bb-net media
bb-net media GmbH, now Econocom Remarketing, is a German B2B company that buys used enterprise IT, refurbishes it at its Schweinfurt technology center, and resells premium-graded hardware with Windows 11 and a 2-year warranty to system houses, resellers, wholesalers, and public institutions in the DACH region.
- Company typePrivate
- Founded1998
- HeadquartersSchweinfurt, Germany
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What bb-net media does
bb-net media GmbH, now operating commercially as Econocom Remarketing (formerly bb-net), is a German B2B information technology refurbishment company headquartered in Schweinfurt, Germany. Founded in 1998 and acquired by Econocom Group in 2024, the company operates a closed-loop IT lifecycle business: it purchases used enterprise IT assets from corporates, leasing companies, system houses, and public institutions; performs certified data destruction and refurbishment in its in-house technology center; and resells the resulting premium-refurbished hardware (predominantly Lenovo, HP, Dell business-grade devices with pre-installed Windows 11 Pro and a 2-year warranty) to system integrators, specialist retailers (Fachh\u00e4ndler), e-tailers, wholesalers, and public institutions. Pricing is positioned at up to 70% below equivalent new devices for buyers, with average trading-partner margins of ~30%.
The company monetizes through three integrated streams: (1) buyback and asset disposition services that include valuation, secure transport, certified data erasure, and reporting under GDPR and Entsorgungsfachbetrieb frameworks; (2) certified disposal of equipment that cannot be remarketed; and (3) sales of refurbished hardware through both direct B2B account management and a self-service e-commerce storefront. Underlying technology includes proprietary asset management software, secure data deletion systems compliant with DIN 66399, and documented refurbishment processes certified to ISO 9001; the company also holds Microsoft Authorized Refurbisher status, enabling legitimate Windows licensing on resold units.
Go-to-market is exclusively B2B and channel-partner-led: dedicated Key Account Managers and Account Managers drive relationship-based sales to trading partners in the DACH region, while the online shop handles smaller volume transactions. The company markets primarily on cost savings (up to 70% off new device prices), sustainability (up to 37% CO2 reduction vs. new devices per a Fraunhofer UMSICHT study from June 2025), and data security assurances. Cumulative throughput exceeds 1,099,467 devices refurbished over the company's lifetime; 2023 recycling avoided approximately 70% of the energy, water, and raw material consumption of comparable new-device manufacturing.
bb-net media firmographics
Firmographics- Name
- bb-net media
- Legal name
- bb-net media GmbH
- Website
- https://bb-net.de
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- bb-net media GmbH, now Econocom Remarketing, is a German B2B company that buys used enterprise IT, refurbishes it at its Schweinfurt technology center, and resells premium-graded hardware with Windows 11 and a 2-year warranty to system houses, resellers, wholesalers, and public institutions in the DACH region.
- Ownership category
- akta.pro rank
bb-net media industry classification
Industry- Product category
- Refurbished IT Hardware
- NAICS
- Electronics and Appliance Retailers (44921), Electronic and Precision Equipment Repair and Maintenance (81121)
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045), Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- Electronics Refurbishment, Repair & Reuse (Remarketing/Resale) (BPALAIAD)
- akta.pro secondary industries
- Certified Refurbished Electronics Retail (CRACAJAD), Pre-Owned Electronics Buyback/Trade-In & Resale (CRACAJAE)
Keywords
Where bb-net media is headquartered
LocationHeadquarters
- HQ city
- Schweinfurt
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
bb-net media business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Premium Refurbished IT Hardware Sales: Core revenue stream from buying used business IT, refurbishing it to premium quality with pre-installed software and 2-year warranty, and selling to trading partners at up to 80% below new device prices. Average margins of 30% mentioned for trading partners.
- Used IT Asset Buyback Services: Purchase of used business IT assets from companies including valuation, secure transport, professional data deletion, and detailed reporting under high data protection standards.
- Certified Disposal Services: Proper disposal of IT equipment as a certified disposal facility operator (Entsorgungsfachbetrieb), handling equipment that cannot be remarketed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Premium Refurbished IT - Business Grade |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
bb-net media product offering
Product offeringCore offering
bb-net media purchases used business IT hardware from companies, leasing firms, system integrators, and public institutions, then professionally refurbishes and certifies the equipment in its own Schweinfurt technology center with secure data deletion. The refurbished business-grade devices (Lenovo, HP, Dell) are resold through a B2B online shop and trading-partner channel at up to 80% below new-device prices, each with pre-installed Windows 11 and a 2-year warranty. The portfolio also includes a Windows 11 migration service targeting the October 2025 End of Support deadline.
Product overview
bb-net media (now operating as Econocom Remarketing) is a remarketing services company that operates across the full IT lifecycle. Its core offering combines three integrated services: (1) the Remarketing Services unit, which purchases used business IT assets, performs asset valuation, secure transport, and certified data erasure; (2) the Professionelle IT-Aufbereitung (Refurbishing) service, which restores devices to premium condition in the company's own technology center; and (3) the Premium-Refurbished-IT Online Shop, which resells the refurbished hardware from manufacturers such as Lenovo, HP, and Dell to trade partners at up to 80% below new prices. The portfolio also includes a Windows 11 Upgrade Service that addresses the Windows 10 End of Support deadline. All refurbished products come with pre-installed Windows 11 and a 2-year warranty, targeting resellers, system integrators, enterprises, public institutions, wholesalers, and e-tailers.
Differentiator
Problem solved
Functional benefit
Products and services
- Remarketing Services (Gebrauchte IT verkaufen) Buyback service in which the company purchases used business IT hardware from companies, leasing firms, system integrators, and public institutions. Includes asset valuation, secure transport, professional data erasure, and detailed reporting under high data protection standards.
- Professionelle IT-Aufbereitung (Refurbishing) Professional IT refurbishment carried out in the company's own technology center in Schweinfurt. Includes device audit, certified data destruction, hardware restoration, and certified disposal for devices that cannot be refurbished, all under strict process standards.
- Premium-Refurbished-IT (Online Shop) Refurbished business-grade IT hardware from leading manufacturers (Lenovo, HP, Dell, and others), sold up to 80% below new-device prices with pre-installed Windows 11 and a 2-year warranty. Available to resellers, system integrators, companies, public institutions, wholesalers, and e-tailers via the Econocom Remarketing online shop.
- Windows 11 Upgrade / Migration Service Guided migration service helping business customers transition from Windows 10 to Windows 11 ahead of the October 2025 Windows 10 End of Support deadline, positioned as a cost-effective alternative to purchasing new hardware.
Quantifiable outcome
- Up to 37% CO2 savings compared to comparable new devices
- +4 more outcomes
Companies that use bb-net media
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
bb-net media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
bb-net media partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and supporting.
- MicrosoftcoreMicrosoft Authorized Refurbisher status, allowing the company to legally refurbish and resell devices with legitimate Microsoft software including Windows 11 Pro pre-installed. This partnership provides access to Microsoft's software ecosystem and validates the company's refurbishment quality standards.
- Fraunhofer UMSICHTsupportingResearch partnership supporting the company's sustainability claims. Fraunhofer UMSICHT conducted a study (June 2025) on greenhouse gas savings through reuse of ICT equipment, validating that refurbishment can reduce emissions by up to 37% compared to new devices.
- InterzerosupportingCommissioned the Fraunhofer UMSICHT study on sustainable IT refurbishment alongside Econocom Remarketing. Interzero is a circular economy specialist, and the study provides scientific backing for the environmental benefits of IT refurbishment.
- Econocom Groupcorebb-net media was acquired and rebranded as Econocom Remarketing. Econocom is a major European digital services company, providing the parent company's brand, resources, and market position.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
bb-net media competitors and assessment
Company assessmentOthers
- Interzero: German circular economy services company (and partner of bb-net on the Fraunhofer UMSICHT study) operating take-back systems, recycling, and reuse services for electronics; functions as both partner and adjacent competitor in IT asset recovery.
Direct peers
- ReMaTec (by Renew IT): European refurbished IT reseller focused on business-grade laptops, desktops and mobile devices for trade and enterprise buyers; similar channel-based model targeting resellers and wholesalers.
- Tier1 Asset Management: European IT lifecycle services company specializing in refurbishment, redeployment, and resale of enterprise IT assets; comparable in offering certified data destruction, refurbishment, and B2B remarketing to trading partners.
- AfB (Arbeit für Menschen mit Behinderung): German IT refurbisher operating certified remarketing of business hardware for B2B trading partners and enterprises; the closest direct competitor to bb-net in DACH, with similar value proposition of quality-certified refurbished IT and certified data destruction.
- Ingram Micro Lifecycle: IT Asset Disposition (ITAD) and refurbishment arm of Ingram Micro, handling enterprise device trade-in, refurbishment, and resale across Europe; competes directly for enterprise buyback contracts and refurbished B2B channels.
- Circular Computing: UK-based refurbished laptop supplier focused on enterprise-grade devices with strong sustainability credentials (carbon-neutral remanufactured laptops); competes with bb-net for European B2B channel and sustainability-driven procurement.
Regional players
- Reboot IT Services: Dutch IT refurbisher and remarketer with similar buyback-refurbish-resell model for business hardware; comparable operating model but primarily serving the Benelux market rather than DACH.
Emerging players
- Recommerce Group: European specialist in refurbished smartphones, tablets, and connected devices sold to retailers and B2B partners; emerging player in adjacent device category (mobile) with comparable refurbished-B2B-channel business model.
Broad incumbents
- CANCOM: Major German/European IT services provider offering managed services, hardware, and increasingly lifecycle/circular IT solutions; adjacent incumbent whose enterprise scale and procurement relationships could encroach on bb-net's market.
- Bechtle: Large German IT systems integrator and reseller with refurbished/used hardware offerings as part of a much broader IT portfolio; competes with bb-net as an established DACH incumbent with enterprise reach.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
bb-net media social profiles
Digital presencebb-net media compliance and trust
Trust signalCompliance5 records
bb-net media financial estimates
Financial estimateRevenue estimate
Valuation estimate
bb-net media leadership team
Management profileNumber of profiles
bb-net media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
bb-net media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about bb-net media
What does bb-net media do?
bb-net media purchases used business IT hardware from companies, leasing firms, system integrators, and public institutions, then professionally refurbishes and certifies the equipment in its own Schweinfurt technology center with secure data deletion. The refurbished business-grade devices (Lenovo, HP, Dell) are resold through a B2B online shop and trading-partner channel at up to 80% below new-device prices, each with pre-installed Windows 11 and a 2-year warranty. The portfolio also includes a Windows 11 migration service targeting the October 2025 End of Support deadline.
Is bb-net media a public or private company?
bb-net media is a private company. It is classified as corporate owned and is currently operating.
When was bb-net media founded?
bb-net media was founded in 1998. It employs 11 to 50 people.
Where is bb-net media based?
bb-net media is headquartered in Schweinfurt, Germany, in the Europe region.
How does bb-net media make money?
Three revenue lines are on record. Premium Refurbished IT Hardware Sales are the primary driver. The others are used IT Asset Buyback Services and certified Disposal Services.
Who are bb-net media's main competitors?
Interzero is listed as an others. Direct peers are ReMaTec (by Renew IT), Tier1 Asset Management, AfB (Arbeit für Menschen mit Behinderung), Ingram Micro Lifecycle and Circular Computing. Reboot IT Services is listed as a regional player. Recommerce Group is listed as an emerging player. Broad incumbents are CANCOM and Bechtle.
Does bb-net media have an API?
No public API is recorded for bb-net media.
What industry is bb-net media in?
bb-net media's product category is Refurbished IT Hardware. Its primary akta.pro industry code is BPALAIAD, Electronics Refurbishment, Repair & Reuse (Remarketing/Resale), with a secondary code of CRACAJAD, Certified Refurbished Electronics Retail. Its NAICS code is 44921 and its SIC code is 5045.