Newzoo

What Newzoo does

Newzoo International B.V. is a privately held Dutch games market intelligence company headquartered in Amsterdam, founded in 2007, that specializes exclusively in PC and console gaming data. The company operates a unified subscription platform that combines telemetry data from games, survey-based consumer research, and store intelligence from Steam, Xbox, and PlayStation, covering 10,000+ titles and 100+ markets. Its product portfolio includes the Game Performance Monitor (title-level engagement and revenue metrics), the Global Gamer Study (73,000+ consumers surveyed annually across 36 markets), the Game Health Tracker (weekly brand-funnel tracking on 225+ titles), Games Market Reports & Forecasts (market sizing for 100+ countries), Business & Store Intelligence (storefront optimization), and a 62M+ member Global Gaming & Esports Panel for custom research.

The company's go-to-market is enterprise sales-led with no self-service option, distributing subscriptions through direct engagement supported by content marketing, monthly newsletters to 40,000+ professionals, conference presentations at events like GDC, and earned media in major gaming outlets. Pricing is quote-based on annual contracts that scale with access tier and team size, and is supplemented by professional services revenue from Custom Research projects and Consulting engagements (concept testing, TAM analysis, M&A advisory, genre teardowns, and masterclasses).

Newzoo serves five primary customer segments: game developers and publishers (including Microsoft, Sony, Take-Two, Activision Blizzard, Roblox, Bandai Namco, NetEase, and Crytek), investors and financial institutions (Makers Fund, 1Up Ventures, Valor Equity Partners, Aleph Capital), hardware and peripherals companies (NVIDIA, Dell/Alienware), brands and agencies (Coca-Cola, Lamborghini), and consulting firms (BCG, EY, Bain, Accenture, Evercore with 100+ engagements). The company is led by CEO Michelle Van der Wilk-Rouhof with COO Emma McDonald, CFO Remco Verheij, CRO Joris Goossens, and CTO Philip Goh, and operates with a hybrid work model out of its Amsterdam headquarters.

Name

Newzoo

Legal name

Newzoo International B.V.

Website

https://newzoo.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Newzoo is a Dutch games market intelligence firm providing PC and console gaming data, consumer research, market sizing, and store intelligence to developers, publishers, investors, hardware firms, brands, and consulting companies via a subscription platform.

Ownership category

akta.pro rank

Product category

Gaming Market Intelligence

NAICS

Software Publishers (51321), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

Data Platforms, BI/Reporting & Player Analytics (CDP/Attribution) (MPAEAKAI)

akta.pro secondary industry

Content Operations & Asset Pipeline Services (CMS, Cataloging, Live Content Ops) (MPAFAKAL)

Keywords

• Games market intelligence
• Gaming data analytics
• Esports market research
• Game performance tracking
• Player behavior analytics

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Data Platform Subscriptions: Newzoo generates revenue primarily through subscriptions to its data platform, which includes access to Games Data (Game Performance Monitor), Gamer Research (Global Gamer Study, Game Health Tracker), Market Intelligence (Reports & Forecasts), and Store Insights (Business & Store Intelligence). Subscriptions are sold to enterprise clients on an annual contract basis with pricing based on access level and team size.
2. Consulting Services: Expert guidance and tailored consulting engagements for game development, strategy, greenlighting support, M&A advisory, and transaction advisory services, powered by Newzoo data. Engagement types include concept testing, TAM analysis, genre teardowns, live service strategy, and masterclasses.
3. Custom Research: Custom research projects designed for specific client needs including concept testing, brand tracking, audience profiling, campaign analysis, and qualitative research conducted through the Global Gaming & Esports Panel.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Newzoo operates a unified data platform that delivers PC and console games market intelligence by combining first-party telemetry from thousands of games, survey-based consumer research, and store intelligence scraped from Steam, Xbox, and PlayStation. The platform exposes four core data products (Game Performance Monitor, Global Gamer Study, Game Health Tracker, Games Market Reports & Forecasts) plus a Business & Store Intelligence module, supplemented by paid Custom Research and Consulting services delivered through a 62M+ enthusiast panel.

Product overview

Newzoo offers a unified platform-plus-modules architecture centered on the Newzoo Platform, which provides access to four core data products: Game Performance Monitor (title-level engagement and revenue data), Global Gamer Study (consumer research across 73K+ gamers), Game Health Tracker (title-level awareness and purchase funnel data), and Games Market Reports & Forecasts (market sizing and forecasts for 100+ markets). An additional module, Business & Store Intelligence, provides store-specific insights for Steam and Xbox. The offering is supplemented by professional services including Custom Gamer Research (specialized studies via a 62M+ panel) and Consulting (expert analysis and guidance). The platform covers 10,000+ PC and console games, 45 markets in telemetry data, and delivers 100+ metrics to help game developers, publishers, investors, and brands make data-driven decisions across the game lifecycle.

Differentiator

Problem solved

Functional benefit

Products and services

• Newzoo Platform

Quantifiable outcome

• Wargaming used Newzoo data to identify new market opportunities and prepare expansion reports for the US and Brazil
• +3 more outcomes

Named customers27 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• TebexcoreGTM or Marketing Partner · 12 August 2025Newzoo collaborated with Tebex (monetization platform) to release a joint whitepaper on player behavior and payment trends in Western markets. The report analyzed gamer spending habits, revealing that the top 20% of gamers drive nearly half of all gaming expenditure. This partnership positions Newzoo's research capabilities alongside Tebex's monetization expertise for mutual marketing benefit.

Scale indicators14 records

Recent moves6 records

Expansion highlights2 records

Direct peers

• Sensor Tower: Sensor Tower is a mobile and gaming market intelligence platform offering app data, advertising insights, and game performance analytics. It directly competes with Newzoo in providing data-driven insights to game publishers, investors, and brands, particularly through overlapping offerings in player behavior and market sizing for the games industry.
• data.ai (formerly App Annie): data.ai is a leading mobile data and analytics platform that provides app market intelligence, usage data, and competitive insights to gaming and mobile app publishers. While stronger in mobile, it competes directly with Newzoo on cross-platform games market intelligence and enterprise data subscriptions.
• Circana (formerly SuperData / NielsenIQ games): Circana's SuperData Research arm provides games market intelligence including market sizing, revenue tracking, and player insights for video games across platforms. It competes directly with Newzoo's Games Market Reports & Forecasts and Game Performance Monitor in delivering esports and game market data to enterprise clients.
• Stream Hatchet: Stream Hatchet specializes in esports and streaming analytics, tracking viewership, engagement, and sponsorship data across Twitch, YouTube, and other platforms. It overlaps with Newzoo's esports analytics offerings and competes for gaming and brand clients seeking audience insights in the live-streaming and esports space.
• Niko Partners: Niko Partners provides market research and consulting specifically focused on video games and esports in Asia, the Middle East, and other emerging markets. It competes with Newzoo's global market intelligence and consulting offerings, particularly for publishers and investors targeting Asian gaming markets.
• VG Insights (GameDiscoverCo): VG Insights provides market intelligence and data tools for PC game publishers, focused on Steam store analytics, game benchmarking, and discovery trends. It directly competes with Newzoo's Business & Store Intelligence and Game Performance Monitor products for indie and mid-market PC game studios.

Broad incumbents

• Omdia (gaming research): Omdia provides market research and analyst coverage across multiple industries including gaming, with overlap on market sizing, forecasts, and consumer analytics for video games. It competes with Newzoo in market intelligence subscriptions but serves a broader portfolio of enterprise technology clients.
• IDC Gaming Insights: IDC's gaming research practice delivers market sizing, forecasts, and enterprise advisory for the global games industry. As part of a broad IT market research portfolio, it overlaps with Newzoo's enterprise data subscriptions and consulting services for game developers, publishers, and investors.

Emerging players

• GameRefinery by Liftoff: GameRefinery provides game feature and genre analytics for mobile game developers, with growing PC/console coverage. It competes with Newzoo's player behavior and feature-level analytics for studios optimizing live-service game design and monetization.
• Quantic Foundry: Quantic Foundry provides psychometric and gamer typology research used by game developers to inform design decisions. It overlaps with the player-motivation and persona elements of Newzoo's Global Gamer Study, serving as a complementary niche data provider in the games market intelligence space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/newzoo
• Xx.com/NewzooHQ
• Facebookfacebook.com/NewzooHQ

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Newzoo