OMS360
OMS360 is a Dental Service Organization that partners with oral and maxillofacial surgery practices across nine U.S. states. It provides operational support, marketing, revenue cycle management, and its proprietary 360 Operating System to accelerate partner practice growth.
- Company typePrivate
- Founded2021
- HeadquartersAlpharetta, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What OMS360 does
OMS360 is a Dental Service Organization (DSO) exclusively focused on oral and maxillofacial surgery practices in the United States. Founded in 2021 and headquartered in Cumming, Georgia, the company partners with — and acquires — established oral surgery practices across nine states (Alabama, Florida, Georgia, Kentucky, Michigan, Missouri, Pennsylvania, Tennessee, and Texas), with surgeon partners retaining clinical autonomy and equity stakes. OMS360 serves growth-minded oral and maxillofacial surgeons seeking to reduce administrative burden while accelerating practice performance.
The company's core offering is the proprietary 360 Operating System (360 OS), a data-driven platform that combines strategic planning, proven processes, clinical innovation, real-time management tools, and leadership development. The 360 OS is complemented by an integrated suite of operational support services spanning marketing and referral management, revenue cycle and payor management, finance, HR and payroll, compliance, and technology. OMS360 reports customer outcomes of approximately 20% annual collections growth and 67% cumulative growth in established partner practices, with growth reportedly running 5-7x the general oral surgery market rate.
OMS360 is backed by private equity firm Shore Capital Partners and secured a growth recapitalization credit facility from TPG Twin Brook Capital Partners in May 2025 to fund continued practice acquisitions. The company generates revenue through a managed-services / equity-partnership model rather than fee-for-service pricing, with go-to-market executed via direct enterprise field sales and a dedicated business development team under a Chief Growth Officer. Marketing is reinforced by thought-leadership content (the "Between Two Molars" podcast, Insights blog, and video content) and active engagement with the American Association of Oral and Maxillofacial Surgeons (AAOMS), where a founding doctor serves as President-elect.
OMS360 firmographics
Firmographics- Name
- OMS360
- Legal name
- OMS360
- Website
- https://oms360.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- OMS360 is a Dental Service Organization that partners with oral and maxillofacial surgery practices across nine U.S. states. It provides operational support, marketing, revenue cycle management, and its proprietary 360 Operating System to accelerate partner practice growth.
- Ownership category
- akta.pro rank
OMS360 industry classification
Industry- Product category
- Dental Service Organization / Oral Surgery Practice Management
- NAICS
- Offices of Dentists (62121), Professional, Scientific, and Technical Services (54)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)
- akta.pro primary industry
- Dental Specialty-Only DSOs (Single-Specialty Platforms) (HLABAKAJ)
- akta.pro secondary industry
- Dental Support Services Organizations (Non-Clinical MSO/Back-Office Platforms) (HLABAKAN)
Keywords
Where OMS360 is headquartered
LocationHeadquarters
- HQ city
- Alpharetta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
OMS360 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Practice Acquisition and Partnership Model: OMS360 acquires oral surgery practices and generates revenue through operational ownership and support services. The company provides comprehensive operational support including marketing, revenue cycle management, finance, HR, compliance, and technology, while partner surgeons maintain clinical autonomy and equity stake in their practices.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels7 records
OMS360 product offering
Product offeringCore offering
OMS360 is an oral and maxillofacial surgery support organization (DSO) that acquires and partners with oral surgery practices, delivering the proprietary 360 Operating System (360 OS) along with comprehensive operational support services including marketing, revenue cycle/payor management, finance, HR & payroll, compliance, and technology. Partner surgeons retain clinical autonomy while OMS360 drives accelerated practice growth.
Product overview
OMS360 is an oral and maxillofacial surgery support organization offering a unified platform combining the proprietary 360 Operating System (360 OS) with comprehensive operational support services. The 360 OS serves as the core technology platform, providing data-driven strategic planning, clinical innovation, real-time analytics, and leadership development. This platform is complemented by integrated support services spanning marketing and referral management, revenue cycle/payor management, finance, HR & payroll, compliance, and technology. Together, these offerings enable oral surgery practices to accelerate growth, improve productivity, and streamline operations while maintaining quality patient care. The company also provides educational content through its podcast (Between Two Molars) and video resources.
Differentiator
Problem solved
Functional benefit
Products and services
- 360 Operating System (360 OS) Proprietary data-driven platform driving accelerated growth and operational excellence for partner oral surgery practices. Combines strategic planning, proven methodologies, clinical innovation, real-time analytics, and leadership development to deliver approximately 20% annual collections growth and 67% cumulative growth in established practices.
- Oral Surgery Practice Partnership & Acquisition Program
Quantifiable outcome
- ~20% annual collections growth and 67% cumulative growth in established partner practices
- +2 more outcomes
Companies that use OMS360
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles1 record
OMS360 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
OMS360 partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- The Oral & Facial Surgery Center of KentuckycorePartnership with leading oral surgery practice in Elizabethtown, Kentucky led by James K. Hargan, DMD, MD with over 20 years of experience. Dr. Hargan earned Doctor of Dental Medicine and Doctor of Medicine degrees from University of Kentucky.
- Center for Facial and Oral Surgery (Carrollton, Texas)corePartnership with oral surgery practice in Carrollton, Texas led by George A. Nail, MD, DDS and Jeffrey S. Dombrowski, MD, DDS, both completing residency at University of Texas Southwestern Medical Center/Parkland Memorial Hospital.
- Pittsburgh Oral SurgerycoreOMS360 expanded into Pennsylvania through partnership with Pittsburgh Oral Surgery, a leading oral and maxillofacial surgery practice with four locations in Shadyside, South Hills/Bethel Park, Monroeville, and Tarentum. Led by Martin E. Eichner, DDS, Eric R. Smiga, DMD, Sarah D. Davies, DDS, MD, Neil A. Robertson, DMD, and Bryce Hartman, DDS with over 60 years of trusted care.
- Winter Haven Oral SurgerycoreOMS360 entered Central Florida market through partnership with Winter Haven Oral Surgery led by Rigo Cornejo, DMD, MD, providing care since 2000. Practice built state-of-the-art facility in 2014 for cutting-edge dental and surgical care.
- Greater St. Louis Oral and Maxillofacial SurgerycoreOMS360 entered Missouri (9th state) through partnership with Greater St. Louis Oral and Maxillofacial Surgery, founded in 1985 by Dr. John R. Monterubio, DDS. Practice expanded to team of five surgeons.
- Kentucky Center for Oral and Maxillofacial SurgerycoreFounding partner practice of OMS360 with three locations in Lexington and Richmond, KY. Team of seven board-certified oral surgeons including Robert S. Clark, DMD, Donald P. Max, DDS, Jason E. Ford, DMD, MD, Kelsey D. Menegotto, DMD, Bruce R. Nicol, DMD, MD, FACS, Connor J. Sherwood, DDS, and Carter C. Melendez, DMD.
Scale indicators6 records
Recent moves10 records
Expansion highlights5 records
OMS360 competitors and assessment
Company assessmentDirect peers
- U.S. Oral Surgery Management (USOSM): USOSM is an oral and maxillofacial surgery specialty DSO and the most direct competitor to OMS360, partnering with surgeon-owned practices across multiple US states under a doctor-centric partnership model that closely mirrors OMS360's approach.
- Beacon Oral Specialists: Beacon Oral Specialists is a doctor-owned OMS DSO that partners with oral and maxillofacial surgery practices for management and administrative support, directly competing with OMS360 in the same specialty and partnership-model niche.
- Affordable Dentures & Implants: Affordable Dentures & Implants is a multi-site dental support organization with a strong oral surgery and implant component, competing with OMS360 for OMS-related patient volumes and for OMS surgeon partnerships.
Emerging players
- Specialized Dental Partners: Specialized Dental Partners is a specialty-focused DSO platform (with endodontics, periodontics, and oral surgery service lines) that overlaps with OMS360 in oral surgery practice partnerships and the broader specialty DSO consolidation thesis.
- Select Dental Management: Select Dental Management is a multi-specialty DSO backed by PE capital that has expanded into specialty practices including oral surgery, placing it in direct competitive overlap with OMS360 for surgeon partnership targets.
Broad incumbents
- PDS Health (Pacific Dental Services): PDS Health is one of the largest US DSOs with broad multi-specialty coverage and the capital resources to expand into OMS specialty partnerships, making it both a competitive threat and a potential acquirer/peer for OMS360.
- Heartland Dental: Heartland Dental is the largest US DSO and a general dentistry roll-up, but its scale, capital, and growing specialty service lines make it a structural reference point and a potential strategic acquirer of platforms like OMS360.
- Marquee Dental Partners: Marquee Dental Partners is a multi-specialty PE-backed DSO with established operational support capabilities (RCM, HR, marketing) that compete broadly with OMS360 for both practice partnership targets and operating-system mindshare.
- Western Dental & Orthodontics: Western Dental is a large, multi-specialty DSO with significant oral surgery and implant service lines, serving as a broad incumbent reference point for OMS360's specialty DSO strategy and a potential acquirer of regional platforms.
Others
- Smile Source: Smile Source is a dental alliance/network rather than a true DSO, but is a relevant adjacent peer given that OMS360's CGO Jamie Cassidy was previously its VP of Business Development; it represents the broader DSO alliance/MSO model landscape.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
OMS360 social profiles
Digital presenceOMS360 financial estimates
Financial estimateRevenue estimate
Valuation estimate
OMS360 leadership team
Management profileNumber of profiles
Profiles20 records
OMS360 funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OMS360 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OMS360
What does OMS360 do?
OMS360 is an oral and maxillofacial surgery support organization (DSO) that acquires and partners with oral surgery practices, delivering the proprietary 360 Operating System (360 OS) along with comprehensive operational support services including marketing, revenue cycle/payor management, finance, HR & payroll, compliance, and technology. Partner surgeons retain clinical autonomy while OMS360 drives accelerated practice growth.
Is OMS360 a public or private company?
OMS360 is a private company. It is classified as private equity controlled and is currently operating.
When was OMS360 founded?
OMS360 was founded in 2021. It employs 101 to 250 people.
Where is OMS360 based?
OMS360 is headquartered in Alpharetta, United States, in the North America region.
How does OMS360 make money?
One revenue line is on record: practice Acquisition and Partnership Model.
Who are OMS360's main competitors?
Direct peers on record are U.S. Oral Surgery Management (USOSM), Beacon Oral Specialists and Affordable Dentures & Implants. Emerging players are Specialized Dental Partners and Select Dental Management. Broad incumbents are PDS Health (Pacific Dental Services), Heartland Dental, Marquee Dental Partners and Western Dental & Orthodontics. Smile Source is listed as an others.
Does OMS360 have an API?
No public API is recorded for OMS360.
What industry is OMS360 in?
OMS360's product category is Dental Service Organization / Oral Surgery Practice Management. Its primary akta.pro industry code is HLABAKAJ, Dental Specialty-Only DSOs (Single-Specialty Platforms), with a secondary code of HLABAKAN, Dental Support Services Organizations (Non-Clinical MSO/Back-Office Platforms). Its NAICS code is 62121 and its SIC code is 8011.