Cultivate Media Group

What Cultivate Media Group does

Cultivate Media Group is the operating holding entity behind B2B Marketing Leaders Forum Pty Ltd, an Australian private company founded in 2015 by Emma Roborgh and now co-led with Managing Director Kristy Kelly. The business designs and runs senior-level B2B marketing conferences, summits, workshops, and training sessions, anchored by two flagship annual events: the B2B Marketing Leaders Forum APAC in Sydney (entering its 12th year in 2027) and the B2B Marketing Leaders Forum ASIA in Singapore (entering its 9th year in 2026), plus the B2B Marketing Hall of Fame Awards dinner. Adjacent products include virtual/on-demand webinars powered by ON24, the AI for Marketing Leaders Workshop with Andy Lark, industry roundtables, and a Mentoring/Coaching Breakfast for emerging marketing leaders.

The technology stack is a typical third-party event-operations stack rather than a proprietary platform: Swoogo and Aventri for registration and PCI-compliant ticketing, Salesforce as CRM, ON24 for virtual events and webinars, Cvent for event management, and Google Analytics for web measurement. No software-as-a-service product, API, or proprietary AI model is offered; the business monetizes via delegate ticket sales, multi-tiered sponsorship packages (Platinum through Bronze plus category-specific partner slots), workshop fees, and awards-dinner tickets. Pricing is tiered by booking window and group size, with Singapore delegate tickets running from S$1,090 (early bird, 7+) to S$2,995 (agency/vendor), AI workshops at S$1,295-1,495, and Sydney awards-dinner tickets at A$325/A$2,925 per table of 10.

The go-to-market is event-driven and regional (APAC), targeting senior B2B marketing leaders - CMOs, VP Marketing, Marketing Directors - at enterprise and mid-market organizations, with sponsorship sold directly to B2B technology, BFSI, and professional-services vendors seeking access to that audience. Distribution is supported by content marketing (website, blog), LinkedIn community (#B2BMktgAPAC), email nurture, and self-service online registration. The company markets a community reach of 16,000+ B2B marketing leaders with 4.35/5 average event rating across 236 reviews.

Name

Cultivate Media Group

Legal name

B2B Marketing Leaders Forum Pty Ltd

Website

https://b2bmarketingleaders.com.au

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Cultivate Media Group (legal entity: B2B Marketing Leaders Forum Pty Ltd) produces APAC's largest senior B2B marketing conferences - flagship annual forums in Sydney and Singapore, plus the Hall of Fame Awards, AI workshops, and virtual events - serving CMOs and marketing leaders at enterprise and mid-market organizations via delegate tickets and tiered sponsorship.

Ownership category

akta.pro rank

Product category

B2B Marketing Conferences & Events

NAICS

Convention and Trade Show Organizers (56192)

akta.pro primary industry

Executive Summits & Invitation-Only Forums (MPAGAGAK)

Keywords

• B2B marketing conferences
• Marketing leadership forums
• Corporate event management
• Professional networking events
• Business summits and workshops

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Event Ticket Sales: Revenue generated from selling delegate passes to the B2B Marketing Leaders Forum events in Sydney and Singapore. Tiered pricing based on quantity (1-2 tickets, 3-6 tickets, 7+ tickets) with early bird discounts. Agency/vendor tickets priced at premium rates.
2. Sponsorship & Partnership Packages: Revenue from corporate sponsors seeking to reach the B2B marketing leader community. Sponsorship tiers include Platinum, Gold, Silver, Bronze, plus specialized partner categories (Branded Demand Partner, GTM Intelligence Partner, Knowledge Partner, etc.)
3. Workshop Fees: Additional revenue from specialized AI workshops for senior marketers, priced separately from forum tickets (e.g., AI for Marketing Leaders workshop at S$1,295 per person with forum ticket, S$1,495 workshop only)
4. Awards Dinner Tickets: Revenue from B2B Marketing's Hall of Fame Awards dinner tickets at A$325 per ticket or A$2,925 for table of 10

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Cultivate Media Group produces senior-level B2B marketing conferences, summits, workshops, and training sessions for marketing leaders in the APAC region. Its flagship offerings are the B2B Marketing Leaders Forum APAC in Sydney and the B2B Marketing Leaders Forum Asia in Singapore, complemented by the annual Hall of Fame Awards dinner, AI-focused workshops, on-demand webinars, and corporate sponsorship packages. The business monetises delegate registrations, sponsorship tiers, and workshop fees rather than selling any software product.

Product overview

B2B Marketing Leaders Forum operates as a B2B marketing events and community business, not a software product. The core offering consists of flagship annual conferences in Sydney (APAC) and Singapore (Asia), plus the Hall of Fame Awards dinner. Supporting products include virtual/on-demand webinars, AI-focused workshops, industry roundtables, and mentoring programs for emerging leaders. The company also offers digital sponsorship and partnership packages for brands reaching the B2B marketing leader community. No software-as-a-service product, API, or SaaS platform is offered.

Differentiator

Problem solved

Functional benefit

Products and services

• B2B Marketing Leaders Forum APAC APAC's largest annual two-day conference for B2B CMOs and marketing leaders, held in Sydney, focused on pipeline acceleration, revenue generation, brand building, leadership development and personal career advancement with 500+ attendees and 70+ speakers.
• B2B Marketing Leaders Forum ASIA Asia's largest annual B2B marketing conference held in Singapore, bringing together 300+ B2B CMOs and marketing leaders to discuss pipeline acceleration, revenue growth, AI adoption, and leadership topics.
• B2B Marketing's Hall of Fame Awards Annual awards dinner celebrating APAC's B2B marketing leaders and their teams, recognising achievements across categories including CMO of the Decade, CMO of the Year, Emerging Leader of the Year, Innovation, and Agency of the Year.
• AI for Marketing Leaders Workshop

Quantifiable outcome

• Reach of 16,000+ B2B Marketing Leaders
• +2 more outcomes

Named customers19 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature2 records

Partnerships

21 partnerships are on record, tiered flagship, core and minor.

• DentsuB2BflagshipGTM or Marketing PartnerPlatinum Partner for both Sydney and Singapore forums. DentsuB2B is a strategic growth partner for B2B marketing, turning challenges into high-impact solutions across the full buying journey.
• Cvent x ON24flagshipTechnology or IntegrationPlatinum Partner providing event management and virtual event platform technology. ON24 enables intelligent engagement and go-to-market strategy in the AI era.
• Pipeline360coreGTM or Marketing PartnerBranded Demand Partner offering demand generation solutions including targeted display, content syndication, and marketplace model for engaging buyers throughout the buying cycle.
• ADAPTcoreGTM or Marketing PartnerGTM Intelligence Partner, Australia's leading Go-To-Market Intelligence, Advisory, and Events partner helping technology vendors connect with C-suite executives.
• Bloomberg MediacoreGTM or Marketing PartnerKnowledge Partner providing business and finance journalism and insights. Bloomberg Media reaches millions of monthly readers globally.
• INFUSEcoreGTM or Marketing PartnerDemand Excellence Partner. Global B2B demand and revenue marketing performance company with AI-driven demand engine, working with brands like VMware, ServiceNow, Google, AWS, Microsoft.
• Financial TimescoreGTM or Marketing PartnerGlobal Insights Partner providing business news and insights. FT reaches more than 20 million monthly readers with award-winning content.
• HighspotcoreTechnology or IntegrationSales & Revenue Enablement Partner. Agentic platform helping marketing strategies land in the field, unifying content, brand governance, and engagement.
• LinkedIncoreGTM or Marketing PartnerBronze Partner for both Sydney and Singapore forums. LinkedIn connects professionals globally with over 1 billion members.
• YakkazoominorGTM or Marketing PartnerExperiential Partner specializing in creating experiential marketing events that leave lasting impressions.
• TransmissionminorGTM or Marketing PartnerCustomer Experience & Growth Partner. Global B2B growth consultancy helping organizations translate data into connected buying experiences.
• Getty ImagesminorGTM or Marketing PartnerVisual Content Partner providing imagery and video content for marketing materials.
• ROI·DNA / HotwireminorGTM or Marketing PartnerGlobal B2B Tech Marketing Partner. Full-service B2B agency with exclusive partnerships with 6sense, Google, and Mutiny, serving clients including AWS, SAP, Cloudflare.
• AnteriadminorGTM or Marketing PartnerGlobal B2B Data Partner providing full-funnel B2B marketing and data solutions for lead conversion and pipeline efficiency.
• TechnologyAdviceminorGTM or Marketing PartnerB2B Media Publisher Partner reaching millions of business professionals across 30+ tech media brands with 100M+ audience reach.
• SwoogocoreTechnology or IntegrationRegistration Partner providing event management platform for customizable event sites, registration flows, and attendee agendas.
• Doltone HousecoreOthersVenue Partner for Sydney events at Jones Bay Wharf. Award-winning catering and event venue with 55 years of excellence and 11 venues.
• TeleperformanceflagshipGTM or Marketing PartnerPlatinum Partner for Singapore Forum 2026. Global customer experience and business services company.
• ProspectbasecoreGTM or Marketing PartnerPipeline Acceleration Partner for Singapore forum providing B2B data and prospecting solutions.
• SASminorGTM or Marketing PartnerTrustworthy AI Partner for Singapore forum. Leader in analytics and AI solutions.
• MassmetricsminorGTM or Marketing PartnerAI-Native Demand to Revenue Partner for Singapore forum.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• HubSpot INBOUND: HubSpot's annual marketing, sales, and customer success conference, one of the largest B2B marketing events globally with tens of thousands of attendees. Comparable as a major B2B marketing conference targeting marketing professionals, though owned by a single martech vendor rather than independent.
• The Drum: Global marketing industry media brand running The Drum Awards, awards events, and editorial content reaching marketing professionals worldwide. Comparable as a global marketing media + events company serving senior marketers with content, awards, and conferences.
• Forrester B2B Summit: Forrester's flagship B2B-focused executive conference series (B2B Summit North America, B2B Summit EMEA) targeting B2B marketing, sales, and product leaders. Comparable as a major B2B executive conference series targeting the same senior B2B marketing and GTM leader audience, but backed by a much larger research firm.
• Informa Markets (Informa Tech): Global B2B events and media conglomerate operating major marketing and technology conferences including the MarTech Conference series and TechLive events. Comparable as a much larger incumbent in B2B marketing and technology events with overlapping audience and far greater scale.

Regional players

• MarketingProfs: US-based B2B marketing education provider running MarketingProfs B2B Forum, virtual events, and training programs for marketing practitioners. Comparable as a B2B marketing professional development and events business, though primarily US-focused and more digital-leaning than Cultivate.
• B2B Marketing (UK): UK-based B2B marketing media brand running the B2B Marketing Expo, B2B Marketing Awards, and Propolis benchmarking. Closest brand-name peer, sharing the "B2B Marketing" positioning and B2B marketing professional audience, but serving the UK/European market rather than APAC.

Direct peers

• Mumbrella: Australia's leading marketing, media, and advertising industry publication running the Mumbrella Awards and multiple marketing-focused conferences (Mumbrella360, Transform). Directly comparable as a Sydney-based media+events business targeting senior marketing professionals with flagship annual forums and awards.
• Campaign Asia: Haymarket-owned media brand covering marketing and advertising across Asia-Pacific, running the Campaign Asia Awards and conferences. Directly comparable as an APAC-focused marketing media + events business serving senior marketing professionals with editorial content and awards.
• ADAPT: Australia-based GTM intelligence, advisory, and events firm running conferences for technology-vendor C-suite across APAC (ADAPT Executive Forum, Edge conferences). Comparable as a regional B2B events operator targeting overlapping APAC enterprise B2B marketing and sales leader audiences (note: ADAPT is also a current GTM Intelligence Partner of Cultivate).
• Content Marketing Institute: US-based organization producing Content Marketing World, the largest content marketing conference globally, plus the Content Marketing Awards. Comparable as a specialist B2B marketing education and events company targeting marketing practitioners with a flagship annual conference plus year-round training.

Market position

Strengths6 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Customer concentration

• LinkedInlinkedin.com/company/10684205
• Xx.com/Emma_Roborgh
• Facebookfacebook.com/B2BMarketingLeaders

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cultivate Media Group