What Elcom does

Elcom is an Australian-headquartered, privately held software company founded in 1996 that sells a Digital Experience Platform (DXP) unifying intranet, enterprise CMS, portal, website, learning management, mobile app, and forms/workflow capabilities into a single configurable system. The platform architecture centers on an Enterprise CMS foundation with pre-built connectors to Microsoft 365, SharePoint, OpenAI, Cloudflare, Microsoft Teams, Dropbox, and SCORM-compliant LMS content, supported by native enterprise search, intranet analytics, document management, and multilingual translation. Its products are sold under multiple SKUs including Intranet Packages, Custom Intranets, Websites, Portals, Mobile Apps, an LMS, Forms & Workflow, and the elements School Portal for education.

Elcom operates a direct enterprise sales motion targeting mid-market and enterprise organizations, predominantly across Australia and New Zealand but with a claimed 1,000+ global site deployments spanning 17+ industry verticals — with education and not-for-profit as historically primary segments and automotive, government, financial services, retail, healthcare, aged care, utilities, manufacturing, and faith-based as secondary. Its go-to-market emphasizes consultative selling ('Request a Demo', 'Book a free consultation') backed by an Australian-based end-to-end services team handling requirements, scoping, build, deployment, training, and ongoing support.

The business model is a recurring annual subscription with site-based or unlimited-user licensing (no per-seat pricing) supplemented by professional services revenue from implementation, custom development, and training. Notable customers include Greater Bank, GJK Facility Services, Hino Australia, Forty Winks, Target, Kia Motors, Chempro Chemists, Austrade, Country Fire Authority, Northcott, and multiple schools (Shore, Ascham, Saint Ignatius, King's, St Margaret's). The company has no disclosed institutional investors, no parent company, no funding rounds on record, and no disclosed revenue, ARR, or headcount detail beyond a 51–100 employee band. Leadership is led by CEO John Anstey with Josh Anstey as VP of Customer Solutions.

Name

Elcom

Legal name

Elcom

Website

https://elcom.com.au

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

Elcom is a privately held Australian software company, founded in 1996, that sells a Digital Experience Platform unifying intranet, CMS, portal, website, LMS, and workflow capabilities on a subscription basis to mid-market and enterprise customers across education, NFP, government, and commercial verticals in Australia and globally.

Ownership category

akta.pro rank

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription Software Licenses: Annual subscription model for the Digital Experience Platform including intranet, CMS, portals, websites, and LMS capabilities. The platform offers unlimited users at no extra cost, suggesting tiered or site-based pricing.
2. Professional Services: End-to-end service including requirements gathering, scoping, design, build, deployment, training, and ongoing support. Implementation services, custom development, and training form part of the revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Elcom provides a unified Digital Experience Platform that enables organizations to deploy and manage intranets, websites, portals, learning management systems, mobile apps, and forms/workflow automation from a single integrated system. The platform is offered to mid-market and enterprise customers across industries including education, not-for-profits, government, healthcare, financial services, and retail, with an unlimited user licensing model and Australian-based end-to-end implementation and support services.

Product overview

Elcom offers a unified Digital Experience Platform that serves as the core system supporting multiple product lines. The platform architecture includes the Enterprise CMS as the foundation, with distinct product offerings built upon it: Intranet Packages and Custom Intranets for workforce connectivity and internal communications; Websites for public-facing web presence; Portals for stakeholder-specific content hubs; Mobile Apps for on-the-go access; Learning Management System (LMS) for training and development; Forms & Workflow for business process automation; and elements School Portal for educational institutions. Key platform features include Enterprise Search Software, Intranet Analytics, SharePoint/Office 365 Connectors, Document Management, and the OpenAI Connector for AI-powered content creation. All products share the same underlying platform infrastructure and can be customized and extended by Elcom's in-house team.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Experience Platform Elcom's core unified platform serving as the foundation for all product offerings. Supports intranet, portal, website, learning management, and digital workplace solutions from a single integrated system for mid-market to enterprise organizations.
• Enterprise CMS Feature-rich content management system enabling organizations to manage digital content across websites, intranets, and portals with unlimited users at no extra cost.
• Intranet Packages Pre-configured intranet solutions designed for quick deployment. Includes out-of-the-box functionality for common intranet use cases with streamlined implementation.
• Custom Intranets Tailored intranet solutions built to organization-specific requirements. Offers full in-house team customization and extension capabilities with secure workforce connectivity.
• Websites CMS website design and development solutions enabling creation of evolving websites with personalization, easy updates, microsite management, and event handling without technical knowledge.
• Portals Secure, personalized information and content hubs for internal and external stakeholders. Integrated with existing business systems and tools, serving as dedicated spaces for specific audiences.
• Mobile Apps Mobile application solutions enabling access to intranet and portal features on mobile devices, supporting push notifications and on-the-go access to information for remote and frontline workers.
• Learning Management System (LMS) Training and learning management solution with personalized courses, powerful admin and reporting, easy induction setup, and SCORM compliance for e-learning content.
• Forms & Workflow Online forms and workflow automation solution featuring drag-and-drop form builder for creating secure forms, automated approval processes, and integration with communication tools.
• elements School Portal Digital engagement platform for schools connecting parents, teachers, and students with features for communication, calendar management, and community engagement.

Quantifiable outcome

• GJK Facility Services estimates $177,840 per year in lost productivity savings through intranet implementation
• +3 more outcomes

Named customers25 records

Segments23 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature10 records

Partnerships

One partnership is on record.

• Israel Aerospace Industries (IAI)flagshipStrategic or Co-development PartnerIAI intends to manufacture Heron MK II drones in India under the 'Make in India' initiative with technology transfer targeting over 60% indigenous manufacturing content through local partners including HAL and Elcom. This indicates Elcom's involvement as a local manufacturing partner for defense technology.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Sitecore: Sitecore is a leading enterprise DXP and CMS vendor, directly comparable to Elcom's positioning. Both sell unified content, intranet, and personalization capabilities, though Sitecore competes upmarket while Elcom focuses on mid-market.
• Optimizely: Optimizely (formerly Episerver) offers a DXP with CMS, intranet, and personalization. It competes with Elcom in mid-market and enterprise CMS deals and shares the all-in-one platform positioning.
• Jahia: Jahia offers an enterprise DXP with strong intranet and portal capabilities, directly comparable to Elcom. Both target mid-market and enterprise customers seeking integrated CMS, personalization, and portal functionality.
• Kentico: Kentico (Kentico Xperience) provides an integrated CMS, digital marketing, and intranet platform. Like Elcom, it serves mid-market organizations seeking an all-in-one solution and offers strong customization capabilities.
• Magnolia: Magnolia is a Java-based enterprise CMS and DXP vendor competing with Elcom in mid-market deals. Both offer customizable headless and traditional CMS capabilities with strong integration features.
• Liferay: Liferay provides an enterprise DXP and portal platform spanning intranet, web, and integration — the closest head-to-head competitor to Elcom in the mid-market DXP category, with similar Microsoft-stack integrations and customization model.

Broad incumbents

• WordPress VIP: WordPress VIP is the enterprise tier of WordPress, used by large media, enterprise, and government organizations. It competes with Elcom for CMS-driven websites and content portals, especially at the upper-mid-market level.
• Adobe Experience Manager: Adobe Experience Manager is a large enterprise DXP and CMS that competes with Elcom for upper-mid-market and enterprise content deals. As a broader suite (Adobe Experience Cloud), it bundles capabilities Elcom cannot match, but is also significantly more expensive and complex.
• Microsoft SharePoint: SharePoint is the dominant enterprise intranet and document management platform bundled into Microsoft 365. It is Elcom's primary competitor by deal volume, especially for organizations already paying for Microsoft licenses.

Emerging players

• Drupal: Drupal is an open-source CMS widely used for government, education, and NFP websites and intranets. While not a packaged DXP like Elcom, it competes in similar RFPs where cost-conscious customers prefer open-source.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/elcomCMS
• YouTubeyoutube.com/user/elcomcms
• Facebookfacebook.com/ElcomCMS
• LinkedInlinkedin.com/company/elcom

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elcom