Tracking Football

What Tracking Football does

Tracking Football is a B2B SaaS platform that provides football scouting, athleticism analytics, and roster management software to college football programs, NFL teams, sports agencies, conference offices, and media outlets. Its core product combines a proprietary Player Athletic Index (PAI) scoring algorithm (a 0.0-5.0 rating derived from player height, weight, position, and verified track-and-field data benchmarked against 15,000+ Division I and NFL players) with a comprehensive player database covering 354,956 profiles, 234.2M data points, and 28,908 games since 2005. The platform is delivered through tiered annual subscriptions (Advanced, Advanced Plus) and includes drag-and-drop depth chart builders, transfer portal tagging, comparable-player algorithms, Madden-style ratings, and API/data transfer capabilities. Approximately 90%+ of P4 (Power 4) college football programs and 12 NFL teams subscribe alongside every FBS conference including the College Football Playoff Committee, generating recurring subscription revenue.

The company operates a sales-led enterprise GTM motion with client engagement personnel onboarding college and professional programs; a free self-serve tier exists for high school athletes to build profiles for recruiting exposure. The technology stack integrates the 2024 acquisition of SportSource Analytics (and its CFBstats.com property) and is augmented by an ecosystem of partnerships: Huddlevision.AI (AI video review), Total Player Value/On3 (valuation), Prep RedZone and SixStar Football (recruiting), and Universal Speed Rating (athletic ratings). Tracking Football is NCAA-compliant, WCAG 2.2 AA-aligned, and operates as a privately held LLC founded by Mark Branstad with a leadership team drawn from Philips Healthcare Analytics, the Chicago Cubs Baseball Systems group, NFL Next Gen Stats, and former college football recruiting operations. Revenue is generated exclusively through subscription SaaS contracts, with no disclosed funding rounds, suggesting the business has scaled organically to its current ~150+ FBS client base.

Name

Tracking Football

Legal name

TrackingFootball LLC

Website

https://trackingfootball.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Tracking Football is a B2B SaaS platform providing football scouting analytics, the proprietary Player Athletic Index, and roster management tools to 150+ FBS college programs, 12 NFL teams, sports agencies, and conferences.

Ownership category

akta.pro rank

Product category

Sports Analytics Software

NAICS

Sports and Recreation Instruction (611620)

akta.pro primary industry

Athlete Testing & Combine Prep (metrics, scouting prep) (HSADAEAK)

Keywords

• Football scouting analytics
• Athletic performance data
• Player recruitment software
• Sports scouting platform
• NCAA compliance services

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription SaaS: Annual subscription-based access to the platform with tiered levels (Advanced, Advanced Plus) offering varying features. Clients billed annually with upgrades available.
2. Data Services: Providing athletic performance statistics and player insights as part of scouting and recruiting talent services.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Tracking Football provides an NCAA-compliant subscription-based scouting and athletic analytics SaaS platform for football player evaluation. The platform offers the proprietary Player Athletic Index (PAI) scoring system, comprehensive player profiles spanning high school through professional levels, roster management tools, transfer portal intelligence, and API & Data Transfer services. Customers are college football programs, NFL teams, sports agencies, FBS conferences including the College Football Playoff Committee, and sports media outlets.

Product overview

Tracking Football is a football scouting and athletic analytics platform offering a unified product portfolio centered on its core platform with multiple integrated service modules. The core Tracking Football Platform provides Athletic Performance Analytics, On-field Production Analysis, Roster Management & Valuations, Advanced Analytics & Scores (including the proprietary Player Athletic Index), Team Strategy Tools, and API & Data Transfer capabilities. The flagship Player Athletic Index (PAI) scoring system analyzes player height, weight, position, and track metrics to generate 0.0-5.0 athletic potential scores. Recent major platform updates in April 2021 added a new dashboard with player comparison algorithms, Madden-style ratings, and drag-and-drop depth chart builder. Through acquisition, the portfolio includes SportSource Analytics (acquired 2025) and CFBstats.com (acquired 2014), both providing complementary college football analytics and statistics data. The platform is NCAA-compliant and serves college teams, NFL teams, agents, conferences, and media organizations.

Differentiator

Problem solved

Functional benefit

Brands

• SportsSource Analytics: A service brand providing team and conference ratings, analytics, and sports data.
• CFBstats.com

Products and services

• Tracking Football Platform Primary subscription SaaS platform providing comprehensive football scouting, athletic performance analytics, player profiles, depth charts, transfer portal tagging, and recruiting tools for college football programs, NFL teams, agents, and conferences.
• Player Athletic Index (PAI) Proprietary athletic scoring algorithm that converts a player's height, weight, position, and track-and-field performance data into a 0.0–5.0 score reflecting quantifiable speed and athletic explosiveness, benchmarked against 15,000+ Division I and NFL players. Used by college programs, NFL teams, and agents for objective player evaluation.
• SportSource Analytics Acquired analytics brand providing team and conference ratings, data analytics, and sports data services to college football programs including the College Football Playoff. Continues operating as a service brand under Tracking Football.
• CFBstats.com College football statistics website providing comprehensive college football rosters and game production data for scouts, analysts, and programs.
• API & Data Transfer Data connectivity service enabling clients to integrate Tracking Football's player and athletic data into their own systems and workflows via API endpoints and data transfer capabilities.

Quantifiable outcome

• 88-90% of NFL Draft picks played multiple sports in high school, demonstrating multi-sport athlete importance
• +3 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability4 records

Feature6 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Universal Speed RatingcoreTechnology or Integration · 24 March 2026New partnership bringing together two organizations committed to advancing speed rating and athletic analytics in football scouting.
• Total Player ValuecoreStrategic or Co-development Partner · 31 October 2024Exclusive partnership with Total Player Value in collaboration with On3. Strategic partnership to enhance valuation tools and recruiting analytics services for college football programs.
• Huddlevision.AIcoreTechnology or Integration · 17 July 2024Partnership with AI technology group Huddlevision.AI to improve technology incorporated in football film and video review processes.
• Prep RedZonecoreGTM or Marketing Partner · 8 December 2023Partnership with fast-growing sports recruiting and content platform Prep RedZone to expand recruiting market reach.
• SixStar FootballcoreGTM or Marketing Partner · 3 December 2023Partnership with respected football showcase event and recruiting organization SixStar Football to enhance recruiting visibility.
• ROUTE AnalyticscoreTechnology or Integration · 30 September 2021Partnership with ROUTE Analytics to provide combined data and analytics services for football recruiting and player evaluation.
• RyzerminorGTM or Marketing Partner · 25 June 2021Partnership announcement with Ryzer for recruiting and athlete evaluation services.
• CanadaFootballChat.comminorGTM or Marketing Partner · 1 January 2019Partnership with CanadaFootballChat.com for the CFC Canada Football Prospect game and Canadian recruiting market expansion.
• Europe's EliteminorGTM or Marketing Partner · 22 January 2018International partnership with Europe's Elite to expand recruiting markets for international football players.
• The Republic (Columbus, IN)minorGTM or Marketing Partner · 1 January 2015Local media feature in hometown newspaper highlighting the company's founding and Player Athletic Index development.
• College Football Playoff CommitteecoreGTM or Marketing PartnerCFP Committee subscribes to team and conference ratings for national championship evaluation purposes.
• All FBS ConferencescoreGTM or Marketing PartnerEvery FBS Conference subscribes to Tracking Football services for team ratings and conference analytics.
• Pro Football Focus (PFF)coreTechnology or IntegrationListed as partner organization in the Tracking Football ecosystem of football scouting and analytics partners.
• East West Shrine GameminorGTM or Marketing PartnerPartnership with East West Shrine Game for player evaluation and scouting support.

Scale indicators13 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Hudl: Hudl is the dominant provider of video analysis, playbooks, and recruiting tools for football programs at every level. It competes head-on with Tracking Football in college football program subscriptions and offers an increasingly broader analytics stack, making it the closest direct competitor in the athletic-evaluation / scouting workflow.
• Pro Football Focus (PFF): PFF provides advanced player grading and analytics widely used by NFL teams, college programs, agents, and media. PFF and Tracking Football both serve NFL and college football personnel/recruiting markets with performance data and are listed as ecosystem partners as well as competitors.

Broad incumbents

• Stats Perform: Stats Perform is a large incumbent sports data and AI company distributing play-by-play, tracking, and athlete data to leagues, media, and betting operators globally. Tracking Football's Chief Data Architect Marty Couvillon previously worked at STATS, Inc. (now Stats Perform), indicating direct category overlap in football data infrastructure.
• Catapult Sports: Catapult provides wearable-based athlete performance and load monitoring used by professional and elite college teams. It is an adjacent competitor in athlete performance data, with deeper hardware/physiological data while Tracking Football owns the verified track-and-field athleticism layer.

Emerging players

• On3: On3 is a recruiting media and analytics platform that has expanded into player valuation and NIL tools. Tracking Football's exclusive Total Player Value partnership is conducted in collaboration with On3, making it both an integrated partner and an emerging competitor in recruiting/valuation intelligence.
• 247Sports: 247Sports operates one of the most widely used college football recruiting databases and team rankings, overlapping with Tracking Football's recruiting and evaluation use cases for college programs, media, and fans.
• Rivals: Rivals is a long-established college football and recruiting media and database platform. It overlaps with Tracking Football in serving college programs, agents, and media with player evaluation and recruiting intelligence.
• NCSA Athletic Recruiting: NCSA is a recruiting platform helping high school athletes get discovered by college coaches, with overlapping end-user (high school athlete profiles) and customer (college program recruiting) audiences to Tracking Football's free HS athlete profile tier.
• Synergy Sports: Synergy Sports provides video, analytics, and data services primarily to basketball and baseball ecosystems with growing football capabilities. It is an adjacent sports-data SaaS that competes for similar collegiate athletic-department technology budgets.

Others

• Prep Redzone: Prep Redzone is a fast-growing high school football recruiting and content platform. It is both a GTM partner of Tracking Football and an adjacent service in the high school athlete visibility / recruiting market that anchors Tracking Football's free athlete profile pipeline.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TrckFootball
• LinkedInlinkedin.com/company/24772665
• Instagraminstagram.com/trckfootball

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tracking Football