What Generation Environment does

Generation Environment, operating as Gen E, is a New York-based Public Benefit Corporation (PBC) founded in 2019 by Kristen Kammerer. The company's core product is a mobile application (iOS and Android) that automatically rounds up users' everyday credit and debit card purchases and directs the spare change — aggregated monthly and charged on the 5th of each month — to a curated portfolio of vetted environmental nonprofits. Gen E retains an 8% platform fee on the monthly aggregate donation, with an additional 2.2% + $0.30 deducted by Stripe per transaction; the net grant flows to nonprofits via a 501(c)(3) partner, CAF America (Charities Aid Foundation America). Plaid is used to link users' bank accounts and credit cards as a transaction tracker that powers the round-up mechanic, and all donations are tax-deductible, with annual tax statements and in-app receipts provided.

The platform is differentiated by a deliberate lifestyle-and-identity positioning: Gen E frames giving through its app as "modern environmentalism," complementing the app with a weekly Sunday email newsletter (The Climate Roundup, written by the founder), an editorial Journal, and a branded merchandise storefront (The Gen E Store, launched January 2026 on Shopify) that together reinforce community identity and address an explicitly articulated "perception gap" — the tendency of consumers to underestimate how much others care about climate issues. The Nonprofit Vetting & Curation Platform curates 30+ environmental nonprofits (including the Environmental Defense Fund, Billion Oyster Project, Coral Reef Alliance, Honnold Foundation, The Ocean Cleanup, NRDC, One Tree Planted, and Surfrider Foundation) using a methodology grounded in Charity Navigator, CharityWatch, GuideStar, Giving Green, Founders Pledge, and IPCC research.

Gen E's go-to-market is product-led growth, with distribution entirely via the Apple App Store and Google Play; it has no sales force, no enterprise tier, and no physical retail. The company discloses no outside venture or institutional investment and appears to be bootstrapped, with revenue derived solely from the 8% platform fee on donations, Stripe transaction pass-throughs, optional Spot Donations (minimum $10), and emerging merchandise sales. Operations are intentionally lean (1–10 employees, founder-led), and the platform runs on infrastructure that is 92% renewable energy, with no AI/ML workloads used in the product.

Name

Generation Environment

Legal name

Generation Environment, PBC

Website

https://generationenvironment.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Generation Environment (Gen E) is a New York-based Public Benefit Corporation that operates a mobile micro-philanthropy platform, automatically rounding up users' everyday purchases to fund a curated portfolio of vetted environmental nonprofits. It serves individual consumers (modern environmentalists) seeking effortless, tax-deductible climate giving.

Ownership category

akta.pro rank

Product category

Micro-Philanthropy Platform

NAICS

Grantmaking and Giving Services (81321), Environment, Conservation and Wildlife Organizations (813312)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Environmental Education & Outreach (BPAGAGAH)

Keywords

• Micro-philanthropy platform
• Round-up donations
• Climate giving app
• Environmental philanthropy
• Charitable giving technology

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Platform Fee on Micro-Philanthropy Donations: Gen E retains an 8% fee on the monthly aggregate donation amount to cover platform service costs. Payment processor Stripe deducts 2.2% + $0.30 per transaction. For example, on a $10 monthly donation, Gen E takes ~$0.80 and Stripe takes ~$0.52, with the net grant going to nonprofits via CAF America.
2. Merchandise Sales: Sale of branded Gen E merchandise (t-shirts, water bottles) through a Shopify storefront. A portion of profits is donated back to Gen E-approved environmental nonprofits alongside customers.
3. Spot Donations: One-off donations to any vetted nonprofit via the app or the donate page. Minimum $10 for spot donations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Generation Environment (Gen E) operates a mobile micro-philanthropy platform available on iOS and Android that automatically rounds up users' everyday credit and debit card purchases and aggregates spare change into monthly donations to a curated portfolio of vetted environmental nonprofits. The platform integrates with Stripe for payment processing and Plaid for transaction tracking, with donations flowing through CAF America (a 501(c)(3) grantmaking partner) to enable tax-deductible giving. The company also operates The Climate Roundup weekly newsletter, Gen E Journal editorial platform, and a Shopify-based branded merchandise storefront to build community identity around modern environmentalism.

Product overview

Gen E (Generation Environment) is a modern environmental brand and micro-philanthropy platform. Its core offering is the Gen E: Earth Philanthropy mobile app, which automates small-scale environmental giving by rounding up users' everyday purchases and donating spare change to a curated list of vetted environmental nonprofits. The platform is complemented by The Climate Roundup weekly newsletter, the Gen E Journal editorial platform, and The Gen E Store branded merchandise — all serving to inspire and empower modern environmentalists. Optional features include Spot Impacts (tree planting, donation boosts), Spot Donations (one-off donations), and themed Environmental Portfolio funds. The entire ecosystem is designed to make meaningful environmental action accessible and low-effort for everyday consumers.

Differentiator

Problem solved

Functional benefit

Products and services

• Gen E: Earth Philanthropy Mobile App A mobile application (iOS and Android) that enables automated micro-philanthropy by rounding up users' everyday credit and debit card purchases and donating the spare change to a curated portfolio of vetted environmental nonprofits. The app runs passively in the background and processes aggregated monthly donations on the 5th of each month via Stripe, with Plaid handling transaction tracking and CAF America issuing tax-deductible grants. Built for individual consumers who want to fund high-impact climate, biodiversity, ocean, and conservation nonprofits with minimal ongoing effort.
• The Climate Roundup Newsletter A weekly email newsletter delivered on Sundays that covers climate news, biodiversity, pollution, clean energy, and pop culture through a 'modern environmentalist' lens. Written and curated by founder Kristen Kammerer, it serves as the company's primary owned channel for community building, engagement, and top-of-funnel content marketing for the Gen E app and nonprofit partners.
• Gen E Journal An editorial publishing platform on the Gen E website that publishes essays, interviews, musings, and articles exploring the intersection of climate, nature, biodiversity, modern environmentalism, and culture. Content is written by founder Kristen Kammerer and guest contributors and supports the company's content marketing and SEO presence.
• The Gen E Store (Branded Merchandise) A Shopify-based e-commerce storefront selling intentionally designed Gen E branded merchandise (e.g., women's t-shirts and water bottles) featuring bold pro-Earth messaging. A portion of profits is donated back to Gen E-approved environmental nonprofits, and merchandise functions as identity-signaling 'walking billboards' to address the climate perception gap in public.

Quantifiable outcome

• 100x greater individual climate impact via targeted donating vs. lifestyle changes (per Founder's Pledge 2020)
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• StripecoreTechnology or IntegrationStripe is Gen E's payment processing partner, handling credit card information collection and transaction processing. Stripe deducts 2.2% + $0.30 per donation transaction. This is a foundational technical integration without which the micro-philanthropy model cannot function.
• PlaidcoreTechnology or IntegrationPlaid manages the connection between users' bank accounts and the Gen E app to track credit card transactions that trigger micro-philanthropy pledges. This integration enables the automatic round-up feature.
• CAF America (Charities Aid Foundation America)coreStrategic or Co-development PartnerCAF America is Gen E's 501(c)(3) grantmaking partner. All donations flow through CAF America, which issues grants to designated nonprofits. On credit card statements, charges appear as 'Gen E-CAF America'. CAF America retains legal control over grant disbursement and may redirect funds if a nonprofit fails to meet grantmaking eligibility criteria.
• Columbia Startup LabminorGTM or Marketing PartnerGen E participated in Columbia University's startup accelerator program. Columbia Startup Lab provides mentorship, resources, and community support to early-stage ventures.
• Impact HustlersminorGTM or Marketing PartnerGen E is featured in the Impact Hustlers program, which supports impact-driven startups with resources, community, and visibility.
• Columbia Alumni Virtual Accelerator (CAVA)minorGTM or Marketing PartnerGen E participated in CAVA, Columbia Business School's virtual accelerator for alumni entrepreneurs, providing mentorship and startup resources.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Milkywire: Milkywire curates a portfolio of high-impact climate and biodiversity projects and channels monthly subscription funding to them. It is the closest vertical overlap in curated environmental giving.
• Wren: Wren sells monthly subscriptions that fund vetted carbon removal and climate projects — the same subscription-philanthropy model Gen E runs, just narrower in scope (carbon only) and via fiat subscriptions rather than purchase round-ups.
• Give Lively: Give Lively provides free fundraising software and donation infrastructure to small nonprofits. Gen E serves the same nonprofit constituency from the demand side via consumer micro-donations — making them complementary forces in the small-nonprofit funding stack.
• Acorns: Acorns pioneered the round-up spare-change micro-investing mechanic that Gen E applies to environmental philanthropy. Same fintech backbone (Stripe/Plaid-style integrations), same PLG consumer motion, same low-ARPU recurring unit — making it the closest mechanistic analogue in the market.
• Atmos Financial: Atmos offers consumer-facing climate fintech products (including home electrification financing) routed through a climate-positive brand. It overlaps with Gen E's strategy of using fintech mechanics in service of a climate-conscious consumer identity.
• Joro: Joro is a consumer subscription app that helps individuals track their carbon footprint and fund climate projects monthly — directly comparable in target customer (climate-concerned consumer), subscription format, and curated-project mechanics.

Broad incumbents

• Patagonia: Patagonia is the benchmark environmental-purpose consumer brand with full merch, content, and advocacy rails. Gen E's identity + content + merch play is consciously patterned on Patagonia-style environmentalist branding at a much earlier stage.
• Stripe Climate: Stripe Climate is the climate-finance arm of Stripe — Gen E's payment processor — and a far larger incumbent in routing merchant revenue to carbon removal. Comparable infrastructure role at vastly greater scale.

Emerging players

• One Tree Planted: One Tree Planted is both a Gen E nonprofit partner and an independent direct-giving platform focused on reforestation, sharing brand recognition with Gen E's 'Plant Trees in the Amazon' Spot Impact and competing for the same donor's recurring dollar.
• Earth Hero: Earth Hero is a curated sustainable-goods marketplace that targets the same 'modern environmentalist' consumer persona as Gen E, building identity-driven commerce around climate-friendly lifestyles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/WeAreAllGenE
• LinkedInlinkedin.com/company/generationenvironment

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Generation Environment