FWRD

What FWRD does

FWRD is the luxury fashion e-commerce division of Revolve Group, Inc. (NYSE: RVLV), operated through legal entity Eminent, Inc., and headquartered in Cerritos/Los Angeles, California. The platform sells curated premium apparel, footwear, handbags, accessories, beauty, and home goods from over 400 designer brands including The Row, Saint Laurent, Bottega Veneta, Balenciaga, Miu Miu, Phoebe Philo, Dries Van Noten, and Jacquemus. Originally launched as "Forward by Elyse Walker" and repositioned under Revolve Group's ownership, FWRD differentiates through editorial-driven merchandising, celebrity curation (Fashion Director Rosie Huntington-Whiteley, Kendall Jenner's edit, Sofia Richie Grainge's SRG collection), and authenticated pre-owned luxury via FWRD Renew.

The underlying technology stack includes the fwrd.com e-commerce storefront, native iOS/iPad applications with promotional app-exclusive pricing, and an accessibility-compliant website pursuing WCAG 2.1 A & AA conformance. The FORWARD Loyalty Club provides a five-tier membership (Level 1 through Preferred, invite-only) with combined FWRD+REVOLVE spend accrual, early-access drops, private sales, and personal shopper services. FWRD operates a multi-channel distribution strategy spanning global e-commerce, native mobile apps, dedicated sections within Revolve Group physical flagships (The Grove LA opened January 2026, Aventura Mall planned 2026), and an authenticated resale vertical through FWRD Renew. AI is referenced at the parent-company level for personalization and customer experience, though no proprietary AI models or research assets are disclosed.

Revenue is generated primarily through one-time merchandise sales at fixed retail prices ranging from $20 (entry-level SKIMS items) to $26,700 (Hermes Kelly handbags), supplemented by transaction-fee revenue from FWRD Renew, subscription-based loyalty engagement, SMS/email-driven promotional commerce, and professional-services revenue from the high-growth personal shopping program (over 100% YoY growth through Q3 2025). Customer segments include affluent luxury fashion consumers, sustainable luxury seekers purchasing pre-owned goods, and FORWARD loyalty members spanning tiered spending thresholds from under $1,000 to over $10,000 annually. The company employs 11-50 staff, relying extensively on Revolve Group shared services for back-office operations, logistics, and technology.

Name

FWRD

Legal name

Eminent, Inc.

Website

https://fwrd.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

FWRD is the luxury fashion e-commerce division of Revolve Group, selling curated premium apparel, accessories, and authenticated pre-owned handbags from 400+ designer brands to affluent global consumers via fwrd.com, mobile apps, and growing physical retail.

Ownership category

akta.pro rank

Product category

Online Luxury Fashion Retail

NAICS

Used Merchandise Retailers (459510)

SIC

Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Luxury & Designer Resale (CRAFAGAB)

Keywords

• Luxury fashion retail
• Designer apparel ecommerce
• Pre-owned luxury handbags
• Multi-brand luxury platform
• Online fashion curation

Headquarters

HQ city

Cerritos

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Supply Chain, Technology or R&D, Operations, Personnel

Revenue model

1. Merchandise Sales: Primary revenue from direct sale of luxury apparel, accessories, footwear, bags, beauty, and home products from designer brands. Products sold at fixed retail prices with occasional promotions.
2. FWRD Renew Pre-Owned: Commission-based sales of authenticated pre-owned luxury handbags, generating revenue from both buyer and seller transactions.
3. Personal Shopping Program: High-touch personal shopping service that achieved over 100% year-over-year sales growth through first nine months of 2025, contributing to 37% gross profit dollar increase.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

FWRD is the online luxury fashion destination of Revolve Group, operating as a multi-brand retailer that curates and sells premium apparel, footwear, bags, accessories, beauty, and home products from more than 400 emerging and established designer brands. The platform layers an authenticated pre-owned luxury handbag program (FWRD Renew), a tiered loyalty club (FORWARD), and a high-touch personal shopping service on top of an editorial-driven shopping experience. It sells primarily to individual affluent consumers and is rolling out physical retail within Revolve Group locations.

Product overview

FWRD is a luxury fashion e-commerce platform owned by Revolve Group, offering a curated selection of premium apparel, footwear, accessories, bags, beauty products, and home items from over 437 designer brands. The platform operates as a multi-brand luxury retailer featuring both emerging and established fashion houses including The Row, Saint Laurent, Miu Miu, Balenciaga, and Chloe. FWRD's product portfolio includes its core e-commerce platform, FWRD Renew (authenticated pre-owned luxury handbags), the FORWARD Loyalty Club (multi-tier rewards program), and FWRD Personal Shopping services. The platform also features curated editorial content, Kendall Jenner's FWRD Edit, and recently expanded into physical retail through dedicated store sections within Revolve's flagship locations.

Differentiator

Problem solved

Functional benefit

Brands

• FWRD Renew: Pre-owned luxury handbags program offering authenticated designer bags including Chanel, Hermès, Louis Vuitton, Dior, Gucci, Fendi, Prada, Celine, and Goyard.

Products and services

• FWRD Online Luxury Fashion Store Core multi-brand e-commerce storefront selling curated luxury apparel, footwear, bags, accessories, beauty, and home products from 400+ designer brands to affluent consumers globally.
• FWRD Renew Authenticated pre-owned luxury handbag resale program offering authenticated designer bags from Chanel, Hermès, Louis Vuitton, Dior, Gucci, Fendi, Prada, Céline, and Goyard with an authentication guarantee.
• FORWARD Loyalty Club
• FWRD Personal Shopping High-touch, personalized styling and curation service for luxury customers, providing one-on-one assistance with selection across the FWRD assortment for higher-value shoppers.

Quantifiable outcome

• 37% year-over-year increase in gross profit dollars for FWRD
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability1 record

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Wahine (Evan Mock's apparel brand)minorChannel Partner/ Reseller/ Distributor · 14 August 2026Evan Mock's apparel brand Wahine partnered with FWRD to launch a limited-edition unisex fragrance priced at $149, inspired by Hawaii's North Shore aesthetic. Product sold exclusively through Revolve, Fwrd, and Orboils.com starting late October.
• Rosie Huntington-WhiteleycoreStrategic or Co-development PartnerAppointed as Fashion Director to lead fashion curation, merchandising, and seasonal strategy as part of FWRD's luxury market expansion. Part of strategic investments strengthening global position in luxury market.
• Throwing DoublesminorChannel Partner/ Reseller/ DistributorLuxury travel games brand specializing in leather backgammon boards and card sets, handmade in Los Angeles, launched products on FWRD e-commerce platform to reach luxury consumers.
• Revolve GroupcoreOthersFWRD is the luxury division of publicly traded Revolve Group. Revolve reported Q2 2026 net sales of $347 million with growth accelerating across both REVOLVE and FWRD segments.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Mytheresa: Publicly traded (NYSE: MYTE) online luxury multi-brand retailer with a curated portfolio of 200+ designer brands. Direct competitor to FWRD with comparable price points, brand assortment (Phoebe Philo, Bottega Veneta, The Row), and DTC e-commerce model targeting affluent global consumers.
• Net-a-Porter: Richemont-owned online luxury fashion retailer offering multi-brand designer apparel, accessories, and editorial content. Closest peer in terms of curated luxury e-commerce, editorial authority, and high-touch customer experience — including personal shopping services.
• Saks Global: Multi-brand luxury department store and e-commerce platform (recently spun with Neiman Marcus as Saks Global). Direct competitor in luxury fashion DTC with strong digital growth ambitions overlapping FWRD's target customer and designer brand portfolio.
• Shopbop: Amazon-owned online luxury and contemporary fashion retailer serving a similar millennial/Gen-X affluent customer. Comparable in e-commerce scale, designer brand curation, and personal shopping services — though positioned more contemporary than pure luxury.
• LuisaViaRoma: Italian-headquartered luxury multi-brand e-commerce retailer with curated designer assortment and personal shopping services. Comparable global footprint, luxury price-point assortment, and editorial-driven shopping experience similar to FWRD.

Broad incumbents

• Nordstrom: Large multi-format retailer with substantial luxury and contemporary assortment (Nordstrom, Nordstrom Rack, and digital). Overlaps with FWRD's luxury designer brand portfolio and DTC e-commerce motion, but at significantly larger scale across price points.
• Selfridges: Iconic UK luxury department store expanding DTC e-commerce with curated luxury designer assortment. Comparable in luxury positioning and brand mix (Phoebe Philo, The Row, Bottega Veneta), though with broader general merchandise footprint.
• Bergdorf Goodman: Iconic U.S. luxury department store (now part of Saks Global) with high-end designer assortment and DTC e-commerce expansion. Comparable in luxury positioning, customer demographics, and designer brand portfolio depth.

Emerging players

• The RealReal: Authenticated luxury consignment platform offering pre-owned designer fashion, handbags, and accessories. Direct peer for FWRD Renew program specifically — comparable authentication infrastructure and overlapping sustainable/circular luxury buyer persona.
• Vestiaire Collective: Global authenticated luxury resale marketplace with strong handbag and accessories categories. Overlaps with FWRD Renew's authenticated pre-owned handbag program and shares the same circular luxury buyer demographic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fwrd
• YouTubeyoutube.com/c/FWRD
• Facebookfacebook.com/FORWARD-by-elyse-walker-87603899899
• Instagraminstagram.com/fwrd
• Pinterestpinterest.com/lookfwrd
• LinkedInlinkedin.com/company/forward-by-elyse-walker

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FWRD