Code For Fun

What Code For Fun does

Code For Fun is a Sunnyvale, California-based 501(c)(3) nonprofit organization (EIN: 46-4748165) that delivers computer science education to children and teens ages 5-16 through both online and in-person programs. Founded in 2013 by computer science engineer Servane Demol, the organization operates a multi-format learning ecosystem consisting of four core products: CS League, a subscription-based weekly coding club with tiered progression (Hero, Titan, Legend); After-School Classes offered online or in-person in small groups; Code Camps delivered as half-day or full-day sessions during spring, summer, and year-round; and Code with a Coach, a private or semi-private tutoring service. Supporting offerings include free K-12 lesson plans and Professional Development programs for teachers.

The organization's core technology is a proprietary curriculum developed over 12 years and aligned to California Computer Science Standards, spanning computational thinking, programming, data science, networking, and computing systems. Instruction covers block-based and text-based languages including Scratch, Scratch Jr., Python, Lua, Blockly, HTML/CSS, JavaScript, MIT App Inventor, and C, delivered through hands-on projects and robotics hardware platforms such as Beebot, Dash and Dot, Sphero, and BBC micro:bit. The curriculum is taught by experienced CS instructors and supplemented by a structured progression system with certificates and badges.

Revenue is generated primarily through program fees — recurring monthly subscriptions for CS League and Code with a Coach, one-time camp fees ranging from $270 to $705, and after-school class fees — supplemented by donations and volunteer support typical of a nonprofit structure. Go-to-market is direct-to-consumer via the company website, complemented by community-led referrals and channel partnerships with local schools in the Sunnyvale, CA area and across 24+ Bay Area cities. Customer segments are parents of K-12 children (primary payers), students ages 5-15 (end users), and K-12 teachers (secondary, via free lesson plans and PD). The organization is not backed by venture capital and operates without institutional investors, which constrains both growth capital and growth rate.

Name

Code For Fun

Legal name

Code For Fun

Website

https://codeforfun.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Code For Fun is a Sunnyvale, CA-based nonprofit providing K-12 coding education through CS League clubs, code camps, after-school classes, and private coaching, serving 5,000+ students across 24+ Bay Area cities with proprietary curricula aligned to California Computer Science Standards.

Ownership category

akta.pro rank

Product category

K-12 Computer Science and Coding Education

NAICS

Computer Training (611420), Educational Services (611), Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Coding & Programming Learning Platforms (EDAFANAA)

akta.pro secondary industries

Introductory Coding (Block-Based & Beginner) (EDAMACAA), Text-Based Programming (Python, Java, C/C++) (EDAMACAB), Game Development (Unity, Unreal, 2D/3D) (EDAMACAE), Coding, Game Design & Computer Science Camps (EDAMALAD), STEM & Coding Readiness for Early Learners (EDACANAF), Robotics, Engineering & Makers Camps (EDAMALAE)

Keywords

• K-12 coding education
• Children's coding classes
• Computer science tutoring
• After-school STEM programs
• Coding summer camps

Headquarters

HQ city

Sunnyvale

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. CS League Subscription: Monthly subscription-based program offering weekly coding club sessions for kids and teens. Includes one-time non-refundable registration fee. Classes meet 1-4 times per week depending on enrollment.
2. Code Camps: One-time payment for week-long coding camps held during spring, summer, and throughout the year. Offered in half-day (3 hours) and full-day (7 hours) formats. Prices range from $270 to $705 depending on duration.
3. Code with a Coach (Private Lessons): Private (1:1) or semi-private (1:4) coaching sessions offered at $425/month for once weekly sessions. Includes flexibility for twice weekly options.
4. After-School Classes: Weekly after-school coding classes held online or in-person in small groups. Duration options of 1 hour or 1.5 hours per lesson.
5. Professional Development for Teachers: Professional development programs offered to teachers to help bring Computer Science to their classrooms.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Code For Fun delivers computer science and coding education to children and teens ages 5-18 through four primary program formats: CS League (weekly tiered coding club subscription), After-School Classes (weekly small-group sessions), Code Camps (seasonal half-day and full-day week-long camps), and Code with a Coach (private 1:1 or semi-private 1:4 tutoring). Programs are delivered both online via Zoom and in-person at the Sunnyvale learning center and partner school sites, using a proprietary curriculum aligned with California Computer Science Standards.

Product overview

Code For Fun is a non-profit coding education organization providing a multi-format learning ecosystem for kids and teens ages 5-18. The core portfolio consists of CS League (a tiered weekly coding club subscription), After-School Classes (weekly sessions in small groups), Code Camps (seasonal half/full-day camps), and Code with a Coach (private/semi-private tutoring). Supporting offerings include free Lesson Plans for K-12 educators and Professional Development for teachers. The curricula spans diverse programming languages and platforms including Scratch, Python, Lua, Blockly, HTML/CSS, MIT App Inventor, Minecraft, Roblox, BBC micro:bit, and MakeCode, taught through robotics hardware (Beebot, Dash and Dot, Sphero) and hands-on projects.

Differentiator

Problem solved

Functional benefit

Brands

• CS League: A weekly coding club for kids and teens held in-person at the Sunnyvale learning center and online. Features progressive curriculum with three teams: Hero (ages 6-7), Titan (ages 8-11), and Legend (ages 12-15).
• Code with a Coach

Products and services

• CS League CS League is a weekly coding club subscription for kids and teens ages 5-15, held in-person at the Sunnyvale learning center and online. The program uses a progressive curriculum with three teams (Hero ages 5-7, Titan ages 8-10, Legend ages 11-15) and tiered levels where students earn badges and certificates aligned with California State Computer Science Standards. Classes meet 1-4 times per week depending on enrollment, with a one-time non-refundable registration fee plus monthly subscription billing.
• After-School Classes Weekly after-school coding classes held online or in-person in small groups, with session options of 1 hour or 1.5 hours per lesson, for students ages 5-16. Classes are delivered using the same proprietary curriculum as other Code For Fun programs, covering multiple programming languages and robotics platforms.
• Code Camps Code Camps are week-long coding camps held online or in-person during spring, summer, and throughout the year for students ages 5-16. Camps are offered in half-day (3 hours per day) and full-day (7 hours per day, 9am-4pm) formats, up to 5 days long, with pricing ranging from $270 to $705 depending on duration, format, and camp topic (e.g., Game Coding Masters, Minecraft Coders, Website Builders, Intro to Python with Minecraft).
• Code with a Coach Code with a Coach offers private (1:1) or semi-private (1:4) coaching sessions for students ages 7-18, focused on specific learning goals or advancing to the next skill level. Pricing starts at $425/month for once-weekly sessions, with a twice-weekly option available, and the subscription can be canceled anytime.
• Professional Development for Teachers Professional Development programs offered to K-12 teachers to help bring computer science education into their classrooms. The programs draw on Code For Fun's 12 years of proprietary curriculum development aligned with California Computer Science Standards to upskill educators without in-house CS expertise.

Quantifiable outcome

• 12 years of experience teaching coding to kids
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• iD Tech: iD Tech runs in-person and online coding summer camps and after-school programs for kids and teens — a direct competitor to Code For Fun's Code Camps and After-School Classes, with a similar age range and STEM curriculum.
• Tynker: Tynker is a self-paced coding learning platform for K-12 kids that uses block-based and text-based languages similar to Code For Fun's CS League curriculum, competing for the same parent-driven subscription wallet.
• CodeWizardsHQ: CodeWizardsHQ provides live, online coding classes and private coaching for kids and teens — directly comparable to Code For Fun's Code with a Coach and online after-school programs in target market and delivery model.
• Create & Learn: Create & Learn offers small-group online coding classes for K-12 students across Scratch, Python, AI, and game development, competing head-to-head with Code For Fun's online after-school and CS League offerings.
• CodeCombat: CodeCombat offers game-based coding learning for kids and teens in text-based languages, comparable to Code For Fun's game development and Python programming tracks.
• Black Rocket: Black Rocket provides in-person tech and coding summer camps for ages 8-14, directly comparable to Code For Fun's Code Camps portfolio in format, target age, and seasonal delivery.

Broad incumbents

• Code.org: Code.org is a large nonprofit offering free K-12 CS curriculum and Hour of Code activities; it is the dominant standards-aligned free resource and shapes the competitive context in which Code For Fun operates.
• Outschool: Outschool is a marketplace for live online classes for kids including a large coding category; it competes indirectly with Code For Fun by giving parents many alternative coding instructors in a single discovery surface.

Emerging players

• Codingal: Codingal is an online platform offering 1:1 and group coding classes for K-12 students; while it has a global footprint, its product and audience overlap meaningfully with Code For Fun's online coaching and club programs.

Regional players

• STEM Center USA: STEM Center USA is a California-based provider of coding, robotics, and STEM classes and camps for kids — a regional peer with similar in-person, age-targeted programs in overlapping geographies.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/codeforfun2
• YouTubeyoutube.com/channel/UCkGC-kCzHXzpM-vfNefDTKA/featured?disable_polymer=1
• Facebookfacebook.com/codeforfunusa
• LinkedInlinkedin.com/company/codeforfun
• Instagraminstagram.com/codeforfunusa_

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Code For Fun