Home Title Lock

What Home Title Lock does

Home Title Lock, operated by Title Lock Corporation and founded in 2015, provides consumer-facing home title fraud protection to U.S. residential property owners. The company is headquartered in Coral Springs, Florida (per its BBB profile) and operates as a privately held corporation; firmographic data lists a San Diego location. Its single product, Million Dollar TripleLock® Protection, packages three services into one subscription: continuous 24/7 monitoring of property title records against tampering or unauthorized changes, urgent alerts triggered by a proprietary system that scans multiple data sources, and up to $1 million in restoration coverage delivered through a U.S.-based restoration team that handles legal fees, filing costs, and administrative work to clear title and the homeowner's name in the event of fraud. The registered TripleLock® trademark underpins the brand positioning against competitors that the company characterizes as offering only monitoring or alerts without restoration.

The company monetizes exclusively through direct-to-consumer subscriptions purchased via its website at hometitlelock.com, with three pricing tiers: $19.95/month (monthly), $18.95/month billed annually at $227.40, and $17.95/month billed every two years at $430.80 (the longest-commitment plan, marketed as most popular). A free trial with no upfront payment and a 30-day money-back guarantee are used as conversion mechanisms, along with a free title history report and access to a "personal title expert" positioned at a $250 value. Customer acquisition relies on earned media coverage on major U.S. broadcast networks (WGN 9, KTLA 5, CBS, NBC, ABC, Fox News), Trustpilot reviews, educational articles and video content, and BBB accreditation signals; no third-party reseller, marketplace, or B2B2C distribution is in use. Target segments include longtime homeowners with high equity (primary), new homeowners, multiple property owners, real estate investors, and real estate industry professionals; all customers cited in source material are individual residential homeowners.

Headcount is reported in the 11-50 range; the company has no disclosed funding rounds, no institutional investors, no parent company, no acquisitions, no patents beyond the TripleLock® trademark, no app presence, no public API, and no disclosed AI or machine-learning capabilities. Operations are U.S.-only.

Name

Home Title Lock

Legal name

Title Lock Corporation

Website

https://hometitlelock.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Home Title Lock, operated by Title Lock Corporation, is a U.S. direct-to-consumer subscription service founded in 2015 that combines 24/7 property title monitoring, urgent change alerts, and up to $1 million in restoration coverage for residential homeowners concerned about title theft and fraud.

Ownership category

akta.pro rank

Product category

Home Title Fraud Protection Services

NAICS

Direct Title Insurance Carriers (524127)

SIC

Title Insurance (6361)

akta.pro industry

PRIMARYFSAJAOAE

Network Security & Privacy Liability (Third-Party)

Financial & Insurance/Insurance — Motor, Property & Casualty/Cyber Liability Insurance

Keywords

• Home title protection
• Title fraud monitoring
• Identity theft prevention
• Real estate cybersecurity
• Title restoration services

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Subscription Protection Plans: Recurring subscription revenue from monthly, annual, and biennial home title protection plans. Customers pay ongoing fees for monitoring, alerts, and restoration coverage.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Home Title Lock sells a direct-to-consumer subscription called Million Dollar TripleLock® Protection that continuously monitors a homeowner's property title across multiple data sources, sends urgent alerts when changes occur, and provides up to $1 million in restoration coverage through a U.S.-based team that funds legal fees, filing costs, and administrative work if title fraud occurs. Plans are offered monthly at $19.95, annually at $18.95/month ($227.40/year), and on a 2-year plan at $17.95/month ($430.80 every 2 years), with a free trial and complimentary title history report.

Product overview

Home Title Lock is a single-product company offering the Million Dollar TripleLock® Protection service. This unified offering combines three core capabilities: 24/7 title monitoring, urgent change alerts, and up to $1 million in restoration coverage with access to U.S.-based restoration experts. The service is available in three subscription tiers (Monthly at $19.95, Annual at $18.95/month, and 2-Year at $17.95/month). Additional complimentary offerings include a Free Title History Report and access to a Personal Title Expert (valued at $250).

Differentiator

Problem solved

Functional benefit

Products and services

• Million Dollar TripleLock® Protection Subscription home title fraud protection service for U.S. homeowners that monitors property titles 24/7, issues urgent alerts when changes are detected, and provides up to $1 million in restoration coverage (legal fees, filing costs, administrative support) via a U.S.-based restoration team if title fraud occurs. Available in monthly ($19.95), annual ($18.95/month, $227.40 billed yearly), and 2-year ($17.95/month, $430.80 every 2 years) plans.

Quantifiable outcome

• Up to $1 million in legal fees, filing costs, and administrative support covered for title fraud restoration

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Fidelity National Title: Fidelity National Title is a leading U.S. title insurance and transaction services provider. It is a broad incumbent comparable to HTL because it underwrites title risk and could bundle or compete with HTL's protection offering as part of its closing services.
• Stewart Title: Stewart Title is a national title insurance and real estate services company. It is a broad incumbent comparable to HTL because it sits inside the title issuance workflow and could readily incorporate HTL-style monitoring into its suite of closing products.
• First American Title Insurance Company: First American is one of the largest U.S. title insurance underwriters, operating across residential and commercial transactions. It is a broad incumbent comparable to HTL because title insurers inherently manage the same property-title risk that HTL's monitoring and restoration service protects against.
• LifeLock (Norton): LifeLock, now part of Norton, is a major subscription identity-theft protection service that monitors personal information and provides restoration support. It is a broad incumbent in HTL's category because it offers wider monitoring scope with bundled restoration, similar to HTL's $1M coverage concept.
• IdentityForce (TransUnion): IdentityForce, owned by TransUnion, provides identity, credit, and personal-information monitoring with restoration services. It is a broad incumbent comparable to HTL because it sells a subscription monitoring-and-restoration package that overlaps with HTL's protection model.
• TransUnion: TransUnion is a major credit bureau with consumer and enterprise identity-monitoring solutions. It is a broad incumbent comparable to HTL because it owns IdentityForce and adjacent property/identity data assets that could expand into home-title monitoring.

Emerging players

• IDShield: IDShield is a subscription identity-theft protection and credit-monitoring service offering monitoring plus restoration support. It is comparable to HTL because it bundles ongoing monitoring with a service-backed remediation promise similar in structure to the TripleLock offering.
• Aura: Aura is a fast-growing digital security and identity protection subscription covering credit, identity, and device security. It is an emerging player comparable to HTL because its bundled monitoring and $1M insurance offering competes for the same consumer protection wallet.

Direct peers

• CertifID: CertifID provides identity verification and wire fraud prevention for real estate closings. It is a direct peer because it targets the same real-estate-fraud problem space as Home Title Lock, with solutions positioned around the title and closing workflow.
• PropLogix: PropLogix is a real estate due-diligence platform offering title, lien, and property-related search services to title agents and law firms. It is comparable to HTL because it sits in the property/title risk and verification workflow that HTL's monitoring service also addresses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/titlelock
• Facebookfacebook.com/hometitlelock
• LinkedInlinkedin.com/company/title-lock

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Home Title Lock