MarketView Research
MarketView Research Group is a privately held, Edgewater, NJ-based quantitative market research firm founded in 1999 that provides product testing, taste testing, and qualitative research services to enterprise clients in the food, beverage, cosmetics, and CPG industries.
- Company typePrivate
- Founded1999
- HeadquartersEdgewater, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What MarketView Research does
MarketView Research Group is a privately held quantitative market research firm founded in 1999 by President Gail Apkarian and headquartered at 115 River Road, Suite 105, Edgewater, New Jersey. The firm specializes in consumer product testing, taste testing, and qualitative research for B2B clients in the food, beverage, cosmetics, and broader CPG industries. Its service portfolio is anchored on two core offerings — Product Testing and Taste Testing — and is supplemented by Qualitative Research, Qualitative Storytelling, Mystery Shopping, and a set of proprietary add-on modules: TabStudio for advanced analytics and tabulation, SpotOn for precision consumer targeting, MyOpinionNow Panel for rapid panel recruitment, and Real-World eCommerce Testing for live digital commerce evaluation. Together these cover the product lifecycle from concept refinement through launch validation.
The business operates as a project-based professional services firm with quote-based, tailored pricing and a consultative direct-sales motion targeting enterprise CPG brand owners. Distribution is direct, with services delivered through targeted consumer panels, quick-turn dashboards, and dedicated expert analyst support. Marketing is concentrated in organic social channels (LinkedIn, Twitter/X, Facebook, Instagram) and content marketing via a website blog/news section, supplemented by independent trade recognition as a 2025 Top Taste Testing Firm and Top 20 IHUT firm by Quirk's Media/Magazine. Operating geographies are U.S.-only, with no claimed global footprint.
The company is small (11-50 employees), bootstrapped with no disclosed institutional funding or parent company, and ownership appears concentrated with founder management. Technology infrastructure is light — the public website is built on Wix, and there are no disclosed APIs, SDKs, integrations, patents, trademarks, or named AI/ML capabilities. The firm has no regulatory actions, no M&A history, and no public leadership transitions in the source data, indicating a long-tenured, stable operating posture.
MarketView Research firmographics
Firmographics- Name
- MarketView Research
- Legal name
- MarketView Research Group
- Website
- https://marketviewresearch.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MarketView Research Group is a privately held, Edgewater, NJ-based quantitative market research firm founded in 1999 that provides product testing, taste testing, and qualitative research services to enterprise clients in the food, beverage, cosmetics, and CPG industries.
- Ownership category
- akta.pro rank
MarketView Research industry classification
Industry- Product category
- Market Research Services
- NAICS
- Marketing Research and Public Opinion Polling (541910), Marketing Research and Public Opinion Polling (54191)
- SIC
- Services-Commercial Physical & Biological Research (8731)
- akta.pro primary industry
- Market Research & Consumer Insights (BPAHALAA)
- akta.pro secondary industry
- Product & Innovation Research (Concept, Pricing, Packaging, Conjoint) (MPAAALAI)
Keywords
Where MarketView Research is headquartered
LocationHeadquarters
- HQ city
- Edgewater
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MarketView Research business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Market Research Services: Professional research services including product testing, taste testing, qualitative research, and analytics. Services are offered as project-based engagements to B2B clients in food, beverage, cosmetics, and CPG industries.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
MarketView Research product offering
Product offeringCore offering
MarketView Research is a full-service consumer insights firm that designs and executes product testing, taste testing, and qualitative research studies for food, beverage, cosmetics, and CPG brands. The firm combines proprietary analytical tools and a proprietary consumer panel with traditional qualitative methods to deliver actionable insights and real-world eCommerce testing for brand marketers and product developers.
Product overview
MarketView Research is a market research firm offering a comprehensive portfolio of consumer insights solutions, primarily focused on product testing across food, beverage, cosmetics, and CPG industries. The company operates as a unified platform combining both quantitative and qualitative research methods. The core offerings include Product Testing and Taste Testing services, supplemented by Qualitative Research and Qualitative Storytelling for deeper consumer understanding. Additional specialized services include Mystery Shopping and Real-World eCommerce Testing. The product suite includes proprietary tools: TabStudio for advanced analytics and data tabulation, SpotOn for consumer targeting, and MyOpinionNow Panel for rapid panel recruitment. Together, these services and tools enable clients to navigate the entire product lifecycle from concept refinement through launch validation.
Differentiator
Problem solved
Functional benefit
Companies that use MarketView Research
Customer profileSegments3 records
Ideal customer profiles1 record
MarketView Research technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MarketView Research partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights3 records
MarketView Research competitors and assessment
Company assessmentBroad incumbents
- Kantar: Kantar is a global research, data, and insights company with deep CPG, FMCG, and brand experience practices. Comparable as a broad incumbent that competes for the same brand-side research budgets, though Kantar's portfolio is far wider than MarketView's niche.
- Circana: Circana (formerly IRI) is a leading CPG and retail measurement and insights company with extensive panels and analytics. Comparable as a large incumbent serving the same CPG/food/beverage buyers, though its primary lens is retail measurement rather than sensory/taste testing.
- Ipsos: Ipsos is a global market research and analytics leader with significant CPG, food, and beverage practices including product and sensory testing. Comparable as a broader incumbent offering overlapping capabilities but at much greater scale and geographic reach than MarketView.
- NielsenIQ: NielsenIQ is a global consumer intelligence firm serving CPG manufacturers and retailers with measurement and analytics. Comparable as a large incumbent serving the same buyer base, with overlapping interest in product launch performance and category insights.
Direct peers
- Bellomy: Bellomy is a full-service market research firm serving CPG, retail, and financial services with quantitative, qualitative, and AI-augmented research. Comparable due to overlapping B2B research services for CPG clients and use of advanced analytics.
- MMR Research: MMR Research is a sensory and consumer insights specialist serving global FMCG brands with taste, product, and packaging testing. Directly comparable to MarketView's product and taste testing offering for food, beverage, and personal care clients.
- Radius Insights: Radius Insights is a consumer insights firm focused on CPG and food/beverage brands, offering product testing, taste testing, and qualitative research. Comparable in vertical specialization, methodology mix, and boutique positioning.
- Hotspex: Hotspex is a research and insights firm specializing in CPG, food, and beverage categories with deep quantitative and qualitative testing capabilities. Highly comparable to MarketView given overlapping focus on consumer-led product and taste testing for consumer brands.
- C Space: C Space operates online consumer communities and custom research for global brands, with strong CPG/food/beverage exposure. Comparable to MarketView's qualitative research, storytelling, and panel-based offerings for consumer brand clients.
- InsightsNow: InsightsNow is a behavioral research and analytics firm serving CPG brands with product testing, concept testing, and shopper insights. Comparable to MarketView's quantitative testing focus and CPG vertical specialization.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
MarketView Research social profiles
Digital presenceMarketView Research financial estimates
Financial estimateRevenue estimate
Valuation estimate
MarketView Research leadership team
Management profileNumber of profiles
Profiles1 record
MarketView Research funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MarketView Research M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MarketView Research
What does MarketView Research do?
MarketView Research is a full-service consumer insights firm that designs and executes product testing, taste testing, and qualitative research studies for food, beverage, cosmetics, and CPG brands. The firm combines proprietary analytical tools and a proprietary consumer panel with traditional qualitative methods to deliver actionable insights and real-world eCommerce testing for brand marketers and product developers.
Is MarketView Research a public or private company?
MarketView Research is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MarketView Research founded?
MarketView Research was founded in 1999. It employs 11 to 50 people.
Where is MarketView Research based?
MarketView Research is headquartered in Edgewater, United States, in the North America region.
How does MarketView Research make money?
One revenue line is on record: market Research Services.
Who are MarketView Research's main competitors?
Broad incumbents on record are Kantar, Circana, Ipsos and NielsenIQ. Direct peers are Bellomy, MMR Research, Radius Insights, Hotspex, C Space and InsightsNow.
Does MarketView Research have an API?
No public API is recorded for MarketView Research.
What industry is MarketView Research in?
MarketView Research's product category is Market Research Services. Its primary akta.pro industry code is BPAHALAA, Market Research & Consumer Insights, with a secondary code of MPAAALAI, Product & Innovation Research (Concept, Pricing, Packaging, Conjoint). Its NAICS code is 541910 and its SIC code is 8731.