What Ekox does

Ekox Finland Oy is a privately held Finnish company founded in 2015 by Nina and Marko Palmu, headquartered in Vantaa (relocated May 2025). The company operates a circular-economy IT equipment business, refurbishing and reselling business-grade computers, printers, multifunction devices, and peripherals typically 2-4 years old, marketed under the 'Second Chance' (Uusiolaite) brand. The core technical capability is certified data destruction using Blancco and Youwipe erasure software, which generates compliance documentation for customers decommissioning devices. Ekox complements its hardware offering with maintenance and repair services (Huoltopalvelut), a secure pickup service (Noutoturva), and flexible engagement models including outright purchase, monthly rental, and lease-to-own arrangements, with equipment priced 50-80% below new equivalents.

The company generates revenue through five streams: refurbished hardware sales, equipment rental, lease-to-own leasing, maintenance and repair services, and certified pickup/data erasure services. Pricing is quote-based and not publicly listed, with all transactions handled directly via phone, email, website, sustainability events, and industry network referrals. The go-to-market is direct-to-customer with no third-party resellers, and the customer base spans educational institutions (e.g., Vantaa Ammattioppilaitos Varia), small and medium businesses, government organizations, and individual consumers, with education and SMB designated as primary segments. The company is bootstrapped and founder-owned, holds no external investment, and has no subsidiaries, M&A activity, or public capital markets presence.

Ekox is operationally single-country (Finland, primarily the Helsinki metropolitan area) with an aspirational 'Nordic' market tag, and has no disclosed patents, AI/ML capabilities, or proprietary software beyond its use of Blancco and Youwipe. Its strategic positioning rests on HINKU forum membership, KEINO sustainable procurement network participation, and White Monday circular economy campaign alignment, which together provide environmental credibility for public-sector and sustainability-mandated buyers. Recent corporate activity consists of two office relocations (Tuusula in 2022, Vantaa in 2025) and the launch of rental/leasing product lines, indicating modest operational scaling rather than aggressive expansion.

Name

Ekox

Legal name

Ekox Finland Oy

Website

https://ekox.fi

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Ekox Finland Oy is a bootstrapped Finnish circular-economy IT refurbisher founded in 2015, reselling certified-data-erased business-grade computers and printers (Second Chance brand) at 50-80% off new prices, with rental, leasing, maintenance, and pickup services for education, SMB, government, and consumer customers across Finland.

Ownership category

akta.pro rank

Product category

Refurbished IT Equipment

NAICS

Used Merchandise Retailers (459510), Office Machinery and Equipment Rental and Leasing (53242), Consumer Electronics and Appliances Rental (532210), Electronic and Precision Equipment Repair and Maintenance (8112)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045), Services-Computer Rental & Leasing (7377), Wholesale-Electronic Parts & Equipment, Nec (5065)

akta.pro primary industry

Certified Refurbished Electronics Retail (CRACAJAD)

akta.pro secondary industries

Electronics Rental, Leasing & Subscription (Refurbished/Pre-Owned) (CRACAJAI), Consumer Device Repair Services (Phones, Tablets, PCs) (CRACAJAA), ITAD, Electronics Recycling & Parts Harvesting Retail (CRACAJAF)

Keywords

• Refurbished IT equipment
• IT equipment leasing
• Certified data erasure
• Circular economy IT
• Equipment maintenance services

Headquarters

HQ city

Vantaa

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Refurbished IT Equipment Sales: Direct sales of refurbished business-level IT equipment including computers, printers, and multifunction devices. Equipment is 2-4 years old and sourced from business replacements.
2. Equipment Rental: Flexible rental arrangements for IT equipment to serve customers who prefer operational expenditure over capital expenditure.
3. Equipment Leasing: Lease-to-own arrangements providing customers with affordable access to business-grade IT equipment with eventual ownership.
4. Maintenance Services: Repair and maintenance services for printers, multifunction devices, and computers, including pickup and return services.
5. Pickup and Data Erasure Services: Secure pickup of old equipment with certified data destruction using Blancco software, generating compliance documentation for organizations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Ekox sells refurbished business-grade IT hardware (computers, printers, multifunction devices, monitors) under its Second Chance (Uusiolaite) brand at 50-80% discounts versus new equivalents. It supplements the equipment sales with Noutoturva secure pickup and certified data erasure services, Huoltopalvelut maintenance and repair services, and flexible equipment rental and lease-to-own arrangements, all positioned around a circular economy mission.

Product overview

Ekox is a Finnish company that operates as a refurbished enterprise IT equipment provider and service company. Their core product is the 'Second Chance' (Uusiolaite) brand of refurbished laptops, desktops, printers, monitors, and office technology devices. They complement this with three main service lines: Noutoturva (pickup and secure data disposal), Huoltopalvelut (maintenance and repair), and leasing services. All offerings are tied to their circular economy mission of extending IT equipment lifespan and reducing electronic waste in Finland.

Differentiator

Problem solved

Functional benefit

Brands

• Second Chance™: Product trademark for refurbished IT equipment, emphasizing giving devices a new life and second chance.

Products and services

• Second Chance (Uusiolaite) Refurbished IT Equipment Refurbished enterprise-level IT equipment including laptops, desktops, printers, monitors, and other office technology devices, sold with warranty after testing and servicing. Targeted at Finnish businesses, educational institutions, and government organizations seeking business-grade hardware at 50-80% lower cost than new equivalents.
• Noutoturva (Secure Pickup and Data Erasure Service) Secure pickup service for decommissioned ICT equipment from customer offices. Includes needs assessment, data sanitization using Youwipe software, and detailed reporting on received devices. Targeted at organizations needing certified destruction of data on retired equipment.
• Huoltopalvelut (Maintenance and Repair Services) Maintenance and repair services covering printers, copiers/multifunction devices, fax machines, data projectors, and computers. Includes on-site service with next-business-day response and workshop repairs within 1-3 business days. Targeted at brand-agnostic customers extending the life of existing office technology.
• Equipment Leasing and Rental Service Equipment leasing and rental service for businesses updating their IT devices, providing flexible access to refurbished technology via monthly rental or lease-to-own arrangements, enabling operational expenditure instead of large upfront capital outlay.

Quantifiable outcome

• 50-80% cost reduction compared to new equipment purchases
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• HINKU ForumcoreOthersNetwork of municipalities and environmentally conscious enterprises committed to carbon neutrality. Ekox is a member of this carbon-neutral business network, which includes 37 municipalities and businesses committed to achieving carbon neutrality and 80% reduction in carbon dioxide emissions by 2030. HINKU membership provides environmental credibility and access to sustainability-focused organizations.
• BlanccocoreTechnology or IntegrationBlancco provides professional data erasure software used by Ekox for secure device processing. The software enables certified overwriting of data on storage media, generating Blancco compliance certificates that serve as proof of complete data destruction. This partnership enables Ekox to offer verifiable, professional-grade data security services to clients.
• Vantaa Ammattioppilaitos VariaminorOthersVocational college in Vantaa that Ekox supports through training and professional development opportunities for students. The collaboration provides educational support and youth career development in the IT sector.
• KEINO Competence CenterminorOthersKEINO is a networked competence center for sustainable and innovative public procurement, established by the Ministry of the Environment and Ministry of Economic Affairs and Employment in 2018. The collaboration supports sustainable public procurement practices.
• White Monday CampaignminorOthersGlobal circular economy movement started in Malmö in 2017, promoting alternatives to Black Friday and encouraging rental, sharing, repair, and recycling. The collaboration involves participating in the annual White Monday campaign, publishing content on social media, and not participating in Black Friday campaigns. Over 300 companies, organizations, and influencers participate in this circular economy initiative.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Foxway: One of the largest Nordic ITAD and refurbished-IT providers, offering device buyback, refurbishment, and resale to businesses and public sector — the most direct scale competitor to Ekox in Finland and the broader Nordics.
• Inrego: Swedish IT asset disposition and reuse specialist focused on circular IT, data sanitization, and refurbished hardware — directly comparable service mix to Ekox across the Nordic market.
• AfB Group (AfB Shop): European IT refurbishment and social enterprise that buys, refurbishes, and resells used business hardware with certified data erasure — comparable product/service mix with broader geographic footprint.
• Circular Computing: UK-based specialist in remanufactured/refurbished enterprise laptops with a focus on sustainability certifications and corporate procurement — closely mirrors Ekox's certified-refurbished positioning for B2B buyers.
• BB-Net: German IT refurbisher ('remarketing as a service') handling wholesale refurbished business hardware, data erasure, and lifecycle services — comparable in operating model though at larger scale and different geography.

Regional players

• Revendo: Swiss refurbisher of business IT equipment with certified data erasure — same circular-economy, certified-refurbishment model as Ekox, but operating primarily in Switzerland rather than Finland.

Broad incumbents

• Tier1 ITAD: Broader IT asset disposition and lifecycle services player active across Europe; competes with Ekox on certified data destruction and end-of-life IT equipment processing for enterprise and public-sector clients.
• Reconext: Global provider of reverse logistics, repair, refurbishment, and remarketing for IT equipment — an incumbent that offers the full lifecycle service stack Ekox delivers, but at significantly larger scale and geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/EkoxFinland
• LinkedInlinkedin.com/company/ekox-finland-oy
• Xx.com/ekoxfinland

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ekox