sportsYou

What sportsYou does

sportsYou is a US-based mobile and web communication platform purpose-built for K-12 high school athletics, operated by MMR Digital LLC (a New York-domiciled LLC) with headquarters in Mill Neck, NY. The product replaces fragmented coach-to-family communication channels (personal phone numbers, email, generic messaging apps) with a school-safe, US-hosted messaging environment featuring Posts for announcements, group and direct Chat, Media galleries, Calendar with Google Maps integration, and Files for document distribution. The platform is available as native iOS and Android apps (minimum iOS 12.0 / Android OS 4.1) and a web client, with a 4.8 app-store rating and frictionless onboarding via QR codes and team access codes. The architecture emphasizes student-data-privacy compliance (COPPA, FERPA, NYS Education Law §2-d, CCPA) with US-based encrypted storage, no student-data selling, and a 2-business-day data recall capability.

The business model is a freemium-to-subscription structure: the core platform is free for all users, and sportsYou Pro ($19.99/year or $1.99/month, in-app purchase only) layers on Enhanced Calendar, Scheduled Chat, Advanced Search, and Premium Support. Distribution combines a product-led growth motion (app store self-serve, QR-code onboarding) with a dual sales motion that includes enterprise demos targeted at athletic directors and school administrators. Go-to-market is anchored by 40+ partnerships with state and national athletic administrator associations and coaches organizations (including NIAAA and 30+ state-level bodies), which serve as the primary trust and endorsement layer for adoption into US high school athletic programs.

Customer evidence suggests meaningful scale and mandate-style adoption: the company states the platform is "trusted by 700K teams," Richardson Independent School District requires all 200+ coaches to use sportsYou, Milwaukee Public Schools has standardized on the platform as its only acceptable communication mode, and customer testimonials from athletic directors in CT, NY, WI, and MD report district-wide rollouts. sportsYou operates as a private, bootstrapped company with ~20 named team members spanning engineering, product/design, QA, DevOps, strategic partnerships, customer success, and content, led by President Brad Matthews, with no disclosed external funding rounds or institutional investors.

Name

sportsYou

Legal name

MMR Digital LLC

Website

https://sportsyou.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

sportsYou is a US-based, school-safe mobile and web communication platform for K-12 high school athletics, operated by MMR Digital LLC, serving coaches, athletic directors, athletes, and families with freemium messaging plus a Pro premium subscription.

Ownership category

akta.pro rank

Product category

Team Communication Software for K-12 Athletics

NAICS

Sports and Recreation Instruction (611620)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

Keywords

• Youth athletics communication
• Team messaging platform
• High school sports software
• Athletic program management
• School-safe messaging

Headquarters

HQ city

Woodbury

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. sportsYou Pro Subscription: Premium subscription tier offering enhanced features including advanced calendar views, scheduled messaging, advanced search across all content, and priority support. Sold as annual or monthly subscription.
2. Freemium Base Platform: Free platform access for core communication features including posts, chat, media sharing, calendar, and files. Serves as the primary acquisition channel for Pro upsell.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

sportsYou is a mobile-first communication platform built for high school athletics, enabling coaches, athletic directors, administrators, athletes, and parents to communicate via Posts, Chat, Media galleries, Calendar with Google Maps integration, and Files. The platform is offered as a free core service with an optional premium subscription tier called sportsYou Pro ($19.99/year or $1.99/month) that adds enhanced calendar views, scheduled messaging, advanced search, and priority support. The platform is delivered via iOS, Android, and web, with US-based encrypted data storage and compliance with COPPA, FERPA, NYS Education Law §2-d, and CCPA.

Product overview

sportsYou is a unified communication platform for high school athletics. The core product (sportsYou) provides Posts, Chat, Media galleries, Calendar, and Files features for team communication. sportsYou Pro is a premium add-on subscription ($19.99/year or $1.99/month) offering Enhanced Calendar, Scheduled Chat, Advanced Search, and Premium Support. The platform is accessible via iOS app (iOS 12.0+), Android app (Android OS 4.1+), and web. Support resources include Video Resources (tutorials) and a Help Center with FAQ articles. The platform emphasizes school-safe, US-based data storage with student data privacy compliance.

Differentiator

Problem solved

Functional benefit

Products and services

• sportsYou (Core Platform) A free communication platform for high school athletics that provides Posts for announcements, Chat for real-time messaging (group and direct), Media galleries for photos and videos, Calendar with Google Maps integration for event locations, and Files for document distribution. Designed for coaches, athletic directors, school administrators, athletes, and families, with US-based encrypted data storage and school-safe compliance (COPPA, FERPA, NYS Education Law §2-d, CCPA).
• sportsYou Pro A premium subscription add-on for sportsYou coaches and teams, priced at $19.99 per year or $1.99 per month, available as an in-app upgrade. Adds Enhanced Calendar with day/week/month views and Google Maps location sharing, Scheduled Chat for delayed message delivery, Advanced Search across posts, chats, documents, and events, and priority Premium Support. Positioned as the revenue-generating tier atop the free core platform.

Quantifiable outcome

• Trusted by 700K teams
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature7 records

Partnerships

45 partnerships are on record, tiered core and minor.

• National Interscholastic Athletic Administrators Association (NIAAA)coreGTM or Marketing PartnerFlagship national partnership with the primary professional organization for high school athletic administrators. NIAAA endorses sportsYou as a recommended communication platform for member schools and administrators.
• Arkansas High School Athletic Administrators Association (AHSAAA)coreGTM or Marketing PartnerState-level partnership with Arkansas athletic administrators association recommending sportsYou to member schools.
• Arizona Interscholastic Athletic Administrators Association (AIAAA)coreGTM or Marketing PartnerState-level partnership with Arizona athletic administrators association recommending sportsYou to member schools.
• Alaska Interscholastic Activity Administrators Association (AKIAAA)coreGTM or Marketing PartnerState-level partnership with Alaska activity administrators association recommending sportsYou to member schools.
• Florida Athletic Coaches Association (FACA)coreGTM or Marketing PartnerState-level partnership with Florida athletic coaches association recommending sportsYou to member coaches.
• Florida Interscholastic Athletic Administrators Association (FIAAA)coreGTM or Marketing PartnerState-level partnership with Florida athletic administrators association recommending sportsYou to member schools.
• Idaho Athletic Administrators Association (IAAA)coreGTM or Marketing PartnerState-level partnership with Idaho athletic administrators association recommending sportsYou to member schools.
• Illinois Athletic Directors Association (IADA)coreGTM or Marketing PartnerState-level partnership with Illinois athletic directors association recommending sportsYou to member schools.
• Iowa High School Athletic Directors Association (IHSADA)coreGTM or Marketing PartnerState-level partnership with Iowa athletic directors association recommending sportsYou to member schools.
• Kentucky Athletic Administrators Association (KAAA)coreGTM or Marketing PartnerState-level partnership with Kentucky athletic administrators association recommending sportsYou to member schools.
• Kansas Interscholastic Athletic Administrators Association (KIAAA)coreGTM or Marketing PartnerState-level partnership with Kansas athletic administrators association recommending sportsYou to member schools.
• Louisiana High School Athletic Directors Association (LHSADA)coreGTM or Marketing PartnerState-level partnership with Louisiana athletic directors association recommending sportsYou to member schools.
• Michigan Interscholastic Athletic Administrators Association (MIAAA)coreGTM or Marketing PartnerState-level partnership with Michigan athletic administrators association recommending sportsYou to member schools.
• Missouri Interscholastic Athletic Administrators Association (MIAAA)coreGTM or Marketing PartnerState-level partnership with Missouri athletic administrators association recommending sportsYou to member schools.
• Minnesota Interscholastic Activities Administrators Association (MNIAAA)coreGTM or Marketing PartnerState-level partnership with Minnesota activities administrators association recommending sportsYou to member schools.
• Maryland State Athletic Directors Association (MSADA)coreGTM or Marketing PartnerState-level partnership with Maryland athletic directors association recommending sportsYou to member schools.
• Massachusetts Secondary Schools Athletic Directors Association (MSSADA)coreGTM or Marketing PartnerState-level partnership with Massachusetts athletic directors association recommending sportsYou to member schools.
• Nevada Athletic Directors Association (NADA)coreGTM or Marketing PartnerState-level partnership with Nevada athletic directors association recommending sportsYou to member schools.
• North Carolina Football Coaches Association (NCFCA)coreGTM or Marketing PartnerState-level partnership with North Carolina football coaches association recommending sportsYou to member coaches.
• North Dakota Interscholastic Athletic Administrators Association (NDIAAA)coreGTM or Marketing PartnerState-level partnership with North Dakota athletic administrators association recommending sportsYou to member schools.
• New Hampshire Athletic Directors Association (NHADA)coreGTM or Marketing PartnerState-level partnership with New Hampshire athletic directors association recommending sportsYou to member schools.
• Nebraska Interscholastic Athletic Administrator Association (NSIAAA)coreGTM or Marketing PartnerState-level partnership with Nebraska athletic administrators association recommending sportsYou to member schools.
• New York Section OnecoreGTM or Marketing PartnerRegional partnership with New York Section One athletic conference recommending sportsYou to member schools.
• Oregon Athletic Directors Association (OADA)coreGTM or Marketing PartnerState-level partnership with Oregon athletic directors association recommending sportsYou to member schools.
• Oklahoma Interscholastic Athletic Administrators Association (OIAAA)coreGTM or Marketing PartnerState-level partnership with Oklahoma athletic administrators association recommending sportsYou to member schools.
• Pennsylvania State Athletic Directors Association (PSADA)coreGTM or Marketing PartnerState-level partnership with Pennsylvania athletic directors association recommending sportsYou to member schools.
• Pennsylvania Scholastic Football Coaches Association (PSFCA)coreGTM or Marketing PartnerState-level partnership with Pennsylvania football coaches association recommending sportsYou to member coaches.
• Rhode Island Interscholastic Athletic Administrator Association (RIIAAA)coreGTM or Marketing PartnerState-level partnership with Rhode Island athletic administrators association recommending sportsYou to member schools.
• South Carolina Athletic Administrators Association (SCAAA)coreGTM or Marketing PartnerState-level partnership with South Carolina athletic administrators association recommending sportsYou to member schools.
• South Carolina Athletic Coaches Association (SCACA)coreGTM or Marketing PartnerState-level partnership with South Carolina athletic coaches association recommending sportsYou to member coaches.
• South Dakota Interscholastic Athletic Administrators Association (SDIAAA)coreGTM or Marketing PartnerState-level partnership with South Dakota athletic administrators association recommending sportsYou to member schools.
• Texas High School Athletic Directors Association (THSADA)coreGTM or Marketing PartnerState-level partnership with Texas athletic directors association recommending sportsYou to member schools.
• Texas High School Coaches Association (THSCA)coreGTM or Marketing PartnerState-level partnership with Texas coaches association recommending sportsYou to member coaches.
• Texas The Six Coaches CliniccoreGTM or Marketing PartnerPartnership with Texas Six Coaches Clinic event organization recommending sportsYou to participating coaches.
• Tennessee Interscholastic Athletic Administrators Association (TIAAA)coreGTM or Marketing PartnerState-level partnership with Tennessee athletic administrators association recommending sportsYou to member schools.
• Virginia Interscholastic Athletic Administrators Association (VIAAA)coreGTM or Marketing PartnerState-level partnership with Virginia athletic administrators association recommending sportsYou to member schools.
• Wisconsin Athletic Directors Association (WADA)coreGTM or Marketing PartnerState-level partnership with Wisconsin athletic directors association recommending sportsYou to member schools.
• Washington Secondary School Athletic Administrators Association (WSSAAA)coreGTM or Marketing PartnerState-level partnership with Washington athletic administrators association recommending sportsYou to member schools.
• West Virginia Athletic Directors Association (WVADA)coreGTM or Marketing PartnerState-level partnership with West Virginia athletic directors association recommending sportsYou to member schools.
• Global Community of Women in High School Sports (GCWHSS)coreGTM or Marketing PartnerNational partnership with organization focused on women in high school sports recommending sportsYou to members.
• National Executive Directors Council (NEDC)coreGTM or Marketing PartnerNational partnership with executive directors council recommending sportsYou to member organizations.
• National Organization of Minority Athletic Directors (NOMAD)coreGTM or Marketing PartnerNational partnership with minority athletic directors organization recommending sportsYou to members.
• Detroit Public School League (DPS PSL)coreGTM or Marketing PartnerUrban school district partnership with Detroit Public School League recommending sportsYou to member schools.
• Maine Interscholastic Athletic Administrative Association (MIAAA)coreGTM or Marketing PartnerState-level partnership with Maine athletic administrators association recommending sportsYou to member schools.
• 2 Words Character Development TexasminorGTM or Marketing PartnerCharacter development organization partnership in Texas recommending sportsYou to member athletes and programs.

Scale indicators6 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Band: Band is a group communication app widely used by sports teams, schools, and communities for messaging, calendars, and file sharing. It directly overlaps sportsYou's team communication use case for coaches, parents, and athletes, including in scholastic athletics contexts.
• Remind: Remind is a leading K-12 communication platform used by teachers, coaches, and administrators to message students and families. It is the closest direct competitor to sportsYou in school-safe messaging, serving overlapping coaches and athletic director personas with similar compliance positioning.
• Heja: Heja is a sports team communication app offering messaging, event scheduling, RSVP, and photo sharing for coaches and parents. It targets youth and amateur team sports with similar functionality to sportsYou's posts, chat, calendar, and media features.
• GameChanger: GameChanger provides team management, communication, live scoring, and video for amateur and scholastic sports teams. It competes with sportsYou for high school coaches and athletic programs, layering communication on top of scoring and stats.
• TeamSnap: TeamSnap is a team management platform for youth, amateur, and scholastic sports covering scheduling, communication, rosters, and payments. It competes head-on with sportsYou for high school and youth sports coaches, with a broader feature set spanning registration and payments.

Broad incumbents

• SportsEngine: SportsEngine (an NBC Sports Next product) is a leading youth sports management platform offering registration, websites, communication, and mobile apps to leagues and clubs. It is a broader incumbent in the scholastic and youth sports technology stack that sportsYou partially overlaps with in team communication.

Emerging players

• SquadUp: SquadUp is a sports team management platform combining communication, scheduling, payments, and registration for sports clubs and teams. It targets overlapping coach and admin personas in youth and amateur sports, with overlapping messaging and scheduling capabilities.
• FinalForms: FinalForms is a K-12 athletic forms and compliance platform used by schools to manage physicals, eligibility, and parent communication. It is an emerging adjacent player that could expand into the communication wedge sportsYou currently owns with athletic directors.

Others

• GroupMe: GroupMe (Microsoft) is a free group messaging app widely used by sports teams, schools, and friend groups. It is the most common low-cost substitute sportsYou competes against for team communication, particularly in informal coach and parent use cases.
• Slack: Slack is an enterprise messaging and collaboration platform used by some school athletic departments for internal coach and staff coordination. It competes indirectly as a horizontal communication alternative that schools may standardize on instead of vertical platforms like sportsYou.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sportsYouApp
• Facebookfacebook.com/sportsyou
• Instagraminstagram.com/sportsyou

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about sportsYou