What Superbank does

Superbank (PT Super Bank Indonesia Tbk; IDX: SUPA) is an Indonesian commercial bank operating a digital-first, mobile-native banking platform that originates from the 1993-founded PT Bank Fama International in Bandung and was repositioned as a digital bank in February 2023 following investments by Emtek (2021), Grab and Singtel Alpha Investments (2022), and KakaoBank (2023). The bank serves 6M+ customers (FY2025) through three distribution surfaces: the Superbank mobile app on iOS and Android, deep-embedded in-app experiences inside the Grab super-app and the OVO e-wallet, plus two physical branches in Jakarta (Mega Kuningan) and Bandung (Cihampelas). The product suite is anchored on savings modules — Saku (multi-pocket savings up to 8 sub-accounts), Celengan (automatic spare-change micro-savings at up to 10% p.a., marketed as a first in Indonesia), Deposito (flexible time deposit at 7.5% p.a. from IDR 500K), OVO Nabung (rek-wallet savings with OVO at 5% p.a.) and Kartu Untung (gamified savings co-developed with KakaoBank) — alongside Pinjaman Atur Sendiri (self-service digital unsecured loans up to IDR 100M disbursed within 24 hours, accessible inside Superbank, Grab, and OVO apps). The underlying technology stack runs on AWS cloud infrastructure with BI-FAST for real-time interbank transfers and QRIS for merchant payments; the bank also adapts KakaoBank's proprietary credit-scoring model and operates automated AML/CFT transaction monitoring.

The revenue model is primarily net interest income (FY2025 NII of IDR 1.58 trillion, up 160% YoY, on a IDR 9.6 trillion loan book, +50% YoY), with funding sourced from retail savings and time deposits, complemented by transaction and service fees (BI-FAST, QRIS, PAS early-repayment fees introduced October 2025) and ecosystem-channel lending distribution to MSMEs through partners including Moladin, Amartha, Home Credit, Indodana, TPI, and Genesis Alternative Ventures (up to IDR 600 billion program). Customer segments are Indonesian retail mass-market consumers (with emphasis on Gen Z, young professionals, and Grab/OVO super-app users) and MSME/UMKM borrowers (Grab driver-partners, automotive micro-entrepreneurs, women micro-entrepreneurs via Amartha, VC-backed startups via Genesis), with an explicit financial-inclusion mandate for underbanked and unbanked Indonesians. Following its December 17, 2025 IPO on the Indonesia Stock Exchange (raising IDR 2.8 trillion / ~US$168M at a ~US$1.6B debut market cap, 318x oversubscribed), Superbank upgraded to KBMI 2 (BUKU II) classification and in May 2026 became a majority-owned subsidiary of Grab Holdings after Singtel transferred its stake to GXS Bank (Grab-Singtel JV), triggering consolidation into Grab's Financial Services segment.

Go-to-market combines direct-to-consumer mobile-app onboarding, product-led growth via partner-ecosystem embedding (with 62% of the first 1M users linking their Superbank accounts to Grab), channel-partner lending distribution to MSMEs, and event-driven marketing across Indonesian fintech and digital-banking conferences. The bank holds multiple Indonesian industry awards (CNBC Indonesia Best Expansive Digital Banking Innovation 2024, SWA Best CFO 2025, Iconomics Top 20 CMOs 2025, IRCA Sapphire 2025/2026, Top Digital Banks in Asia 2025 by The Banker) and was the second-largest IPO in Indonesia in 2025.

Name

Superbank

Legal name

PT Super Bank Indonesia Tbk

Website

https://superbank.id

Company type

Public

Founded year

1993

Operating status

Operating

Headcount range

251–500 employees

Short description

Superbank (PT Super Bank Indonesia Tbk; IDX: SUPA) is an Indonesian digital bank providing ecosystem-embedded savings, deposits, and unsecured lending through its mobile app and deep integrations inside the Grab, OVO, and KakaoBank apps, serving 6M+ retail and MSME customers.

Ownership category

akta.pro rank

Product category

Digital Banking

NAICS

Commercial Banking (52211)

SIC

National Commercial Banks (6021)

akta.pro primary industry

Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)

Keywords

• Digital banking
• Retail savings
• Consumer lending
• Mobile payments
• Embedded finance

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Net Interest Income (Lending): Primary revenue stream driven by interest earned on customer loans. Net interest income grew 160% year-on-year to IDR 1.58 trillion in FY2025 as the loan book expanded 50% to IDR 9.6 trillion. PAS (Pinjaman Atur Sendiri) and ecosystem-channel lending to MSME and retail customers are the key contributors.
2. Deposit Funding Spread: Funding sourced from customer savings products (Saku, Celengan at up to 10% p.a., OVO Nabung at 5% p.a., Tabungan) and time deposits (Deposito at 7.5% p.a.) which are then deployed into earning assets. The cost-to-income ratio improved from 139.16% to 70.52% in FY2025.
3. Transaction and Service Fees: Fee-based revenue from interbank transfers (BI-FAST), payment processing (QRIS), early-repayment fees on PAS, and admin fees on banking services.
4. Ecosystem Lending Distribution: Revenue from lending products originated through partner ecosystems (Grab, OVO) and distributed via fintech partners (Moladin, Amartha, Home Credit, Indodana, TPI, Genesis Alternative Ventures up to IDR 600 billion program).
5. Capital Markets and IPO Proceeds Deployment: Post-IPO (December 2025) the bank deployed IDR 2.8 trillion ($168M) of new equity capital to support loan disbursements, working capital, and technology/IT capex, expanding the earning-asset base.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels9 records

Core offering

Superbank (PT Super Bank Indonesia Tbk) is an OJK-licensed Indonesian commercial bank offering digital-first savings products (Saku multi-pocket savings, Celengan auto-spare-change savings, OVO Nabung wallet-savings, Deposito time deposits), an unsecured self-service personal loan (Pinjaman Atur Sendiri, PAS), gamified savings (Kartu Untung), and payment/transfer services via BI-FAST and QRIS. Its products are distributed through the Superbank mobile app and embedded inside the Grab, OVO and KakaoBank partner apps, targeting retail consumers, MSMEs and the underbanked in Indonesia.

Product overview

Superbank (PT Super Bank Indonesia Tbk; IDX: SUPA) is an Indonesian digital banking platform-plus-modules product. The unified Superbank mobile app is the core platform, on top of which distinct savings modules are offered (Saku for multi-pocket savings, Celengan for daily auto-savings, and Superbank Deposito for time deposits), along with the Pinjaman Atur Sendiri (PAS) digital unsecured loan. The platform extends into partner ecosystems through OVO Nabung by Superbank (a rek-wallet integrated with the OVO app) and Kartu Untung (a gamified savings product co-developed with KakaoBank), and is also distributed inside the Grab app. Underlying these is a payments/transfer service supporting BI-FAST and QRIS. The platform is licensed and supervised by OJK and Bank Indonesia, and is an LPS deposit-insured participant.

Differentiator

Problem solved

Functional benefit

Products and services

• Superbank Deposito Flexible time deposit product for retail customers, offering 7.5% p.a. interest, minimum opening balance of IDR 500,000, and customizable maturity tenors starting from 7 days.
• Celengan by Superbank Automatic daily savings product that rounds up spare change from transactions and sweeps it into a savings bucket offering up to 10% p.a. interest, with the ability to break the savings anytime. Targeted at Indonesian retail consumers for daily micro-savings habit-building.
• OVO Nabung by Superbank Integrated wallet-savings (rek-wallet) co-developed with OVO that converts OVO e-wallet balances into interest-bearing savings at 5% p.a., with no minimum balance, supporting top-up, payments and cash withdrawal inside the OVO app. Targeted at OVO's Indonesian e-wallet user base.
• Pinjaman Atur Sendiri (PAS) Self-service unsecured digital personal loan allowing customers to choose their own loan amount (up to IDR 100 million) and tenor, with no admin fee deduction and disbursement within a maximum of 1x24 hours after document fulfilment. Available inside the Superbank, Grab and OVO apps for selected retail customers.
• Kartu Untung (Gamified Savings) Superbank's first gamified savings product co-developed with KakaoBank that ties saving behaviour to rewards and engagement mechanics; attracted 100,000 subscribers within two weeks of launch. Targeted at Indonesian retail consumers.
• Pembayaran (Payments and Transfers) Payment and transfer services supporting intra-Superbank transfers, interbank real-time transfers via BI-FAST, and merchant QRIS payments including QRIS Super Promo promotions. Targeted at Superbank retail and MSME customers.
• Superbank x Genesis Alternative Ventures Startup Financing Venture debt financing program committing up to IDR 600 billion in funding for innovative Indonesian startups that lack traditional collateral. Targeted at VC-backed Indonesian tech startups.
• Tabungan (Savings) including Saku multi-pocket savings Primary savings account allowing retail customers to set up to eight separate Saku sub-accounts for different savings goals, each earning interest, with promotional rates (e.g., 6% p.a. via Grab at launch).

Quantifiable outcome

• Reached 1 million customers in less than 2 months after public launch (August 2024)
• +7 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability6 records

Feature7 records

Partnerships

13 partnerships are on record, tiered minor, flagship and core.

• Herbert Smith Freehills KramerminorImplementation/ SI/ Consulting Partner · 17 December 2025International and Indonesian legal counsel to the joint-lead-managing underwriters on Superbank's December 2025 IPO — the largest IPO by deal size in Indonesia that year.
• KakaoBank (joint gamified savings product Kartu Untung)flagshipStrategic or Co-development Partner · 12 September 2024Superbank and KakaoBank co-developed Kartu Untung, a first-of-its-kind gamified savings product that attracted 100,000 subscribers within two weeks of launch. The collaboration was launched with a co-marketing prize of Melon Music Awards 2024 tickets and a trip to Korea.
• OVO (PT Visionet Internasional)flagshipStrategic or Co-development Partner · 1 January 2024OVO and Superbank launched OVO Nabung by Superbank — an integrated rek-wallet (wallet-savings) product that turns OVO e-wallet balances into interest-bearing savings at 5% p.a. PINjaman Atur Sendiri (PAS) loans are also accessible from inside the OVO app. The partnership supports digital financial inclusion in Indonesia.
• MoladincoreChannel Partner/ Reseller/ Distributor · 20 November 2023Strategic partnership to enhance the potential of automotive micro-entrepreneurs across Indonesia. Moladin is a leading used-car and mobility fintech platform; the partnership distributes Superbank's digital financing to automotive MSMEs.
• Indodana (PT Indodana Multi Finance / PT Artha Dana Teknologi)coreChannel Partner/ Reseller/ Distributor · 2 November 2023Partnership for digital financing distribution. Indodana is a consumer financing provider; the collaboration expands Superbank's reach into digital consumer lending.
• Amazon Web Services (AWS)coreTechnology or Integration · 26 September 2023Superbank was a featured speaker/participant at AWS Cloud Day Indonesia 2023, indicating AWS is the cloud infrastructure partner powering the Superbank digital banking platform.
• Genesis Alternative VenturescoreStrategic or Co-development Partner · 31 August 2023Superbank and Genesis Alternative Ventures launched a financing solution committing up to IDR 600 billion to back innovative Indonesian startups. Genesis also raised USD 125M for its second Southeast Asia venture debt fund and collaborated with Superbank for up to USD 40M in venture debt to Indonesian tech startups.
• AmarthacoreChannel Partner/ Reseller/ Distributor · 3 August 2023Strategic partnership to empower more than 1 million women micro-entrepreneurs and foster inclusive economic growth in Indonesia. Amartha is a microfinance technology platform; together they expand access to inclusive financing for underbanked communities.
• Home Credit Indonesia (PT Home Credit Indonesia)coreChannel Partner/ Reseller/ Distributor · 22 May 2023Strategic partnership to provide safe and trusted financing solutions for underbanked communities in Indonesia. Home Credit distributes Superbank's inclusive digital financing products.
• TPI (PT Teknologi Pengangkutan Indonesia)coreChannel Partner/ Reseller/ Distributor · 18 April 2023Investment-loan partnership to support productivity and welfare of thousands of Grab driver-partners. TPI is a vehicle rental company and partner of Grab Indonesia; Superbank provides investment financing to TPI.
• KPMG Indonesia (KAP Siddharta Widjaja & Rekan)coreImplementation/ SI/ Consulting PartnerPublic accounting firm serving as Superbank's external auditor. Located at 35th Floor Jakarta Mori Tower, 40-41 Jl. Jend. Sudirman, Jakarta 12190.
• PT Bima RegistraminorImplementation/ SI/ Consulting PartnerSecurities Administration Bureau (Biro Administrasi Efek) for Superbank's public-shareholder registry, supporting the bank's post-IPO public-company obligations. Located at Satrio Tower 9th Floor A2, Jakarta.
• Aulia Taufani, S.H. (Kantor Notaris)minorImplementation/ SI/ Consulting PartnerNotary public supporting Superbank's corporate-secretarial and governance documentation. Located at Menara Sudirman Lt. 18 Lot ABD, Jakarta.

Scale indicators14 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Bank Jago: Indonesian digital bank majority-owned by GoTo (super-app parent of Gojek and Tokopedia). Directly comparable to Superbank as a digital-first, ecosystem-embedded bank serving retail and MSME segments, with similar embedded distribution model via Gojek/Tokopedia apps and overlapping product suite (savings, payments, lending).
• SeaBank Indonesia: Indonesian digital bank subsidiary of Sea Group (Shopee, Garena). Closest direct competitor in the mass-market digital savings and embedded lending space, with similar super-app distribution model via Shopee and aggressive deposit-rate-led customer acquisition strategy.
• Blu by BCA Digital: Digital banking subsidiary of Indonesia's largest private bank, Bank Central Asia (BCA). Competes in the same Indonesian digital retail banking segment with mobile-first savings, payments, and lending products, and benefits from BCA's brand and capital strength.
• Jenius by Bank BTPN: Digital banking platform of Bank BTPN (now part of SMBC Group). One of the earliest Indonesian digital bank offerings, serving similar retail and mass-affluent segments with mobile savings, payments, and Send/Receive features; overlaps directly with Superbank's target customer base.

Regional players

• KakaoBank: Korea's leading mobile-first digital bank and a 10% shareholder/strategic partner of Superbank. Highly comparable business model (app-based, gamified savings, AI-driven credit scoring) and is actively transplanting its technology stack to Superbank in Indonesia. Operates primarily in Korea but is the closest international architectural twin.
• TMRW by UOB: Digital banking platform of United Overseas Bank (UOB) launched in Thailand and Indonesia. Comparable digital-first retail banking product suite and Southeast Asia footprint, although backed by a much larger traditional banking parent.

Emerging players

• WeBank: China's flagship digital-only bank backed by Tencent, serving retail and SME customers via the WeChat ecosystem. Relevant as a benchmark for super-app-embedded digital banking scale and a comparable technology/business model reference, though operating in a much more mature Chinese market.
• Akulaku Finance Indonesia: Indonesia-headquartered fintech operating a buy-now-pay-later and digital lending platform serving underbanked consumers and MSMEs. Overlaps with Superbank's Pinjaman Atur Sendiri and ecosystem lending distribution model in the Indonesian thin-file lending space.

Broad incumbents

• Bank Mandiri (Livin'): Indonesia's largest state-owned bank by assets, with its Livin' by Mandiri digital banking super-app. Serves the same retail and MSME segments as Superbank at massive scale, with a comprehensive incumbent product portfolio and balance sheet that dwarfs Superbank's.
• Bank CIMB Niaga: One of Indonesia's largest private commercial banks and Superbank's President Director's former employer. Competes across retail and MSME banking segments with a much larger deposit base, branch network, and balance sheet; serves as a benchmark for the incumbent scale Superbank is challenging.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights8 records

Customer concentration

• LinkedInlinkedin.com/company/superbankid

Compliance14 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Superbank