St. Louis Spirits Gymnastics Club

What St. Louis Spirits Gymnastics Club does

St. Louis Spirits Gymnastics Club is a privately held, family-owned youth gymnastics facility headquartered at 12975 Maurer Industrial Drive in Sunset Hills, Missouri, founded in 1976 by Rod Rogers and renamed to its current identity in 1979. The club, co-managed for approximately 20 years by Kris Rogers, operates a single physical gymnasium serving families in the St. Louis South County area with a multi-decade "Spirits family" community position.

The company's product set spans core gymnastics tracks (Preschool Gymnastics for ages 0-5, recreational Gymnastics Classes for ages 6-18, and competitive Gymnastics Teams), adjacent disciplines (Tumbling and a Ninja obstacle-course sub-brand), seasonal programs (Team, Cheer, and Gym Summer Camps), skill-specific Clinics, hosted birthday Parties and Events, and two annual invitational competitions (Spirits Invitational and Fierce and Fabulous Invitational). All programs are aligned to USA Gymnastics and AAU standards, with Safe Sport compliance formally adopted.

Revenue is generated through recurring monthly tuition, seasonal camp fees, party/event fees, and competition hosting. Distribution is direct-to-consumer through on-site instruction, an iClassPro self-service registration portal, and assisted phone/email enrollment. Marketing relies on organic blog content, word-of-mouth, and community events rather than paid acquisition. The firm has 11-50 employees, is independent of any parent company or external investors, and has no disclosed funding, acquisitions, or AI/ML capabilities.

Name

St. Louis Spirits Gymnastics Club

Legal name

Spirits Gym

Website

https://spiritsgym.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

St. Louis Spirits Gymnastics Club is a family-owned, single-location youth gymnastics facility in Sunset Hills, Missouri, founded 1976. It offers preschool, recreational, and competitive gymnastics, tumbling, ninja, camps, parties, and invitationals to families in the St. Louis South County area.

Ownership category

akta.pro rank

Product category

Youth Gymnastics Instruction

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

akta.pro secondary industries

Youth & Teen Personal Training (HSADAAAJ), Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA)

Keywords

• Youth gymnastics instruction
• Recreational gymnastics classes
• Competitive gymnastics teams
• Summer gymnastics camps
• Ninja warrior training

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Gymnastics Classes and Programs: Recurring tuition fees for structured gymnastics programs including preschool, classes, teams, and tumbling. Programs follow USA Gymnastics and AAU standards.
2. Camps and Clinics: Revenue from summer camps including Team, Cheer, and Gym camps, as well as skill-development clinics.
3. Events and Invitationals: Revenue from hosting invitational competitions including Spirits Invitational and Fierce and Fabulous Invitational.
4. Parties and Events: Revenue from hosting birthday parties and special events.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

St. Louis Spirits Gymnastics Club provides recreational and competitive gymnastics instruction for youth, including preschool, recreational, team, tumbling, and ninja programs, plus summer camps, birthday parties, and annual invitational competitions. The club operates from a single Sunset Hills, Missouri facility serving the St. Louis South County area, with class registration handled through the iClassPro online portal.

Product overview

St. Louis Spirits Gymnastics Club offers a comprehensive suite of gymnastics programs for children of all ages and skill levels. The club's core offerings include Preschool Gymnastics for young children (0-5 years), recreational Gymnastics Classes for school-age participants (6-18 years), and competitive Gymnastics Teams that compete under USA Gymnastics and Amateur Athletic Union standards. Additional programs include Tumbling instruction, a Ninja Program, Summer Camps (Team, Cheer, and Gym variants), birthday Parties and Events, and two annual invitational competitions (Spirits Invitational and Fierce and Fabulous Invitational). The club also offers Open Gym sessions and skill-specific Clinics for supplementary training. All programs are aligned with USA Gymnastics and AAU standards, serving the St. Louis South County area from their Sunset Hills location since 1976.

Differentiator

Problem solved

Functional benefit

Products and services

• Preschool Gymnastics
• Gymnastics Classes
• Gymnastics Teams
• Tumbling
• Ninja Program
• Summer Camps
• Parties and Events
• Spirits Invitational
• Fierce and Fabulous Invitational
• Clinics

Quantifiable outcome

• Students who attended classes/team practices regularly came back with improvements in their abilities after pandemic virtual programs

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Three partnerships are on record, tiered core.

• USA GymnasticscoreStrategic or Co-development PartnerPrograms, coaches, and facilities are aligned to meet the highest standards of USA Gymnastics. Athletes train toward USA Gymnastics competitive levels including Level 10 athletes competing at state and regional meets.
• Amateur Athletic Union (AAU)coreStrategic or Co-development PartnerPrograms aligned to meet AAU standards. The club hosts and participates in AAU competitions including local meets organized by staff.
• Safe SportcoreStrategic or Co-development PartnerOrganization committed to policies, procedures, and training to prevent abuse and keep athletes safe within the sport of gymnastics.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Gold Medal Gymnastics: Multi-location gymnastics club offering recreational and competitive USA Gymnastics programs, directly comparable to Spirits' class/team structure and federation alignment.
• My Gym: Franchised children's fitness and early-motor-skill development program for ages 0–10, directly overlapping with Spirits' preschool gymnastics and Ninja-style structured class offerings.
• The Little Gym: Franchised youth gymnastics and motor-skill development program for children 4 months–12 years; competes for the same preschool and recreational gymnastics families with a similar subscription class model.
• Excel Gymnastics: Recreational and competitive gymnastics club operating with USA Gymnastics-affiliated team programs; comparable operating model and target demographic to Spirits.
• Tumble Bees Gymnastics: Independent youth gymnastics club offering preschool, recreational, and competitive programs in a similar subscription/camp model; directly comparable operating profile to Spirits.
• Finesse Gymnastics: Independent gymnastics club offering preschool through competitive team programs with monthly tuition and camps; comparable service mix and SMB family-customer focus.

Emerging players

• Sky Zone: Trampoline and active-play park chain with Ninja Warrior–style courses that overlaps with Spirits' Ninja program and party/event business for youth activity dollars.

Others

• iClassPro: SaaS registration and class management platform used by Spirits Gym and thousands of youth activity businesses; an enabling ecosystem participant rather than a direct competitor.

Broad incumbents

• British Gymnastics (USA-affiliated clubs): USA Gymnastics is the national governing body under which Spirits' programs operate; while not a competitor, it represents the broader incumbent ecosystem (and includes large multi-location clubs) within which Spirits competes for athletes and coaches.

Regional players

• Mid-States Gymnastics: Midwest regional gymnastics training center with team and recreational programs; comparable USA Gymnastics-aligned offerings but serving a broader multi-state footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/spiritsgym
• Facebookfacebook.com/spiritsgym
• LinkedInlinkedin.com/company/st.-louis-spirits-gymnastics-club

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about St. Louis Spirits Gymnastics Club