Nutrition HealthWorks

What Nutrition HealthWorks does

Nutrition HealthWorks is a private practice network of registered dietitians and nutritionists founded in 2012, headquartered in Cornelius, North Carolina, delivering clinical nutrition services to consumers, athletes, pediatric and women's health patients, and corporate clients. The practice operates in-person across the Carolinas and Georgia — anchored by offices in Charlotte NC, Savannah GA, Columbia SC, and Raleigh NC plus additional appointment nodes inside YMCA facilities in Cary, Durham, Mooresville, Belmont, Gastonia, and Indian Land — and extends its reach through HIPAA-compliant telehealth via the Healthie platform to nine states (NC, SC, GA, AZ, CA, CO, TX, MI, VA). Service lines span medical nutrition therapy (diabetes, heart disease, GI conditions, food allergies, eating disorders), weight management with GLP-1 nutrition support, metabolic testing via the BodyGem indirect calorimeter, pediatric and women's health nutrition, sports nutrition with RRCA-certified run coaching, corporate wellness programs, and a self-guided online workshop product.

The business model is dominated by insurance-billed preventive nutrition counseling under in-network contracts with seven major payers (BCBS, Aetna, Cigna, Medicare, Medicaid managed care, Medcost, and UHC/UMR); approximately 95% of clients are fully covered. Supplementary revenue comes from self-pay consultations ($125 initial 60-minute visit, FSA/HSA accepted), corporate wellness engagements with named logos including Lowe's, Ingersoll Rand, Goodwill, Joe Gibbs Racing, NGK Ceramics, Greenworks, Champion Tire and Wheel, Iredell County, True Homes, Mitchell CC, Sherpa, and RCR, monthly 1:1 run coaching subscriptions ($190/month) and custom training plans (starting at $200), and digital self-guided workshops at $99 each. Clinical technology is third-party rather than proprietary: Healthie for scheduling and video, BodyGem for RMR measurement, and partner labs (Vibrant America for micronutrients, Diagnostic Solutions Laboratory for GI-MAP stool DNA testing). The practice is founder-owned (Travis Chilcot, Sondra Tackett) with approximately 17 dietitians plus a small administrative and marketing team, operating without disclosed external funding.

Name

Nutrition HealthWorks

Legal name

Nutrition HealthWorks

Website

https://nutritionhealthworks.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Nutrition HealthWorks is a founder-owned private practice of registered dietitians founded in 2012, delivering insurance-billed clinical nutrition counseling, metabolic and integrative testing, corporate wellness, and digital workshops across the Carolinas, Georgia, and nine telehealth states.

Ownership category

akta.pro rank

Product category

Nutrition Counseling Services

NAICS

Diet and Weight Reducing Centers (812191)

SIC

Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Medical Nutrition Therapy (Registered Dietitian) (HSADAFAE)

akta.pro secondary industries

Corporate/Workplace Nutrition & Weight Management Programs (HSADAFAO), Diabetes & Blood Sugar Nutrition Coaching (HSADAFAF), Eating Disorder Recovery Nutrition Support (HSADAFAM)

Keywords

• Nutrition counseling services
• Medical nutrition therapy
• Registered dietitian practice
• Weight management programs
• Corporate wellness programs

Headquarters

HQ city

Cornelius

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance-Billed Nutrition Counseling: The majority of revenue comes from insurance billing under preventive care. Services include nutritional counseling, medical nutrition therapy, and follow-up appointments billed to BCBS, Aetna, Cigna, Medicare, Medicaid, Medcost, and UHC/UMR. Approximately 95% of clients are fully covered by insurance.
2. Self-Pay Services: For clients without insurance coverage or exceeding visit limits, services are available at $125 for initial 60-minute consultation. FSA and HSA payments accepted. Some services like metabolic tests, meal plans, and integrative testing are not billed through insurance.
3. Corporate Nutrition Programs: Employee wellness programs offered to corporations including metabolic testing, lunch and learn nutrition classes, customized meal planning support, grocery store tours, and culinary demonstrations. Group discounts available.
4. Run Coaching Services: RRCA Certified Run Coaches offer training plans starting at $200 for 12-week custom plans, and 1:1 coaching at $190/month. Packages available in 3, 6, or 12-month terms with virtual support.
5. Self-Guided Online Workshops: Self-guided online workshops priced at $99 each, covering Weight Management, Sports Nutrition, Heart Health, Gut Rehab, and Diabetes. Each workshop contains 4 modules with pre-recorded presentations, handouts, and application activities.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Nutrition HealthWorks is a private practice of registered dietitian nutritionists that delivers personalized nutrition counseling, meal planning, weight management, medical nutrition therapy, sports nutrition, pediatric nutrition, and corporate wellness services. Sessions are offered in-person at YMCA locations across North Carolina, South Carolina, and Georgia, and via HIPAA-compliant telehealth across nine states, with most services billed through major insurance plans under preventive care coverage.

Product overview

Nutrition HealthWorks is a private practice network of registered dietitians and nutritionists offering in-office and telehealth nutrition counseling services. The company provides a comprehensive suite of nutrition services including Meal Planning, Metabolic Testing (using BodyGem indirect calorimeter), Weight Management, Medical Wellness (covering diabetes, heart disease, GI conditions, food allergies, and eating disorders), Pediatric Nutrition, Run Coaching, Sports Nutrition, Corporate Nutrition, Integrative Testing (food sensitivity, micronutrients, GI-MAP), Women's Health, and Self-Guided Online Workshops. Services are delivered in-person at locations in Charlotte NC, Raleigh NC, Columbia SC, and Savannah GA, as well as via telehealth across nine states. The company operates primarily as a fee-for-service practice with most services covered by insurance including BCBS, Aetna, Cigna, Medicare, and Medicaid.

Differentiator

Problem solved

Functional benefit

Products and services

• Meal Planning Personalized meal planning services created by registered dietitians based on individual health history, preferences, and nutrition needs to support weight management, blood sugar balance, digestive health, and long-term nutrition consistency. Targeted at individuals seeking structured nutrition guidance rather than trendy diets.
• Metabolic Testing Resting metabolic rate measurement using the BodyGem indirect calorimeter to establish baseline energy needs, supporting weight management, metabolic health, and personalized nutrition planning. Requires a four-hour fast and involves breathing into a mouthpiece for several minutes.
• Weight Management Dietitian-led weight management services supporting weight loss, weight gain, and long-term weight maintenance through medical nutrition therapy, metabolic health support, and sustainable behavior change. Focused on food-based nutrition rather than pills or specialty products.
• Medical Wellness Medical nutrition therapy addressing underlying health concerns including diabetes, heart disease, GI conditions, food allergies/intolerances, and eating disorders through clinical nutrition care delivered by registered dietitians.
• Pediatric Nutrition Individualized pediatric nutrition care for infants, children, and adolescents supporting healthy growth, brain development, food allergies management, and feeding disorders.
• Run Coaching RRCA certified run coaching combined with sports nutrition guidance offering 3, 6, and 12-month training packages including custom training plans for 5K, half marathon, and full marathon preparation. Custom training plans start at $200 (12-week) and 1:1 coaching at $190/month.
• Sports Nutrition Sports nutrition counseling supporting athletic performance, strength, recovery, body composition, and fueling strategies for athletes at all levels through telehealth and in-person visits.
• Corporate Nutrition Employee wellness programs including metabolic testing, lunch and learn nutrition classes, meal planning support, grocery store tours, and culinary demonstrations for workplace wellness initiatives. Served corporate clients include Lowe's, Sherpa, Goodwill, NGK Ceramics, Greenworks, Champion Tire and Wheel, Mitchell CC, Ingersoll Rand, Joe Gibbs Racing, Iredell County, True Homes, and RCR.
• Integrative Testing Advanced testing services including Food Sensitivity Panels (IgG/IgA), Micronutrients Panel from Vibrant America, and GI-MAP testing with optional zonulin marker to support personalized nutrition care for clients seeking functional/root-cause nutrition assessment.
• Women's Health Nutrition support for hormone balance, maternal/preconception nutrition, perimenopause and postmenopause, gestational diabetes, and inflammatory responses linked to menstrual and endocrine conditions.
• Self-Guided Online Workshops Self-guided online workshops with four modules each covering Weight Management, Sports Nutrition, Heart Health, Gut Rehab, and Diabetes topics with pre-recorded presentations, handouts, and application activities. Priced at $99 each with 90-day access and referral discounts.
• Telehealth Services Virtual nutrition counseling via HIPAA-compliant Healthie platform for clients across multiple states including North Carolina, South Carolina, Georgia, Arizona, California, Texas, Colorado, Michigan, and Virginia. Dietitians must be licensed in the client's state.

Quantifiable outcome

• Approximately 95% of Nutrition HealthWorks clients are fully covered by insurance for their nutrition services, eliminating financial barriers to care.
• +2 more outcomes

Named customers12 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and supporting.

• HealthiecoreTechnology or IntegrationHealthie is the HIPAA-compliant telehealth software platform used by Nutrition HealthWorks for video appointments and client management. The partnership enables virtual nutrition counseling across multiple states and secure client-portal access.
• YMCA (Various Locations)coreChannel Partner/ Reseller/ DistributorPartnership with YMCA facilities for in-office appointments at locations including QC Fit Northlake (Charlotte), Harris YMCA (SouthPark), Childress Klein YMCA (Uptown Charlotte), Stowe Family YMCA (Belmont), Warlick YMCA (Gastonia), NW Cary YMCA, Downtown Durham YMCA, A.E. Finley YMCA, Alexander Family YMCA, Lowe's YMCA (Mooresville), and Indian Land YMCA.
• Blue Cross Blue Shield (BCBS)coreChannel Partner/ Reseller/ DistributorIn-network insurance provider. BCBS NC plans cover nutrition counseling 100% with up to 30 appointments or no visit limit. BCBS Out of State coverage varies. Not in network with Blue Local and Blue Home plans.
• AetnacoreChannel Partner/ Reseller/ DistributorIn-network insurance provider. Most Aetna plans offer 10 appointments for healthy diet counseling covered 100% under preventative services. Additional coverage available for overweight and obesity with PCP documentation.
• CignacoreChannel Partner/ Reseller/ DistributorIn-network insurance provider. Most Cigna plans offer 3 visits under preventative care covered 100%. Additional coverage may be available.
• MedicarecoreChannel Partner/ Reseller/ DistributorMedicare Part B covers medical therapy for diabetes and chronic kidney disease. Coverage is 3 hours in first calendar year, 2 hours annually after. Referral from provider required. In network with BCBS and Aetna Medicare Advantage Plans.
• MedicaidcoreChannel Partner/ Reseller/ DistributorNC providers: WellCare, Healthy Blue, Carolina Complete, AmeriHealth Caritas, and Medicaid Direct. Referral required for pediatric clients. Adult coverage limited to pregnancy-related. SC providers: Healthy Connections. All ages covered with referral.
• MedcostcoreChannel Partner/ Reseller/ DistributorIn-network insurance provider. Most plans provide full coverage for nutritional counseling with little to no copay and deductible not applying. Number of sessions varies by employer.
• United Healthcare / UMR / SurestcoreChannel Partner/ Reseller/ DistributorIn-network insurance provider. Preventative care policy covers nutrition counseling for adults with BMI >= 25, and with medical documentation for impaired fasting glucose, hyperlipidemia, hypertension, coronary atherosclerosis, pregnancy, prediabetes, and diabetes.
• Vibrant AmericasupportingTechnology or IntegrationProvider of Micronutrients Panel testing used by Nutrition HealthWorks for comprehensive assessment of vitamins, minerals, antioxidants, amino acids, and fatty acids to evaluate nutritional status.
• GI-MAP (Diagnostic Solutions Laboratory)supportingTechnology or IntegrationGI-MAP stool testing using qPCR technology to analyze gastrointestinal microbiota DNA, identifying microbial imbalances, pathogens, and markers related to digestion, absorption, inflammation, and immune function.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Virta Health: Digital clinic for type 2 diabetes reversal and metabolic health using medical nutrition therapy with virtual coaching. Comparable to NHW's Medical Wellness diabetes offering but with a structured reversal protocol and outcomes-based contracts.
• Foodsmart: Telehealth nutrition counseling platform with in-network insurance coverage and corporate wellness contracts. Overlaps NHW's insurance-billed MNT, weight management, and employer-facing wellness offerings.
• Nourish: Telehealth-first registered dietitian platform that matches users with in-network RDNs for medical nutrition therapy across multiple states. Most directly competes with NHW in insurance-billed, RDN-delivered weight management and chronic disease care.
• Vida Health: Virtual chronic condition management platform incorporating registered dietitians for diabetes, hypertension, and weight management via employer and health plan contracts. Directly competes in NHW's MNT/corporate wellness overlap with payers and employers.
• Fay: Virtual registered dietitian platform accepting major insurance plans; offers weight loss, diabetes, GI, and eating disorder support. Directly comparable to NHW on insurance-billed virtual MNT across multi-state populations.
• Dietitians On Demand: Clinical dietitian staffing and consulting firm placing RDNs in healthcare settings and offering telehealth MNT. Comparable private RDN-led services business model with multi-state delivery and clinical focus.

Broad incumbents

• WW (Weight Watchers): Subscription weight management program at national scale, now incorporating GLP-1 support. Competes in the same weight loss coaching category as NHW but as a broad incumbent with mass-market positioning rather than clinical RDN delivery.
• Noom: Large consumer-facing digital weight management program with coaching. Competes for the same weight management and diabetes prevention consumer wallet share but uses a non-RDN app-plus-coach model rather than clinical MNT.
• Omada Health: Digital chronic care platform addressing prediabetes, diabetes, and hypertension through employer/health plan channels. Competes for the same diabetes nutrition and corporate wellness budgets as NHW but with a broader chronic care scope and employer-first sales motion.
• Cleveland Clinic (Nutrition Program): Health system-based medical nutrition therapy and weight management program covering diabetes, heart, GI, and bariatric nutrition. Overlaps NHW's clinical MNT scope but delivered within a large integrated health system rather than as an independent private practice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/NutritionHealthWorksLLC
• Instagraminstagram.com/nutrition_healthworks
• LinkedInlinkedin.com/company/nutrition-healthworks

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nutrition HealthWorks