RICK SHIELS MEDIA LIMITED

What RICK SHIELS MEDIA LIMITED does

Rick Shiels Media Limited is a UK-incorporated private limited company (Rick Shiels Media Ltd) that operates a creator-led golf media business founded and controlled by PGA-qualified professional Rick Shiels. The company produces golf entertainment, instruction, and equipment-review content across three YouTube channels (RickShielsPGA for general entertainment and coaching, HITGolfReviews for independent product reviews, and RickShielsGolfShow for podcast-style discussion), with cross-distribution on TikTok, Instagram, Facebook, and Twitter/X, and an email newsletter for direct audience communication. Recurring content formats include the 10 Shot Challenge (head-to-head matches against professional tour players such as Ian Poulter, Tommy Fleetwood, Lee Westwood, Adam Scott, and Rickie Fowler) and the Break 75 series.

Name

RICK SHIELS MEDIA LIMITED

Legal name

Rick Shiels Media Ltd

Website

https://rickshiels.com

Company type

Private

Founded year

2017

Operating status

Operating

Short description

Rick Shiels Media Limited operates a creator-led golf media business founded by PGA professional Rick Shiels, producing entertainment, coaching, and equipment-review content across three YouTube channels, multiple social platforms, a podcast, and a branded DTC merchandise shop.

Ownership category

akta.pro rank

Product category

Golf Digital Media & Content

NAICS

Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Golf Gloves, Headwear & Accessories Retail (CRAMAGAF)

akta.pro secondary industry

Golf Bags, Carts & Travel Gear Retail (CRAMAGAC)

Keywords

• Golf content creation
• YouTube sports media
• Golf equipment reviews
• Golf merchandise ecommerce
• Sports influencer marketing

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. YouTube Ad Revenue: Revenue generated from YouTube advertising across multiple channels including the main RickShielsPGA channel, HITGolfReviews (equipment reviews), and RickShielsGolfShow (podcast). Content includes equipment reviews, coaching videos, match play challenges, and golf discussions.
2. Merchandise Sales: Sale of branded golf merchandise through uk.rickshiels.com including ball markers, golf towels, putter covers, and driver covers under the RS and Rip It brands.
3. Brand Partnerships and Sponsorships: Sponsored content and brand partnerships with golf equipment manufacturers (TaylorMade, Callaway, Titleist, etc.) and other golf brands. Includes product placement, dedicated review videos, and series sponsorships such as Golf Game Book sponsoring the Handicap Series.
4. Competitions and Giveaways: Running competitions and giveaways with partner brands (Majesticks, Costco Kirkland, Ecco Footwear, Lyle and Scott, Indi Wedges) to drive engagement and subscriber growth.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Rick Shiels Media Limited produces and distributes golf-focused video content across multiple YouTube channels (main golf channel, HITGolfReviews equipment reviews, RickShielsGolfShow podcast) and social media platforms, targeting amateur golfers worldwide with instructional videos, equipment reviews, match play challenges, and podcast discussions. The company also sells branded golf merchandise (ball markers, towels, putter covers, driver covers) through its owned e-commerce storefront and monetizes via YouTube advertising, brand partnerships, and sponsored content with major golf equipment manufacturers.

Product overview

Rick Shiels Media Limited operates a multi-platform golf content business centered around three YouTube channels: the main Rick Shiels Golf channel (entertainment and education), the H.I.T. Golf Reviews channel (independent equipment reviews), and the Rick Shiels Golf Show Podcast. The company also maintains an e-commerce shop (uk.rickshiels.com) selling branded merchandise including ball markers, towels, and club covers. Content series include the 10 Shot Challenge (competing against tour pros with stroke advantages) and Break 75 (course challenges). The business is structured as a creator-led media company with PGA-qualified instruction, sponsored content partnerships, and direct-to-consumer merchandise.

Differentiator

Problem solved

Functional benefit

Products and services

• Rick Shiels Golf (Main YouTube Channel)
• H.I.T. Golf Reviews (YouTube Channel)
• Rick Shiels Golf Show Podcast
• Rick Shiels Golf Shop (E-commerce)
• Competitions and Giveaways
• Golf Coaching Service

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered minor and core.

• Golf Game BookminorGTM or Marketing PartnerGolf Game Book is a sponsor of the Handicap Series on Rick Shiels' channel. The partnership involves product placement and mention in videos, with links provided for viewers to download the app.
• TaylorMadecoreGTM or Marketing PartnerTaylorMade provides products for review content and exclusive access to facilities like 'The Kingdom' at The Grove. Rick Shiels has produced multiple dedicated TaylorMade product review videos and facility tours. The brand is frequently featured across the channel.
• Bob Does SportscoreGTM or Marketing PartnerCollaborations with Bob Does Sports channel include match play videos, 2v2 scramble challenges, and cross-promotional content. Notable collaborations have been highlighted as 'BEST VIDEO EVER' on the channel.
• Good GoodcoreGTM or Marketing PartnerPartnership with the Good Good golf YouTube channel featuring match play content between Rick Shiels and Good Good members including GM Golf, Bubbie, Micah Morris, and Stephen Castaneda. Content includes '#Break65 Scramble' challenges.
• MajesticksminorGTM or Marketing PartnerMajesticks partnered with Rick Shiels for a signed cap giveaway competition, driving engagement and brand awareness through the competition platform.
• Costco KirklandminorGTM or Marketing PartnerCostco Kirkland Signature Irons Giveaway was featured as a competition on the site, promoting the Kirkland brand through Rick Shiels' competition platform.
• Ecco FootwearminorGTM or Marketing PartnerEcco Biom C4 Golf Shoe Giveaway was featured as a competition, providing brand exposure through the competition and subscriber engagement mechanism.
• Lyle and ScottminorGTM or Marketing PartnerLyle and Scott provided a £500 voucher as prize in the Indi Wedges and Lyle and Scott Giveaway competition, driving brand awareness through the competition platform.
• Indi WedgesminorGTM or Marketing PartnerIndi Wedges partnered with Lyle and Scott for a combined giveaway featuring 3 Indi Wedges and a £500 Lyle and Scott voucher as prize.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Me and My Golf: UK-based golf instruction YouTube channel and coaching platform run by PGA professionals. Comparable as a peer producing golf instruction and equipment content for amateur golfers, competing for similar viewership.
• Fat Perez: Golf lifestyle YouTube creator known for match play and entertainment content. Featured prominently in Rick Shiels collaborations and competing directly for golf audience attention and brand sponsorships.
• MyGolfSpy: Independent golf equipment review and testing platform. Directly comparable through its HIT-equivalent independent equipment review positioning and its appeal to the same gear-focused segment of golf consumers.
• No Laying Up: Golf media brand producing podcasts, video content, and merchandise. Direct peer because it operates in the same golf content vertical, monetizes through YouTube ads, brand partnerships, and a DTC merchandise storefront.
• Bob Does Sports: Golf-focused YouTube creator (Bob Does Sports) producing match play, food reviews, and entertainment content. Directly comparable as a peer creator in the same niche with active collaboration and cross-promotional partnership with Rick Shiels.
• Peter Finch Golf: UK-based PGA professional and golf YouTube creator producing instruction, equipment reviews, and course vlogs. Direct peer operating in the same niche, geography (UK), and target demographic.
• Grant Horvat Golf: Golf YouTube creator producing match play, equipment reviews, and instructional content. Directly comparable peer collaborating with Rick Shiels and competing for the same audience and OEM sponsorship deals.
• Good Good Golf: A leading golf YouTube collective featuring creators like GM Golf, Bubbie, and Micah Morris. Direct peer because Rick Shiels has an active core partnership with Good Good producing match-play content and competing for the same golf enthusiast audience and brand sponsorship budgets.

Others

• Titleist (Acushnet Holdings): Major golf equipment OEM and a key brand partner of Rick Shiels. Comparable as a brand-partner counterpart that invests in sponsored content and product placement, shaping the partnership economics relevant to the subject company.

Regional players

• 2nd Swing Golf: Large golf retailer and content producer offering equipment sales, fittings, and YouTube content. Comparable because it operates an adjacent golf media and commerce model, though primarily US-based retail-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/RickShielsPGA
• YouTubeyoutube.com/@RickShielsPGA
• Facebookfacebook.com/RickShielsPGA
• Instagraminstagram.com/rickshielspga
• TikToktiktok.com/@rickshielspga
• LinkedInlinkedin.com/company/rick-shiels-media-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RICK SHIELS MEDIA LIMITED