Plastic Jungle
Plastic Jungle was a web-based gift card exchange platform founded in 2006 that enabled consumers to buy, sell, and swap unwanted gift cards. The company was acquired by Enjovia in April 2022 and ceased independent operations.
- Company typePrivate
- Founded2006
- HeadquartersSan Mateo, United States
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Plastic Jungle does
Plastic Jungle was a web-based gift card exchange platform founded in 2006 and headquartered in San Mateo, California. The company operated a consumer-facing marketplace that enabled individuals to buy, sell, and swap unwanted gift cards for other forms of purchasing power, addressing the structural problem of unused gift card balances losing value over time. Its target user segment was gift card holders seeking to recover value from unwanted balances, operating as a horizontal marketplace with a single primary use case.
The platform functioned as a secondary market intermediary, taking in gift cards from sellers and reselling them at a discount to buyers seeking purchasing power at below-face-value prices. Plastic Jungle raised approximately $22.2 million in venture funding across rounds from 2009 through 2012, with backing from Bay Partners, First Round Capital, Icon Ventures, Redpoint, Shasta Ventures, Harrison Metal, Western Technology Investment, and Citi Ventures. At its peak, the company employed 51-100 people.
In April 2022, Plastic Jungle was acquired by Enjovia, a UK and Canada-based gift voucher and experience platform provider serving hotels, restaurants, spas, leisure operators, and multi-business operators. The acquisition ended Plastic Jungle's independent operations and absorbed its audience and content into Enjovia's B2B gift voucher ecosystem, which includes white-label marketplace and reseller programs, APIs and integrations, and vertical-specific modules for hospitality and experience businesses. Following the acquisition, Plastic Jungle ceased operating as an independent entity.
Plastic Jungle firmographics
Firmographics- Name
- Plastic Jungle
- Website
- https://plasticjungle.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Acquired
- Headcount range
- 51–100 employees
- Short description
- Plastic Jungle was a web-based gift card exchange platform founded in 2006 that enabled consumers to buy, sell, and swap unwanted gift cards. The company was acquired by Enjovia in April 2022 and ceased independent operations.
- Ownership category
- akta.pro rank
Where Plastic Jungle is headquartered
LocationHeadquarters
- HQ city
- San Mateo
- HQ country
- United States
- HQ region
- North America
Markets served
Plastic Jungle business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
Plastic Jungle product offering
Product offeringCore offering
Plastic Jungle operated a web-based gift card exchange platform that enabled users to buy, sell, and swap gift cards for other forms of purchasing power. It functioned as a secondary marketplace for consumers holding unused gift cards from various merchants. Following the April 2022 acquisition by Enjovia, Plastic Jungle's audience and content were redirected to Enjovia's business-facing gift voucher and experience platform.
Product overview
Plastic Jungle was acquired by Enjovia on April 14, 2022. The company operated as a gift card exchange platform. Following the acquisition, Plastic Jungle's audience and content were integrated into Enjovia's gift voucher ecosystem. Enjovia's platform offers a unified Gift Voucher Card Management and Processing System that serves multiple industries (hotels, restaurants, spas, leisure, retail) with specialized add-on modules for each sector, plus white label marketplace and reseller programs for partners.
Differentiator
Problem solved
Functional benefit
Products and services
- Plastic Jungle Gift Card Exchange Web-based gift card exchange platform that enables individual consumers to buy, sell, and swap gift cards from various merchants for alternative forms of purchasing power, serving as a secondary marketplace for unused gift cards.
Companies that use Plastic Jungle
Customer profileSegments1 record
Ideal customer profiles1 record
Plastic Jungle technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Plastic Jungle partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- EnjoviacoreEnjovia acquired Plasticjungle.com on April 14, 2022. Enjovia, a gift voucher platform provider for businesses, acquired Plastic Jungle and integrated its content and services. Enjovia is not a gift card exchange itself - it helps businesses sell their services as gift cards online. The acquisition brought Plastic Jungle's reader base into Enjovia's ecosystem.
Recent moves5 records
Expansion highlights3 records
Plastic Jungle competitors and assessment
Company assessmentDirect peers
- Cardpool: Direct competitor in the secondary gift card exchange market; now operated by Blackhawk Network, offering similar buy/sell functionality for unwanted gift cards with overlapping consumer base.
- Raise: Direct competitor in the B2C secondary gift card exchange marketplace; operates a similar marketplace model allowing consumers to buy, sell, and exchange gift cards with overlapping customer base and value proposition.
- CardCash: Direct competitor operating a gift card resale marketplace with similar buy/sell/exchange functionality and consumer-facing value proposition targeting the same secondary gift card market.
- Gift Card Granny: Comparison and aggregator site for gift card exchange that routes consumers to multiple exchange platforms; competes for the same consumer base searching for secondary gift card liquidity.
- ABC Gift Cards: Direct competitor operating a gift card resale and exchange marketplace targeting similar consumers looking to liquidate or purchase discounted gift cards at secondary market prices.
Broad incumbents
- Blackhawk Network: Larger gift card network and distribution platform with secondary market exposure via Cardpool acquisition; operates broadly across the gift card ecosystem including retail distribution, B2B services, and consumer exchange.
- InComm: Larger gift card technology and payments platform serving retailers and consumers across the gift card ecosystem; broader scope than Plastic Jungle's consumer exchange focus but operates in adjacent gift card infrastructure.
- Square: Major POS and merchant services platform offering gift card functionality to SMBs; overlaps with Enjovia's current B2B gift voucher platform target market of small and mid-size merchants across multiple verticals.
- Toast: Restaurant-focused POS platform with integrated gift card and loyalty features; competes with Enjovia's restaurant gift voucher module for the same hospitality merchant segment.
- Clover: POS and merchant services platform offering gift card programs to SMBs across multiple verticals; overlaps with Enjovia's broader B2B gift voucher platform capabilities across restaurants, retail, and services.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Plastic Jungle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plastic Jungle leadership team
Management profileNumber of profiles
Plastic Jungle funding detail
Funding detailFunding overview
Funding rounds4 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plastic Jungle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plastic Jungle
What does Plastic Jungle do?
Plastic Jungle operated a web-based gift card exchange platform that enabled users to buy, sell, and swap gift cards for other forms of purchasing power. It functioned as a secondary marketplace for consumers holding unused gift cards from various merchants. Following the April 2022 acquisition by Enjovia, Plastic Jungle's audience and content were redirected to Enjovia's business-facing gift voucher and experience platform.
Is Plastic Jungle a public or private company?
Plastic Jungle is a private company. It is classified as corporate owned and is currently acquired.
When was Plastic Jungle founded?
Plastic Jungle was founded in 2006. It employs 51 to 100 people.
Where is Plastic Jungle based?
Plastic Jungle is headquartered in San Mateo, United States, in the North America region.
Who are Plastic Jungle's main competitors?
Direct peers on record are Cardpool, Raise, CardCash, Gift Card Granny and ABC Gift Cards. Broad incumbents are Blackhawk Network, InComm, Square, Toast and Clover.
Does Plastic Jungle have an API?
Yes. Enjovia provides APIs and integrations to connect the gift voucher platform with existing business systems. Specific API documentation details, authentication methods, rate limits, and versioning information are not specified in this source. Developer documentation is at enjovia.com/apis-and-integrations.