What GeistM does

GeistM is a New York-based performance marketing agency and MarTech company that acquires customers for brands profitably through multi-channel paid digital campaigns. Founded in 2013, the company serves 300+ brand partners across verticals including iGaming (FanDuel), personal care (Manscaped), food and meal kits (HelloFresh, Factor), furniture (Thuma), baby care (Coterie), and apparel (Nike, Vuori), with a stated minimum monthly paid media budget of $30,000 and engagements ranging to $250,000+.

The company operates three integrated service lines: Performance Marketing (paid social, native, search, and programmatic campaign execution), Content (performance-focused editorial distributed across GeistM's owned-and-operated publisher network of 10+ sites including TopDust, Journiest, PayPath, PopDust, TrueSelf, and FindBet), and Creative (in-house UGC, video, and static production). These services are powered by Blackfire, GeistM's proprietary MarTech platform providing campaign management, audience targeting, creative optimization, and multi-channel attribution. The company also holds a registered patent on non-cookie tracking technology designed to operate in privacy-constrained environments.

GeistM generates revenue through percentage-based media management fees on client ad spend combined with monthly retainer arrangements for ongoing strategic and creative services. The company reports managing $600M+ in media spend, executing campaigns across 15+ countries via dual headquarters in New York and Dublin, and claims an average 4.95x ROAS across client campaigns. Key technology partnerships include major ad platforms (TikTok, Google, Meta, Pinterest, Reddit, Snapchat) and native networks (Taboola, Outbrain, Nextdoor), with the Realize AI platform used for marketing intelligence and attribution.

Name

GeistM

Legal name

GeistM

Website

https://geistm.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

GeistM is a New York-based performance marketing agency and MarTech company that acquires customers for 300+ brand partners via omnichannel paid campaigns, in-house creative, and a proprietary publisher network, all powered by its Blackfire platform.

Ownership category

akta.pro rank

Product category

Performance Marketing Services

NAICS

Advertising Agencies (541810), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Programmatic Display & Retargeting (DSP) (MPAAACAE)

Keywords

• Performance marketing
• Digital advertising
• Content marketing
• Media management
• Customer acquisition

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Media Management Fees: GeistM charges management fees based on a percentage of managed media spend. Clients engage the agency to manage their paid advertising budgets across multiple channels including social, native, search, and programmatic platforms.
2. Retainer Engagements: Monthly retainer arrangements for ongoing strategic marketing services, campaign management, creative development, and performance optimization.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

GeistM is a performance marketing agency and MarTech platform that acquires new customers for clients profitably through omnichannel digital marketing campaigns spanning paid social, native, search, and programmatic channels. The offering is centered on three integrated service lines—Performance Marketing, Content, and Creative—powered by the proprietary Blackfire technology platform. The company also operates an owned-and-operated publisher network for content distribution, enabling end-to-end campaign management from ad placement through publisher-hosted articles to landing page conversion.

Product overview

GeistM is a MarTech solution and performance marketing agency offering a unified platform of services centered on profitable customer acquisition at scale. The core offering consists of three integrated service lines — Performance Marketing, Content, and Creative — powered by the proprietary Blackfire technology platform. The company also operates its own owned-and-operated publisher network for content distribution. Together, these components enable GeistM to manage the full customer acquisition funnel from ad placement and content creation through publisher-hosted articles and conversion optimization on customizable landing pages.

Differentiator

Problem solved

Functional benefit

Products and services

• Performance Marketing GeistM's core service acquiring new customers profitably through additive digital marketing campaigns across omnichannel networks including paid social, native advertising, and search, with focus on ROAS optimization and CAC efficiency. Targets enterprise and mid-market brands with minimum monthly paid media budgets of $30,000.
• Content Performance-focused content marketing service including sponsored content, native advertorials, third-party endorsements, affiliate content, and SEO content, published across GeistM's owned-and-operated publisher network and third-party sites. Includes 10+ publishers and 30+ content styles.
• Creative In-house creative services producing user-generated content (UGC), video strategy and production, and static imagery and graphics for paid social campaigns, enabling rapid creative production and testing for performance optimization.
• Blackfire GeistM's proprietary MarTech platform that combines data-driven insights with seasoned growth marketing expertise to power customer acquisition from first impression to profitable conversions at scale, integrating campaign management, audience targeting, creative optimization, and multi-channel attribution.
• GeistM Publisher Network Owned-and-operated publisher network spanning diverse categories including pop culture, travel, entertainment, beauty, finance, and tech, featuring sites like TopDust, Journiest, PayPath, PopDust, TrueSelf, FindBet, and FindKarma for content distribution and native advertising reach.

Quantifiable outcome

• Average ROAS of 4.95x across multiple campaign categories
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and supporting.

• TikTokcoreGTM or Marketing PartnerStrategic partnership for social media advertising services. GeistM leverages TikTok's advertising platform to deliver performance marketing campaigns for brand clients seeking to reach audiences on the platform.
• GooglecoreGTM or Marketing PartnerPartnership for search and display advertising services. GeistM executes paid search and YouTube advertising campaigns as part of omnichannel performance marketing strategies for clients.
• Meta (Facebook)coreGTM or Marketing PartnerStrategic partnership for social advertising across Facebook and Instagram platforms. GeistM manages paid social campaigns leveraging Meta's advertising technology and audience targeting capabilities.
• TaboolacoreGTM or Marketing PartnerNative advertising network partnership providing access to premium publisher inventory for content discovery and native advertising campaigns. GeistM leverages Taboola's network to diversify client marketing strategies.
• OutbraincoreGTM or Marketing PartnerNative advertising network partnership for content recommendation and native ad placements across premium digital publisher properties.
• PinterestcoreGTM or Marketing PartnerPartnership for visual discovery advertising. GeistM manages Pinterest advertising campaigns as part of omnichannel strategies for brands targeting consumers on the platform.
• RedditcoreGTM or Marketing PartnerPartnership for advertising services on Reddit's platform. GeistM leverages Reddit's community-based advertising opportunities for relevant brand campaigns.
• NextdoorsupportingGTM or Marketing PartnerNeighborhood-focused social network partnership for local and community-based advertising opportunities for relevant brands.
• QuorasupportingGTM or Marketing PartnerPartnership for advertising on Quora's question-and-answer platform, enabling intent-based advertising targeting users researching relevant topics.
• Microsoft (MSN)supportingGTM or Marketing PartnerNative advertising network partnership providing access to Microsoft/MSN audience for display and native advertising campaigns.
• SnapchatsupportingGTM or Marketing PartnerSocial advertising partnership for Snapchat campaigns, enabling reach to younger demographics and specific audience segments on the platform.
• RealizesupportingTechnology or IntegrationAI-powered marketing intelligence platform used by GeistM and Digitas agencies for enhanced insights, audience targeting, and campaign attribution measurement.

Scale indicators8 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• PMG: PMG is an independent performance marketing agency with a proprietary tech platform (Alli) and owned publisher network, directly comparable to GeistM in service mix (paid media, SEO, creative, data) and mid-market-to-enterprise client focus. Same operating model, similar customer verticals (DTC, retail, subscription).
• Wpromote: Wpromote is a mid-market-to-enterprise digital performance marketing agency with proprietary Polaris technology and a comparable multi-channel service offering (paid social, search, programmatic, SEO). Similar client verticals (e-commerce, DTC, B2C) and similar headcount scale.
• Brainlabs: Brainlabs is a digital performance marketing agency with proprietary tech (Brainlab) for programmatic, paid search, and paid social optimization. Similar mid-market-to-enterprise client mix, similar multi-channel model, and similar UK/US footprint to GeistM's NY/Dublin presence.
• Croud: Croud is a digital marketing agency with a proprietary 'Croud Control' tech platform and a unique crowdsourced expert network for paid media execution. Operates across paid search, social, programmatic, and SEO with comparable client verticals and international footprint (UK HQ, global offices).
• Power Digital Marketing: Power Digital is a PE-backed (Trinity Hunt) performance and brand marketing agency with proprietary Nova Intelligence technology. Comparable mid-market-to-enterprise client focus and DTC vertical mix; operates similar omnichannel service lines (paid media, content, creative).
• Acceleration Partners: Acceleration Partners is a performance marketing agency specializing in affiliate, partner, and influencer marketing programs. Comparable mid-market-to-enterprise client base (DTC, retail, subscription) and comparable size; overlapping content and partnership capabilities though narrower channel focus.

Broad incumbents

• Tinuiti: Tinuiti is a larger, PE-backed (New Mountain Partners) independent performance marketing agency operating across paid search, social, programmatic, and Amazon with proprietary tech (Tinuiti Mobius). Broader in scale and capability breadth than GeistM, but overlapping client verticals.
• GroupM Nexus: GroupM Nexus is the performance and addressable media arm of WPP's GroupM, encompassing major agencies (Mindshare, Wavemaker, EssenceMediacom). Broader incumbent with much larger scale but overlapping capabilities in programmatic, paid social, and search; competes for the same Fortune 100 brand budgets.

Regional players

• Resolution Digital: Resolution Digital is an Australian independent performance marketing agency with a comparable omnichannel service offering (paid search, social, programmatic, SEO, analytics). Operates in similar verticals (DTC, retail, subscription) but primarily in APAC, providing a geographic rather than direct competitive comparison.

Emerging players

• Disruptive Advertising: Disruptive Advertising is a smaller digital performance marketing agency focused on paid search, paid social, and CRO for mid-market clients. Comparable service offerings but smaller scale and less enterprise focus; useful as a comparable for the mid-market engagement tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/geistm

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GeistM