What Tarform Motorcycles does

Tarform Motorcycles, founded in 2016 and based at the Brooklyn Navy Yard, is a privately held manufacturer of premium, handbuilt electric motorcycles. It serves affluent motorcycle enthusiasts and sustainability-focused consumers through limited-series production, custom design, and sustainable materials rather than mass-market scale.

The product portfolio includes the Luna flagship, offered in cafe racer and scrambler forms, and Vera, a lighter, lower-priced model positioned for everyday use. Both use air-cooled electric motors, direct belt drives without a gearbox or clutch, regenerative braking, and over-the-air updates; Luna also uses a modular architecture with more than 200 custom-designed components, premium suspension and brakes, and Tarform Signature Acoustic Sound.

Revenue is generated primarily through one-time hardware sales. Luna starts at $48,000 and is built to order over a six-month consultation-to-delivery process, while Vera starts at $18,000 standard or $24,000 for the Launch Edition, with first deliveries scheduled for August 2026. Tarform sells through website inquiries and orders directly to consumers, with no dealer network, third-party retail, or recurring revenue disclosed. The most influential source is.

Name

Tarform Motorcycles

Legal name

Tarform Inc.

Website

https://tarform.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Tarform Motorcycles is a Brooklyn-based manufacturer of premium, handbuilt electric motorcycles serving affluent enthusiasts and sustainability-focused consumers. It sells Luna and Vera directly to consumers, combining limited production, sustainable materials, connected features, and premium components. (Primary source:.)

Ownership category

akta.pro rank

Product category

Luxury Electric Motorcycles

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Electric Motorcycles & Electric Scooters Manufacturing (IMACAEAB)

akta.pro secondary industry

E-bikes & E-cargo Bikes Manufacturing (IMACAOAA)

Keywords

• Electric motorcycles
• Premium electric vehicles
• Handbuilt motorbikes
• Sustainable mobility
• Zero-emission motorcycles

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Electric Motorcycle Sales: Tarform generates revenue primarily through the sale of handbuilt electric motorcycles. The Luna is sold as a limited-series, built-to-order motorcycle with six months from consultation to delivery. The Vera is offered in a Launch Edition and a standard version, both sold directly to consumers. Revenue is one-time at point of sale per unit, with no recurring revenue component currently visible.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Tarform Motorcycles designs, engineers, and handbuilds premium zero-emission electric motorcycles in limited series at its Brooklyn Navy Yard studio. The company sells two product lines—Luna (flagship cafe racer/scrambler from $48,000) and Vera (lighter everyday motorcycle from $18,000 standard, $24,000 Launch Edition)—each featuring an air-cooled electric motor, direct belt drive, modular powertrain, regenerative braking, over-the-air updates, and proprietary acoustic sound. Motorcycles incorporate plant-based biomaterials, recycled metals, hand-welded frames, and premium components (Öhlins suspension, Brembo brakes), built one at a time to order.

Product overview

Tarform Motorcycles is a Brooklyn-based manufacturer of luxury handbuilt electric motorcycles. The company offers two main product lines: the Luna (premium flagship, starting at $48,000) available in cafe racer and scrambler configurations, and the Vera (more accessible, starting at $18,000) positioned as a lighter, everyday-focused motorcycle. Both models feature electric motors with direct belt drive, natural and recyclable biomaterials, handcrafted assembly, and premium components including Öhlins suspension and Brembo brakes.

Differentiator

Problem solved

Functional benefit

Brands

• Tarform Luna: Handbuilt electric motorcycle with timeless proportions. Available in cafe racer and scrambler variants. Features carbon fiber bodywork, biomaterials, hand-welded frames, and over 200 custom designed components. Prices start from $48,000 for cafe racer.
• Tarform Vera

Products and services

• Tarform Luna (Cafe Racer) Handbuilt flagship electric motorcycle in cafe racer configuration; features air-cooled electric motor, modular powertrain with 200+ custom-designed components, carbon fiber bodywork, biomaterials, hand-welded frame, Öhlins suspension, Brembo brakes, over-the-air updates, regenerative braking, Tarform Signature Acoustic Sound, and ~100 mile city range. Built to order for affluent individual buyers.
• Tarform Luna (Scrambler) Handbuilt flagship electric motorcycle in scrambler configuration with all-terrain tires; shares Luna's modular powertrain, biomaterials, carbon fiber bodywork, and premium components, built for a different riding rhythm than the cafe racer variant.
• Tarform Vera (Launch Edition) Limited-run electric motorcycle positioned as a lighter, more agile expression of the Luna design philosophy; features 8.2 kWh high-density lithium-ion battery, 0–60 mph in 3.3 seconds, 90 mph top speed, 100 mile city range, direct belt drive (no gearbox/clutch), Brembo M4 Monobloc brakes, optional Öhlins forks, over-the-air updates, regenerative braking, keyless ignition, and Tarform Signature Acoustic Sound. For individual buyers seeking everyday usability.
• Tarform Vera (Standard) Standard (post-Launch Edition) electric motorcycle variant with the same platform as Vera Launch Edition—air-cooled electric motor, 8.2 kWh battery, direct belt drive, 100 mile city range, regenerative braking, over-the-air updates, keyless ignition, and Tarform Signature Acoustic Sound—at a more accessible price point starting from $18,000.

Quantifiable outcome

• Luna: 0-60 mph in ~3.2 sec; 120 mph top speed; 100 miles city range; 143 ft-lb peak torque
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• NIU Technologies: NIU is a publicly-traded Chinese manufacturer of electric scooters and motorcycles with global distribution. Comparable to Tarform in the broader electric two-wheeler manufacturing space, but operates at vastly higher volumes and lower price points.
• Gogoro: Gogoro is a Taiwanese electric scooter maker known for its swappable-battery platform and smart connectivity features. Adjacent peer in the premium electric two-wheeler space with comparable smart/connected vehicle technology, but focused on scooters at scale.

Direct peers

• Cake (Cake 0 Emission): Cake is a Swedish premium electric two-wheeler maker focused on lightweight, design-led motorbikes and off-road models with strong sustainability positioning. Comparable to Tarform in design-forward, sustainable electric motorcycle ethos at premium price points.
• Zero Motorcycles: Zero Motorcycles is a California-based manufacturer of premium electric motorcycles with a broad lineup spanning naked, adventure, and sport models. It is the closest direct competitor to Tarform in the premium electric motorcycle segment, with overlapping price points and a similar premium-positioning ethos.
• Energica Motor Company: Energica is an Italian manufacturer of high-performance electric motorcycles, focused on sport and racing-derived designs. Comparable to Tarform in targeting affluent enthusiasts with premium, performance-oriented electric two-wheelers, though with a sportbike rather than cafe-racer/scrambler aesthetic.
• Damon Motors: Damon is a Canadian electric motorcycle startup focused on premium, technologically advanced bikes with safety features and over-the-air updates. Comparable to Tarform in being a smaller, premium-positioned EV motorcycle brand targeting affluent enthusiasts.
• LiveWire (Harley-Davidson): LiveWire is Harley-Davidson's electric motorcycle spinout, offering premium electric bikes through an established dealer network. Directly comparable as a premium electric motorcycle peer, with the contrast of a large OEM backing Tarform lacks.

Emerging players

• Super73: Super73 is a California-based premium electric bike brand with a strong lifestyle and design identity. Comparable to Tarform in positioning electric two-wheelers as design/lifestyle objects, though its product line is e-bikes rather than motorcycles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/tarform

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds4 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tarform Motorcycles