House of Marketers

What House of Marketers does

House of Marketers is a London-headquartered, TikTok-first specialist influencer marketing agency founded in 2020 by Inigo Rivero (former TikTok EMEA Strategy and Partnerships) and Rohan Midha. The agency delivers full-service creator-led campaigns across TikTok, Instagram, YouTube, and Facebook for global DTC and enterprise brands, sourcing creators from a curated network of 250,000+ influencers and operating with a distributed team of 75+ specialists across Europe, North America, Asia, Africa, South America, and the Middle East. Its core technology is a proprietary multi-factor influencer selection methodology that evaluates audience demographics, engagement rates, fake follower scores, brand fit, and historical performance, paired with an end-to-end campaign management workflow covering creator sourcing, briefing, content approvals, ad asset creation, and performance reporting.

The company's product portfolio spans TikTok influencer campaigns, TikTok ads management, paid social ads management across Meta, UGC campaigns, content creation, paid media boosting, and industry-specific verticals including K-Beauty, AI SaaS, mobile gaming, and pet brands. Revenue is generated through professional services fees — management charges layered on top of influencer and media spend — with custom quote-based pricing tied to campaign scope and multi-year contract cadences. Distribution is sales-led, with direct enterprise outreach and free campaign proposals used as conversion mechanisms.

In 2026, House of Marketers completed a private equity buy-out backed by Ethos Partners and a seven-figure senior debt facility from Frontier Development Capital, with proceeds directed at international expansion, technology investment, and new service lines. The transaction brought John Farrell (Chairman) and Garry Boyd (CFO) into the leadership team alongside founders Rivero and Midha, marking a transition from founder-led bootstrapped growth to PE-backed scaling.

Name

House of Marketers

Legal name

House of Marketers

Website

https://houseofmarketers.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

House of Marketers is a London-headquartered, TikTok-first influencer marketing agency delivering full-service creator-led campaigns for global DTC and enterprise brands, sourcing from a 250,000+ influencer network and operating across Europe, North America, the Middle East, Africa, South America, and Asia.

Ownership category

akta.pro rank

Product category

Influencer Marketing Services

NAICS

Media Buying Agencies (54183), Media Buying Agencies (541830), Media Representatives (541840)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Influencer Marketing Agencies (BPAFAHAA)

akta.pro secondary industries

Influencer Campaign Operations & Managed Services (BPAFAHAF), Influencer Media Buying & Paid Amplification (BPAFABAK), Paid Social Media Buying (BPAFABAD)

Keywords

• TikTok influencer marketing
• Creator-led campaigns
• Social media advertising
• Influencer strategy services
• DTC brand marketing

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Influencer Campaign Management Services: Full-service influencer marketing agency offering campaign management, creator partnerships, content creation, and paid amplification. Revenue generated through management fees and service charges on top of influencer costs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

House of Marketers is a TikTok-first specialist influencer marketing agency that plans, sources, manages, and reports on creator-led campaigns for global brands. It runs end-to-end influencer programs across TikTok, Instagram, YouTube, and Facebook, supplemented by paid social ads management and content creation, leveraging a vetted network of 250,000+ influencers.

Product overview

House of Marketers is a TikTok-first specialist influencer marketing agency offering a unified service portfolio centered on creator-led campaigns across TikTok, Instagram, YouTube, and Facebook. The core offering consists of TikTok Influencer Campaigns and TikTok Ads Management, supplemented by specialized service modules including Influencer Strategy, UGC Campaigns, Content Creation, Paid Social Ads Management, and Paid Media Boosting Services. The company also provides industry-specific verticals including Beauty Marketing, K-Beauty Influencer Marketing, AI SaaS Software Marketing, Mobile Gaming App Marketing, Pet Influencer Marketing, and App-Marketing. Additional offerings include TikTok Business Profile Content, TikTok Ad Content, Meta Ads Agency Management, and a free TikTok Video Downloader tool. The agency manages a network of 250,000+ influencers and delivers full-service campaign management from creator sourcing through to performance reporting.

Differentiator

Problem solved

Functional benefit

Products and services

• TikTok Influencer Campaigns Full-service TikTok influencer marketing campaign management covering creator sourcing, briefing, content production, approvals, paid amplification, and performance reporting for global brands.
• Instagram Influencer Agency Campaigns End-to-end Instagram influencer campaign management including creator selection, content direction, and campaign execution for brands.
• Influencer Marketing Agency Campaigns Multi-platform influencer marketing service spanning TikTok, Instagram, YouTube, and Facebook, providing strategy, creator partnerships, and full campaign management for brands.
• TikTok Ads Management Paid advertising management for TikTok, including campaign setup, optimization, creative production, and performance tracking for brand advertisers.
• Meta Ads Agency Management Paid media management for Facebook and Instagram advertising as part of an omnichannel social advertising offering for brands.
• Paid Social Ads Management Paid social media advertising management across TikTok, Meta, and other social channels covering campaign planning, execution, and optimization.
• Content Creation Agency Campaigns End-to-end content creation services for social media campaigns across TikTok, Instagram, YouTube, and Facebook, producing branded video and creative assets.

Quantifiable outcome

• 50%+ annual revenue growth over three years
• +5 more outcomes

Named customers19 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Obviously: Full-service influencer marketing agency providing global creator campaigns, content production, and paid amplification for enterprise and DTC brands. Directly comparable as a TikTok-credentialed agency with a similar service portfolio.
• Whalar: Creator marketing agency and talent management firm focused on TikTok-first campaigns and brand storytelling. Comparable in its TikTok-led positioning and creator partnership approach.
• Open Influence: Global influencer marketing agency offering end-to-end campaign management across TikTok, Instagram, and YouTube for enterprise brands. Comparable as a full-service peer in the same category.
• The Influencer Marketing Group: End-to-end influencer marketing agency delivering campaign management across major social platforms for global brands. Comparable in business model and enterprise customer base.
• NeoReach: Influencer marketing agency and platform providing strategy, campaign execution, and analytics for enterprise brands. Comparable as a full-service peer serving similar global enterprise clients.
• Viral Nation: Global influencer marketing agency offering TikTok, Instagram, and YouTube creator campaigns for enterprise brands. Closely comparable as a full-service creator marketing agency serving similar enterprise clients with similar offerings and global footprint.

Broad incumbents

• CreatorIQ: Enterprise influencer marketing platform with workflow, analytics, and creator relationship management. Comparable as a technology-enabled influencer marketing solution serving similar enterprise customers.
• IZEA: Influencer marketing technology platform offering software plus managed services. Broader incumbent with both SaaS and services offerings that overlap with House of Marketers' campaign management capabilities.
• Meltwater (Klear): Media intelligence company with influencer marketing capabilities through its Klear platform. Broad incumbent offering influencer discovery, campaign management, and analytics at greater scale.

Emerging players

• Carro: Influencer marketplace and partnership platform connecting brands with creators across e-commerce platforms. Emerging player with partial overlap in enabling creator-brand collaborations and social commerce.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/house-of-marketers
• TikToktiktok.com/@houseofmarketers
• Facebookfacebook.com/HouseofMarketers2020

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about House of Marketers