Wine

What Wine does

Wine (legal name W2W E-Commerce de Vinhos S.A) is a Brazilian direct-to-consumer wine e-commerce platform founded in 2008 and headquartered in Serra, Espírito Santo. The company sells wines and alcoholic beverages across Brazil through a multi-channel model that combines its wine.com.br online storefront, mobile applications on iOS and Android, the Clube Wine subscription club, and physical retail stores (Wine Lojas). Wine maintains a catalog of 652+ wine SKUs sourced from 18+ countries, with ancillary categories covering spirits, ciders, cachaças, olive oils, and gourmet accessories, and operates additional Grupo Wine brands including Cantu, Bodegas, and Vinho Fácil.

The business runs a hybrid revenue model anchored by transactional e-commerce sales, recurring Clube Wine subscriptions offered through seven WineBox tiers (Essenciais, Surpreendentes, Notáveis, Singulares, Refrescantes, Espumantes, and Do seu Jeito), and the WE Wine B2B channel serving corporate event clients. Clube Wine members receive a 15% discount on all products plus up to 4.2% cashback through the WineUP loyalty program, supported by the WineYou membership tier and a referral program ("Indique Amigos"). Wine complements commerce with an educational content ecosystem comprising the Winepedia blog (100+ articles), the Wineverso podcast (240+ episodes), and a monthly print magazine. Strategic producer partnerships span Chandon, Dark Horse, Esteban Martin, Burmester, Kaipu, Las Perdices, Calyptra, Perez Cruz, and Dadá, supporting exclusive assortment positioning.

Wine's go-to-market combines content-driven customer acquisition through owned media (Instagram, Facebook, YouTube, Twitter), a referral funnel, and physical retail touchpoints. The company employs 501–1,000 people and has historically been funded by EB Capital (2012) and Google for Startups (2022), with a more recent APEX Partners engagement in 2023. Wine acquired CluBeer in September 2017, extending into craft beer, and lists Mexico alongside Brazil in its operating geographies, indicating nascent cross-border intent.

Name

Wine

Legal name

W2W E-Commerce de Vinhos S.A

Website

https://wine.com.br

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Wine is a Brazilian direct-to-consumer wine e-commerce platform selling 652+ wines from 18+ countries through wine.com.br, the Clube Wine subscription club, mobile app, physical Wine Lojas, and the WE Wine B2B corporate events channel.

Ownership category

akta.pro rank

Product category

Online Wine Retail

NAICS

Beer, Wine, and Liquor Retailers (4453)

akta.pro primary industry

Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)

akta.pro secondary industry

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

Keywords

• Online wine retail
• Wine subscription service
• Alcoholic beverages e-commerce
• Corporate wine events
• Curated wine boxes

Headquarters

HQ city

Serra

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. E-commerce Wine Sales: Direct sales of wines and alcoholic beverages through the wine.com.br platform with prices ranging from under R$40 to over R$500 per bottle
2. Clube Wine Subscription: Monthly subscription service delivering curated wine selections to members' homes with exclusive discounts up to 15% and cashback benefits
3. WineBox One-time Purchases: Pre-configured wine kits (2, 4, 6, 8, 10 bottles) sold as gift sets or samplers
4. Bar & Gourmet Products: Sales of spirits (gin, tequila, vodka, whisky), ciders, olive oils, and gourmet accessories
5. We Wine Corporate Sales: B2B sales channel for corporate events and bulk orders with event planning services

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Wine is an online retailer selling wines, spirits, ciders, olive oils, and gourmet accessories at wine.com.br, with home delivery across Brazil. It operates the Clube Wine monthly subscription with six WineBox tiers (Essenciais, Surpreendentes, Notáveis, Singulares, Refrescantes, Espumantes) and the We Wine B2B platform for corporate event wine purchasing. The WineUP/WineYou loyalty program delivers up to 4.2% cashback and 15% member discounts on every purchase.

Differentiator

Problem solved

Functional benefit

Brands

• Clube Wine: Wine subscription club offering monthly curated wine selections delivered to members
• WineYou
• WineUP
• WE Wine
• Winebox
• Wineverso
• Winepedia

Products and services

• Wine E-commerce Store (wine.com.br) Online retail storefront at wine.com.br selling wines from Argentina, Chile, France, Italy, Portugal, Spain, Brazil, South Africa and other producing countries, plus spirits (gin, tequila, vodka, whisky), ciders, olive oils, and gourmet accessories. Catalog includes 652+ SKUs with prices ranging from under R$40 to over R$500 per bottle, with home delivery throughout Brazil.
• Clube Wine Subscription Monthly wine subscription delivering curated two-wine selections to members' homes across Brazil, with member-exclusive 15% discount on all products and up to 4.2% cashback through the WineUP program. Includes flexible WineBox tier options (Essenciais, Surpreendentes, Notáveis, Singulares, Refrescantes, Espumantes, Do seu Jeito) for beginners through premium collectors.
• WineBox Curated Wine Boxes Pre-configured curated wine kits sold as gift sets or samplers in 2, 4, 6, 8, and 10-bottle configurations, plus themed collections under Clube Wine tiers (Essenciais, Surpreendentes, Notáveis, Singulares, Refrescantes, Espumantes). Winehunters curate selections globally for gifting, tasting, and self-selection.
• Wine Lojas (Physical Retail Stores) Physical retail stores (Wine Lojas) across Brazil offering in-person wine consultation, tastings, and direct purchases, with store consultants supporting customer wine discovery alongside the digital storefront.
• We Wine B2B Corporate Wine Platform B2B platform serving Brazilian companies hosting corporate events or purchasing wine gifts in bulk. Allows corporate customers to select products for events with discounted bulk pricing and event planning services, including exclusive producer partnerships (Chandon, Dark Horse, Esteban Martin, Kaipu, Burmester, among others).
• Bar & Gourmet Products Sales of distilled spirits (gin, tequila, vodka, whisky), cachaças, ciders (sidras), olive oils (azeites), and gourmet accessories offered through wine.com.br to complement the wine portfolio for consumer and gifting occasions.

Quantifiable outcome

• 15% discount on all products for members
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• ChandoncoreStrategic or Co-development PartnerExclusive producer partnership featuring Chandon sparkling wines and champagnes available through Wine platform and physical stores
• Dark HorsecoreStrategic or Co-development PartnerStrategic partnership offering Dark Horse wine portfolio exclusive to Wine platform in Brazil
• Esteban MartincoreStrategic or Co-development PartnerProducer partnership featuring Spanish wines from Cariñena region, including red, white, and rosé selections
• DadáminorStrategic or Co-development PartnerPartner winery producing exclusive selections for Wine platform
• Las PerdicesminorStrategic or Co-development PartnerArgentine producer partnership featuring wines available exclusively through Wine
• CalyptraminorStrategic or Co-development PartnerChilean wine producer partnership with exclusive offerings on Wine platform
• Perez CruzminorStrategic or Co-development PartnerChilean producer partnership featuring wines available through Wine's curated selection
• KaipucoreStrategic or Co-development PartnerExclusive Brazilian wine producer partnership with wines sold exclusively through We Wine platform, including Cabernet Sauvignon, Tannat, and Rosé varietals
• BurmestercoreStrategic or Co-development PartnerPortuguese wine house partnership featuring Burmester Porto wines and Lagar selections

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Evino: Evino is one of Wine's largest Brazilian competitors in online wine e-commerce. It offers a similar direct-to-consumer model with a broad wine catalog, subscription services, and nationwide delivery, making it the closest head-to-head competitor in the Brazilian market.
• Grand Cru: Grand Cru is a Brazilian specialty wine retailer operating physical stores and online sales. It competes with Wine in premium wine curation, exclusive producer relationships, and the high-end Brazilian consumer segment, overlapping on both DTC and in-person experiences.
• Mistral: Mistral is a Brazilian wine importer and retailer with curated premium selections and a strong physical retail footprint. It overlaps with Wine on high-end wine assortment, exclusive producer partnerships, and the consultative selling experience Wine emphasizes in its Wine Lojas.
• Drinks.com.br: Drinks.com.br is a Brazilian alcohol e-commerce platform offering a broader category mix (wine, spirits, beer). It competes with Wine for the same Brazilian online alcohol consumer, particularly in spirits and gift-purchase occasions, although its catalog extends well beyond wine.
• Zé Delivery: Zé Delivery is Ambev's on-demand alcohol delivery app in Brazil, dominating the beer and beverage delivery category. While its core focus is beer, it competes for the same Brazilian consumer occasions (immediate-consumption alcohol purchases) and increasingly overlaps with Wine's convenience-driven customers.
• Winc: Winc is a US-based wine subscription club delivering curated monthly selections. Its subscription mechanics, tier-based offerings, and personalization approach closely mirror Clube Wine's model, making it a relevant international comparable for Wine's subscription business.
• Wine.com (US): Wine.com is the leading US online wine retailer offering e-commerce, subscription clubs, and curated selections. It shares Wine's DTC e-commerce focus, broad multi-country catalog, and subscription loyalty mechanics, serving as a US-based comparable for the same business model.

Broad incumbents

• Naked Wines: Naked Wines is a UK-based online wine retailer with a subscription-style 'Angels' membership model. While larger and operating across multiple Western markets, it competes with Wine on the same subscription-and-curation thesis, though its scale and geographic footprint are materially broader.
• Total Wine & More: Total Wine & More is the largest US independent retailer of wine, beer, and spirits, operating 200+ superstores plus e-commerce. It represents the broad-incumbent benchmark for a multi-channel alcohol retail business at significantly larger scale than Wine.

Emerging players

• Vinebox: Vinebox is a US wine-by-the-glass subscription service delivering curated single-serve pours. While smaller and more niche than Wine, it represents an emerging subscription-meets-curation model that could evolve toward Wine's category if scaled, and shares the curated monthly-delivery thesis with Clube Wine.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wine_vinhos
• YouTubeyoutube.com/user/WineVinhos
• Facebookfacebook.com/wine.vinhos
• LinkedInlinkedin.com/company/wine.com.br
• Instagraminstagram.com/winevinhos

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wine