AgData
- Company typePrivate
- Founded1985
- HeadquartersCharlotte, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
AgData firmographics
Firmographics- Name
- AgData
- Legal name
- AGDATA
- Website
- https://agdata.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
AgData industry classification
Industry- Product category
- Agricultural Data Analytics
- NAICS
- Crop Production (111)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Field Mapping, GIS & Digital Agronomy (Zoning, Prescription Maps, Yield Maps, Spatial Analytics) (AFAGALAG)
- akta.pro secondary industry
- Plant Tissue, Soil & Water Sampling Coordination (Agronomy-Focused) (AFACABAH)
Keywords
Where AgData is headquartered
LocationHeadquarters
- HQ city
- Charlotte
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
AgData business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Data Management Services: Subscription-based data collection, processing, integration, and analytics services providing supply chain visibility to manufacturers, distributors, and retailers. Revenue generated through recurring service fees based on data volume and complexity.
- Marketing Program Management: Full-service marketing program planning, calculation, fulfillment and analysis. Includes rebate processing, incentive program execution, and payment disbursement services. Revenue model includes service fees and transaction-based processing.
- Trait License Management: Grower licensing compliance and reporting services for seed manufacturers protecting and monetizing intellectual property. Includes electronic signing, compliance management, and automated reporting.
- Market Intelligence Reports: Proprietary market share reports and research data subscriptions for Canadian crop and animal health markets, including BPI and IMPACTVET research reports.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise data management and analytics solutions |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
AgData product offering
Product offeringCore offering
AgData provides strategic data management, marketing program management, market intelligence, and trait license management solutions to manufacturers, distributors, and retailers in the agriculture, crop protection, specialty chemical, and animal health industries. The company collects, cleanses, and reconciles transaction data from 8,000+ North American channel partners and delivers analytics through proprietary platforms including GROWSTAT and Focus CRM. Core offerings enable supply chain visibility, rebate and incentive program execution, compliance tracking, and market share reporting.
Product overview
AGDATA offers a unified platform combining data services at its core with an extensible array of software solutions. The core offerings include Data Management (collecting data from over 8,000 North American channel partners), Marketing Program Management (planning, calculation, fulfillment, and analysis of marketing programs), Market Intelligence (market share reports combining supply chain and survey data), and Trait License Management (grower licensing and compliance). GROWSTAT provides a cloud-based retail analytics platform, while Focus CRM and Analytics offers customizable customer relationship management with integrated analytics. These solutions serve the agriculture, crop protection, specialty chemical, and animal health industries.
Differentiator
Problem solved
Functional benefit
Products and services
- Data Management
- Marketing Program Management Integrated planning, calculation, fulfillment and analysis functions to help maximize the performance of marketing programs while minimizing execution risk. Includes planning, calculation, fulfillment, sales enablement, and analysis modules for agricultural and animal health manufacturers managing rebate, incentive, and grower purchase programs.
- Market Intelligence A data processing and analytics solution for the Canadian crop and animal health markets that combines supply chain data with market survey data into accurate, reliable insights. Delivers real-time market share reports for North American animal health and crop protection manufacturers, including proprietary BPI and IMPACTVET research reports.
- Trait License Management Intellectual property protection solution for seed manufacturers that includes grower licensing, compliance management, and reporting. Provides electronic grower licensing with online registration, license verification, and automated compliance reporting, managing over 450,000 trait licenses.
- GROWSTAT Cloud-based sales and marketing analytics platform for agricultural retailers and co-ops. Provides mobile-ready tools for managing, analyzing, reporting, and mapping grower data to retain business and create incremental sales. Includes data mapping and grower relationship management.
- Focus CRM and Analytics Platform Customizable CRM system with integrated analytics for sales and marketing activity management, customer tracking, and sales account planning. Includes mobile application for in-market accessibility and data feed providing market visibility, enabling territory-aligned sales operations.
- Agcelerate Trait License Management Platform Electronic grower licensing system supporting online grower registration, license verification, and automated compliance reporting for seed manufacturers protecting and monetizing intellectual property.
Quantifiable outcome
- Reduced overpayments on marketing programs
- +4 more outcomes
Companies that use AgData
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
AgData technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
AgData partnerships and signals
Strategic signalScale indicators14 records
Recent moves6 records
Expansion highlights6 records
AgData competitors and assessment
Company assessmentDirect peers
- DTN: DTN provides agricultural data, weather, and market intelligence to farmers, agribusinesses, and commodity traders. It is directly comparable to AgData as a B2B agricultural data and analytics provider serving similar enterprise customers in North America.
- EFC Systems: EFC Systems provides ERP, agronomy, and retail management software to agricultural retailers and cooperatives. Directly comparable to AgData's GROWSTAT platform in serving ag retailers with data-driven sales and agronomy workflows.
- Bushel: Bushel is a digital platform connecting grain facilities, growers, and agribusinesses, providing data integration and apps for ag retailers. Comparable to AgData in serving the agricultural channel with digital data and workflow solutions.
- Taranis: Taranis provides AI-powered precision agriculture intelligence, including field-level crop monitoring and analytics for ag retailers and input manufacturers. Comparable to AgData in offering data-driven insights to crop input enterprises.
- Farmers Edge: Farmers Edge offers digital agronomy, farm data management, and analytics solutions to growers and agribusinesses. Comparable to AgData as an agricultural data platform, though with greater grower-direct orientation.
- Conservis: Conservis offers farm and enterprise data management for row crop operations and ag retailers. Comparable to AgData in aggregating agricultural operational data to support decision-making across the value chain.
- AgWorld: AgWorld provides collaborative agronomy and farm management software for growers, agronomists, and ag retailers. Comparable to AgData in serving the crop input ecosystem with workflow and data tools.
Broad incumbents
- Granular (Corteva): Granular is a farm management software business owned by Corteva Agriscience. Comparable as an ag data platform, but operates within a much larger seed and crop protection parent that bundles offerings broadly across the agricultural value chain.
- WinField United (Land O'Lakes): WinField United is the crop inputs and agronomy business of Land O'Lakes, offering data-driven decision tools to retailers and growers. Comparable to AgData in providing analytics and decision support for crop input decisioning, though bundled within a large agribusiness.
Emerging players
- Iteris: Iteris provides digital agriculture analytics, including weather, soil, and crop modeling. Comparable to AgData in agricultural analytics, though Iteris is broader across transportation and weather analytics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
AgData social profiles
Digital presenceAgData financial estimates
Financial estimateRevenue estimate
Valuation estimate
AgData leadership team
Management profileNumber of profiles
Profiles10 records
AgData subsidiaries and ownership
Company hierarchySubsidiaries1 record
AgData funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AgData M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AgData
What does AgData do?
AgData provides strategic data management, marketing program management, market intelligence, and trait license management solutions to manufacturers, distributors, and retailers in the agriculture, crop protection, specialty chemical, and animal health industries. The company collects, cleanses, and reconciles transaction data from 8,000+ North American channel partners and delivers analytics through proprietary platforms including GROWSTAT and Focus CRM. Core offerings enable supply chain visibility, rebate and incentive program execution, compliance tracking, and market share reporting.
Is AgData a public or private company?
AgData is a private company. It is classified as private equity controlled and is currently operating.
When was AgData founded?
AgData was founded in 1985. It employs 101 to 250 people.
Where is AgData based?
AgData is headquartered in Charlotte, United States, in the North America region.
How does AgData make money?
Four revenue lines are on record. Data Management Services are the primary driver. The others are marketing Program Management, trait License Management and market Intelligence Reports.
Who are AgData's main competitors?
Direct peers on record are DTN, EFC Systems, Bushel, Taranis, Farmers Edge, Conservis and AgWorld. Broad incumbents are Granular (Corteva) and WinField United (Land O'Lakes). Iteris is listed as an emerging player.
Does AgData have an API?
No public API is recorded for AgData.
What industry is AgData in?
AgData's product category is Agricultural Data Analytics. Its primary akta.pro industry code is AFAGALAG, Field Mapping, GIS & Digital Agronomy (Zoning, Prescription Maps, Yield Maps, Spatial Analytics), with a secondary code of AFACABAH, Plant Tissue, Soil & Water Sampling Coordination (Agronomy-Focused). Its NAICS code is 111 and its SIC code is 700.