Miaozhen Systems

Name

Miaozhen Systems

Legal name

秒针信息技术有限公司

Website

https://miaozhen.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Marketing Technology / Ad Measurement

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Media Measurement, Attribution & Mix Modeling (MMM/MTA) (BPAFABAN)

akta.pro secondary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

Keywords

• Advertising measurement
• Ad verification
• Marketing analytics
• Media planning
• Audience targeting

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Subscriptions: Miaozhen Systems generates revenue primarily through SaaS platform subscriptions for its various monitoring and analytics products including Admonitor, SocialX, Social Grow, MediaInsight, and others. Products are offered with multiple pricing tiers including single report sales, annual contract sales, and system sales.
2. Professional Services and Customized Solutions: Customized delivery and consulting services including digital marketing consulting, implementation support, and tailored data services for enterprise clients with specific needs.
3. Advertising Monitoring Services: Core advertising monitoring services providing verification and measurement across digital, outdoor, and TV media with pricing based on campaign scale and monitoring scope.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Miaozhen Systems provides a portfolio of SaaS products that deliver digital advertising measurement, verification, social media analytics, cross-screen budget optimization, audience targeting, and consumer insights to brand advertisers, agencies, and research institutions in China. Its core offerings monitor advertising exposure and detect fraud across PC, mobile, OTT, outdoor, and live TV endpoints, process approximately 100 billion ad exposure requests per day, and serve more than 1,000 enterprise clients including the majority of China's Top 300 brand advertisers.

Product overview

Miaozhen Systems operates as a comprehensive marketing technology platform under Mininglamp Technology, offering a modular portfolio of products spanning the full marketing measurement and optimization chain. The core product Admonitor provides digital advertising monitoring across PC, mobile, and OTT, complemented by Admonitor OOH for outdoor advertising and Admonitor LiveTV for TV advertising. MiaozhenFenxi enables private domain user behavior monitoring, while MediaInsight and MixReach serve as the media planning and optimization layer, with PlanExecution handling intelligent ad scheduling. For audience management, Mingdata DMP provides third-party advertising targeting, and CDP+MA enables consumer data management and automated marketing. Social capabilities are covered by SocialX for social listening and Social Grow for social media marketing operations, with SEI handling show sponsorship evaluation and Ad Info delivering competitor analysis. AdEff provides AI-driven advertising pre-testing, and 爱投 offers one-stop ad placement. All products leverage AI/ML capabilities including NLP, anomaly detection, recommendation engines, and generative AI, connected through API integrations with major advertising platforms and data management systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Admonitor Core digital advertising monitoring and verification SaaS product that leverages big data analytics to provide comprehensive internet advertising monitoring services across PC, mobile, and OTT platforms with robust traffic filtering capabilities (GIVT/SIVT detection).
• Admonitor OOH Outdoor advertising monitoring solution providing manual monitoring and digital screen monitoring using LBS big data and proprietary OTC (Opportunity to Contact) model to accurately reconstruct outdoor advertising exposure and audience reach data.
• Admonitor LiveTV Deployment-free live TV advertising monitoring SaaS product that verifies if ads are aired according to plan and tracks competitor ad placements at the material level using data from China's Audio-Visual Big Data (CVB).
• MiaozhenFenxi (秒针分析) Private domain user behavior monitoring platform providing comprehensive monitoring of private traffic touchpoints including PC websites, H5 sites, mini-programs, and apps, integrating with Admonitor for full-funnel tracking.
• MediaInsight All-in-one media planning tool that combines big and small data to assist businesses in selecting touchpoints and media channels and optimizing investment strategies, evaluating 28 media touchpoints across 18 industries.
• MixReach Online and offline advertising investment optimization tool that maximizes user investment returns by focusing on reach, integrating and deduplicating cross-screen behavioral data across PC, Mobile, OTT, and outdoor screens.
• PlanExecution Intelligent media scheduling tool that integrates multiple media platforms and advertising placements, using a centroid gradient model AI to calculate media deduplication and provide data support for budget allocation.
• Mingdata DMP (明日DMP) All-in-one advertising audience targeting and management platform with 1,500+ audience tags across 5 levels and 10 major categories, supporting lookalike modeling and cross-screen ID integration.
• SocialX (魔方Pro) Social and public opinion monitoring SaaS toolbox for social media marketing data analysis, tracking hot topics, competitor analysis, and KOL monitoring across Weibo, Douyin, Xiaohongshu, and Zhihu with up to 2 years of historical data.
• Social Grow All-in-one social media advertising and operation data platform covering nine major social media platforms with four modules: Competitive Analysis, Content Engine, KOL Selection, and Campaign Monitoring, spanning pre-selection through post-campaign evaluation.
• SEI (剧综品牌赞助评估) Data-driven show sponsorship evaluation system that comprehensively evaluates sponsorship effectiveness across influence, reach, and conversion power, covering 90% of popular programs with weekly data updates.
• CDP+MA (客户数据管理平台 + 自动化营销) CX-Driven Data Management Platform combining CDP and MA capabilities, establishing consumer data asset platform with intelligent automated marketing and multi-channel trigger capabilities for WeChat, APP, SMS, and email.
• Ad Info (品牌动向) Competitor media strategy and content value analysis platform utilizing real consumer behavioral sample data, providing insights into market volume, content, and interactive effectiveness using NLP, OCR, ASR, and ACR technologies.
• AdEff AI-driven advertising testing and optimization platform that enables brands to conduct pre-campaign advertising testing and real-time optimization, using AI agents and fact-based data to connect AI, brands, and real consumers.
• 全域实效分析平台 (Marketing Effectiveness Desk) Comprehensive marketing effectiveness analysis platform that aggregates cross-channel advertising data, providing brands with complete visibility into brand effect conversion across all channels and touchpoints.
• 爱投 (AITOU) One-stop advertising placement solution that integrates advertising investment and optimization capabilities, enabling efficient campaign management and performance enhancement.

Quantifiable outcome

• Processes 100 billion ad exposure requests daily with 15-minute real-time data refresh
• +4 more outcomes

Named customers25 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability15 records

Feature11 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Tencent AdvertisingcoreStrategic or Co-development PartnerCollaboration established in 2019 to jointly establish the Advertising Anti-Fraud Laboratory, combining Miaozhen's measurement technology with Tencent's advertising ecosystem to advance industry fraud detection standards.
• China Advertising AssociationcoreStrategic or Co-development PartnerParticipated in drafting Interactive Advertising Standards led by China Advertising Association in 2017, contributing to industry standards development for digital advertising.
• China Communications Standards AssociationminorStrategic or Co-development PartnerActive collaboration with industry standards bodies including participation in national standards formulation processes.
• MMA (Mobile Marketing Association)minorStrategic or Co-development PartnerActive collaboration with MMA on industry standards and best practices for mobile marketing measurement.
• Mininglamp Technology GroupcoreOthersParent company providing AI/LLM technology foundation including DeepMiner large model product line, knowledge graph technology, and enterprise AI application capabilities that power Miaozhen's marketing analytics solutions.
• JD.comcoreTechnology or IntegrationIntegration with JD.com data to build precise advertising placement loops for brands, enabling MET (Media to EC Tracking) attribution for e-commerce conversion analysis including EC Search, AIPL, GMV, and ROI.
• Migu (咪咕)coreStrategic or Co-development PartnerJoint publication of '2024中国剧集营销研究报告' (2024 China Series Marketing Research Report) analyzing drama and variety show marketing trends.
• China Advertising Association (中国广告协会)coreStrategic or Co-development PartnerJoint publication of '中国泛社交媒体趋势白皮书2025版' (China Pan-Social Media Trend White Paper 2025 Edition) in February 2025.
• WeibocoreTechnology or IntegrationHighest-level API access partnership with Weibo platform enabling comprehensive social media data integration for monitoring and analytics.

Scale indicators17 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• DoubleVerify: Global ad-verification and measurement SaaS provider whose core ad fraud detection and viewability products directly overlap with Miaozhen's Admonitor, with growing APAC presence that competes for the same multinational brand budgets.
• iResearch (艾瑞咨询): Chinese market research and digital advertising measurement firm offering industry reports, ad monitoring, and consumer insights to enterprise clients, overlapping directly with Miaozhen's measurement and insights products.
• AdMaster (精硕科技): Direct Chinese competitor providing cross-screen ad monitoring, social listening, and marketing analytics to brand advertisers. Operates in the same China market-measurement category as Miaozhen with overlapping customer base among large brand advertisers.
• Integral Ad Science (IAS): Global digital ad verification and measurement platform offering fraud, viewability, and brand safety. Competes head-to-head with Miaozhen Admonitor for multinational brand advertiser budgets and has been expanding in APAC.
• CTR (央视市场研究): State-affiliated Chinese market research company providing media/audience measurement including TV ratings and digital ad monitoring. Direct competitor in cross-media verification, particularly for Miaozhen's Admonitor LiveTV product.

Broad incumbents

• Kantar (China operations): WPP-owned global marketing analytics and consumer insights firm with significant China operations; broader portfolio but overlaps with Miaozhen's brand tracking, ad effectiveness, and media measurement services.
• Oracle Advertising (Moat): Oracle-owned ad verification SaaS (post-Moat acquisition) for viewability, attention, and invalid traffic detection. Competes with Miaozhen's Admonitor in cross-platform verification, particularly for global brand advertisers.
• Nielsen (China operations): Global measurement and analytics incumbent with deep China presence across audience measurement, consumer insights, and ad-effectiveness — competing with Miaozhen's full marketing-measurement stack from a broader portfolio position.
• comScore: Global digital media measurement and analytics provider covering audiences, advertising effectiveness, and cross-platform measurement — overlapping with Miaozhen's cross-screen and audience analytics products.

Others

• Tencent Zhihu (腾讯知慧): Tencent's brand-advertising analytics arm and anti-fraud ecosystem — partners with Miaozhen via the Advertising Anti-Fraud Lab but represents a platform-side competitor for first-party verification capabilities, particularly within Tencent's owned inventory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/miaozhensystems

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Miaozhen Systems