BrokerLink

What BrokerLink does

BrokerLink is a Canadian insurance brokerage founded in 1991 and headquartered in Calgary, operating as a wholly-owned subsidiary of Intact Financial Corporation (TSX: IFC), Canada's largest property and casualty insurer. The company distributes personal and commercial insurance products on behalf of more than 100 insurance carriers, earning commissions on placed policies. Its portfolio spans personal lines (auto, home, condo, tenant, motorcycle, boat, ATV, snowmobile, RV, travel, life, health, pet, and group insurance) and commercial lines covering 200+ product types across 16+ specialized industries including agriculture, construction, hospitality, manufacturing, energy, technology, and transportation.

The company's technology stack centers on the BrokerLink Connect self-serve portal and a mobile application (iOS and Android) for policy management, claims tracking, and document access, supplemented by a digital quote engine (quotes.brokerlink.ca). This digital layer is layered over a traditional multi-province branch network spanning 9+ Canadian provinces, creating a hybrid distribution model that combines local in-person service with online self-service. The company serves over 1 million customers and employs 5,000-10,000 insurance specialists across Canada.

BrokerLink's go-to-market operates through three primary channels: direct-to-consumer digital quote and self-serve tools, inside sales via phone (1-866-724-2372), and a network of local branches. Its growth model is overwhelmingly acquisition-driven: the company has completed at least 14 broker acquisitions from 2021 through early 2026, expanding geographically from an Ontario/Atlantic/Alberta base into British Columbia, Manitoba, and Saskatchewan while retaining local acquired brand identities. Pricing is quote-based and individualized to each customer's risk profile, with commission revenue flowing from carrier relationships rather than consumer-facing fees.

Name

BrokerLink

Legal name

Brokerlink Inc.

Website

http://www.brokerlink.ca

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

BrokerLink is a Canadian insurance brokerage subsidiary of Intact Financial Corporation, distributing personal and commercial insurance from 100+ carriers through digital tools, a mobile app, and a multi-province branch network, serving over 1 million customers across Canada.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Insurance Agencies and Brokerages (52421), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

akta.pro secondary industries

Commercial Lines Insurance Brokerage (FSAEADAB), Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

Keywords

• Insurance brokerage services
• Personal insurance products
• Commercial insurance coverage
• Risk management solutions
• Insurance claims handling

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage Commissions: BrokerLink operates as an insurance broker earning commissions from insurance companies for placing policies. The company represents 100+ insurance providers and helps customers compare and select coverage options.
2. Personal Insurance Products: Auto, home, condo, tenant, motorcycle, boat, ATV, snowmobile, RV, pet, travel, and life insurance for individual consumers
3. Commercial Insurance Products: Business insurance including commercial auto, property, liability, cyber, construction, farm, hospitality, manufacturing, retail, professional services, and 200+ business coverage options

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

BrokerLink is a Canadian insurance brokerage that places personal and commercial insurance policies on behalf of customers by comparing coverage and pricing from 100+ insurance carriers. The company generates revenue by earning commissions from insurance providers when it arranges coverage, and supports customers through local branches, phone sales, a digital quote platform, the BrokerLink Connect self-serve portal, and a mobile app.

Product overview

BrokerLink is a Canadian insurance brokerage operating as a subsidiary of Intact Financial Corporation. The company offers a comprehensive portfolio of personal and commercial insurance products through a network of 100+ insurance company partners, serving over 1 million customers across Canada with 5000+ employees. The product portfolio centers on personal insurance (car, home, condo, tenant, motorcycle, RV, boat, ATV, snowmobile, trailer, travel, life, health, pet, and group insurance) and commercial/business insurance (commercial auto, property, general liability, cyber, professional liability, D&O, business interruption, farm, event liability, home business, equipment breakdown, builder's risk, trade credit, public liability, crime coverage, and assured bond insurance). The company differentiates through its digital platform including BrokerLink Connect self-serve portal and mobile app, combined with personalized broker services. BrokerLink operates through a multi-province branch network and has grown significantly through acquisitions.

Differentiator

Problem solved

Functional benefit

Products and services

• Car Insurance Auto insurance coverage for personal vehicles, including mandatory liability and optional coverages such as collision, comprehensive, and all-perils protection. Targeted at individual Canadian consumers.
• Home Insurance Property insurance coverage protecting homeowners against damage, loss, and liability related to their primary residence. Targeted at Canadian homeowners.
• Condo Insurance Insurance coverage specifically designed for condominium owners, covering personal property and liability within the unit. Targeted at Canadian condo owners.
• Tenant and Renters Insurance Insurance coverage for renters protecting personal belongings and providing liability protection for tenants. Targeted at Canadian renters.
• Motorcycle Insurance Specialized insurance coverage for motorcycles including liability, collision, and comprehensive protection. Targeted at Canadian motorcycle owners.
• RV Insurance Insurance coverage for recreational vehicles including motorhomes and travel trailers. Targeted at Canadian RV owners.
• Boat Insurance Insurance coverage for boats and watercraft protecting against damage, liability, and theft on waterways. Targeted at Canadian boat owners.
• ATV Insurance Insurance coverage for all-terrain vehicles protecting against accidents, damage, and liability. Targeted at Canadian ATV owners.
• Snowmobile Insurance Insurance coverage for snowmobiles providing protection against damage and liability. Targeted at Canadian snowmobile owners.
• Trailer Insurance Insurance coverage for various types of trailers including utility, cargo, and travel trailers. Targeted at Canadian trailer owners.
• Travel Insurance Coverage for trip cancellations, medical emergencies, and travel-related incidents while abroad. Targeted at Canadian travelers.
• Life Insurance Term and permanent life insurance products providing financial protection for beneficiaries. Targeted at Canadian individuals and families.
• Health Insurance Supplemental health insurance coverage for medical expenses not covered by provincial plans. Targeted at Canadian residents seeking additional medical coverage.
• Pet Insurance Insurance coverage for veterinary expenses and pet-related liability. Targeted at Canadian pet owners.
• Group Insurance Group insurance products for employer-sponsored benefit plans including health, dental, and life coverage. Targeted at Canadian employers offering group benefits.
• Employee Benefits Employer-sponsored benefit programs including health, dental, vision, and disability coverage. Targeted at Canadian employers.
• Commercial Auto Insurance Insurance coverage for business vehicles, fleets, and commercial drivers. Targeted at Canadian businesses with vehicle fleets or commercial drivers.
• Commercial Property Insurance Coverage for commercial buildings, equipment, and business assets against damage and loss. Targeted at Canadian commercial property owners and businesses.
• Commercial General Liability Insurance Third-party liability coverage protecting businesses against bodily injury and property damage claims. Targeted at Canadian businesses across industries.
• Cyber Insurance Coverage for data breaches, cyber attacks, and technology-related liabilities for businesses. Targeted at Canadian businesses with digital operations and data exposure.
• Professional Liability Insurance Errors and omissions coverage protecting professionals against negligence claims and inadequate work. Targeted at Canadian professional services firms.
• Directors and Officers Liability Insurance Coverage for corporate directors and officers against lawsuits related to their management decisions. Targeted at Canadian corporations and their executives.
• Business Interruption Insurance Coverage compensating businesses for lost income during interruptions caused by covered events. Targeted at Canadian businesses across industries.
• Farm Insurance Specialized coverage for agricultural operations including livestock, equipment, and property. Targeted at Canadian farm and agricultural operations.
• Event Liability Insurance Coverage for special events against liability claims from attendees and third parties. Targeted at Canadian event organizers and venues.
• Home Business Insurance Coverage for home-based businesses extending home insurance or providing standalone business protection. Targeted at Canadian home-based business owners.
• Equipment Breakdown Insurance Coverage for mechanical breakdown and equipment failure not covered by standard property policies. Targeted at Canadian businesses with critical equipment.
• Course of Construction Insurance Builder's risk coverage protecting construction projects during the building phase. Targeted at Canadian construction firms and property developers.
• Trade Credit Insurance Coverage protecting businesses against non-payment by customers for delivered goods or services. Targeted at Canadian businesses with significant receivables exposure.
• Public Liability Insurance Coverage against liability claims from members of the public injured on business premises. Targeted at Canadian businesses interacting with the public.
• Crime Coverage Insurance Coverage for employee theft, fraud, and other criminal acts against businesses. Targeted at Canadian businesses concerned about internal and external crime risk.
• Assured Bond Insurance Surety bonds and guaranteed insurance products for business contractual obligations. Targeted at Canadian businesses requiring bonded performance or contractual guarantees.
• Insurance Bundle Multi-policy discount programs combining auto, home, and other insurance products for savings. Targeted at Canadian consumers and businesses seeking to consolidate insurance purchases.
• BrokerLink Connect Self-serve customer portal enabling policy management, claims tracking, and document access. Targeted at BrokerLink's existing personal and commercial insurance customers.
• BrokerLink Insurance App Mobile application available on iOS and Android for managing insurance policies on the go. Targeted at BrokerLink's existing personal and commercial insurance customers.

Quantifiable outcome

• 30,940+ Google Reviews with 4.7 average rating demonstrates high customer satisfaction
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Aon plc: Global insurance and reinsurance brokerage; comparable in commercial insurance intermediation, risk advisory, and carrier-panel scope, though focused on large-enterprise and global clients rather than consumer and SMB.
• TD Insurance: Bank-owned Canadian insurance distributor offering personal lines directly to bank customers; competes with BrokerLink in personal auto/home and benefits, but with captive-carrier economics rather than independent brokerage.
• Brown & Brown, Inc. U.S.-headquartered insurance brokerage with growing Canadian footprint; comparable acquisition-driven roll-up strategy and personal/commercial lines mix, though concentrated more heavily in U.S. operations.
• Hub International: Large North American insurance brokerage with significant Canadian operations; overlaps with BrokerLink in personal and commercial brokerage but operates at much broader multi-national scale and a wider portfolio of specialty lines.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm; comparable to BrokerLink in commercial brokerage, employee benefits, and carrier-panel leverage, though at significantly larger scale and broader geographic scope.
• Marsh (Marsh & McLennan): Global insurance brokerage and risk advisory leader; comparable to BrokerLink on commercial and specialty insurance placement but serves primarily large-enterprise and global accounts rather than consumer/SMB focus.

Direct peers

• Westland Insurance Group: Large Canadian personal and commercial insurance brokerage headquartered in BC with multi-province operations, a hybrid branch and digital model, and parallel acquisition-led growth strategy; one of the most direct comparables to BrokerLink in Canada.
• Cowan Insurance Group: Canadian-owned insurance brokerage offering personal, commercial, life, and group benefits across multiple provinces; comparable to BrokerLink in product breadth, mid-market commercial focus, and multi-channel distribution.
• Acera Insurance: Major Canadian commercial-focused insurance brokerage formed via merger; comparable to BrokerLink on commercial lines depth and rapid acquisition-led consolidation across Canadian provinces.

Regional players

• Desjardins General Insurance Group: Quebec-headquartered P&C insurer and distributor with strong personal and commercial lines presence in Quebec and Eastern Canada; comparable to BrokerLink on personal and commercial P&C distribution, but with a strong regional Quebec franchise that BrokerLink does not contest.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BrokerLinkCA
• Facebookfacebook.com/BrokerLink
• LinkedInlinkedin.com/company/brokerlink

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BrokerLink