ZOOM Media

What ZOOM Media does

Zoom Media Group Inc. is a privately held Canadian corporation incorporated in Québec that operates GymTV, the largest gym-based television network in the United States, Canada, and the United Kingdom. The company's core asset is a digital out-of-home (DOOH) network of 100,600+ screens installed across 13,600+ partner health clubs (including Gold's Gym, LA Fitness, Planet Fitness, GoodLife, and 24 Hour Fitness), delivering 24/7 curated programming — music, credentialed fitness tips, lifestyle content, and advertising — to 54-55 million active lifestyle consumers the company calls 'Generation Active.'

The product portfolio extends beyond the core GymTV network into premium advertising formats: large-format Digital Spectaculars in upscale gyms in New York, Chicago, and Los Angeles (15 locations, scaling to 40); Cardio Personal Viewing Screens at cardio equipment; digital and static billboards; sampling programs; and mobile/email/web/social extensions. An in-house creative team branded LIFT adapts third-party brand creative for the gym environment, and an in-house production team produces over 8,500 content originals per year. The sister site GenerationActive.com hosts original wellness content, and a 2023 partnership with AquaAction anchors a sustainability initiative.

Zoom Media monetizes through four streams: subscriptions paid by health clubs for the GymTV network, national-brand advertising sold through account executives (advertisers include Red Bull, Gatorade, Target, NOBULL, Lexus, Coca-Cola, Brita, Kybella, and FanDuel), small/local business advertising (a 45-year-old legacy line), and premium-format advertising via Digital Spectaculars and billboards. Campaigns are quoted on a custom basis and measured through Kantar-validated audience data and proprietary Brand Lift Studies reporting an average 21% brand-awareness lift. The company is founder/closely held with no disclosed PE or VC backing beyond a 2009 $30M round from ABS Capital Partners, and maintains offices in Montréal, New York, Chicago, Los Angeles, and London.

Name

ZOOM Media

Legal name

Zoom Media Group Inc.

Website

https://zoommedia.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

251–500 employees

Short description

Zoom Media Group Inc. operates GymTV, the largest gym-based television network in the US, Canada, and UK, with 100,600+ screens in 13,600+ health clubs reaching 54-55 million active lifestyle consumers through advertising, health-club subscriptions, and premium Digital Spectacular formats.

Ownership category

akta.pro rank

Product category

Place-based Digital Out-of-Home Advertising

NAICS

Arts, Entertainment, and Recreation (71)

SIC

Television Broadcasting Stations (4833), Cable & Other Pay Television Services (4841)

akta.pro primary industry

Sports Live Streaming Platforms (MPACACAF)

akta.pro secondary industry

Sports Streaming Distribution & App Platforms (CTV, Mobile, Web) (MPAKAOAL)

Keywords

• Gym television network
• Digital out-of-home advertising
• Place-based video advertising
• In-gym media advertising
• Health club content network

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. National Brand Advertising: Revenue from national brands advertising to reach millions of active lifestyle consumers through the GymTV network. Brands include Red Bull, Gatorade, Brita, NOBULL, Target, Columbia, and luxury brands like Laura Mercier, Lexus, Air France.
2. Small Business Advertising: Revenue from local and small business advertisers connecting with gym communities in their area. Zoom Media has been connecting small businesses with local communities for over 45 years.
3. Health Club Subscriptions: Health clubs subscribe to the GymTV network to provide entertainment and communicate club updates to members. Over 13,600 health clubs subscribe across the US, Canada, and UK.
4. Additional Media Formats: Revenue from large-format Digital Spectaculars, digital billboards, static billboards, and sampling programs in premium gym locations.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Zoom Media operates GymTV, the largest gym-based television network in the United States, Canada, and the United Kingdom, delivering 24/7 curated content including music, fitness tips, and lifestyle programming across 100,600+ screens installed in 13,600+ health clubs. The company monetizes this audience primarily by selling in-gym advertising to national brands and small businesses, supplemented by subscription fees paid by health clubs for the entertainment and member-engagement service, and offers premium advertising formats (Digital Spectaculars, Cardio Personal Viewing Screens, billboards) plus in-house creative adaptation through its LIFT team.

Product overview

Zoom Media Corp. operates GymTV as its flagship product, the largest gym-based TV network in the United States, Canada, and United Kingdom, delivering 24/7 curated content (music, fitness tips, entertainment, lifestyle programming) to over 55 million active lifestyle consumers across more than 100,000 screens in over 13,000 health clubs. The product portfolio extends beyond the core GymTV network to include premium advertising formats (Digital Spectaculars, Cardio Personal Viewing Screens, digital/static billboards), sampling programs, and mobile/email/web/social media extensions. GymTV's in-house creative service LIFT adapts brand campaigns for the fitness environment, while the AquaAction partnership addresses sustainability. The sister site Generationactive.com hosts original fitness and lifestyle content.

Differentiator

Problem solved

Functional benefit

Brands

• LIFT: GymTV's in-house creative team that helps brands adapt their campaigns for the fitness environment, transforming static assets into motion-driven video and localizing offers.

Products and services

• GymTV Network

Quantifiable outcome

• 21% average increase in brand awareness (BLS Benchmark) for brands running on GymTV network
• +9 more outcomes

Named customers35 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• AquaActioncoreGTM or Marketing Partner · 8 May 2023GymTV has teamed up with AquaAction to address freshwater problems through innovative solutions as part of Zoom Media's sustainability efforts. AquaAction runs three tech-focused programs: AquaHacking Challenges for young innovators, supporting 36 tech companies that emerge from challenges, and enabling implementation of tech solutions in municipal water markets. The partnership supports UN Sustainable Development Goals through economic impact, social responsibility, community engagement, and protecting the planet.

Scale indicators24 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Atmosphere: Atmosphere (formerly Two Beers Media / Chive TV) operates a curated short-form video and advertising network in bars, restaurants, and retail venues. Its venue-based DOOH TV model with curated content plus advertising is directly analogous to GymTV's gym-based model.
• GSTV (Gas Station TV): GSTV delivers video content and advertising at fuel pumps across thousands of gas stations in the US. It shares the DOOH venue-based TV network model with curated programming and targeted brand advertising, monetized to both venue operators and advertisers.
• Captivate: Captivate operates digital screens in office building elevators and lobbies across North America, delivering news, weather, and advertising to a captive professional audience. It is a directly comparable location-based digital media network with similar advertiser and venue-operator economics.
• ReachTV: ReachTV operates a free ad-supported streaming TV network in airports and travel hubs across the US. Similar to GymTV, it monetizes through national brand advertising on screens in high-dwell-time venues with curated content programming.
• TouchTunes: TouchTunes operates digital jukeboxes and interactive media in bars and restaurants across North America, delivering music, video, and advertising. It shares the location-based digital media network model with curated content, venue subscriptions, and advertising revenue.
• Adspace: Adspace operates digital screens and a video advertising network in high-traffic mall locations across the US. Its digital mall network with curated content and brand advertising is a closely comparable venue-based DOOH model to GymTV.
• Branded Cities: Branded Cities operates premium digital billboards and spectacular-format displays in major North American markets. Its premium DOOH positioning is analogous to GymTV's Digital Spectaculars product, focused on high-CPM, luxury brand placements.

Broad incumbents

• Outfront Media: Outfront Media is one of the largest outdoor advertising companies in North America, with a broad portfolio of billboards, transit, and digital out-of-home assets. While much larger and broader in scope, it competes for the same digital out-of-home advertising budgets as GymTV.
• Lamar Advertising: Lamar Advertising operates one of the largest outdoor advertising portfolios in the world, including billboards, transit, and digital displays. It is a broad incumbent in OOH that competes for the same advertiser budgets as venue-based digital networks like GymTV.
• Clear Channel Outdoor: Clear Channel Outdoor is a global leader in outdoor advertising including billboards, street furniture, transit, and digital displays. As a broad incumbent OOH media company, it competes for the same brand advertising budgets and shares DOOH digital growth dynamics with GymTV.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ZoomMediaUS
• LinkedInlinkedin.com/company/zoom-media
• Xx.com/zoommediaus

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ZOOM Media