Gratifii
- Company typePublic
- Founded2008
- HeadquartersSurry Hills, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Gratifii firmographics
Firmographics- Name
- Gratifii
- Legal name
- Gratifii Limited
- Website
- https://gratifii.com
- Company type
- Public
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Gratifii industry classification
Industry- Product category
- Customer Loyalty Software
- NAICS
- Software Publishers (513210), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Loyalty, Rewards & Incentive Programs (BPAFAMAE)
- akta.pro secondary industries
- Rewards, Incentives & Gift Card Program Services (MPAAAIAG), Rewards, Recognition & Merchandise Sourcing (Points, Catalogs, Gift Cards) (THAHANAC), Participant Qualification, Enrollment & Sales Performance Tracking (THAHANAB)
Keywords
Where Gratifii is headquartered
LocationHeadquarters
- HQ city
- Surry Hills
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Gratifii business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscriptions: Gratifii operates on a subscription model for their Connect technology platform, providing ongoing access to loyalty program management tools, reporting, and support services.
- Loyalty & Engagement Services: Professional services including marketing campaign development, program strategy, and ongoing program management. These are custom engagements typically delivered through dedicated account teams.
- Incentive Trips & Events: Specialist event management services including incentive travel, conferences, and experiential rewards. Services include venue sourcing, logistics, and on-site execution.
- Rewards & Fulfillment: Access to over 5,000 rewards, gift cards, and experiences from 2,000+ suppliers. Revenue is generated through markups on reward fulfillment and volume-based pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom enterprise solutions with quotation-based pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Gratifii product offering
Product offeringCore offering
Gratifii operates a cloud-based SaaS loyalty and rewards platform (Connect/Mosaic) combined with managed engagement services that enable enterprises to design, launch, and run customer, employee, member, and channel partner rewards programs. The offering bundles a configurable rules engine, a catalog of 5,000+ rewards from 2,000+ ANZ suppliers, gamification, real-time reporting, marketing campaigns, and incentive trip/event services, typically deployable in as little as 8 weeks.
Product overview
Gratifii operates as a rewards, incentives, tech, and loyalty engagement services company offering a unified platform-plus-modules architecture. The core product is the 'Connect' Technology Platform, a SaaS-based loyalty and rewards system that can be launched in as little as 8 weeks. This platform is complemented by Connect+ powered by Marketplacer (an AI-driven digital rewards system developed through partnership). The service portfolio includes Rewards & Benefits (access to 5,000+ rewards from 2,500+ suppliers), Campaigns & Promotions (loyalty marketing and graphic design), Loyalty & Engagement Services (managed engagement programs with gamification), and Incentive Trips & Events (custom experiential rewards). Gratifii also offers sector-specific solutions for Employees, Members, Customers, and Channel Partners, along with client-specific branded portals such as My Coles, MCool Installer Rewards, and the All Stars Reward Program. The platform supports ISO 27001 certification and PCI compliance, with integration capabilities for PoS, ERPs, and partner systems.
Differentiator
Problem solved
Functional benefit
Brands
- Mosaic: Gratifii's loyalty platform technology that enables tailored loyalty programs and content with configurable rules engine.
- Connect
- Connect+
Products and services
- Connect Technology Platform Cloud-based SaaS loyalty platform that enables enterprises to manage offers, discounts, content, and end-to-end rewards programs. Configurable rules engine, mobile-optimized, ISO 27001 certified, PCI compliant, deployable in as little as 8 weeks.
- Connect+ powered by Marketplacer AI-driven digital rewards system that integrates marketplace technology with Gratifii's loyalty platform to expand product offerings and enhance customer engagement.
- Rewards & Benefits Access to over 5,000 rewards, gift cards, and experiences from over 2,000 suppliers across Australia and New Zealand, enabling businesses to launch reward programs quickly.
- Campaigns & Promotions Loyalty marketing and brand development services including custom email campaigns, graphic design, web design, and data-driven communications to boost engagement.
- Loyalty & Engagement Services Managed engagement programs delivering marketing, support, rewards, and reporting. Includes audience building, behaviour influence through gamification and challenges, and campaign delivery.
- Incentive Trips & Events Custom incentive experience trips and loyalty engagement conferences including venue sourcing, promotions, registrations, and on-site logistics. Features luxury getaways, behind-the-scenes access, and once-in-a-lifetime activities.
- Member's Mobile Mobile-optimized rewards platform enabling members to access rewards, benefits, and communications anytime, anywhere through their mobile devices.
- Employee Experience Employee incentives and rewards programs designed to increase retention and motivation, featuring feel-good rewards, VIP trips, and personalised messaging.
- Member Engagement Rewards programs for member organizations focused on keeping members active, happy, and retained through personalised, easy-to-use rewards platforms.
- Consumer Loyalty Customer rewards and perks programs designed to build brand advocacy, featuring rewards, discounts, games, competitions, and prize draws.
- Channel Partners B2B loyalty and incentive programs for channel partners, sales representatives, and resellers featuring tiered rewards, leaderboards, and personalised recognition.
- Security & Compliance Security and data protection services including PCI-compliant platforms and ISO 27001 certified systems for enterprise clients.
Quantifiable outcome
- Go live in as little as 8 weeks
- +6 more outcomes
Companies that use Gratifii
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles4 records
Gratifii technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature5 records
Gratifii partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Access DevelopmentcoreThree-year strategic partnership to offer exclusive wholesale travel pricing (30-50% below standard online travel agency rates) to over 18 million member accounts across Australia, New Zealand, and Asia. The partnership integrates Access Development's global travel engine covering nearly one million hotels across 200+ countries directly into Gratifii's loyalty platform through an SDK.
- MarketplacercoreFive-year strategic partnership to develop an AI-driven digital rewards system, integrating extensive marketplace technology and loyalty platforms. The collaboration aims to expand product offerings, enhance customer engagement, and capitalize on the growing trend of marketplace commerce projected to account for nearly 60% of online purchases by 2027. This includes Connect+ powered by Marketplacer.
- Rapport New ZealandcoreGratifii acquired Rapport, a boutique agency renowned for partnership-driven marketing and loyalty programs. Rapport specializes in the One NZ Rewards programme and has strong presence in the cinema industry. This acquisition brought founder Leonie Titshall and her team into Gratifii, expanding capabilities in New Zealand.
- Hachiko Pty LtdcoreGratifii completed the acquisition of Hachiko Pty Ltd, a loyalty and rewards marketing agency, for AU$2.14 million in cash and shares. The acquisition expands Gratifii's capabilities and customer base, and Hachiko's founder and CEO joined Gratifii's leadership team. Hachiko had been Microsoft's preferred Surface Marketing agency for campaign packages.
Scale indicators8 records
Recent moves5 records
Expansion highlights5 records
Gratifii competitors and assessment
Company assessmentDirect peers
- Punchh: Loyalty and engagement platform focused on multi-location restaurant and retail brands—comparable to Gratifii's Seagrass Hospitality and retail deployments.
- Annex Cloud: Enterprise loyalty and customer engagement platform with referral, UGC, and tier-based programs—operates at similar enterprise scale and breadth to Gratifii.
- LoyaltyLion: Loyalty platform for retail and DTC brands offering points programs, rewards catalogs, and integrations—a like-for-like competitor in the customer loyalty vertical.
- Smile.io: Loyalty and rewards platform purpose-built for customer retention programs with points, VIP tiers, and referral mechanics—overlaps with Gratifii's consumer loyalty and channel partner solutions.
- Antavo: Enterprise SaaS loyalty cloud platform serving global brands with configurable rules engines, API-first integrations, and managed program services—directly comparable to Gratifii's Connect platform across customer base and use cases.
Emerging players
- Bond Brand Loyalty: Boutique loyalty agency and technology provider delivering strategy plus platform implementation—mirrors Gratifii's blended agency-plus-tech model and similarly competes for mid-market enterprise programs.
Broad incumbents
- Blackhawk Network: Global branded payments and rewards network with massive gift card catalog and distribution—overlaps with Gratifii's rewards and benefits and gift card fulfillment.
- Epsilon: Global marketing and loyalty services company with agency plus technology capabilities—competes broadly with Gratifii's managed engagement and campaign services.
- Aimia: Loyalty data, analytics, and program operator serving airlines, retail, and financial services—comparable to Gratifii in vertical use cases though with broader international footprint.
- Marigold Engage (formerly Cheetah Digital): Enterprise cross-channel customer engagement and loyalty suite used by Fortune 500 brands—competes for the same enterprise RFP pool as Gratifii but at significantly larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Gratifii social profiles
Digital presenceGratifii compliance and trust
Trust signalCompliance2 records
Gratifii financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gratifii leadership team
Management profileNumber of profiles
Profiles4 records
Gratifii subsidiaries and ownership
Company hierarchySubsidiaries2 records
Gratifii funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gratifii M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gratifii
What does Gratifii do?
Gratifii operates a cloud-based SaaS loyalty and rewards platform (Connect/Mosaic) combined with managed engagement services that enable enterprises to design, launch, and run customer, employee, member, and channel partner rewards programs. The offering bundles a configurable rules engine, a catalog of 5,000+ rewards from 2,000+ ANZ suppliers, gamification, real-time reporting, marketing campaigns, and incentive trip/event services, typically deployable in as little as 8 weeks.
Is Gratifii a public or private company?
Gratifii is a public company. It is classified as public and is currently operating.
When was Gratifii founded?
Gratifii was founded in 2008. It employs 11 to 50 people.
Where is Gratifii based?
Gratifii is headquartered in Surry Hills, Australia, in the Oceania region.
How does Gratifii make money?
Four revenue lines are on record. SaaS Platform Subscriptions are the primary driver. The others are loyalty & Engagement Services, incentive Trips & Events and rewards & Fulfillment.
Who are Gratifii's main competitors?
Direct peers on record are Punchh, Annex Cloud, LoyaltyLion, Smile.io and Antavo. Bond Brand Loyalty is listed as an emerging player. Broad incumbents are Blackhawk Network, Epsilon, Aimia and Marigold Engage (formerly Cheetah Digital).
Does Gratifii have an API?
No public API is recorded for Gratifii.
What industry is Gratifii in?
Gratifii's product category is Customer Loyalty Software. Its primary akta.pro industry code is BPAFAMAE, Loyalty, Rewards & Incentive Programs, with a secondary code of MPAAAIAG, Rewards, Incentives & Gift Card Program Services. Its NAICS code is 513210 and its SIC code is 7372.