NextHome

What NextHome does

NextHome, Inc. is a national real estate franchise company headquartered in Pleasanton, California, founded in 2014 and operating under subsidiary status of eXp World Holdings (Nasdaq: AGNT) since May 7, 2026. The company licenses the NextHome brand, technology platform, training programs, and marketing resources to independent broker-owners who operate their own residential real estate offices. As of mid-2026, the network spans 560+ office locations across the United States, employs 5,500+ real estate professionals, closes approximately 30,000 transactions annually, and generates $11B+ in aggregate annual transaction volume.

The core offering is the NextHome Franchise Model, bundled with an integrated technology platform providing CRM, IDX websites, mobile applications, marketing automation, transaction management (SkySlope), virtual tours (Seeker 360), and floor plan generation (CubiCasa). Supporting products include NextConnect (AI-powered homeownership app), NextHome Concierge (post-closing utility and insurance setup), and NextHome Growth Lab (AI-enabled coaching and performance tracking via Workman Success Systems). A new Large-Office Franchise Model was introduced in May 2026 to serve multi-office operators with 100+ agents.

NextHome generates revenue through one-time franchise fees charged to new franchisees and recurring franchise royalties from broker-owners operating NextHome-branded offices. Franchise agreements are offered in flexible 1-year or 5-year terms with agent-friendly fee structures. The go-to-market motion is direct franchise sales to independent broker-owners and small-to-mid-size brokerages seeking national brand affiliation and enterprise-grade technology without the overhead of independent development. In May 2026, eXp World Holdings acquired NextHome and rebranded the parent entity to AGNT, creating a multi-model real estate platform while NextHome continues to operate independently under its existing leadership.

Name

NextHome

Legal name

NextHome, Inc.

Website

https://nexthome.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

NextHome is a national real estate franchise licensing its brand and integrated technology platform to independent broker-owners across 560+ U.S. offices, serving 5,500+ agents generating $11B+ in annual transaction volume, now operating as a subsidiary of eXp World Holdings (Nasdaq: AGNT).

Ownership category

akta.pro rank

Product category

Real Estate Franchise

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121), Lessors of Nonfinancial Intangible Assets (except Copyrighted Works) (53311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Luxury & High-End Residential Brokerage (BPAJAAAC)

Keywords

• Real estate franchise
• Residential brokerage
• Property technology
• Agent services
• Franchise networking

Headquarters

HQ city

Pleasanton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Franchise Fees: Initial franchise fees charged to new franchisees joining the NextHome network
2. Franchise Royalties: Ongoing royalty payments from broker-owners operating NextHome franchises

Pricing tiers

Distribution channels1 record

Marketing channels5 records

Core offering

NextHome franchises the right to operate independently owned residential real estate brokerages under its national brand. It sells franchise rights to broker-owners and supports them with an integrated technology platform (CRM, IDX websites, mobile app, NextConnect), marketing tools, coaching through Workman Success Systems, the Concierge design service, and the Growth Lab training program, enabling franchisees to launch and grow local real estate businesses.

Product overview

NextHome is a national real estate franchise company offering a multi-model platform for broker-owners and agents. The core offering consists of the NextHome Franchise Model with integrated technology platform combining CRM, IDX website, mobile app, marketing automation (NextHome Marketing Suite), and transaction management. Supporting products include NextConnect AI-powered homeownership app, NextHome Concierge for moving/utility services, NextHome Growth Lab training platform, and the new NextHome Large-Office Franchise Model for large brokerages. Individual franchise offices operate under sub-brands such as NextHome Coastal Estates, NextHome Central Coast, NextHome Horizon Realty, NextHome Verity, and NextHome Shore Success. The company was acquired by eXp World Holdings (now AGNT) in May 2026, combining cloud-based brokerage with franchise operations.

Differentiator

Problem solved

Functional benefit

Brands

• Humans Over Houses: The company's people-first philosophy and guiding principle that shapes how they lead, support members, and build the company.
• NextHome Concierge
• NextConnect
• NextHome Growth Lab
• NextMortgage
• Luke (Mascot)

Products and services

• NextHome Franchise Model (Standard) A franchise offering that grants independent broker-owners the right to operate residential real estate brokerages under the NextHome national brand, bundled with the company's technology platform, training, marketing tools, and ongoing support.
• NextHome Large-Office Franchise Model A specialized franchise offering designed for larger residential brokerage offices, providing scaled technology, support, and brand resources appropriate for higher-volume operations.
• NextHome Concierge A concierge service that provides franchisees with design, marketing, and listing support to help agents and broker-owners produce professional marketing materials and brand-consistent assets.
• NextConnect An AI-powered mobile application that connects NextHome agents with consumers, providing property search, agent connection, and intelligent assistance features.
• NextHome Growth Lab A training and business development platform designed to help NextHome franchisees grow production, recruit agents, and scale their brokerage operations through structured coaching and education.

Named customers1 record

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability7 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Workman Success SystemscoreStrategic or Co-development PartnerPartnership to launch NextHome Growth Lab, providing AI-powered tools, coaching, and performance tracking for franchisees. This strategic alliance integrates Workman Success Systems' expertise in real estate coaching with NextHome's franchise technology platform.
• SkySlopecoreTechnology or IntegrationTransaction management platform integration for seamless document handling and compliance. API Nation facilitated the transition from DocuSign to SkySlope for NextHome franchisees.
• Realtor.comminorGTM or Marketing PartnerStrategic relationship for listing visibility and marketing reach in the real estate marketplace ecosystem.
• NextMortgageminorGTM or Marketing PartnerLending partner providing mortgage options to NextHome clients, creating a comprehensive real estate service offering.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• eXp Realty: Cloud-based real estate brokerage with 85,000+ agents, now the sister brand of NextHome under AGNT. Closely related business model with overlapping agent services and technology platform.
• RE/MAX: One of the largest global real estate franchise networks with 140,000+ agents. Directly comparable to NextHome in operating a franchised residential brokerage model, though at significantly larger scale.
• Keller Williams Realty: The largest real estate franchise by agent count (~180,000+), with a similar agent-centric, technology-enabled franchise model. Closest peer in terms of franchise structure and training/coaching emphasis.
• Coldwell Banker: Long-established residential real estate franchise network. Directly comparable franchise model with national brand recognition and similar agent/broker-owner target customer.
• Berkshire Hathaway HomeServices: Major residential real estate franchise backed by Berkshire Hathaway. Comparable franchise model with national brand, technology platform, and broker-owner network.
• Century 21 Real Estate: Global residential real estate franchise network with similar broker-owner franchise model, brand-led marketing, and technology platform offering.
• Better Homes and Gardens Real Estate: Real estate franchise leveraging the Better Homes and Gardens brand. Comparable in franchising residential brokerages with integrated technology and marketing support.
• Realty ONE Group: Fast-growing real estate franchise with 20,000+ agents and similar franchise-based growth model. Comparable as a mid-to-large franchise competitor with technology emphasis.
• Sotheby's International Realty: Luxury-focused real estate franchise network. Comparable franchise model with brand-driven positioning, particularly relevant given NextHome's luxury sub-brands (Coastal Estates, Shore Success).

Emerging players

• Compass: Tech-forward residential brokerage (now Compass Anywhere) competing for the same agent/broker demographic but without a traditional franchise model. Represents the cloud-native competitive threat to franchise-based models.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/nexthomere/videos
• Facebookfacebook.com/nexthomerealestate
• LinkedInlinkedin.com/company/nexthome
• Instagraminstagram.com/nexthomerealestate
• Xx.com/nexthomere

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NextHome