What Eventlink does

Eventlink Services LLC is a privately-held, bootstrapped SaaS company headquartered in Lafayette, Indiana, that provides a unified "One Spot" athletic management platform for K-12 schools, athletic directors, and state athletic associations. The platform consolidates 16 functional modules—including event scheduling, digital ticketing, facility management, online fundraising, athletic websites, payment processing, messaging, e-contracts, and kiosks—into a single subscription product sold in two annual tiers (Basic Package and Full Package). The technology stack is built on Microsoft Azure with native iOS and Android mobile applications, and integrates with third-party infrastructure providers (Stripe for card processing, Dwolla for ACH, TaxBandits for W9/1099 issuance, Kaleyra for SMS, SendGrid and Mailchimp for email) along with state association schedule-sync integrations (e.g., WVSSAC). Eventlink claims compliance with FERPA, COPPA, CCPA, and PCI DSS (the latter via Stripe's Level 1 certification).

Revenue is generated through annual subscription fees on the Basic and Full Package tiers, supplemented by transaction-based revenue from Eventlink Kiosks (concession/POS) and Eventlink Rewards, a cash-back program that rebates a portion of subscription cost based on feature utilization. The company sells primarily through direct website conversion with self-service signup and demo requests, supplemented by channel partnerships with athletic associations. Its most strategic channel asset is an exclusive Official Digital Ticketing Partnership with the National Interscholastic Athletic Administrators Association (NIAAA), which covers 16,500+ members across all 50 states; additional state-level partnerships include the Illinois Elementary School Association (IESA) and the West Virginia Secondary School Activities Commission (WVSSAC). The company is led by Brandon Smith (Director of Eventlink) and Justin Schwanke (EVP), operates with 11-50 employees, has no disclosed outside funding, and targets the U.S. K-12 athletics market comprising 8+ million student-athletes and an industry-average of 200+ events managed per athletic director annually. Named customers span Byron Center High School, Avon High School, Hopkins County Schools, Highlands High School, Nelson County High School, Poca High School, and Harrison High School, distributed across multiple states with no single dominant account.

Name

Eventlink

Legal name

Eventlink Services LLC

Website

https://eventlink.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Eventlink is a bootstrapped SaaS company that sells a unified "One Spot" athletic management platform—combining scheduling, ticketing, facility management, payments, fundraising, and websites—to K-12 schools, athletic directors, and state athletic associations across the United States.

Ownership category

akta.pro rank

Product category

K-12 Athletic Management Software

NAICS

Spectator Sports (71121), Convention and Trade Show Organizers (561920), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)

akta.pro secondary industries

Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB), Ticketing Technology & Integrations (APIs, Plugins, Webhooks) (MPAGAJAF)

Keywords

• Athletic management software
• School event scheduling
• Digital ticketing platform
• Facility management software
• School fundraising platform

Headquarters

HQ city

Lafayette

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Subscription Software (Basic Package): Foundation tier providing essential features for athletic department management including event scheduling, calendars, game contracts, digital ticketing, and communication tools. Available as a standalone subscription.
2. Subscription Software (Full Package): Premium all-inclusive tier with unlimited staff accounts, athlete registration, roster management, custom social media graphics, athletic websites, fundraising campaigns, electronic hall pass, and all Basic Package features. Higher-priced tier with comprehensive functionality.
3. Eventlink Rewards: Cash back program where schools earn rewards towards their Eventlink subscription based on feature utilization. More Eventlink features utilized equals more reward opportunities.
4. Kiosk Transaction Fees: Point-of-sale transactions processed through Eventlink Kiosks for concession stands and spirit stores generate transaction revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Eventlink is a cloud-based SaaS platform that consolidates K-12 athletic department operations into a single 'One Spot' system, offering event scheduling, digital ticketing, facility management, official and worker coordination with electronic payments (Eventlink Pay), messaging, athletic websites, fundraising, and social media graphics. It is sold to schools and athletic departments on an annual subscription basis (Basic or Full Package), with additional add-on modules available.

Product overview

Eventlink is a unified platform built specifically for athletic directors and schools, marketed as the 'One Spot' solution. The platform operates on a two-tier architecture: Basic Package (essential event scheduling, ticketing, and communication) and Full Package (comprehensive all-inclusive solution adding unlimited accounts, athlete management, websites, and fundraising). The platform includes 16 integrated modules: Scheduling, Tickets & Passes, Calendars, Messaging, and Facilities as core features; plus Kiosks, Registrations, Pay, Rewards, Stores, Studio, Athletes, Coaches, Fundraising, and E-Contracts as add-on capabilities. Users can also access a mobile app for on-the-go ticket purchasing and event management.

Differentiator

Problem solved

Functional benefit

Products and services

• Scheduling
• Tickets & Passes
• Kiosks
• Sites
• Calendars
• Registrations
• Pay
• Messaging
• Facilities
• Rewards
• Stores
• Studio
• Athletes
• Coaches
• Fundraising
• E-Contracts
• Eventlink Mobile App

Quantifiable outcome

• Eventlink Fundraising allows schools to keep 90% of donations compared to typical platform fees of 20-30%
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature11 records

Partnerships

Seven partnerships are on record, tiered core.

• Illinois Elementary School Association (IESA)coreStrategic or Co-development Partner · 31 March 2026Eventlink announced partnership with IESA as an official partner, extending reach into Illinois middle school and elementary athletics programs.
• WVSSAC (West Virginia Secondary School Activities Commission)coreTechnology or Integration · 9 October 2025West Virginia schools using Eventlink can automatically sync their athletic schedules with the WVSSAC website. This integration saves schools time, reduces duplicate entry, and keeps schedules accurate across the state. When a school updates its calendar in Eventlink, those changes are reflected on the WVSSAC site automatically.
• NIAAA (National Interscholastic Athletic Administrators Association)coreStrategic or Co-development Partner · 15 July 2025Eventlink was named the Official and Exclusive Digital Ticketing Partner of the NIAAA. This partnership provides Eventlink access to the NIAAA's 16,500+ members across all 50 states and the District of Columbia. The partnership reinforces a shared mission to support athletic administrators and enhance the game-day experience for schools nationwide.
• DwollacoreTechnology or IntegrationThird-party payment provider providing ACH transfer services for Eventlink Pay. Dwolla enables electronic payments for officials and event workers, including bank account connections for funds transfers.
• StripecoreTechnology or IntegrationCredit card payment processor for Eventlink's digital ticketing and kiosk point-of-sale systems. Stripe provides PCI-compliant payment processing and annually certified PCI Service Provider Level 1 compliance for Eventlink.
• TaxBandits (SPAN Enterprises LLC)coreTechnology or IntegrationTax form generation and submission service for Eventlink Pay, handling W9 collecting and 1099 issuing for schools paying officials and workers.
• Microsoft AzurecoreTechnology or IntegrationCloud infrastructure provider hosting all Eventlink services. Azure provides physical and network security, complies with ISO 27001 and NIST SP 800-53 standards, and enables automatic OS and host environment updates.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• PowerSchool: PowerSchool is the largest U.S. K-12 student-information-system vendor — not a direct athletic-scheduling competitor but a strategic threat through bundled activity/athletic modules sold into the same district buyers.
• MaxPreps: MaxPreps is the dominant high-school sports information, schedule, and statistics platform — adjacent to Eventlink Sites and shares state-schedule data partnerships relevant to the same AD buyer.
• Active Network / ACTIVE: ACTIVE is a large established activity-registration and event-management platform serving camps, leagues, and schools across the U.S. — overlapping on ticketing/registration but as part of a much broader enterprise portfolio.

Direct peers

• FinalForms: FinalForms offers online athletic registration, forms, and eligibility management for K-12 schools — an integrated Eventlink partner with significant functional overlap on athlete registration, eligibility, and roster workflows.
• ArbiterSports: ArbiterSports provides athletic event scheduling, official assignment, and payments to schools and associations — competing head-to-head with Eventlink Scheduling, Officials coordination, and Eventlink Pay.
• TeamSnap: TeamSnap provides team scheduling, communication, registration, and payments for youth and club sports — comparable in scheduling/messaging and increasingly competitive with Eventlink Schools at the team-program level.
• SportsEngine: SportsEngine (an NBC Sports Next business) provides athletic registration, scheduling, and team management for youth and high-school sports — overlapping directly with Eventlink's schools-and-ADs scheduling/ticketing core.

Others

• Givebutter: Givebutter is a modern donation and fundraising platform used by schools and nonprofits — competing with Eventlink Fundraising on price and donor experience even though not specifically built for athletics.

Emerging players

• Playmetrics: Playmetrics provides online sports registration, payment processing, and roster management for youth-sports clubs and schools — partial overlap with Eventlink Registrations and Athlete/Coaches modules.
• Snap! Raise: Snap! Raise is a school-athletic fundraising platform focused on team-based campaigns — competing most directly with Eventlink Fundraising on the revenue-generation side of the athletic department.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/theeventlink
• LinkedInlinkedin.com/company/eventlink-sdi

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eventlink