Spotmaster
Spotmaster IP B.V. is a Netherlands-based software company, founded in 2005, selling a modular workflow-automation and business-intelligence platform with 20+ modules, six vertical SuperModules, and AI features, serving 700+ customers across waste, installation, GEO/survey, facility, staffing, and rental sectors.
- Company typePrivate
- Founded2005
- Headquarters's-hertogenbosch, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Spotmaster does
Spotmaster IP B.V. (operating as Spotmaster IT) is a Dutch private software company founded in 2005 and headquartered in 's-Hertogenbosch, Netherlands. It sells a modular workflow-automation and business-intelligence platform organized around a Smart Business App, a Business Intelligence layer with proprietary API integrations, and more than 20 functional modules covering planning, work orders, asset and fleet management, CRM, contracts, ticketing, scheduling, time tracking, inventory, financial administration, ISO compliance, and a knowledge base. Modules are sold in three annual subscription tiers (GO, PLUS, and PRO), with the PRO tier bundling AI-enabled variants across the catalog and real-time dashboards; industry-specific SuperModule bundles target waste management, technical installation, GEO & survey, facility management, staffing, and lease & rental organizations.
The platform is built on an open architecture with a proprietary API-manager and more than 100 documented integrations into ERP, CRM, HR, and sector systems (including a native AfvalRIS connection for waste management), explicitly designed to strengthen rather than replace customers' existing systems. Revenue is generated through recurring module subscriptions billed annually on a quote-based pricing model and through professional consultancy services covering functional design, process optimization, project management, training, and inspiration sessions. The company cites more than 700 customers worldwide and holds ISO 9001 and ISO 27001 certifications.
Go-to-market is sales-led with enterprise field-sales characteristics: prospects are routed through website demo requests and no-obligation demos, while in-house consultants deliver end-to-end implementation. In May 2026 Spotmaster divested its legacy Track & Trace hardware-and-connectivity business to AddSecure (to be operated under the Traxgo brand) and refocused the company on software, modules, integrations, dashboards, AI, and consultancy, coinciding with a redesigned website and a sharpened positioning around automation and AI. The company is founder-led by Peter van der Leeuw, bootstrapped with no disclosed external investment, and operates a small named leadership team supplemented by senior BI consultants.
Spotmaster firmographics
Firmographics- Name
- Spotmaster
- Legal name
- Spotmaster IP B.V.
- Website
- https://spotmaster.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Spotmaster IP B.V. is a Netherlands-based software company, founded in 2005, selling a modular workflow-automation and business-intelligence platform with 20+ modules, six vertical SuperModules, and AI features, serving 700+ customers across waste, installation, GEO/survey, facility, staffing, and rental sectors.
- Ownership category
- akta.pro rank
Spotmaster industry classification
Industry- Product category
- Workflow Automation & Business Intelligence Software
- NAICS
- Software Publishers (51321), Computer Systems Design and Related Services (5415)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Enterprise Work Management & Collaborative Workflow Platforms (HDAEAHAI)
- akta.pro secondary industry
- iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)
Keywords
Where Spotmaster is headquartered
LocationHeadquarters
- HQ city
- 's-hertogenbosch
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Spotmaster business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Software Subscriptions (Modules): Modular software platform available in three tiers (GO, PLUS, PRO) with AI integration at the highest tier. Modules include Planningmanager, Werkbonmanager, Assetmanager, Fleetmanager, CRM-manager, Contractmanager, Ticketmanager, and more. Each module available at basic, extended, or AI-integrated levels.
- Consultancy Services: Advisory and implementation services including process analysis, functional design, process optimization, process sustainability, project management, inspiration sessions, and training & education. Provided by own experts from initial consultation through post-launch support.
- SuperModules (Industry Solutions): Pre-configured sector-specific packages combining relevant modules for waste management, technical installation, GEO & survey, facility management, staffing agencies, and lease/rental companies. Includes industry-specific integrations like AfvalRIS for waste management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | GO - Basic: Essential functionality for immediate digital operations, quick to deploy, low-threshold and directly applicable |
| Subscription | Annual | PLUS - Extended: More functionality and insight, including advanced reporting and extensive integrations |
| Subscription | Annual | PRO - Most Comprehensive: Full AI integration, real-time dashboards, and customization options. The complete solution for demanding organizations |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Spotmaster product offering
Product offeringCore offering
Spotmaster IT develops and sells a modular workflow automation and business intelligence software platform — including a Smart Business App, a Business Intelligence Platform with proprietary open-architecture API, and more than 20 functional modules — delivered in three subscription tiers (GO, PLUS, PRO) with AI integration at the highest tier. The platform is sold alongside six pre-configured industry SuperModules (Afvalstoffendienst, Facility Management, Technische Installatie, Uitzendbureaus, Lease & Verhuur, GEO & Survey) and is complemented by in-house consultancy services covering functional design, process optimization, implementation, training, and inspiration sessions.
Product overview
Spotmaster offers a unified platform-plus-modules architecture built around a Smart Business App and Business Intelligence platform, complemented by 20+ modular applications. All modules are available at three service tiers: GO (Basis) for essential functionality, PLUS for extended features with advanced reporting, and PRO for full AI integration with realtime dashboards and customization. The portfolio includes core modules (Planningmanager, Werkbonmanager, Assetmanager, Fleetmanager, CRM-manager, etc.), specialized SuperModules for vertical industries (Afvalstoffendienst, Facility Management, Technische Installatie, Uitzendbureaus, Lease & Verhuur, GEO & Survey), and AI-powered features across all modules. The platform emphasizes open architecture with proprietary API connections to ERP, CRM, and HR systems.
Differentiator
Problem solved
Functional benefit
Brands
- SuperModules: Branche-oplossingen op maat, kant-en-klare modules voor specifieke sectoren waaronder Afvalstoffendienst, Facility Management, Technische Installatie, Uitzendbureaus, Lease & Verhuur, en GEO & Survey.
Products and services
- Smart Business App A mobile-first business application that delivers realtime management information on any device and is always connected to the customer's underlying business data systems. Designed for organizations that need on-the-go operational visibility across planning, work orders, assets, fleet, and finance.
- Spotmaster Business Intelligence Platform A comprehensive business intelligence platform with API connections to ERP, CRM, HR, and other third-party systems, seamlessly integrated in one environment. Provides realtime dashboards, advanced reporting (PLUS), and full AI integration with customization (PRO) for organizations that need unified insight across operational systems.
- Spotmaster Modules A suite of 20+ functional modules — including Planningmanager, Werkbonmanager, Assetmanager, Fleetmanager, Follow The Money, Klantenportal, Aanmeld, Facturatie, CRM-manager, Contractmanager, Ticketmanager, Rooster, Urenmanager, Verlof, Voorraadmanager, Huisvesting, Rijgedrag, Laadgedrag, DriverTool, Greentracker, ISO-manager, Knowledge, and API-manager — each available in three tiers (GO, PLUS, PRO) with progressive AI integration. Sold modularly so customers can start with the essentials and expand functionality and AI capabilities over time.
- SuperModule Afvalstoffendienst Pre-configured industry solution for waste management operators combining digital work orders, planning optimization, native AfvalRIS integration, and automated debtor management. Developed with sector customers to address end-to-end waste collection and processing workflows.
- SuperModule Facility Management Integrated facility management solution combining ticket management, work orders, asset management, and customer portal functionality for facility service providers. Centralizes operations across multiple service contracts and sites.
- SuperModule Technische Installatie Digital solution for technical installation and maintenance companies covering the full work process from quote to aftercare, including digital work orders with photo capture and signatures, maintenance planning, asset management for installations, and direct billing integration.
- SuperModule Uitzendbureaus Staffing agency solution managing housing, hours, employee administration, and invoicing from a single platform for flexible workers and employer clients. Built to handle complex Dutch staffing workflows including leave, hours, and client billing.
- SuperModule Lease & Verhuur Fleet and rental management solution for lease and rental organizations covering online customer reservations, digital damage registration with photos, real-time fleet visibility, and automated invoicing across the rental lifecycle.
- SuperModule GEO & Survey Global equipment, project, and workforce management solution for GEO organizations and surveyors, including asset tracking of measurement equipment in the field and field service management across dispersed locations.
- Spotmaster Consultancy Custom advisory and implementation services delivered by Spotmaster's in-house experts, covering process analysis, functional design, process optimization, process sustainability, project management, inspiration sessions, and training and education. Designed for organizations implementing Spotmaster software or broader workflow automation initiatives.
Quantifiable outcome
- Reduction in manual work and paper consumption through digital workflows
- +2 more outcomes
Companies that use Spotmaster
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles6 records
Spotmaster technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability5 records
Feature9 records
Spotmaster partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AddSecurecoreStrategic partnership where AddSecure took over Spotmaster's track & trace connections, including related hardware and service activities. These services are now managed by AddSecure's specialized fleet management brand, Traxgo. The agreement was signed on May 28, 2026 and announced on June 1, 2026. This partnership allows Spotmaster to focus entirely on software, modules, integrations, dashboards and consultancy while AddSecure expands its fleet management capabilities.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Spotmaster competitors and assessment
Company assessmentDirect peers
- AFAS Software: Dutch business software vendor offering modular HR, payroll, finance, and CRM/ERP SaaS to the SMB and mid-market. Comparable to Spotmaster as a Netherlands-rooted, modular SaaS suite sold to Dutch organizations with a similar customer-acquisition style.
- Planon: Dutch software vendor specializing in facility and real estate management solutions, including work orders, asset management, and service tickets. Directly comparable to Spotmaster's Facility Management SuperModule vertical.
- Visma: Nordic-headquartered provider of business software (ERP, HR, accounting, workflow) to SMBs across Northern Europe. Comparable as a regional European SMB-focused modular SaaS player with overlapping workflow and finance modules.
- Bizagi: Intelligent Business Process Management Suite (iBPMS) for process modeling, automation, and orchestration in mid-market and enterprise. Closely comparable to Spotmaster's process automation and BPM-style module suite.
- Exact: Dutch-origin ERP, accounting, and workflow software targeting SMBs and mid-market in the Benelux region. Comparable in customer profile (Dutch SME), product breadth (modular business software), and regional focus.
- Camunda: Workflow and process automation platform providing BPMN-based orchestration, integrations, and AI-enabled automation. Comparable to Spotmaster's open-architecture, integration-centric workflow automation positioning.
Broad incumbents
- ServiceNow: Global enterprise platform for workflow, ticketing, asset, and operational management. Comparable functionality across Spotmaster's Ticketmanager, Assetmanager, and workflow modules, but at enterprise scale and price points.
- Monday.com: Public work management and collaborative workflow platform used across operations, projects, and CRM. Comparable in work management, planning, and ticket-like modules, but targets a broader horizontal use case.
- Appian: Public, enterprise-grade process automation and AI platform offering low-code workflow, integrations, and case management. Comparable to Spotmaster's BPM/automation core, but operating at a much larger scale and price point.
Emerging players
- Kissflow: Low-code workflow, process, and case management platform targeting mid-market customers. Comparable modular, workflow-centric SaaS approach with similar intent to digitize and automate manual processes.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Spotmaster social profiles
Digital presenceSpotmaster compliance and trust
Trust signalCompliance2 records
Spotmaster financial estimates
Financial estimateRevenue estimate
Valuation estimate
Spotmaster leadership team
Management profileNumber of profiles
Profiles3 records
Spotmaster funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Spotmaster M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Spotmaster
What does Spotmaster do?
Spotmaster IT develops and sells a modular workflow automation and business intelligence software platform — including a Smart Business App, a Business Intelligence Platform with proprietary open-architecture API, and more than 20 functional modules — delivered in three subscription tiers (GO, PLUS, PRO) with AI integration at the highest tier. The platform is sold alongside six pre-configured industry SuperModules (Afvalstoffendienst, Facility Management, Technische Installatie, Uitzendbureaus, Lease & Verhuur, GEO & Survey) and is complemented by in-house consultancy services covering functional design, process optimization, implementation, training, and inspiration sessions.
Is Spotmaster a public or private company?
Spotmaster is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Spotmaster founded?
Spotmaster was founded in 2005. It employs 11 to 50 people.
Where is Spotmaster based?
Spotmaster is headquartered in 's-hertogenbosch, Netherlands, in the Europe region.
How does Spotmaster make money?
Three revenue lines are on record. Software Subscriptions (Modules) is the primary driver. The others are consultancy Services and superModules (Industry Solutions).
Who are Spotmaster's main competitors?
Direct peers on record are AFAS Software, Planon, Visma, Bizagi, Exact and Camunda. Broad incumbents are ServiceNow, Monday.com and Appian. Kissflow is listed as an emerging player.
Does Spotmaster have an API?
Yes. Spotmaster offers its own proprietary API for system integrations. The platform uses an open architecture with an API-manager module that enables connections to ERP, CRM, HR systems, and other third-party applications. All modules are available at three levels (Basis/GO, Plus, PRO) with varying degrees of API connectivity and advanced reporting features.
What industry is Spotmaster in?
Spotmaster's product category is Workflow Automation & Business Intelligence Software. Its primary akta.pro industry code is HDAEAHAI, Enterprise Work Management & Collaborative Workflow Platforms, with a secondary code of HDAEAHAG, iBPMS (Intelligent BPM Suites) & Process Automation Suites. Its NAICS code is 51321 and its SIC code is 7372.