Storyful

What Storyful does

Storyful is a Dublin-headquartered social media news agency and narrative-intelligence firm operating as a wholly-owned subsidiary of News Corp, realigned in 2025 under Dow Jones and WSJ CEO Almar Latour. The company runs two integrated divisions: a News + Video unit built around Newswire by Storyful (a subscription service distributing journalist-verified, rights-cleared user-generated video to newsrooms), a Commercial Licensing arm (pricing publicly at $500/day with a 5-day minimum), and a Video Monetization marketplace paying 25,000+ uploaders via revenue share; and a Storyful Intelligence unit offering Risk, Reputation and Influence Intelligence modules to enterprise buyers in financial services, healthcare/pharma, tech platforms, energy, consumer brands and public affairs via bespoke multi-year managed-service subscriptions sold through consultation.

The company's underlying technology combines a 24/7 global newsroom of trained journalists with three proprietary AI systems — Discover (cross-platform signal surfacing), ANNI (narrative clustering via embeddings, custom ML and NLP) and Cosmos (influence mapping using graph theory and network analysis) — wrapped in the V³ (Velocity, Voices, Volume) methodology that produces a 0–100 Brand Risk Score and a 1–100 Influence Score. Computer vision and multimodal AI are applied to detect generative-AI and manipulated video content as a defensive capability, while natural language processing, anomaly detection, and predictive analytics underpin the intelligence product.

Storyful monetizes across five revenue streams: Newswire subscriptions, Commercial Licensing (per-day and bulk), UGC marketplace revenue share with uploaders, Intelligence managed services and subscriptions, and professional services/advisory. Go-to-market is hybrid — self-serve PLG for Newswire, enterprise field sales for Intelligence, inside/direct sales for Commercial Licensing, and a direct-to-creator marketplace motion for uploaders. Storyful reports that 70% of the top 20 global newsrooms use its wire, that its library exceeds 200,000 verified videos generating 11B+ lifetime views, and that customers experience 60% faster time-to-publish and 3+ hours saved per verified clip.

Name

Storyful

Legal name

Storyful Limited

Website

https://storyful.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Storyful is a Dublin-based social media news agency and narrative-intelligence firm — a News Corp subsidiary aligned under Dow Jones — that verifies user-generated video for 70% of the top 20 global newsrooms and sells AI-powered Risk, Reputation and Influence Intelligence to enterprise buyers across six verticals.

Ownership category

akta.pro rank

Product category

Social Media Intelligence

NAICS

Periodical Publishers (513120), Broadcasting and Content Providers (516), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Directory and Mailing List Publishers (51314), Media Buying Agencies (541830)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

News Agencies & Wire Services (General & Specialized) (MPAJADAE)

akta.pro secondary industries

Business, Financial & Trade News Publishers (MPAJADAC), Business & Financial News Channels (MPABAIAB), Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ), Newsletters & Email-Based News Publishers (B2B/B2C) (MPAJADAJ)

Keywords

• Verified video content
• Social media intelligence
• Narrative risk monitoring
• Reputation intelligence platform
• Newsroom wire services

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Newswire Subscription: Recurring paid editorial license to the Newswire platform, where newsrooms and comms teams access verified UGC with 14-day editorial rights (after a 7-day free view-only tier). Sold as a subscription product to media organizations.
2. Commercial Video Licensing: Per-day licensing of verified UGC video to agencies, brands, publishers and production companies, with publicly listed pricing at $500 per day (minimum 5-day license) and bulk/custom rates negotiated via direct sales.
3. UGC Revenue Share with Uploaders: When licensed videos generate revenue, Storyful shares a portion of the licensing income with the original uploader (citizen journalist/eyewitness) — functioning as a marketplace-style revenue split between platform and creator.
4. Intelligence Managed Services & Subscriptions: Risk, Reputation and Influence Intelligence are sold via consultation, packaged as managed intelligence subscriptions for enterprise clients (financial services, healthcare/pharma, tech platforms, energy, consumer retail, public affairs) with bespoke alerting, dashboards and analyst support.
5. Professional Services / Advisory: Storyful pairs its intelligence product with advisory and custom briefing work for enterprise clients, delivered by a team of trained analysts and former journalists — a professional-services overlay on top of the platform subscription.

Pricing tiers

Go-to-market motion5 records

Distribution channels5 records

Marketing channels7 records

Core offering

Storyful operates two core businesses: (1) Newswire by Storyful, a subscription newsroom service that sources, verifies, licenses and publishes journalist-verified, rights-cleared user-generated video (200K+ videos, 55+ new daily), and (2) Storyful Intelligence, an analyst-led reputation, risk and influence intelligence platform for enterprises, built on proprietary AI systems (Discover, ANNI, Cosmos) and the V³ methodology. The company also runs a commercial video licensing business and a creator monetization program for uploaders.

Product overview

Storyful operates a platform-plus-modules architecture across two main divisions. The Storyful Intelligence division is a unified reputation-intelligence platform built on three proprietary systems (Discover for signal surfacing, ANNI for narrative clustering, and Cosmos for influence mapping) and exposed through three modules — Risk Intelligence, Reputation Intelligence, and Influence Intelligence — together with the V³ (Velocity, Voices, Volume) methodology, the Brand Risk Pulse analytical deliverable, and the Headstart add-on for PR and marketing agencies. The News + Video division centers on Newswire by Storyful (a subscription platform of 200,000+ journalist-verified, rights-cleared user-generated videos for newsrooms), supported by Commercial Licensing (35,000+ videos licensable for production and brand work) and a Video Monetization program for content owners.

Differentiator

Problem solved

Functional benefit

Brands

• Storyful Intelligence: Analyst-led decision-grade reputation, risk and influence intelligence offering with proprietary systems Discover, ANNI and Cosmos.
• Newswire by Storyful
• Storyful Commercial Licensing

Products and services

• Storyful Intelligence

Quantifiable outcome

• 70% of the top 20 global newsrooms trust Storyful as their UGC partner
• +6 more outcomes

Named customers18 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability12 records

Feature6 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• News CorpflagshipStrategic or Co-development PartnerNews Corp is Storyful's parent company, having acquired the business in 2013. Storyful sits within the News Corp family of news brands and recently came under the remit of Dow Jones CEO Almar Latour — making News Corp the foundational corporate parent of all of Storyful's intelligence and newsroom operations.
• Dow JonesflagshipStrategic or Co-development PartnerStoryful's careers portal is hosted on dowjones.wd1.myworkdayjobs.com, and Storyful recently came under the remit of Dow Jones CEO Almar Latour after previously being part of parent company News Corp directly — indicating Dow Jones now has operational oversight of Storyful within the News Corp corporate group.
• Wall Street Journal (WSJ)coreStrategic or Co-development PartnerWSJ is both a sister publication under News Corp and a Storyful customer — featured on the homepage as a trusted newsroom partner for verified UGC, illustrating the integrated News Corp/Dow Jones media ecosystem around Storyful's wire.

Scale indicators11 records

Recent moves5 records

Expansion highlights6 records

Emerging players

• Primer AI: Primer AI applies large language models and NLP to unstructured multilingual data for intelligence and risk applications — an emerging AI-native player competing for the same enterprise narrative intelligence use cases as Storyful Intelligence.
• Zignal Labs: Zignal Labs is an AI-driven media intelligence platform providing real-time narrative tracking and influence analysis for enterprise and public affairs clients — an emerging player with overlapping narrative intelligence capabilities to Storyful's Discover/ANNI stack.

Direct peers

• Jukin Media / Storyful-adjacent UGC licensing peers: Jukin Media (now part of Jukin/Storyful-adjacent operators) licenses exclusive UGC video to brands, agencies and producers — a direct peer in the commercial UGC licensing and rights-cleared content market where Storyful Commercial Licensing competes.
• Synthesio (Ipsos): Synthesio, now part of Ipsos, is an enterprise social listening and consumer intelligence platform — a direct competitor to Storyful Intelligence for global brand and agency buyers seeking social-based market and reputation intelligence.
• Brandwatch (now part of Cision): Brandwatch is a leading consumer intelligence and social listening platform used by enterprise brands and agencies for reputation and conversation analysis — a direct competitor to Storyful's Reputation Intelligence module in the same enterprise buyer segment.
• Meltwater: Meltwater is a global media intelligence and social listening company serving enterprise PR, communications and marketing teams — directly comparable to Storyful Intelligence in monitoring earned media, brand reputation and narrative risk for large enterprises.
• Talkwalker: Talkwalker is a consumer intelligence and social listening platform used by global brands and agencies for brand monitoring, trend detection and competitive benchmarking — a direct competitor to Storyful's Reputation and Risk Intelligence modules.
• Dataminr: Dataminr is a real-time AI risk and event detection platform that ingests public social data to alert enterprises and public sector clients about emerging incidents — the closest direct competitor to Storyful Intelligence in narrative and risk monitoring for financial services and corporate security.

Broad incumbents

• Sprinklr: Sprinklr is a large enterprise customer experience and social media management platform with built-in social listening and AI-driven insights — a broad incumbent competing with Storyful Intelligence for enterprise reputation and CX buyers.
• Cision: Cision is an established PR, communications and media intelligence incumbent (now including Brandwatch and PR Newswire) — a broad incumbent competing with Storyful Intelligence across PR monitoring and newsroom content distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Storyful
• YouTubeyoutube.com/user/storyful
• LinkedInlinkedin.com/company/storyful
• Instagraminstagram.com/storyfulvideo
• Facebookfacebook.com/Storyful

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds4 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Storyful