Doner

What Doner does

Doner is a full-service, performance-driven advertising agency headquartered in Southfield, Michigan (Detroit metro), with additional offices in Los Angeles, New York, and Chicago, and approximately 501-1,000 employees. The agency provides integrated marketing services — brand strategy, creative development, media planning and buying, data and analytics, and AI-enhanced production — to enterprise consumer brands across automotive, retail, food and beverage, healthcare, gaming and hospitality, banking, and business services. Notable client relationships include Jeep, Ram and FIAT (Stellantis), Hershey's salty snacks portfolio, The UPS Store, Meijer, Hackensack Meridian Health, Captain D's, Valley Bank, Ice Mountain, 123NET, and Rush Street Gaming, with campaign outcomes documented in case studies such as the Ram NASCAR return, Meijer brand refresh, and FIAT 500e launch. The agency maintains specialized practices in Health and Wellness and Inclusive Marketing, supported by seven Employee Resource Groups.

Doner's underlying technology and delivery approach centers on a unified operating model across its core disciplines — Strategy & Research, Data & Analytics, Production, and Creative Services — combined with AI-driven production automation intended to accelerate content creation and campaign deployment. The agency's technology stack is not exposed externally as a product (no APIs, SDKs, or app presence); AI capability is positioned as an internal production-efficiency layer rather than a marketed platform, and the agency has appointed an EVP of AI Innovation & Delivery to formalize that function.

Doner operates as a private professional services firm and wholly-owned subsidiary of Stagwell Global (NASDAQ: STGW). Revenue is generated through agency and professional service fees tied to client engagements, including brand campaigns, creative development, media strategy, and ongoing agency-of-record relationships; pricing is quote-based and not publicly disclosed. In January 2026, Doner formed the DonerColle Partners strategic alliance with fellow Stagwell-owned agency Colle McVoy, combining leadership, back-office functions, and AI investment while retaining separate brands and client rosters. The combined entity is led by Jessica Henrichs (CEO) and David DeMuth (Executive Chairman), with Mariana O'Kelly appointed in May 2026 as the first Chief Creative Officer effective June 1, 2026. New business is acquired through competitive pitches and reviews, with the agency positioning itself as a Midwest alternative to large coastal networks offering greater media scale and shared resources.

Name

Doner

Legal name

Doner Partners, LLC

Website

http://doner.com

Company type

Private

Founded year

1937

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Doner is a full-service, performance-driven advertising agency providing brand strategy, creative development, media planning and buying, data analytics, and AI-enhanced production to enterprise consumer brands. It operates within Stagwell Global's DonerColle Partners alliance, serving clients across automotive, retail, F&B, healthcare, banking, gaming, and business services.

Ownership category

akta.pro rank

Headquarters

HQ city

Southfield

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Agency fees and professional services: Doner operates as a full-service advertising agency generating revenue through client engagements including brand campaigns, creative development, media strategy, and ongoing agency of record relationships. Revenue is derived from professional service fees across diverse client portfolios.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Doner is a full-service, performance-driven advertising agency delivering integrated marketing services across Strategy & Research, Data & Analytics, Production, and Creative Services for enterprise consumer brands. Offerings span brand strategy, creative campaign development, media planning and buying, content production, AI-enhanced production automation, and specialized Health + Wellness and Inclusive Marketing practices. The agency's work is anchored in building brands and driving business results with Main Street American consumers.

Product overview

Doner is a full-service advertising and marketing agency that provides integrated brand strategy, creative services, media planning and buying, data analytics, and production services. The agency operates through key disciplines—Strategy & Research, Data & Analytics, Production, and Creative Services—that work in concert to deliver data-driven creativity. Doner also maintains specialized practices in Health + Wellness and Inclusive Marketing. The agency operates as part of DonerColle Partners, a strategic alliance with Colle McVoy focused on serving Main Street American consumers, and is a Stagwell Global company (NASDAQ: STGW).

Differentiator

Problem solved

Functional benefit

Products and services

• Integrated Marketing Services
• Creative Services
• Media Strategy and Buying
• Data and Analytics
• AI-Enhanced Production and Automation
• Health and Wellness Practice
• Inclusive Marketing Practice

Quantifiable outcome

• Upswing in sales for Meijer following brand refresh campaign
• +2 more outcomes

Named customers19 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Colle McVoy (forming DonerColle Partners)coreStrategic or Co-development Partner · 29 January 2026Strategic alliance between Doner and Colle McVoy (both Stagwell-owned agencies) forming DonerColle Partners. Jessica Henrichs, CEO of Colle McVoy, leads the new entity as CEO with David DeMuth, Doner's longtime CEO, serving as executive chairman. The partnership combines leadership, capabilities, and back offices while maintaining separate brands and clients. Goal is to achieve greater media scale and shared AI investment to compete for larger budgets, positioning as Midwest alternative to big coastal agency networks.
• Dyversity Communications (Stagwell acquisition)minorStrategic or Co-development Partner · 1 April 2022Stagwell acquisition of Dyversity Communications, a multicultural marketing agency based in Canada specializing in Chinese and South Asian communications. The acquisition aims to enhance multicultural capabilities of the Doner Partners Network across Canadian assets and facilitate growth in multicultural marketing in North America.
• ANA Alliance for Inclusive and Multicultural MarketingminorStrategic or Co-development PartnerPartnership with industry organization supporting inclusive and multicultural marketing practices
• One Club for Creativity - Where Are All the Black People?minorStrategic or Co-development PartnerPartnership with diversity-focused creative industry organization
• MMSDC (Michigan Minority Supplier Development Council)minorStrategic or Co-development PartnerMembership and partnership supporting minority supplier development

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Deutsch: Full-service creative agency (IPG) with integrated brand, media, and data capabilities. Comparable in service breadth, enterprise client mix, and pitched-for mid-to-large consumer brand mandates.
• Wieden+Kennedy: Independent, creatively-led agency known for brand storytelling work with major consumer brands (Nike, Coca-Cola). Comparable creative-first positioning and enterprise client roster, with similar scale and independence-focused operating model.
• Droga5: Creative-led agency (now part of Accenture Song). Comparable in creative reputation and enterprise brand client roster, with a similar positioning around culture-led brand work and integrated production.
• 72andSunny: LA-based independent creative agency known for culture-driven brand campaigns. Comparable in creative-first positioning, mid-to-large enterprise client focus, and brand-building emphasis.
• The Martin Agency: Richmond, VA-based independent creative agency (IPG). Comparable full-service creative, media, and production capabilities serving major consumer brands — a similar-sized peer competing for the same enterprise pitch opportunities.
• Colle McVoy: Minneapolis-based full-service creative agency, also owned by Stagwell Global. Directly comparable in size, Midwest positioning, and service mix — now operating as the other half of the DonerColle Partners alliance.
• Crispin Porter + Bogusky: Boulder-based creative agency, also owned by Stagwell Global. Comparable in size, parent-company context, and full-service creative offering — a sister Stagwell agency competing for similar mid-to-large consumer brand mandates.

Broad incumbents

• Ogilvy: Global advertising agency network (WPP) offering integrated creative, media, and PR services. Comparable across the same enterprise client categories, with significantly broader geographic reach.
• BBDO: Global advertising agency network (Omnicom) with deep automotive and consumer brand expertise. Comparable enterprise client categories (especially automotive) at significantly greater global scale.
• Leo Burnett: Chicago-based global creative agency network (Publicis). Comparable full-service creative and brand strategy offering; also the most recent prior employer of Doner's incoming CCO Mariana O'Kelly.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/doner
• Instagraminstagram.com/doner_agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Doner