What Addsecure does

AddSecure is a private, Sweden-headquartered European provider of secure IoT connectivity and end-to-end solutions, founded in 1970 and majority-owned by private equity firm Castik Capital (with minority ownership by Abry Partners and management). The company operates across 30+ European countries with 20+ offices and runs five core business units: Smart Transport (fleet management, video telematics, tachograph compliance via Traxgo, RoadView, FleetVision Video, Logic TMS, and TachoToWeb); Smart Mobility (connected mobility in Benelux via the Clifford Group and Connecting Solutions BV); Smart Alarms (alarm transmission and security signalling via NGP, IRIS-4 50 terminals, SafeCall, and PTT solutions); Smart Rescue (rescue services and critical communications via GroupTalk, acquired 2025); and Smart Surveillance (mobile video surveillance via Video Guard, divested to Kooi in January 2026). Core technology is the Link IoT connectivity platform, which aggregates mobile network operator SIMs through VPN cloud integration and underpins the company's secure-data proposition; proprietary platforms across telematics, video telematics, and alarm transmission are combined with embedded AI features (DMS, ADAS, the Eco-Driving Index) and certified under group-wide ISO 9001, ISO 14001, ISO/IEC 27001, GDPR, BS EN 50136, and NIS2 compliance frameworks.

The business model is primarily subscription-based recurring revenue from enterprise customers (fleet operators, transport and logistics firms, alarm monitoring companies, critical infrastructure operators, public safety and elderly care providers), supplemented by hardware sales of IoT devices, alarm terminals (IRIS-4 50), vehicle cameras, and tracking hardware. Pricing is quote-based on enterprise contracts with annual billing cadence tied to number of connected devices, connectivity requirements, and service-level agreements. Go-to-market combines direct enterprise field sales with regional sales directors and VPs across European markets, supplemented by channel partners including security installers and the BT Redcare migration channel in the UK. The company has executed approximately 18 acquisitions since 2016 to build its pan-European footprint, with named customers including Arla Foods, BP, Shell, Nestle, Wincanton, Hoyer, Ahola Transport, Västbo Transport, and Götene Kyltransporter.

Customer outcomes are quantified around sustainability and safety — the 2023 Eco-Driving Challenge covered 75 companies, 140 teams, and 8,200 trucks, reducing 24,400 tons of CO2 and saving 9.2 million litres of fuel. The company's strategic direction emphasizes regulatory-grade secure IoT connectivity, AI-enabled video telematics, and inorganic expansion across Europe, with recent moves including the GroupTalk acquisition, the Schmitz Cargobull OEM partnership, the Spotmaster Track & Trace cooperation, and the divestiture of Video Guard to refocus on core secure IoT and telematics.

Name

Addsecure

Legal name

AddSecure Group AB

Website

https://addsecuregroup.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

51–100 employees

Short description

AddSecure is a private, Sweden-based European provider of secure IoT connectivity and end-to-end solutions for fleet management, alarm transmission, video telematics, and critical communications, serving enterprise customers across transport, logistics, and critical infrastructure in 30+ countries.

Ownership category

akta.pro rank

Product category

Secure IoT Connectivity and Telematics

NAICS

Security Systems Services (except Locksmiths) (561621), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Integrated Systems Design (7373), Measuring & Controlling Devices, Nec (3829)

akta.pro primary industry

Physical Security IoT & Smart Building Security Integration (Sensors, BMS tie-ins) (BPAKAGAL)

akta.pro secondary industries

Network Monitoring, Assurance & Managed NOC Services (SLA Ops) (HDAIAGAJ), Threat Monitoring, Intrusion Detection & Incident Response for Smart Home (HSAHAJAE)

Keywords

• Secure IoT connectivity
• Alarm transmission solutions
• Fleet management software
• Video telematics solutions
• Critical communications platforms

Headquarters

HQ city

Hägersten

HQ country

Sweden

HQ region

Europe

Offices23 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations, Supply Chain

Revenue model

1. IoT Connectivity Services: AddSecure provides secure IoT connectivity solutions through its Link platform, offering mobile network operator aggregation and VPN cloud integration for businesses of all sizes. This forms a recurring connectivity revenue stream.
2. Alarm Transmission Services: The company offers alarm transmission solutions for fire and security alarm signaling, including next-generation portfolio (NGP) services and IRIS-4 terminal products. Revenue is generated through service subscriptions and hardware sales.
3. Fleet and Transport Management: Telematics, video telematics, and transport management solutions including RoadView, FleetVision, Logic TMS, and Traxgo platforms. Revenue generated through subscriptions and software licenses for fleet management services.
4. Video Surveillance Services: Video Surveillance-as-a-Service through the Video Guard brand (now divested to Kooi Camera Surveillance), providing mobile surveillance solutions for construction, infrastructure, and logistics sectors.
5. Critical Communications: Secure critical communications solutions including GroupTalk services for secure push-to-talk and mission-critical communication needs.
6. Hardware Sales: Sale of IoT devices, alarm transmission terminals (IRIS-4), vehicle cameras, and tracking hardware as part of comprehensive IoT solution deployments.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

AddSecure is a European provider of secure IoT connectivity and end-to-end solutions combining connected, data-driven, and sensor-based technologies. The company operates proprietary platforms for alarm transmission (Smart Alarms/IRIS-4), fleet management and video telematics (Smart Transport/Traxgo/RoadView/FleetVision/Logic TMS), connected mobility (Smart Mobility/Clifford), and critical communications (Push-to-Talk). Solutions are delivered to enterprise customers across transportation, logistics, security, critical infrastructure, public safety, and elderly care verticals in 30+ European countries.

Product overview

AddSecure is a European provider of secure IoT connectivity and end-to-end solutions operating multiple business units. The core offering centers on the Link IoT connectivity platform providing secure mobile subscriptions via SIM card and VPN cloud integration. Smart Transport (led by President Olaf Gietelink) provides fleet management, transport management, and video telematics through Traxgo, RoadView, Logic TMS, and TachoToWeb brands. Smart Mobility offers mobile security via Clifford (acquired 2023). Smart Alarms delivers alarm transmission with Next Generation Portfolio (NGP), IRIS-4 50 terminals, SafeCall, and Push-to-Talk solutions. Additional verticals include Smart Rescue (emergency services), Smart Surveillance/Video Guard (mobile video surveillance - divested 2026), elderly care, building security, municipal safety, and critical infrastructure. The company also runs the Eco-Driving Challenge sustainability program using the proprietary Eco-Driving Index.

Differentiator

Problem solved

Functional benefit

Brands

• Smart Transport: Business unit focused on transport fleet management, telematics, and mobility solutions
• Smart Mobility
• Smart Alarms
• Smart Rescue
• Smart Surveillance
• Traxgo
• RoadView
• Logic TMS
• TachoToWeb
• Link
• FleetVision Video
• RoadView Flex

Products and services

• Link Platform (AddSecure IoT Connectivity Platform) Secure IoT connectivity platform providing mobile network operator aggregation with SIM cards integrated into VPN clouds, establishing secure mobile subscriptions for businesses of all sizes.
• RoadView Video telematics solution combining vehicle telematics and camera technology for fleet monitoring, driver behavior analysis, and operational efficiency.
• FleetVision Video AI-powered video solution for improving driving behavior and fleet safety through real-time monitoring and analytics, using Driver Monitoring System (DMS) and Advanced Driver Assistance Systems (ADAS).
• RoadView Flex Affordable, easy-to-install vehicle camera solution for enhanced driver safety, targeting entry-level fleet monitoring needs.
• Logic TMS End-to-end transport management cloud-based platform helping carriers level up all core business operations including planning, execution, and tracking.
• TachoToWeb Platform for storage and analysis of tachograph files, processing both driver and vehicle data for compliance and reporting.
• Traxgo Fleet Management Connected fleet management platform under Smart Mobility, providing Track & Trace Fleet Management services for vehicles and operational processes.
• IRIS-4 50 4G alarm transmission terminal designed to address telecom network sunsets (2G/3G shutdown) for alarm signaling systems.
• Next Generation Portfolio (NGP) Next-generation alarm signaling platform and services for UK market, including migration support from legacy BT Redcare services.
• Safe@Home Consumer safety services brand in Finland, providing personal safety and home security solutions.
• Push-to-Talk (PTT) Solutions Advanced push-to-talk communication solutions for UK market, enabling instant group communications for security and fleet operations.
• Eco-Driving Index Proprietary scoring system analyzing six driving parameters to evaluate and rank driver eco-performance in fleet operations.
• Clifford / Clifford Group Fleet Management Multi-brand telematics fleet management solutions in the Benelux, now part of Smart Mobility business unit focusing on mobile security and connected mobility.

Quantifiable outcome

• 24,400 tons CO2 emissions reduced through Eco-Driving Challenge competitors in 2023
• +4 more outcomes

Named customers13 records

Segments8 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature10 records

Partnerships

Six partnerships are on record, tiered core, minor and flagship.

• SpotmastercoreStrategic or Co-development Partner · 28 May 2026Strategic agreement where AddSecure's Smart Mobility business unit takes over all of Spotmaster's Track & Trace Fleet Management connections, including associated hardware and service activities. Spotmaster will focus on software and data-driven services while AddSecure integrates the connections to its Traxgo Fleet Management platform.
• Kooi Camera SurveillanceminorOthers · 21 January 2026AddSecure divested its Video Guard operations to Kooi Camera Surveillance. Under AddSecure's ownership since 2020, Video Guard achieved over 300% turnover growth. The transaction streamlines AddSecure's operations while enabling Video Guard to continue growth under Kooi's ownership.
• Schmitz CargobullcoreStrategic or Co-development Partner · 28 October 2025Europe-wide strategic partnership between AddSecure and Schmitz Cargobull for smarter fleet and transport solutions. The partnership enables integration of AddSecure's transport technology with Schmitz Cargobull's trailer systems, providing comprehensive fleet management capabilities for customers across Europe.
• BT RedcareflagshipGTM or Marketing Partner · 3 July 2025Strategic partnership formed when BT withdrew its Redcare fire and security alarm signaling services. AddSecure was selected to provide next-generation alarm services in the UK, supporting migration of existing BT Redcare customers to AddSecure's NGP platform. This major industry transition involves supporting customers from legacy alarm platforms to digital solutions.
• Skills for SecurityminorGTM or Marketing Partner · 15 February 2024Partnership with Skills for Security to address the UK security sector skills shortage. AddSecure UK supports training centers that have expanded from three to seven locations, supporting around 3,000 apprentices, and hosts school career fairs to attract early-career talent.
• Kapsch TrafficComcoreStrategic or Co-development Partner · 28 December 2023Joint venture between LOSTnFOUND AG (part of AddSecure) and Kapsch TrafficCom awarded contract by Swiss Federal Office for Customs and Border Security (BAZG) to supply hardware and services for the national Swiss toll system.

Scale indicators6 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Webfleet (Bridgestone): European fleet telematics and connected vehicle platform serving commercial fleets with vehicle tracking, video telematics, and compliance. Highly comparable to AddSecure's Smart Transport / RoadView and broader fleet management offering; built on the legacy TomTom Telematics (Webfleet) business.
• Samsara: Connected Operations cloud platform combining video-based safety, telematics, IoT sensors, and workflow software for fleets and industrial operations. Comparable to AddSecure's FleetVision Video, RoadView, and broader integrated IoT/security platform.
• Geotab: Global fleet telematics and connected vehicle provider with deep European penetration. Overlaps with AddSecure's Smart Transport fleet management, video telematics, and Eco-Driving–style analytics offerings for commercial fleets.
• Verizon Connect: Fleet management, video telematics, and asset tracking platform serving SMB through enterprise fleets. Comparable scope to AddSecure's Smart Transport/Mobility telematics stack and IoT connectivity underpinnings.
• Trimble Transportation: Transportation management, telematics, and mobility solutions provider for commercial fleets. Overlaps with AddSecure's Logic TMS and TachoToWeb-style transport management and compliance offerings in Europe.
• Sierra Wireless (Semtech): IoT connectivity platform provider delivering managed cellular connectivity, modules, and edge devices. Directly comparable to AddSecure's Link IoT connectivity platform business and secure MNO aggregation model.
• Telit Cinterion: IoT modules, platforms, and connectivity services for industrial IoT and asset monitoring. Comparable to AddSecure's Link platform and device + connectivity offering across industrial vertical customers.

Broad incumbents

• Securitas: Global security services conglomerate offering guarding, electronic security, and risk management across Europe. Adjacent competitor to AddSecure's Smart Alarms / Smart Surveillance / Smart Rescue business units in secure alarm signaling and monitored services.
• Honeywell Building Technologies: Building security, access control, fire alarm systems, and integrated building management portfolio serving commercial and industrial facilities. Adjacent competitor in the alarm signaling and smart-building IoT/security integrations where AddSecure competes.
• Bosch Service Solutions (Bosch Building Technologies): Building security, video surveillance, intrusion detection, and connected building services across Europe. Comparable to AddSecure's Smart Alarms and Smart Surveillance IoT integration capabilities for B2B security and building automation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/1551819338402043
• LinkedInlinkedin.com/company/addsecure

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries13 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A11 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Addsecure