What Re:amaze does

Re:amaze is a cloud-based, multi-channel customer service helpdesk platform founded in 2012 in San Jose, California, and acquired by GoDaddy in April 2021. The platform targets primarily eCommerce SMBs and mid-market merchants, consolidating email, live chat, social media, SMS, VoIP, video calls, and push notifications into a unified shared inbox. Core products include Inbox (shared helpdesk), Chat (live chat with chatbots and in-chat video), Chatbots, Cues (proactive engagement), AI Agent (Beta), FAQ knowledge base, Status Page, Live (real-time customer activity monitoring), Push Campaigns, Multi-Brand management, and mobile apps for iOS and Android. The architecture is text/NLP-based with AI embedded across the workflow for reply suggestions, automatic translation, conversation summarization, sentiment analysis, AI FAQ Bot, and a 24/7 AI Agent trained on the merchant's knowledge base.

The platform is built around deep, native integrations with the dominant eCommerce ecosystems—Shopify, BigCommerce, WooCommerce, and Magento—plus ancillary integrations with Stripe, Slack, Jira, Aircall, Pipedrive, Zapier, JustCall, RingCentral, MailChimp, Upscope, and Google Tag Manager. Re:amaze also offers a JSON API, Embed SDK, Mobile SDK, and Custom Module SDK for first-party development. AI capabilities rely on standard third-party LLM infrastructure; no proprietary models, patents, or research publications are disclosed, and the AI Agent is explicitly labeled Beta.

Re:amaze operates a SaaS subscription revenue model with tiered per-seat pricing (Basic, Plus, Pro), with multi-brand functionality gated to Pro plans and above; pricing is not publicly disclosed on the website. Distribution is product-led via self-serve signup with a 14-day free trial, complemented by app marketplace listings on Shopify, BigCommerce, and WordPress, and a reseller and solution-provider partner program. The company lists 11-50 employees, is privately held, and served approximately 1,775 active merchant stores during the BFCM 2022 peak, which collectively generated over $18M in GMV (a customer-outcome metric, not Re:amaze revenue).

Name

Re:amaze

Legal name

Re:amaze

Website

https://reamaze.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Re:amaze is a cloud-based multi-channel customer service helpdesk platform for eCommerce SMBs and mid-market merchants, offering unified inbox, live chat, chatbots, AI-powered support, and proactive engagement. Founded in 2012 and acquired by GoDaddy in April 2021, the platform serves roughly 1,775 merchant stores globally.

Ownership category

akta.pro rank

Product category

Customer Service Software

NAICS

Telephone Call Centers (56142), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)

akta.pro secondary industry

Enterprise Case Management & Request Fulfillment Platforms (HDAEALAJ)

Keywords

• Customer service platform
• Helpdesk software
• Live chat solution
• ECommerce messaging
• AI customer support

Headquarters

HQ city

San Jose

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription: Recurring subscription revenue from tiered pricing plans providing access to the multi-channel helpdesk platform. Plans vary by features (Basic, Plus, Pro) and capabilities such as multi-brand management. Pricing is per-seat with annual or monthly billing options.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Re:amaze is a cloud-based, AI-powered customer service and messaging platform that provides eCommerce and online businesses with a unified helpdesk. It consolidates email, live chat, social media, SMS, VoIP, video calls, and push notifications into a single shared inbox, with AI-driven automation for reply suggestions, conversation summarization, sentiment analysis, and a 24/7 AI Agent. The platform also includes proactive engagement (Cues), live customer activity monitoring (Live), chatbots, an embeddable FAQ knowledge base, and multi-brand management.

Product overview

Re:amaze is an AI-powered unified customer service platform designed for eCommerce and online businesses, combining a shared inbox helpdesk (Inbox), live chat with automation (Chat), and AI-powered support tools into a single integrated system. The platform includes core modules for multi-channel customer messaging (email, social media, SMS, VoIP, video calls) and add-on features including chatbots, proactive engagement (Cues), AI Agent, knowledge base (FAQ), status pages, real-time customer monitoring (Live), and push notification campaigns. The architecture centers on the Inbox as the primary workspace, supplemented by Chat for real-time interactions, with AI capabilities embedded throughout for automated responses, summarization, and knowledge retrieval.

Differentiator

Problem solved

Functional benefit

Products and services

• Inbox Shared inbox helpdesk for managing customer conversations across all support channels (email, social media, SMS, live chat) in one unified dashboard, with collaboration features including assignments, notes, and shared views. Built for support teams of eCommerce and online businesses.
• Chat Live chat with automated messaging, chatbots, and native in-chat video calls for real-time customer support on websites or web apps. For eCommerce merchants and online businesses needing on-site customer engagement.
• Chatbots Pre-built and custom chatbots for automating customer responses, qualifying leads, guiding customers to products, and handling FAQ and order-related inquiries. Targeted at eCommerce merchants seeking automation of repetitive support tasks.
• AI Agent (Beta) 24/7 AI-powered virtual assistant trained on business details and knowledge base articles to deliver efficient, personalized customer support at reduced cost. Designed for eCommerce and online businesses seeking autonomous support coverage.
• FAQ Customizable and embeddable FAQ knowledge base with Markdown and HTML support, drag-and-drop organization, and AI-powered article generation. Articles train chatbots and the AI Agent for self-service customer support.
• Status Page System status page for alerting customers about incidents, outages, and scheduled maintenance in real time. Targeted at online businesses needing transparent service status communication.
• Live Real-time customer activity monitoring dashboard showing browsing behavior, shopping data, and geolocation for proactive engagement and conversion. Designed for eCommerce merchants seeking to engage high-intent visitors.
• Push Campaigns Targeted push notification campaigns for customer re-engagement and sales boost through browser notifications. For eCommerce merchants seeking to re-engage visitors and drive incremental sales.
• Re:amaze Mobile Mobile apps for iOS and Android enabling support teams to manage customer conversations, receive push notifications, and reply directly while on the go. Targeted at support agents and team leads requiring mobility.

Quantifiable outcome

• Merchants generated over $18M in revenue during Black Friday/Cyber Monday 2022 using Re:amaze
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability6 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationRe:amaze offers a native Shopify app available in the Shopify App Store, enabling Shopify merchants to install and integrate the helpdesk platform directly into their stores with one-click installation.
• BigCommercecoreTechnology or IntegrationRe:amaze is available as an app in the BigCommerce marketplace, providing integration for BigCommerce merchants seeking multi-channel customer support capabilities.
• WooCommercecoreTechnology or IntegrationWooCommerce integration via WordPress plugin, enabling support capabilities for WooCommerce store owners.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Gorgias: Gorgias is a customer service helpdesk purpose-built for eCommerce, with deep Shopify, BigCommerce, and Magento integrations. It is the most direct competitor to Re:amaze in the eCommerce-focused helpdesk segment, offering comparable live chat, ticket management, and AI automation features.
• Tidio: Tidio is a live chat and chatbot platform targeting SMB eCommerce merchants with Shopify and WooCommerce integrations. It competes with Re:amaze in proactive chat, AI-driven responses, and self-serve onboarding for small online stores.
• LiveAgent: LiveAgent is a multi-channel helpdesk offering shared inbox, live chat, and social media support for SMBs. It is directly comparable to Re:amaze on channel coverage, tiered SaaS pricing, and self-serve onboarding for small and mid-sized customer service teams.
• Kustomer: Kustomer is a CRM-plus-helpdesk platform focused on customer support workflows with strong eCommerce and direct-to-consumer integrations. It overlaps with Re:amaze in shared inbox, customer context, and automation for online retailers, with comparable AI features.
• Help Scout: Help Scout is a helpdesk designed for SMBs offering shared inbox, live chat (Beacon), and knowledge base. It competes directly with Re:amaze in the SMB and mid-market helpdesk segment with a similar self-serve, product-led approach.

Broad incumbents

• Zendesk: Zendesk is a leading horizontal customer service and engagement platform used across many industries. It competes with Re:amaze in shared inbox, ticketing, and live chat for SMB and mid-market eCommerce, but operates at a much larger scale with broader product breadth including voice and workforce management.
• HubSpot Service Hub: HubSpot Service Hub bundles helpdesk, ticketing, live chat, and a knowledge base into the broader HubSpot CRM platform. It overlaps with Re:amaze in customer support tooling, but is sold as part of HubSpot's all-in-one CRM and marketing suite to a wider range of customer segments.
• Freshdesk (Freshworks): Freshdesk is a horizontal helpdesk and customer support suite from Freshworks used by SMB and mid-market businesses. It competes with Re:amaze in ticketing, multi-channel support, and AI-assisted responses, and offers deeper enterprise features and broader integrations.
• Intercom: Intercom is a customer messaging platform combining live chat, helpdesk, and AI agents (Fin). It overlaps with Re:amaze in live chat, shared inbox, and AI-powered customer support, but targets a broader set of SaaS and eCommerce customers at scale with a more sales-led model.

Emerging players

• Ada: Ada is an AI-native customer service automation platform focused on chatbot and agent deflection. It overlaps with Re:amaze's AI Agent and AI FAQ Bot capabilities, but is purpose-built around autonomous AI conversations rather than a broader helpdesk suite.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Reamaze
• YouTubeyoutube.com/user/Reamaze
• Facebookfacebook.com/reamaze
• Instagraminstagram.com/reamaze
• LinkedInlinkedin.com/company/reamaze

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Re:amaze