Proverb Insurance
Proverb Insurance Agency is an independent insurance agency in Columbus, Georgia, serving individuals, families, and small-to-mid-size businesses across Georgia and Alabama with personal and commercial insurance products shopped across multiple national carriers on a commission basis.
- Company typePrivate
- Founded2005
- HeadquartersColumbus, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Proverb Insurance does
Proverb Insurance Agency is a privately held, founder-owned independent insurance agency headquartered in Columbus, Georgia, serving individuals, families, and small-to-mid-size businesses across Georgia and Alabama. The agency was founded in 2005 by Megan Weldon after 16 years at a Fortune 500 insurance carrier; her husband Gene Weldon joined in 2019 to lead the commercial insurance buildout. The team ranges from 51–100 employees and operates from a single office at 5964 Veterans Pkwy, Columbus, GA, with field coverage extending to Kennesaw, GA and the broader two-state region.
Proverb offers a broad portfolio of personal lines (auto, homeowners, umbrella, life, motorcycle, ATV/powersports, boat, renters, condo, flood, earthquake, specialty dwelling, high net worth, and RV) and commercial lines (Business Owners Package, general liability, commercial umbrella, workers compensation, commercial auto, business property, builders risk, cyber liability, EPLI, professional liability, contractors, bonds, restaurant, church, and risk management consulting). The agency represents multiple national carriers — Safeco, Progressive, American Modern, Allied, MetLife, and Farmers Alliance — and its core service is shopping these carriers on behalf of customers to optimize coverage and pricing. Technology is not proprietary; the agency uses third-party Canopy for digital quoting and standard agency management systems.
The revenue model is commission-based: Proverb is paid directly by insurance carriers for policies sold and renewed, at no additional cost to the customer. The go-to-market is sales-led and relationship-driven, combining phone, in-person office visits, online quote requests, customer referrals, organic Google and Facebook presence, and the Dave Ramsey Endorsed Local Provider program for top-of-funnel lead generation. The agency holds no venture capital or institutional investment and operates as an independent entity with no parent organization.
Proverb Insurance firmographics
Firmographics- Name
- Proverb Insurance
- Legal name
- Proverb Insurance Agency
- Website
- https://proverbinsurance.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Proverb Insurance Agency is an independent insurance agency in Columbus, Georgia, serving individuals, families, and small-to-mid-size businesses across Georgia and Alabama with personal and commercial insurance products shopped across multiple national carriers on a commission basis.
- Ownership category
- akta.pro rank
Proverb Insurance industry classification
Industry- Product category
- Independent Insurance Brokerage
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Commercial General Liability (CGL) (FSAJADAA)
- akta.pro secondary industries
- Professional Liability (Errors & Omissions) (FSAJADAB), Standalone Umbrella Liability (FSAJANAE), Employers Liability (Part B) (FSAJAEAC), General Liability Insurance (FSAJAMAE)
Keywords
Where Proverb Insurance is headquartered
LocationHeadquarters
- HQ city
- Columbus
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Proverb Insurance business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Carrier Commissions: Agency is compensated directly by insurance carriers for policies sold and renewed. As an independent agency, they represent multiple insurance companies and earn commission from each carrier whose products they sell to customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Umbrella Insurance - Stand-alone liability coverage starting at $150/year |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Proverb Insurance product offering
Product offeringCore offering
Proverb Insurance Agency is an independent insurance brokerage that sells personal and commercial insurance policies on behalf of multiple insurance carriers (Safeco, Progressive, American Modern, Allied, MetLife, Farmers Alliance). The agency compares coverage and pricing across carriers at no additional cost to the customer and places policies covering auto, home, life, umbrella, and specialty personal lines as well as general liability, commercial auto, workers compensation, property, cyber, and other commercial lines for small and mid-size businesses in Georgia and Alabama.
Product overview
Proverb Insurance Agency is an independent insurance agency (not a direct carrier) that offers a comprehensive portfolio of personal and commercial insurance products through its comparison-based service model. The core offering is an independent agency service that shops multiple insurance carriers on behalf of customers to find optimal coverage at competitive pricing. Personal insurance products include Auto Insurance, Homeowners Insurance, Umbrella Insurance, Life Insurance, Motorcycle Insurance, ATV & Powersports Insurance, Boat Insurance, Renters Insurance, Condo Insurance, Flood Insurance, Earthquake Insurance, Specialty Dwelling Insurance, High Net Worth Insurance, and Recreational Vehicle Insurance. Commercial insurance products include Commercial Insurance (Business Owners Package), General Liability Insurance, Commercial Umbrella Insurance, Workers Compensation Insurance, Commercial Auto Insurance, Business Property Insurance, Builders Risk Insurance, Cyber Liability Insurance, Church Insurance, Restaurant Insurance, EPLI Insurance, Professional Liability Insurance, Contractors Insurance, Bonds, and Risk Management services. The agency also provides customer service features including billing & payments, claims submission, certificate requests, and ID card requests through an online portal.
Differentiator
Problem solved
Functional benefit
Products and services
- Auto Insurance
Quantifiable outcome
- Customers save money while getting better coverage on home, auto, and life policies
Companies that use Proverb Insurance
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles3 records
Proverb Insurance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Proverb Insurance partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- Safeco InsurancecoreSafeco is one of the insurance carriers represented by Proverb Insurance Agency. The agency provides access to Safeco's insurance products and manages customer billing and account services through Safeco's online portal.
- Progressive InsurancecoreProgressive is one of the insurance carriers represented by Proverb Insurance Agency. Customers can access Progressive billing and account management through the carrier's online portal.
- American Modern InsurancecoreAmerican Modern Insurance is one of the carriers represented by Proverb Insurance Agency, providing specialty insurance products.
- Allied InsurancecoreAllied Insurance is one of the insurance carriers represented by Proverb Insurance Agency for customer coverage needs.
- MetLife InsurancecoreMetLife is one of the insurance carriers represented by Proverb Insurance Agency, offering various personal and commercial insurance products.
- Farmers Alliance InsurancecoreFarmers Alliance Insurance is one of the carriers represented by Proverb Insurance Agency for insurance coverage.
- Dave RamseycoreDave Ramsey's organization endorses Proverb Insurance as an Endorsed Local Provider (ELP). Dave Ramsey's team evaluates and monitors all ELPs monthly through customer surveys to ensure high-quality service standards. The endorsement provides access to Dave Ramsey's financially-focused audience.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Proverb Insurance competitors and assessment
Company assessmentDirect peers
- Brightway Insurance: Franchise-style independent insurance agency network offering personal and commercial lines across multiple carriers, similar in go-to-market (multi-carrier comparison) and customer base to Proverb Insurance.
- Higginbotham: Independent insurance broker offering personal, commercial, and employee benefits through multiple carriers; comparable multi-line independent agency model with regional concentration.
- Goosehead Insurance: Independent insurance agency operating across multiple carriers with a relationship-driven, multi-line model—closely mirrors Proverb's commission-based, multi-carrier personal and commercial lines approach.
- The Buckner Company: Multi-line independent insurance agency serving individuals and businesses with a relationship-driven, multi-carrier approach similar to Proverb.
Emerging players
- Lemonade: Direct-to-consumer insurtech selling home, renters, pet, and auto; represents the digital-native competitive threat to Proverb's personal lines book rather than a direct agent-channel competitor.
Broad incumbents
- Allstate: National P&C carrier competing directly in auto and home; offers broader product breadth and brand recognition but lacks Proverb's multi-carrier independent flexibility.
- Farmers Insurance: Captive-agent carrier with a deep personal lines book; overlaps with Proverb on auto, home, umbrella, and life, and is also one of the carriers Proverb represents.
- State Farm: Largest U.S. personal-lines carrier with a captive agent model; competes for the same home/auto/umbrella customers as Proverb but with single-carrier economics and broader national scale.
- Liberty Mutual: National P&C carrier with direct and agent channels; competes for both personal and commercial lines business in the same Georgia/Alabama geography.
- Nationwide: National mutual insurer offering personal and commercial lines through captive agents; comparable customer profile and product overlap with Proverb's core offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Proverb Insurance social profiles
Digital presenceProverb Insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Proverb Insurance leadership team
Management profileNumber of profiles
Profiles1 record
Proverb Insurance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Proverb Insurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Proverb Insurance
What does Proverb Insurance do?
Proverb Insurance Agency is an independent insurance brokerage that sells personal and commercial insurance policies on behalf of multiple insurance carriers (Safeco, Progressive, American Modern, Allied, MetLife, Farmers Alliance). The agency compares coverage and pricing across carriers at no additional cost to the customer and places policies covering auto, home, life, umbrella, and specialty personal lines as well as general liability, commercial auto, workers compensation, property, cyber, and other commercial lines for small and mid-size businesses in Georgia and Alabama.
Is Proverb Insurance a public or private company?
Proverb Insurance is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Proverb Insurance founded?
Proverb Insurance was founded in 2005. It employs 51 to 100 people.
Where is Proverb Insurance based?
Proverb Insurance is headquartered in Columbus, United States, in the North America region.
How does Proverb Insurance make money?
One revenue line is on record: insurance Carrier Commissions.
Who are Proverb Insurance's main competitors?
Direct peers on record are Brightway Insurance, Higginbotham, Goosehead Insurance and The Buckner Company. Lemonade is listed as an emerging player. Broad incumbents are Allstate, Farmers Insurance, State Farm, Liberty Mutual and Nationwide.
Does Proverb Insurance have an API?
No public API is recorded for Proverb Insurance.
What industry is Proverb Insurance in?
Proverb Insurance's product category is Independent Insurance Brokerage. Its primary akta.pro industry code is FSAJADAA, Commercial General Liability (CGL), with a secondary code of FSAJADAB, Professional Liability (Errors & Omissions). Its NAICS code is 5242 and its SIC code is 6411.