The Style Club
Firmographic data describes The Style Club as a small vintage women's clothing retailer founded in 2012 in West Hollywood, but attached operational data describes a separate Indonesian lottery/togel portal (KPKTOTO) with APLA/WLA certifications serving mass-market lottery players.
- Company typePrivate
- Founded2016
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Style Club does
The Style Club is recorded in firmographic data as a private, for-profit vintage women's clothing company founded in 2012 in West Hollywood, with 1-10 employees and a website at thestyleclub.com. The founding team is listed as co-founders Hilary Novelle and Sophie Simmons alongside founder Keith Hahn.
However, the substantive operational data attached to this entity describes a different business entirely: a web-based lottery/togel service portal operating under the legal name KPKTOTO, serving Indonesian-market lottery players. This portal offers verified lottery results with direct reference links to official APLA (Asia Pacific Lottery Association) pools, is recognized by the World Lottery Association (WLA) as one of 10 trusted lottery sites, and is accessible 24/7 via web and mobile (Android and iOS apps). The platform is built on WordPress, presents as free-to-access, and reports 868K reviews and 789K support inquiries as user engagement signals.
This material discrepancy between firmographic identity (vintage clothing retailer) and operational data (Southeast Asian lottery portal) is a critical data quality issue that materially affects any investment thesis. No management, revenue, funding (beyond a single $0 round in September 2012), ownership, or operating geography details bridge the two business descriptions.
The Style Club firmographics
Firmographics- Name
- The Style Club
- Legal name
- KPKTOTO
- Website
- https://thestyleclub.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Firmographic data describes The Style Club as a small vintage women's clothing retailer founded in 2012 in West Hollywood, but attached operational data describes a separate Indonesian lottery/togel portal (KPKTOTO) with APLA/WLA certifications serving mass-market lottery players.
- Ownership category
- akta.pro rank
The Style Club industry classification
Industry- Product category
- Vintage Women's Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (45811)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Luxury Fashion Resale, Vintage & Pre-owned (CRAAAFAN)
Keywords
Where The Style Club is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
The Style Club business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Distribution channels1 record
Marketing channels1 record
The Style Club product offering
Product offeringCore offering
The Style Club sells modern-day vintage clothing for women with a minimal look and feel. The business operates as a curated fashion retailer based in West Hollywood, California, offering a focused assortment of women's vintage-inspired apparel to individual consumers.
Product overview
Kpktoto is a web-based lottery service portal offering official lottery results with direct verification links to lottery pools. The platform consists of a web portal as the core product, complemented by mobile applications for Android (Android App Togel) and iOS (iOS App Toto) devices. Built on WordPress, the platform provides 24-hour online access to lottery services with transparent data referencing APLA and WLA certification standards.
Differentiator
Problem solved
Functional benefit
Products and services
- Modern-Day Vintage Women's Clothing
Companies that use The Style Club
Customer profileSegments1 record
Ideal customer profiles1 record
The Style Club technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Style Club partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- APLA (Asia Pacific Lottery Association)coreLong-term cooperation with APLA for official lottery result references. KPKTOTO uses official APLA-sourced numbers to ensure authenticity of lottery results. Platform provides direct links to official pools referenced by APLA for user verification.
- WLA (World Lottery Association)minorRecognized as one of 10 trusted lottery sites by World Lottery Association. This recognition serves as third-party validation of platform trustworthiness and legitimacy.
Scale indicators2 records
Recent moves6 records
Expansion highlights3 records
The Style Club competitors and assessment
Company assessmentDirect peers
- What Goes Around Comes Around: Long-standing, curated vintage and pre-owned luxury boutique chain. Highly comparable to The Style Club as a single-brand curatorial vintage retailer targeting fashion-forward women in premium retail locations.
- Resurrection: Curated vintage designer boutique with locations in New York and Los Angeles. Closest direct peer given its focus on edited, high-end vintage for women and presence in the same premium West Coast retail ecosystem.
- Rokit: Multi-store vintage and pre-loved fashion retailer specializing in hand-picked vintage womenswear and menswear. Comparable as a curated vintage retail concept with both physical and online channels.
- Beyond Retro: Specialty vintage clothing retailer with multiple stores across the UK and Europe. Comparable as a dedicated vintage apparel chain with a similar curated retail format to The Style Club.
- Crossroads Trading Co. Buy-sell-trade clothing retailer with multiple locations in major US cities. Comparable as a physical-store-driven secondhand fashion retailer serving a similar urban, fashion-aware female demographic.
Emerging players
- A Current Affair: Vintage and curated pre-owned fashion concept that operates pop-ups and a recurring LA-based vintage trade show. Comparable as a small-scale, curatorial vintage platform operating in the same Los Angeles market.
- Depop: Peer-to-peer fashion resale marketplace particularly popular with younger and trend-driven sellers. Comparable as a competing resale channel for the same vintage-leaning customer base, though operating via a marketplace model.
Broad incumbents
- The RealReal: Largest online luxury resale marketplace with authentication and consignment at scale. Comparable as a channel competing for the same secondhand luxury and vintage customer, though operating at vastly greater scale and breadth.
- Vestiaire Collective: Global pre-owned luxury fashion marketplace. Comparable as a competing resale channel for the same designer-vintage customer segment, with far greater geographic and inventory breadth.
- Poshmark: Large US peer-to-peer fashion resale marketplace. Comparable as an alternative secondhand fashion channel competing for the same customer wallet, though Poshmark operates a broader mass-market model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights4 records
Customer concentration
The Style Club social profiles
Digital presenceThe Style Club compliance and trust
Trust signalCompliance2 records
The Style Club financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Style Club leadership team
Management profileNumber of profiles
Profiles3 records
The Style Club funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Style Club M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Style Club
What does The Style Club do?
The Style Club sells modern-day vintage clothing for women with a minimal look and feel. The business operates as a curated fashion retailer based in West Hollywood, California, offering a focused assortment of women's vintage-inspired apparel to individual consumers.
Is The Style Club a public or private company?
The Style Club is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Style Club founded?
The Style Club was founded in 2016. It employs 1 to 10 people.
Where is The Style Club based?
The Style Club is headquartered in New York, United States, in the North America region.
Who are The Style Club's main competitors?
Direct peers on record are What Goes Around Comes Around, Resurrection, Rokit, Beyond Retro and Crossroads Trading Co.. Emerging players are A Current Affair and Depop. Broad incumbents are The RealReal, Vestiaire Collective and Poshmark.
Does The Style Club have an API?
No public API is recorded for The Style Club.
What industry is The Style Club in?
The Style Club's product category is Vintage Women's Apparel. Its primary akta.pro industry code is CRAAAFAN, Luxury Fashion Resale, Vintage & Pre-owned. Its NAICS code is 45811 and its SIC code is 5600.