CertifID
CertifID is a U.S. SaaS platform that provides identity verification, wire fraud prevention, and digital closing workflows for real estate transactions, serving title companies, law firms, real estate agents, and home buyers through subscriptions and transaction fees.
- Company typePrivate
- Founded2017
- HeadquartersAustin, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What CertifID does
CertifID, Inc. is a Delaware-incorporated SaaS company founded in 2017 and headquartered in Austin, Texas, with a secondary office in Grand Rapids, Michigan. It builds a security and closing platform for the U.S. residential real estate market, targeting wire fraud - one of the largest sources of loss in real estate transactions. The platform combines identity verification (CertifID Match facial recognition with liveness detection), business verification, secure wire instruction sharing (Send/Collect/Confirm), automated mortgage payoff ordering (PayoffProtect, enhanced via the 2025 Painless Payoffs acquisition), digital earnest money and cash-to-close payment processing (via the Paymints.io acquisition), and DocuSign-powered e-signing inside a single branded client experience portal. Underlying the platform is a fraud-recovery service operated in partnership with the U.S. Secret Service, complemented by wire fraud insurance coverage up to $5 million per transaction underwritten by Lloyd's of London (Casper Speciality Syndicate #7935). The company holds SOC 2 Type II, GLBA, CCPA/CPRA, NACHA TPSP, BSA/AML, and FinCEN reporting compliance, and ships deep integrations into the dominant title production systems (SoftPro, RamQuest, Resware, Settlor, AIM+, ATClose).
CertifID operates a hybrid revenue model combining recurring subscription fees for identity verification, fraud prevention, and insurance with transaction-based fees for digital payments and mortgage payoff ordering. Pricing is quote-based and not publicly disclosed, with billing on annual cycles for enterprise customers. The go-to-market is enterprise-led, primarily through title agents and title insurance underwriters (with endorsement partnerships across Stewart, Old Republic, First American, FNF, Westcor, Alliant National, CATIC, Investors Title, Title Resources Group, and ALPS), supplemented by direct sales to law firms, real estate brokerages, and a consumer-facing layer reached through those channels. Demand generation is anchored on the annual State of Wire Fraud Report, industry conferences (NAR, ALTA), and an event- and content-driven marketing motion.
The company has scaled to 101-250 employees and reports protecting over 1.4 million real estate transactions and $300 billion+ in annual transaction volume, with $283 million in attempted fraud blocked in 2025 and over $118 million in stolen funds recovered. Capital base includes a $12.5M Series A from Arthur Ventures (May 2022), a $20M Series B (September 2023), a debt facility from CIBC Innovation Banking (April 2024), and a $47.5M Series C led by Centana Growth Partners (July 2025). The acquisitions of Paymints.io (January 2025), Painless Payoffs (September 2025), and CloseSimple (June 2026) mark a clear strategic shift from point fraud-prevention tool to integrated closing platform.
CertifID firmographics
Firmographics- Name
- CertifID
- Legal name
- CertifID, Inc.
- Website
- https://certifid.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- CertifID is a U.S. SaaS platform that provides identity verification, wire fraud prevention, and digital closing workflows for real estate transactions, serving title companies, law firms, real estate agents, and home buyers through subscriptions and transaction fees.
- Ownership category
- akta.pro rank
CertifID industry classification
Industry- Product category
- Real Estate Wire Fraud Prevention
- NAICS
- Investigation and Personal Background Check Services (561611)
- akta.pro primary industry
- Identity Verification (IDV) & Document Verification (FSAMALAE)
- akta.pro secondary industry
- Real Estate Payoff & Lien Release Services (BPAJAOAI)
Keywords
Where CertifID is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
CertifID business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Identity Verification Services: Subscription or transaction-based fees for identity verification services including CertifID Match facial recognition, business verification, and entity verification. Pricing likely based on transaction volume or subscription tiers.
- Wire Fraud Prevention and Insurance: Fees for wire instruction verification and wire fraud insurance coverage, underwritten by Lloyd's of London. Coverage up to $5 million per transaction.
- Payment Processing: Transaction fees for digital payment processing including earnest money deposits and cash to close. ACH and wire transfer facilitation.
- Payoff Ordering Services: Fees for autonomous mortgage payoff ordering and verification services, eliminating manual processes for title companies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise pricing for title companies and law firms |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
CertifID product offering
Product offeringCore offering
CertifID is a SaaS security platform that prevents wire fraud in real estate transactions by combining facial-recognition identity verification (CertifID Match), multi-factor verification of wire instructions, OFAC sanctions screening, and secure digital payment processing for earnest money and cash-to-close. The platform also offers wire fraud insurance (up to $5 million per transaction underwritten by Lloyd's of London) and dedicated fraud recovery services that work with the U.S. Secret Service to retrieve stolen funds for victims.
Product overview
CertifID offers a comprehensive real estate closing platform built around wire fraud prevention. The core platform includes CertifID Client Experience (unified closing portal), CertifID Match (facial recognition identity verification), PayoffProtect (automated mortgage payoff ordering), and Send/Collect/Confirm (secure wire instruction sharing). These are supplemented by payment modules (Earnest Money Deposit, Cash to Close), document management (Secure eSigning via DocuSign), insurance products (Wire Insurance, Money Protection Plan), and recovery services. The company has expanded through acquisitions including Paymints.io (payments), CloseSimple (closing automation), and Painless Payoffs (payoff automation). The platform protects over 1.4 million real estate transactions, having blocked more than $283 million in attempted fraud and recovered $118-132 million in stolen funds in partnership with the U.S. Secret Service.
Differentiator
Problem solved
Functional benefit
Brands
- CertifID Match: Identity verification feature using facial recognition technology to compare a live selfie photograph against government-issued identification documents to verify user identity.
- PayoffProtect
- CertifID Client Experience
Products and services
- CertifID Client Experience A unified real estate closing platform that integrates identity verification, document signing, payments, and wire instruction delivery into a single secure branded environment for buyers, sellers, title agents, and attorneys.
- CertifID Match
Quantifiable outcome
- $283 million in fraud blocked in 2025 alone
- +6 more outcomes
Companies that use CertifID
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
CertifID technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability6 records
Feature8 records
CertifID partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core and flagship.
- CloseSimplecoreAcquired in June 2026 to add closing communication and workflow automation capabilities. CloseSimple's platform used by hundreds of title companies will combine with CertifID's fraud prevention to create unified closing experience.
- Painless PayoffscoreAcquisition enhanced CertifID's autonomous mortgage payoff ordering solution, eliminating delays and reducing fraud risks in the payoff process.
- Paymints.iocoreAcquired in January 2025 to add integrated digital payment capabilities to CertifID's fraud prevention platform. Combined capabilities aim to improve end-to-end transaction security and streamline payments for real estate closings.
- US Secret ServicecoreOngoing partnership for fraud recovery services. CertifID works alongside the US Secret Service to recover stolen funds for wire fraud victims, having recovered over $118 million to date.
- Lloyd's of London (Casper Speciality Syndicate #7935)coreInsurance underwriter providing wire fraud insurance coverage for CertifID transactions, with coverage up to $5 million per transaction.
- StewartflagshipMajor title insurance underwriter with endorsement partnership providing distribution of CertifID services to their network of agents.
- Old Republic TitleflagshipMajor title insurance underwriter with endorsement partnership providing distribution of CertifID services to their network of agents.
- First AmericanflagshipMajor title insurance underwriter with endorsement partnership providing distribution of CertifID services to their network of agents.
- FNF (Fidelity National Financial)flagshipMajor title insurance underwriter with endorsement partnership providing distribution of CertifID services to their network of agents.
- DocuSigncoreE-signature integration partner powering secure document signing and workflow management within the CertifID platform.
- SoftProcoreDeep integration with SoftPro title production software embeds CertifID fraud prevention and verification into title workflow.
- RamQuestcoreDeep integration with RamQuest title production software embeds CertifID fraud prevention and verification into title workflow.
- SettlorcoreIntegration with Settlor title production platform for seamless fraud prevention within closing workflows.
- AIM+coreIntegration with AIM+ platform for enhanced fraud prevention and closing automation.
- WestcorcoreTitle insurance underwriter with endorsement partnership providing distribution of CertifID services.
- Alliant NationalcoreTitle insurance underwriter with endorsement partnership providing distribution of CertifID services.
- CATICcoreTitle insurance underwriter with endorsement partnership providing distribution of CertifID services.
- Investors TitlecoreTitle insurance underwriter with endorsement partnership providing distribution of CertifID services.
- Title Resources GroupcoreTitle insurance underwriter with endorsement partnership providing distribution of CertifID services.
- ALPScoreTitle insurance provider with endorsement partnership providing distribution of CertifID services.
- ATClosecoreIntegration partner for closing workflow automation.
- ReswarecoreIntegration with Resware title production software for fraud prevention within closing workflows.
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
CertifID competitors and assessment
Company assessmentDirect peers
- Qualia: Qualia is a digital closing platform for title companies and real estate attorneys that provides title production, eClosing, and settlement workflow software. It overlaps directly with CertifID's ambitions to be the unified closing experience, though CertifID differentiates via its fraud-prevention-first identity verification stack.
- Snapdocs: Snapdocs is a digital closing network for mortgage lenders, title companies, and notaries, providing eClosing and eNotary infrastructure. Like CertifID, it sits in the residential real estate closing workflow and competes for the title company technology budget.
- Notarize: Notarize is a remote online notarization (RON) platform that enables identity-verified digital notarization for real estate and other documents. It overlaps with CertifID on identity verification and trusted closing interactions, though Notarize focuses on the notarization step itself.
- Earnnest: Earnnest provides digital earnest money deposit processing for real estate transactions, an adjacent capability now offered by CertifID following its Paymints.io acquisition. It competes with CertifID's Earnest Money Deposit and Cash-to-Close modules.
Emerging players
- Persona: Persona is a general-purpose identity-verification platform used for KYC, fraud prevention, and document verification across industries. While not real estate-native, it competes with CertifID Match on the underlying IDV technology and could be embedded into title software.
- Alloy: Alloy provides identity verification, fraud prevention, and compliance orchestration for financial institutions. Although primarily focused on banking, its identity decisioning platform is a competitor to CertifID's verification infrastructure for regulated transactions.
Broad incumbents
- Jumio: Jumio is an established identity-verification vendor serving banks, fintechs, and large enterprises with KYC and AML solutions. As a broad incumbent, it offers overlapping facial recognition and document verification capabilities that compete with CertifID Match at scale.
- Plaid: Plaid is a financial data connectivity and identity-verification platform used by fintechs and banks. Its identity and account-verification products represent a potential competitive vector into the real estate closing flow through lender integrations.
- Dotloop: Dotloop, owned by Zillow Group, is a transaction management platform for real estate agents and brokers. As a broad incumbent owned by the largest residential real estate marketplace, it is a credible long-term competitor in the closing workflow space.
Regional players
- Stewart Information Services: Stewart is one of the largest U.S. title insurance underwriters and a CertifID distribution partner. As a vertically integrated underwriter that could in-house fraud-prevention technology, Stewart represents both a key channel and a strategic threat.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
CertifID social profiles
Digital presenceCertifID compliance and trust
Trust signalCompliance6 records
CertifID financial estimates
Financial estimateRevenue estimate
Valuation estimate
CertifID leadership team
Management profileNumber of profiles
Profiles7 records
CertifID subsidiaries and ownership
Company hierarchySubsidiaries2 records
CertifID funding detail
Funding detailFunding overview
Funding rounds7 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CertifID M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CertifID
What does CertifID do?
CertifID is a SaaS security platform that prevents wire fraud in real estate transactions by combining facial-recognition identity verification (CertifID Match), multi-factor verification of wire instructions, OFAC sanctions screening, and secure digital payment processing for earnest money and cash-to-close. The platform also offers wire fraud insurance (up to $5 million per transaction underwritten by Lloyd's of London) and dedicated fraud recovery services that work with the U.S. Secret Service to retrieve stolen funds for victims.
Is CertifID a public or private company?
CertifID is a private company. It is classified as venture growth investor backed and is currently operating.
When was CertifID founded?
CertifID was founded in 2017. It employs 101 to 250 people.
Where is CertifID based?
CertifID is headquartered in Austin, United States, in the North America region.
How does CertifID make money?
Four revenue lines are on record. Identity Verification Services are the primary driver. The others are wire Fraud Prevention and Insurance, payment Processing and payoff Ordering Services.
Who are CertifID's main competitors?
Direct peers on record are Qualia, Snapdocs, Notarize and Earnnest. Emerging players are Persona and Alloy. Broad incumbents are Jumio, Plaid and Dotloop. Stewart Information Services is listed as a regional player.
Does CertifID have an API?
No public API is recorded for CertifID.
What industry is CertifID in?
CertifID's product category is Real Estate Wire Fraud Prevention. Its primary akta.pro industry code is FSAMALAE, Identity Verification (IDV) & Document Verification, with a secondary code of BPAJAOAI, Real Estate Payoff & Lien Release Services. Its NAICS code is 561611.