Saarinen.TV

What Saarinen.TV does

Saarinen.TV is a Los Angeles-based production representation company and creative agency founded in 1999. It operates as a curator and representative of approximately 14 innovative production companies and directors, functioning as an intermediary that connects brands, advertising agencies, Hollywood studios, and streaming platforms with specialized creative talent across multiple production disciplines. Its core product portfolio spans Commercial Production, Music Services, 2D Animation, Live Action Production, Generative AI Hybrid Production, Social and Out-of-Home Advertising, AR and Immersive Experiences, and Film and Television Production. The company is led by Founder and CCO Toni Saarinen-Jorden along with Stefanie Barboza, and the website footer references "© 2025 by Kal Media," suggesting Kal Media may be the operating or holding entity.

The company's underlying technology stack combines traditional production capabilities (live-action, 2D animation, VFX) with emerging technology integrations including AI-driven digital humans (delivered through partnership with Massive AI), generative AI hybrid production workflows, AR experiences such as life-size 3D holograms and 360-degree immersive content (with deployments referenced at the Las Vegas Sphere), text-to-image generation via Pikaso, and access to a curated music library of more than 10,000 tracks through the Endless Noise partnership. The AR capabilities are notable for not requiring app downloads or website visits, suggesting a focus on frictionless consumer-facing deployments. AI modalities span video, audio, image, text, and multimodal outputs, though the AI layer is predominantly partner-supplied rather than developed in-house.

Saarinen.TV generates revenue through professional services fees on a project-based, quote-driven B2B model. Revenue streams include commercial production fees, film and television production and representation fees, curation and representation fees from its roster of production companies, music and audio services revenue via the Endless Noise partnership, and fees for AR and immersive experience projects. The go-to-market approach is enterprise field sales combined with sales-led direct engagement, leveraging the firm's 25-plus years of industry relationships. The company maintains a small operating team of 1-10 employees and markets itself through its website, Instagram, and LinkedIn presence, with primary distribution occurring through direct brand engagement, agency partnerships, and direct Hollywood/studio relationships.

Name

Saarinen.TV

Legal name

Saarinen.TV

Website

https://saarinen.tv

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Commercial Production Services

NAICS

Motion Picture and Video Production (51211), Postproduction Services and Other Motion Picture and Video Industries (51219), Other Motion Picture and Video Industries (512199)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Advertising Agencies (7311), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Production & Talent Services (Casting, Crew, Production Management) (MPAAAMAF)

akta.pro secondary industries

Commercial Production Companies (Live-Action) (MPAAAMAA), Video/Film Creative Agencies (Concept-to-Creative) (MPAAAAAG)

Keywords

• Commercial production services
• Live action production
• Music sound design
• Augmented reality experiences
• Film television production

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Commercial Production Services: Project-based fees for creating high-quality commercials and advertising content across all platforms including living room screens, phones, and computers. Full-service production from concept to execution.
2. Film and Television Production: Production and representation services for film and television projects, including reviving beloved IPs and scripts, partnering with studios and streaming platforms.
3. Representation and Curation Fees: Revenue from representing and curating production companies and visionary directors, facilitating connections between creative talent and brands/agencies.
4. Music and Audio Services: Custom composition, music supervision, licensing, sound design, audio post-production through partnership with Endless Noise, and access to library of 10,000+ curated music tracks.
5. AR and Immersive Experiences: Production of augmented reality experiences including holographic presentations for events, premieres, and venues like Las Vegas Sphere.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Saarinen.TV is a production representation company and creative agency that represents a curated roster of production companies and directors, delivering end-to-end commercial production, live-action direction, music and audio post-production, 2D animation, generative AI hybrid production, AR and immersive experiences, social and out-of-home advertising, and film and television production. The firm connects brands, creative agencies, and Hollywood studios with specialized creative talent and full-service production capabilities from concept to execution.

Product overview

Saarinen.TV is a production company and talent representative that elevates storytelling by representing innovative production companies. The offering is a platform of integrated production services rather than a single unified product. The core portfolio includes: Commercial Production (full-service advertising), Music Services (composition and audio post-production via Endless Noise partnership), 2D Animation (talent representation), Live Action Production, Generative AI · Hybrid Production (AI-driven visual humans and digital avatars), Social + OOH Advertising, AR + Immersive Experiences, and Film + TV Production (IP development). These services integrate across platforms—from living room screens to phones, computers, and immersive venues like the Las Vegas Sphere—leveraging cutting-edge technology including VFX, AI, AR, live action, animation, music, and out-of-home media. The company represents a curated roster of production companies including ACME Filmworks, Dreambear, Endless Noise, The Bigger Picture, Rave Collective, Cultivate, Cold Fire Content, Good Form, Bubbas LA, Laird and Good Company, Bully Pictures, LightBenders, Massive Studios, Mutt Film, and The Chapel Films.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Production High-quality, impactful commercial content creation across all platforms, utilizing VFX, Animation, Live Action, Film/TV, AI and Digital Human, AR/Immersive, and Music services for comprehensive advertising solutions for brands and creative agencies.
• Music Services World-class custom composition, music supervision, licensing, sound design, audio post-production, final mix, remote ADR, and access to a library of more than 10,000 curated music tracks through partnership with Endless Noise.
• 2D Animation Representation of top-tier 2D animation talent for commercials, feature films, and digital campaigns, featuring hand-crafted visuals with unique visual styles, vibrant characters, and intricate detail.
• Live Action Production Exceptional live-action production with a curated roster of directors and producers, characterized by a deeply collaborative approach that fully immerses in creative vision to exceed expectations for brands, agencies, and studios.
• Generative AI Hybrid Production AI-driven visual humans creation including dynamic voiceovers and fully realized digital avatars, combining generative AI with human creativity for commercials, film, TV, gaming, and immersive experiences.
• Social and OOH Advertising Strategic product placement from social media across all platforms combined with striking out-of-home billboards, live billboards, nighttime projections, and campaigns that drive social impact and engagement.
• AR and Immersive Experiences Cutting-edge augmented reality experiences including life-size 3D holograms, immersive 360-degree experiences, 2D surface mapped animation, and holographic innovations for venues like the Las Vegas Sphere.
• Film and TV Production Film and television production division bridging original ideas, existing IP, and partners to revive beloved IPs and reimagine possibilities in the evolving film and television landscape.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature3 records

Partnerships

17 partnerships are on record, tiered core and secondary.

• Endless NoisecoreStrategic or Co-development PartnerMusic partnership providing world-class custom composition, music supervision, licensing, sound design, audio post-production, final mix, remote ADR, and access to an extensive library of more than 10,000 curated music tracks. Endless Noise composers and producers work closely with filmmakers, agencies, brands, and creators to develop authentic sonic identities.
• Massive AIcoreTechnology or IntegrationStrategic AI partnership for next-generation entertainment and storytelling that redefines content creation across commercials, film, TV, gaming, and immersive experiences. Combined generative AI with human creativity to deliver bold campaigns and original IP.
• Quinn HallecksecondaryTechnology or IntegrationAI entertainment partner specializing in next-generation storytelling that redefines content creation across commercials, film, TV, gaming, and immersive experiences.
• Secret LevelsecondaryTechnology or IntegrationNext-generation entertainment partner focused on storytelling that redefines content creation across commercials, film, TV, gaming, and immersive experiences through AI integration.
• ACME Film WorkscoreChannel Partner/ Reseller/ DistributorRepresented production company on Saarinen.TV roster offering film and commercial production capabilities.
• DreamBearcoreChannel Partner/ Reseller/ DistributorRepresented production company on Saarinen.TV roster, featured prominently in roster listings.
• The Bigger PicturecoreChannel Partner/ Reseller/ DistributorRepresented production company on Saarinen.TV roster, prominently featured in roster listings.
• Rave CollectivecoreChannel Partner/ Reseller/ DistributorRepresented production company on Saarinen.TV roster offering creative production services.
• Cultivate MediacoreChannel Partner/ Reseller/ DistributorRepresented production company on Saarinen.TV roster featuring distinctive branding presence.
• Coldfire ContentcoreChannel Partner/ Reseller/ DistributorRepresented production company on Saarinen.TV roster offering commercial and content production.
• GoodformcoreChannel Partner/ Reseller/ DistributorRepresented production company on Saarinen.TV roster with strong creative identity.
• Bubbas LAcoreChannel Partner/ Reseller/ DistributorRepresented production company on Saarinen.TV roster, featured prominently in roster listings.
• Laird and Good CompanycoreChannel Partner/ Reseller/ DistributorRepresented production company on Saarinen.TV roster offering creative production services.
• Bully PicturescoreChannel Partner/ Reseller/ DistributorRepresented production company on Saarinen.TV roster featuring distinctive logo presentation.
• LightBenderscoreChannel Partner/ Reseller/ DistributorRepresented production company on Saarinen.TV roster, featured in specialized creative section.
• Mutt FilmcoreChannel Partner/ Reseller/ DistributorRepresented production company on Saarinen.TV roster offering distinctive creative production.
• The Chapel FilmscoreChannel Partner/ Reseller/ DistributorRepresented production company on Saarinen.TV roster, featured as ACME Film Works related entity.

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Direct peers

• RSA Films: Ridley Scott's commercial and long-form production company and director representation house, based in Los Angeles with global offices. Directly comparable to Saarinen.TV as a director roster and commercial production platform serving the same brand and agency clients.
• Caviar: Global production company and director representation firm with offices in Los Angeles, producing commercials, branded content, and entertainment. Directly comparable multi-discipline production and representation platform.
• Anonymous Content: Los Angeles-based production company and commercial representation firm with a roster of A-list directors across commercials, film, and TV. Closely comparable business model to Saarinen.TV, curating top-tier directors for brand and agency clients.
• Park Pictures: Director-led production company representing a roster of commercial filmmakers for brand and agency clients. Comparable curated roster and commercial production focus to Saarinen.TV.
• Tool of North America: Los Angeles-based production company and commercial representation boutique with a curated director roster. Directly comparable boutique scale and business model to Saarinen.TV, serving agency and brand clients.
• Radical Media: Global production and representation company spanning commercials, feature films, television, branded content, and immersive experiences. Directly comparable to Saarinen.TV's full-service multi-discipline production platform with a curated creative roster.
• Prettybird: Los Angeles-based production company and director representation firm serving brand, agency, and entertainment clients. Directly comparable to Saarinen.TV's model of representing visionary directors and producing high-end commercials and content.
• MJZ: Globally recognized commercial production company with a roster of award-winning directors, headquartered in Los Angeles. Directly comparable commercial production and director representation business serving top brands and agencies.
• Epoch Films: Boutique commercial production company with a director representation model serving advertising clients. Comparable curated roster and production representation business to Saarinen.TV.
• Smuggler: Los Angeles and New York-based production company with a curated roster of directors for commercials, films, and branded content. Comparable boutique production representation model to Saarinen.TV.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/saarinentv
• Instagraminstagram.com/saarinen.tv
• Facebookfacebook.com/Saarinen.TV

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saarinen.TV