E2

What E2 does

E2 (operated as E2Language and E2 Test Prep by ESL Support Pty Ltd) is an Australian-headquartered online test preparation platform founded in 2015 that delivers structured English proficiency courses for four major exam families: IELTS (Academic and General), PTE (Academic and Core), OET (Nurses and Doctors), and CELPIP (General and General LS). The platform also sells a separate General English suite (E2 English) covering CEFR A1 through C1 plus a Pronunciation course. E2 serves individual test-takers globally — international students, migrants seeking English-speaking-country residency, and healthcare professionals (nurses and doctors) preparing for OET-based registration — with a footprint spanning Australia, India, the Philippines, Singapore, Brazil, Nigeria, the US, the UK, and Canada, and a website localized into nine languages.

The technology stack is a cloud-based learning management system hosted at app.e2language.com with authentication via Microsoft Azure AD B2C, integrated with Zoom for live interactive classes and a proprietary AI scoring engine that provides automated diagnostic feedback on Speaking (audio) and Writing (text) practice tasks. Course content follows a proprietary E2 Test Method — Overview, Method, and Practice activities for each question type — built by expert teachers and former examiners, with live classes recorded and archived for two weeks post-session.

E2 runs a product-led, B2C, fully digital go-to-market. Distribution is entirely through its own storefront (e2language.com and app.e2language.com) with no third-party resellers. Customer acquisition leans on organic SEO, content marketing (E2 Blog), a 25% referral program (E2 Rewards), email newsletters, and earned media (Sydney Morning Herald, The PIE News, University of Melbourne). Revenue is generated via tiered subscription packages (Express $59, Express+ $79, Bronze $159, Silver $239, Gold $339 USD) that progressively add 1-on-1 tutorials, teacher-graded assessments, and access duration (90–365 days); à la carte add-ons ($89 individual tutorials, $12 group classes, mock tests, pre/post-test consultations); and a $19-per-level General English bundle. The company is bootstrapped, privately held, and operates without disclosed external funding.

Name

E2

Legal name

ESL Support Pty Ltd

Website

https://e2language.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

E2 (E2Language / E2 Test Prep) is an Australian online platform offering structured, tiered test preparation courses for IELTS, PTE, OET, and CELPIP, plus a General English suite, serving individual students, migrants, and healthcare professionals across more than nine countries via a fully digital, AI-assisted learning platform with expert teacher support.

Ownership category

akta.pro rank

Product category

Online English Test Preparation

NAICS

Exam Preparation and Tutoring (611691), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAFACAO

Exam Prep & Standards-Aligned Review Courseware (Within Curriculum)

Education/Education Technology (EdTech) & Digital Learning/Digital Curriculum, Courseware & Interactive Learning Content

SECONDARYEDANABAD

K–12 Standardized Assessments & Benchmark Exams Prep (State tests, MAP, ISEE/SSAT)

Education/Tutoring & Test Preparation/Test Preparation (Standardized & Entrance Exams)

Keywords

• Online English test preparation
• IELTS preparation courses
• PTE practice platform
• OET healthcare training
• CELPIP exam courses

Headquarters

HQ city

South Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Course Packages: Tiered subscription packages (Express, Bronze, Silver, Gold) offering different levels of access to course materials, live classes, tutorials, and assessments. Higher tiers include more 1-on-1 teacher time and feedback. Revenue generated through upfront package purchases with access periods ranging from 90 days to 365 days.
2. Individual Add-on Purchases: Additional purchases including extra tutorials ($89 USD), additional mock tests, group classes ($12 USD), and assessment credits. Allows customers to extend functionality without upgrading entire package.
3. General English Courses: Separate general English courses (Elementary, Intermediate, Advanced, Pronunciation) sold at $19 USD per level. These are 120-day access self-study courses for foundational English improvement.
4. Tax Collectors: Company collects and remits VAT/GST in applicable countries including Australia (10%), EU member states, and Switzerland. These are pass-through charges to customers, not revenue to E2.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

E2 is an online English proficiency test preparation platform that sells tiered subscription course packages (Express, Bronze, Silver, Gold) for high-stakes exams including IELTS Academic and General, PTE Academic and Core, OET for Nurses and Doctors, and CELPIP General and General LS. Courses combine self-study content (practice questions, method lessons, AI-marked activities) with live Zoom classes, 1-on-1 expert tutorials, and teacher-graded assessments. The company also offers a separate General English course suite (E2 English) and a free Score Calculator tool.

Product overview

E2Language is an online English proficiency test preparation platform offering structured courses for IELTS (Academic and General), PTE (Academic and Core), OET (Nurses and Doctors), and CELPIP (General and General LS) exams. The platform operates on a tiered package model — Express, Express+, Bronze, Silver, and Gold — where higher tiers add progressively more expert teacher feedback (1-on-1 tutorials, writing/speaking assessments, pre-test and post-test consultations) and extended access periods. All courses include a self-study platform with practice questions, AI-marked activities, and method lessons; paid tiers add live interactive classes, mock tests, and teacher-graded assessments. E2 also sells a separate General English suite (E2 English) covering CEFR A1 through C1 levels plus pronunciation, as individual $19 USD bundles. A free Score Calculator tool estimates CEFR levels and exam band scores. The platform has served over 2.7 million students and holds partnerships with The University of Melbourne and OET as a Premium Preparation Provider.

Differentiator

Problem solved

Functional benefit

Products and services

• IELTS Academic Preparation Course Online preparation course for the IELTS Academic exam used for university admissions, including method lessons, AI-marked practice activities, live classes, and expert teacher-graded assessments.
• IELTS General Preparation Course Online preparation course for the IELTS General Training exam used for migration and general visa purposes, including method lessons, practice activities, live classes, and teacher-graded assessments.
• PTE Academic Preparation Course Online preparation course for the PTE Academic exam accepted for Australian and New Zealand migration and university admissions, featuring AI-based scoring feedback and teacher-graded assessments.
• PTE Core Preparation Course Online preparation course for the PTE Core exam, a general English test accepted for Canadian Permanent Residency and citizenship applications.
• OET Nurses Preparation Course Online preparation course for the Occupational English Test (OET) tailored for nurses, covering nursing-specific Writing and Speaking tasks alongside shared Reading and Listening modules.
• OET Doctors Preparation Course Online preparation course for the OET Medicine exam for physicians, covering medical-specific Writing and Speaking tasks including referral letters and patient consultations.
• CELPIP General Preparation Course Online preparation course for the CELPIP General exam, officially designated by IRCC for Canadian permanent resident status and accepted for professional designations in Canada.
• CELPIP General LS Preparation Course Online preparation course for the CELPIP General LS exam, a streamlined version covering only listening and speaking skills for Canadian immigration.
• E2 English General Courses A suite of General English self-study courses spanning Elementary (CEFR A1/A2), Intermediate (CEFR B1/B2), Advanced (CEFR C1) levels plus a Pronunciation course, sold individually for $19 USD with 120-day access. Designed to build foundational English skills before test preparation or for lifelong learning.

Quantifiable outcome

• Completing 3 tutorials can potentially increase PTE score by 6-10 points (equivalent to half a band in IELTS), improve grammatical comprehension by 27%, and written accuracy by 23%
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• OET (Occupational English Test)coreStrategic or Co-development PartnerE2 holds official 'OET Premium Preparation Provider' status, indicating a recognized partnership with the Occupational English Test. E2 offers specialized OET courses for Nurses and Doctors, with materials aligned to OET test format and criteria.
• University of MelbourneminorOthersE2 is featured in University of Melbourne graduate stories, suggesting alumni or student success stories linking to E2's platform. E2 also offers materials aligned with university English language requirements.
• EduGrowthminorOthersE2 is a member of EduGrowth, an Australian EdTech industry association focused on connecting, promoting, and supporting education technology companies.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Magoosh: Magoosh is a US-based online test preparation platform offering affordable, self-paced courses for IELTS, TOEFL, GRE, GMAT, and other standardized exams. It is a direct peer to E2 — both sell subscription-style, B2C, online English test prep with freemium trials, AI-supported practice, and expert-led add-ons.
• Manhattan Prep: Manhattan Prep is an online and live test preparation company known for GMAT, GRE, TOEFL, and IELTS prep with tiered course packages, expert instructors, and score-improvement guarantees. Its package-and-coaching model and self-study-plus-live-class structure closely mirror E2's Express/Bronze/Silver/Gold approach.
• PrepScholar: PrepScholar is an online test prep platform offering self-paced and tutoring packages for SAT, ACT, GRE, GMAT, and TOEFL, with adaptive learning technology. It is a direct peer to E2 in B2C standardized-test prep, particularly in the TOEFL/IELTS-adjacent English test category.
• APEUni: APEUni is an online PTE preparation platform specializing in PTE Academic with AI-scored practice, mock tests, and study materials targeted at migration candidates. It is one of the closest direct competitors to E2's PTE Academic and PTE Core product lines.

Broad incumbents

• IDP Education: IDP is one of the co-owners of the IELTS test and a global education and migration services group. It is a broad incumbent relative to E2: both serve IELTS candidates globally, but IDP operates the test itself, runs a broad student placement business, and offers IELTS prep at scale — making it both a partner-adjacent and competitive force.
• British Council: The British Council co-owns IELTS and operates IELTS preparation products (including Road to IELTS) across more than 100 countries. As an official test owner with deep institutional distribution, it is a broad incumbent competing for the same IELTS prep wallet that E2 targets.
• Kaplan Test Prep: Kaplan is a long-established, global test preparation provider offering IELTS, TOEFL, GRE, GMAT, and other standardized exam courses via online, live, and in-person formats. It competes with E2 in online English test prep but across a much wider portfolio and with greater institutional reach.
• The Princeton Review: The Princeton Review is a US-based test prep and admissions services company offering courses for TOEFL, IELTS, GRE, GMAT, SAT, and ACT in online and classroom formats. It is a broad incumbent competing for the same international-student test prep wallet that E2 serves.

Emerging players

• Elsa Speak: Elsa Speak is an AI-powered English pronunciation and speaking coach app targeting non-native speakers globally. It is an emerging player that overlaps with E2's AI-scored Speaking practice for PTE/OET but is more focused on general pronunciation improvement than full high-stakes exam prep.
• Duolingo English Test: The Duolingo English Test is an AI-proctored, online English proficiency test increasingly accepted by universities and some immigration authorities. It is an emerging player and an alternative test destination rather than a direct prep competitor, but it represents a structural threat to E2's IELTS/PTE/CELPIP value proposition if acceptance expands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/e2language

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about E2