WHITE
WHITE is an India-based full-service experiential marketing agency that creates culture-first brand experiences, live events, and integrated campaigns for premium enterprise clients across spirits, fashion, automotive, and consumer electronics verticals.
- Company typePrivate
- Founded2015
- HeadquartersNew Delhi, India
- Headcount101–250
- GTM typeB2B
- OfferingServices
What WHITE does
WHITE (White Media Marketing Pvt. Ltd.) is an India-based full-service experiential marketing and creative experience company founded in 2015 and headquartered in New Delhi, with regional offices in Mumbai and Bengaluru. The firm designs and delivers culture-first brand experiences for premium and luxury enterprise clients, spanning spirits, fashion, automotive, and consumer electronics verticals. Its service portfolio is organized around eight capabilities: Creative Strategy, Content & Technology (including XR and AI-powered experiences), Environmental Design, Communication Design, Experiential Marketing, Collaborations & Partnerships, Integrated Campaigns, and Production & Logistics. WHITE's go-to-market is B2B direct sales of bespoke, project-based professional services to brand clients, with a quote-based pricing model and no publicly disclosed rate cards. The firm claims an ecosystem of adjacent ventures — 2626 Creative Studio (brand-tech) and Say it with a Pin (gifting/merchandise) — that extend its offering beyond live event production.
The company's client roster is anchored by a deep, multi-brand relationship with Pernod Ricard India (Longitude 77, Johnnie Walker Blue Label, 100 Pipers, Chivas, Glenmorangie, Blenders Pride Fashion Tour), supplemented by work for Don Julio, H&M x Anamika Khanna, Cartier, Laneige, Kia India, Casio Vintage, and Lovebirds. Project outcomes reported include 2.25 billion digital reach and INR 40 crore in value achieved for the Longitude 77 launch, 308 million impressions and 95% positive sentiment for Johnnie Walker Blue Label Elusive Umami, and 12 million+ digital reach for the 100 Pipers Legacy Project. WHITE is privately held, bootstrapped, and led by Founder & CEO Vishesh Sahni with a 125-person leadership and delivery organization; it is independently recognized through industry awards including Marketing Agency of the Year 2024 and Luxury Brand Activation of the Year (2023, 2024). Revenue, funding, and detailed financials are not publicly disclosed.
WHITE firmographics
Firmographics- Name
- WHITE
- Legal name
- White Media Marketing Pvt. Ltd.
- Website
- https://whitemkg.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- WHITE is an India-based full-service experiential marketing agency that creates culture-first brand experiences, live events, and integrated campaigns for premium enterprise clients across spirits, fashion, automotive, and consumer electronics verticals.
- Ownership category
- akta.pro rank
WHITE industry classification
Industry- Product category
- Experiential Marketing Services
- NAICS
- Advertising, Public Relations, and Related Services (5418), Other Services Related to Advertising (54189), Indoor and Outdoor Display Advertising (541850)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Experiential OOH & Ambient Media (Guerilla, Pop-Ups) (MPAAAKAH)
- akta.pro secondary industries
- Influencer Content Licensing & Whitelisting (Usage Rights/Spark Ads) (MPACAGAJ), OOH Production, Printing & Installation Services (MPAAAKAJ)
Keywords
Where WHITE is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Offices3 records
Markets served
WHITE business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Experiential Marketing Services: Full-service experiential marketing agency providing creative strategy, content production, environmental design, experiential marketing, and production & logistics services to brand clients
- Brand Experience Design: Visual identity design, interactive design, brand toolkits, illustration & animation services
- Event Production: Live event production, vendor management & sourcing, fabrication, integrated execution, tech development, showrunning & programming, logistical support
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
WHITE product offering
Product offeringCore offering
WHITE (White Media Marketing) is a creative experience and experiential marketing agency that creates culture-first brand experiences for premium and luxury brands. Its core offering spans creative strategy, content and technology production, environmental and communication design, collaborations and partnerships, experiential marketing, integrated campaigns, and end-to-end production and logistics for on-ground brand activations.
Product overview
WHITE is a creative experience company that functions as a full-service experiential marketing and brand experience agency, not a software product company. Their unified offering is the delivery of integrated brand experience campaigns, combining creative strategy, content production, environmental design, experiential marketing, and production logistics. Their core services include Creative Strategy, Content & Technology (encompassing XR and AI), Environmental Design, Communication Design, Experiential Marketing, Collaborations & Partnerships, Integrated Campaigns, and Production & Logistics. The company was founded in 2015 and has grown to a 100+ team across 3 cities in India. They also publish 'Impact Check', a thought leadership series documenting their experiential marketing insights and trends.
Differentiator
Problem solved
Functional benefit
Products and services
- Creative Strategy Strategy offering that develops brand narratives, campaign platforms, and culture-first creative concepts for premium and luxury brand clients seeking differentiated experiential and integrated marketing work.
- Content & Technology Production offering that builds content assets and applies emerging technologies including XR and AI-driven production tools to support brand experiences and integrated campaigns.
- Environmental Design Design offering that conceives immersive physical environments and sensorial installations as the backdrop for premium brand activations and experiences.
- Communication Design Design offering that delivers visual identity, brand communications, and campaign assets to support experiential and integrated marketing programs.
- Experiential Marketing End-to-end experiential marketing offering that designs and delivers on-ground brand activations, immersive experiences, and live events for premium and luxury brand clients.
- Collaborations & Partnerships Service offering that identifies, structures, and activates co-branded collaborations and partnerships to extend premium brand campaigns into adjacent cultural and lifestyle audiences.
- Integrated Campaigns Campaign orchestration offering that combines strategy, content, design, experiential, and digital channels into cohesive integrated marketing campaigns for premium brands.
- Production & Logistics Production service offering that handles fabrication, staging, vendor management, and on-ground logistics for brand experiences, immersive environments, and live activations.
Quantifiable outcome
- 2.25 billion digital reach and INR 40 crore value achieved for Longitude 77 launch
- +3 more outcomes
Companies that use WHITE
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles1 record
WHITE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
WHITE partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- GlenmorangiecoreDelicious Design Project collaboration where White partnered with Shivan & Narresh to create a unique furniture collection transcending fashion into lifestyle products while maintaining Glenmorangie's signature codes of vibrancy and eclecticism
- Manish MalhotraminorCollaboration with Marriott Bonvoy to create luxury designer sweets (mithai) for gifting occasions, met with tremendous audience enthusiasm
- Shivan & NarreshcoreDesign partnership for Glenmorangie's Delicious Design Project - fashion designers creating furniture collection for whisky brand
- H&McoreFashion collaboration with Anamika Khanna showcased through experiential events with contrasting design elements
- Anamika KhannacoreFashion designer collaboration with H&M for capsule collection showcased through experiential presentations
- 2626 Creative StudiominorBrand-tech agency ecosystem partner helping organizations turn complex ideas into engaging real-world communication through branding, digital experiences, AI-powered workflows, films, and content production. Clients include Gates Foundation, Noida International Airport, National Health Authority, Royal Enfield, United Nations, Tata
- Say it with a PinminorPremium gifting and merchandise brand ecosystem partner creating thoughtful, design-led products and collectible brand experiences for brands, teams, events, and communities
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
WHITE competitors and assessment
Company assessmentDirect peers
- Seventy Event Media Group: India-headquartered experiential marketing agency delivering brand activations, conferences, and live events for premium clients including Pernod Ricard and luxury brands — directly overlapping with WHITE's core offerings and customer roster.
- Wizcraft International Entertainment: One of India's largest experiential marketing and live events agencies, founded in 1988. Most directly comparable to WHITE given shared focus on premium brand activations, large-scale event production, and luxury/sports/entertainment client roster in India.
- Percept Limited: India-based integrated marketing and experiential agency with event management, brand activation, and entertainment verticals. Closely comparable to WHITE in service mix (events, activations, MICE) and enterprise Indian client base.
- Teamwork Entertainment Group: India-based experiential marketing, events, and entertainment company serving luxury and enterprise brands. Direct comparable to WHITE on live event production, brand activations, and integrated campaigns for premium clients.
- Only Much Louder (OML): Indian entertainment and creator-management company with growing experiential marketing arm serving premium brands. Comparable to WHITE through integrated campaigns combining live experiences, content, and creator/KOL amplification in India.
- Cineyug Films & Studios: Indian experiential events and entertainment company known for large-scale award shows, brand launches, and luxury activations. Comparable to WHITE on production scale, premium brand clientele, and end-to-end event execution in India.
Broad incumbents
- Momentum Worldwide: Omnicom-owned global experiential marketing agency delivering brand experiences, sponsorships, and shopper marketing for major multinationals. Comparable to WHITE on experiential marketing core but with far broader geographic reach and integrated media-buying capabilities.
- Jack Morton Worldwide: Global experiential brand experience agency owned by IPG, serving Fortune 500 clients with the same brand activation, immersive experience, and event services WHITE offers — broader scale and global footprint make it the international incumbent competing for the same premium brand briefs.
- George P. Johnson Experience Marketing: Global experience marketing agency under Project Worldwide, specializing in large-scale brand experiences and events for tech and enterprise clients. Comparable to WHITE on experiential execution depth but with substantially broader geographic and category reach.
Emerging players
- Altitude Live (Altitude Group): Global experiential agency with growing India presence, focused on immersive brand experiences and digital-integrated activations. Comparable to WHITE on culture-first experiential methodology though smaller in scale and India footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
WHITE social profiles
Digital presenceWHITE financial estimates
Financial estimateRevenue estimate
Valuation estimate
WHITE leadership team
Management profileNumber of profiles
Profiles1 record
WHITE subsidiaries and ownership
Company hierarchySubsidiaries2 records
WHITE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WHITE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WHITE
What does WHITE do?
WHITE (White Media Marketing) is a creative experience and experiential marketing agency that creates culture-first brand experiences for premium and luxury brands. Its core offering spans creative strategy, content and technology production, environmental and communication design, collaborations and partnerships, experiential marketing, integrated campaigns, and end-to-end production and logistics for on-ground brand activations.
Is WHITE a public or private company?
WHITE is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WHITE founded?
WHITE was founded in 2015. It employs 101 to 250 people.
Where is WHITE based?
WHITE is headquartered in New Delhi, India, in the Asia region.
How does WHITE make money?
Three revenue lines are on record. Experiential Marketing Services are the primary driver. The others are brand Experience Design and event Production.
Who are WHITE's main competitors?
Direct peers on record are Seventy Event Media Group, Wizcraft International Entertainment, Percept Limited, Teamwork Entertainment Group, Only Much Louder (OML) and Cineyug Films & Studios. Broad incumbents are Momentum Worldwide, Jack Morton Worldwide and George P. Johnson Experience Marketing. Altitude Live (Altitude Group) is listed as an emerging player.
Does WHITE have an API?
No public API is recorded for WHITE.
What industry is WHITE in?
WHITE's product category is Experiential Marketing Services. Its primary akta.pro industry code is MPAAAKAH, Experiential OOH & Ambient Media (Guerilla, Pop-Ups), with a secondary code of MPACAGAJ, Influencer Content Licensing & Whitelisting (Usage Rights/Spark Ads). Its NAICS code is 5418 and its SIC code is 7310.