerce and retail channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Nadine Merabi designs, produces, and sells luxury ready-to-wear womenswear, with a core focus on occasion wear including evening and wedding dresses, jumpsuits, suits and co-ords, bridal attire, and supporting categories such as denim, tweed, party tops, trousers, jackets, and pyjamas. Garments are hand-finished in the UK and distributed directly to consumers through the brand's e-commerce site, mobile app, and London flagship store, supplemented by a Try Before You Buy concierge service and personal styling appointments.

Product overview

Nadine Merabi is a luxury ready-to-wear womenswear brand that designs unmistakable pieces for special occasions. The product portfolio centers on occasion and evening wear, with core offerings including Dresses (evening/occasion dresses), Jumpsuits, Suits & Co-ords, Bridal Collection, Denim, Bouclé & Tweed, Pyjamas, Party Tops, Trousers & Shorts, and Jackets & Blazers. The brand enhances its core fashion offerings with value-added services including the MERABI App (mobile shopping with exclusive access), Try Before You Buy (concierge delivery service in London), MERABI Rewards (loyalty program), Gift Cards, and Personal Styling appointments at their London flagship store. All garments are designed and hand-finished in the UK with expert craftsmanship.

Differentiator

Problem solved

Functional benefit

Products and services

• Evening & Occasion Dresses Signature luxury dresses designed for weddings, galas, cocktail events, and black-tie occasions, featuring hand-finished embellishments, figure-hugging silhouettes, and opulent materials such as lace, velvet, satin, and sequins. Available in maxi, midi, and mini lengths and a wide colour range.
• Jumpsuits Refined evening jumpsuits offering an elegant alternative to dresses for formal occasions, available in sequin, velvet, lace, and long-sleeve styles and in multiple colours and cuts.
• Suits & Co-ords Tailored women's suits and coordinating outfits for formal events, including blazers, trousers, tops, and matching sets in luxurious materials.
• Bridal Collection Complete bridal wardrobe including wedding dresses, bridesmaid dresses, mother of the bride/groom outfits, getting-ready outfits, honeymoon, elopement, and destination wedding attire.
• Denim (the Merabi Way) The Merabi Way denim collection featuring dresses, waistcoats, tops, and trousers in various denim washes and styles.
• Bouclé & Tweed Luxury bouclé and tweed pieces including dresses and coordinated sets in premium textured fabrics.
• Pyjamas Luxury loungewear and sleepwear bringing the brand's signature glamour to home and downtime, made with quality materials for comfort.
• Party Tops Ready-to-wear party tops designed for formal soirées and decadent dinners, featuring cinched corset cuts, structured waistcoats, and feathered necklines.
• Trousers & Shorts Glamorous women's trousers and shorts designed for going-out occasions, featuring luxurious lace, figure-skimming velvet, and signature sequin designs.
• Jackets & Blazers Elegant women's jackets and blazers designed to elevate outfits for occasions from candle-lit dinners to cocktail nights.
• Skirts Luxury skirts designed to coordinate with the brand's occasion wear collections.
• Jackets & Blazers Women's jackets and blazers designed for occasions such as candle-lit dinners and cocktail nights.
• Gift Cards Digital gift cards available for purchase, allowing recipients to choose their own items from the collection.
• Try Before You Buy Concierge Service Concierge appointment service where a brand-trained Style Concierge hand-delivers pieces for a 40-minute at-home try-on in Greater London; customers pay only for what they keep.
• Personal Styling Appointments One-on-one personal shopping appointments at the London flagship store on South Molton Street, suitable for bridal parties, styling guidance, and general introductions to brand styles.

Quantifiable outcome

• Social media buzz and high engagement on celebrity/influencer posts featuring brand garments

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

One partnership is on record.

• KlarnaminorOthersPayment services partnership enabling customers to use Klarna's buy now, pay later functionality for flexible payment options at checkout.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Phase Eight: UK heritage occasionwear and womenswear brand with strong bridal and event dressing assortment. Direct competitor in the wedding-guest and event-occasion category, though positioned at a slightly more accessible price tier.
• Needle & Thread: UK-based luxury womenswear brand specializing in embellished, occasion-ready dresses with hand-finished detailing. Most directly comparable to Nadine Merabi on occasion wear positioning, embellishment-led design language, and UK-based production ethos.
• Self-Portrait: London-founded contemporary label known for occasion wear, dresses, and bridal-adjacent pieces with distinctive fabric treatments. Competes in the same premium occasion wear category with similar price points and target customer.
• Aidan Mattox: Occasionwear label specializing in embellished evening dresses and separates at accessible-luxury price points. Comparable on occasion-led product mix and embellishment-led design language.
• Alice + Olivia: US-based contemporary brand with strong occasionwear, party, and bridal-adjacent lines. Comparable on DTC-led distribution, social-media-driven marketing, and dress-led event-wear product.
• Roland Mouret: London-based luxury designer famous for figure-hugging, occasion-ready evening dresses. Overlaps directly on the form-flattering, dress-led, event-driven aesthetic that defines Nadine Merabi's core assortment.
• Marchesa: Luxury occasionwear and bridal label known for couture-level embellishment and red-carpet/bridal gowns. Competes at the high end of the same embellished-occasionwear category.
• Jenny Packham: British luxury designer renowned for embellished evening wear and bridal collections. Comparable on couture-inspired embellishment aesthetic and occasion/bridal positioning, though at higher price points.

Broad incumbents

• Reiss: Established UK contemporary fashion brand with multi-category assortment including occasion-adjacent suiting and dresses. Operates at broader scale and assortment than Nadine Merabi but competes for the same occasion-wear occasion.
• Ted Baker: UK heritage contemporary brand with occasionwear, bridal-adjacent, and event dressing categories. Comparable British heritage positioning and multi-channel retail/digital distribution, but at broader scale across multiple categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/nadinemerabifashion
• Instagraminstagram.com/nadinemerabi
• TikToktiktok.com/@nadinemerabi
• Xx.com/NadineMerabi

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nadine Merabi