AdMaven
AdMaven is a Tel Aviv-founded ad network operating a two-sided self-serve platform that monetizes publisher websites, blogs, social channels, and apps with seven ad formats while supplying advertisers with AI-optimized, exclusive converting traffic across 200+ countries.
- Company typePrivate
- Founded2010
- HeadquartersTel Aviv-yafo, Israel
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What AdMaven does
AdMaven (legally Tagzzoo Ltd) is a Tel Aviv-based performance ad network founded in 2010 that operates as a two-sided monetization platform connecting publishers (website owners, bloggers, social channels, mobile app developers, and affiliate-page operators) with advertisers (media buyers, affiliates, agencies, brands, CPA offer owners, and ad networks). The company offers seven ad formats — Pop Ads / PopUnder, Push Notifications, In-Page Push, Interstitial, Content Locker, Smart Link, and Direct Link — distributed through self-serve web platforms with dedicated account management for larger accounts and REST APIs (Content Locker, Revenue Data Extraction, Redirect) for programmatic integrations. Its core technology is a proprietary AI optimization engine that learns traffic patterns in real time to match highest-paying ads to users, alongside Anti-AdBlock technology that recovers 30-50% of revenue lost to ad blockers.
AdMaven monetizes through two mechanics: it pays publishers 80% of generated revenue (with a referral program paying an additional 5% lifetime commission on referred publishers) and bills advertisers via a real-time bidding prepayment model with multiple payment rails (PayPal, Payoneer, wire, Bitcoin, USDT, WebMoney, Paxum, Capitalist). The platform processes 5 billion daily impressions across 200+ countries and reports 20,000+ daily conversions and $230M+ in cumulative publisher payouts. Q3 2025 results disclosed a 65% increase in active advertisers alongside geographic expansion into North America, Europe, and Asia, and the launch of AI-driven Smart CPA and Smart CPM optimization products plus a Content Locker format. The legal entity is a privately held Israeli company controlled by co-founders Itai Efrati and Noam Cohen (Co-CEOs), with Mickey Fine and Nivo Arvili as Co-Founders and VPs of Publishers, and no external venture capital or parent company disclosed.
AdMaven firmographics
Firmographics- Name
- AdMaven
- Legal name
- Tagzzoo Ltd
- Website
- https://ad-maven.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- AdMaven is a Tel Aviv-founded ad network operating a two-sided self-serve platform that monetizes publisher websites, blogs, social channels, and apps with seven ad formats while supplying advertisers with AI-optimized, exclusive converting traffic across 200+ countries.
- Ownership category
- akta.pro rank
AdMaven industry classification
Industry- Product category
- Digital Advertising Network
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (541830)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Performance Marketing Automation & Bid Management Services (MPAAACAM)
- akta.pro secondary industries
- Marketing Technology, AdTech & MarTech Services (BPAFAAAN), Programmatic Display & Retargeting (DSP) (MPAAACAE)
Keywords
Where AdMaven is headquartered
LocationHeadquarters
- HQ city
- Tel Aviv-yafo
- HQ country
- Israel
- HQ region
- Middle East
Offices2 records
Markets served
AdMaven business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Publisher Advertising Revenue Share: AdMaven pays publishers 80% of revenue generated by their inventory. Publishers monetize traffic through various ad formats including Pop Ads, Push Notifications, In-Page Push, Interstitial, Content Locker, Smart Links, and Direct Links. Revenue is based on impressions, clicks, or actions depending on ad format.
- Advertiser Platform Fees: Advertisers pay for ad inventory through a real-time bidding platform. Payments are made via prepayment to account balance, with rates determined by the bidding platform. Payment methods include PayPal, wire transfer, and credit card through third-party processors.
- Referral Program Commission: Publishers can earn 5% commission on future revenue generated by referred publishers. This is a lifetime commission as long as the referred publisher continues working with AdMaven and generating profit.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Standard Publisher Revenue Share - 80% Commission |
| Transaction based/ take rate | Monthly | Publisher Referral Program - 5% Lifetime Commission |
| Other | Pay-as-you-go | Publisher Payment Methods and Fees |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
AdMaven product offering
Product offeringCore offering
AdMaven operates a performance-driven ad network platform that connects publishers (website owners, bloggers, mobile app developers, and social channel operators) with advertisers (media buyers, affiliates, agencies, brands, and CPA offer owners). The platform serves seven ad formats including Pop Ads, Push Notifications, In-Page Push, Interstitial, Content Locker, Smart Link, and Direct Link, leveraging AI-powered optimization to match traffic with the highest-paying ads in real-time.
Product overview
AdMaven is a performance-driven ad network that operates as a unified platform connecting publishers who own websites, blogs, social media traffic, mobile apps, and affiliate pages with advertisers seeking exclusive converting traffic. The platform offers seven distinct ad formats: Pop Ads/PopUnder, Push Notifications (Web Push), In-Page Push/Native Floater Ads, Interstitial, Content Locker, Smartlink, and Direct Link. For publishers, the Publisher Platform enables monetization with anti-adblock technology, a referral program (earning 5% lifetime commission), and 80% revenue share. For advertisers, the Advertiser Platform provides AI-powered self-service campaign management with Smart CPA and Smart CPM optimization products. The platform serves over 5 billion daily ad impressions across 200+ countries, processing 20,000+ daily conversions and paying out 230M+ to publishers.
Differentiator
Problem solved
Functional benefit
Products and services
- Publisher Platform Self-service web platform for publishers (websites, blogs, social channels, mobile apps, affiliate pages) to monetize traffic through seven ad formats with 80% revenue share, anti-adblock technology, and real-time analytics.
- Advertiser Platform AI-powered self-service campaign management platform for media buyers, affiliates, agencies, brands, and CPA offer owners to launch user acquisition campaigns across multiple ad formats with real-time bidding.
- AdMaven Content Locker API REST API endpoint for creating content lockers and link shorteners programmatically, supporting both POST and GET requests for publishers integrating AdMaven services into their own systems.
- AdMaven Revenue Data Extraction API REST API allowing publishers to pull revenue and performance reports directly from the platform, supporting parameters for date ranges, tag IDs, data columns, and grouping options for programmatic reporting.
- AdMaven Redirect API (Anti-Bypass) Anti-bypass redirect API allowing users to redirect already created links into other destination URLs using an API key, supporting data parameter for final destination link redirection.
- Pop Ads / PopUnder Full-screen ad format that appears in a new browser tab, supporting every device with 100% fill rate and generating high revenue and CPM, compatible with AdSense, video, and banners.
- Push Notifications Native browser notifications delivering customizable ad content that appears even when users are not on the website, providing passive revenue from subscribed users with one-time subscription approval.
- In-Page Push / Native Floater Ads Dynamic display ad format engineered to look like native system alerts or app notifications, sliding into user screen corners with no user subscription required, 100% iOS compatible, and bypasses ad-blockers.
- Interstitial High engagement skippable ad format overlapping website content with near-full screen experience, delivering high CTR and payouts on every device and compatible with any other format.
- Content Locker Ad format restricting access to website sections until visitors complete required tasks, suitable for social media, content arb pages, sweepstakes, and app installs with customizable targeting and high CTR.
- Smartlink Direct URL that automatically matches every traffic type, optimized for remnant, redirect, and exit traffic with 100% fill rate, showing the best offer to each user via the AdMaven engine.
- Direct Link Direct URL that can be attached to any clickable element on a website, opening on a new tab or redirecting when clicked to show the best offer via the AdMaven engine.
- Anti AdBlock Solution Ad block bypass technology ensuring ads are displayed even when users have ad blockers installed, available as WordPress plugin or tag implementation, increasing site profit up to 30%.
- Publisher Referral Program Affiliate program allowing publishers to earn 5% lifetime commission on revenue generated by referred publishers, featuring dedicated account managers and promotional banners.
- Smart CPA AI-driven optimization product for advertisers that automatically optimizes campaigns toward cost-per-acquisition goals.
- Smart CPM AI-driven optimization product for advertisers that automatically optimizes campaigns toward cost-per-thousand-impressions goals.
Quantifiable outcome
- Publishers can earn 50% immediate revenue uplift compared to competitors
- +3 more outcomes
Companies that use AdMaven
Customer profileSegments2 records
Ideal customer profiles2 records
AdMaven technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability5 records
Feature6 records
AdMaven partnerships and signals
Strategic signalScale indicators9 records
Recent moves5 records
Expansion highlights4 records
AdMaven competitors and assessment
Company assessmentDirect peers
- MGID: MGID is a global ad network specializing in push notifications and content discovery with AI-powered targeting, offering a similar performance-driven traffic monetization service to publishers and advertisers as AdMaven.
- PropellerAds: PropellerAds is a global ad network offering pop-under, push notifications, and interstitial formats with self-serve platforms for advertisers and publishers, operating a similar business model to AdMaven in the same pop/push ad network category.
- Clickadu: Clickadu is a popunder and push notification ad network with global traffic, self-serve advertiser platform, and publisher monetization tools, offering a directly comparable alternative to AdMaven's pop/push formats.
- PopAds: PopAds operates one of the largest pop-under ad networks globally with real-time bidding for publishers and CPM/CPC pricing, serving similar SMB publishers and performance advertisers as AdMaven in the same pop-under niche.
- Zeropark: Zeropark is a popunder and push traffic ad network focused on performance marketers and arbitrage, competing directly with AdMaven on popunder inventory and direct-link monetization services.
- Adsterra: Adsterra is a performance-driven ad network offering Popunder, Social Bar, Native, and Direct Link ad formats with publisher monetization and advertiser acquisition platforms, directly competing with AdMaven on similar formats and self-service model.
Broad incumbents
- Taboola: Taboola is a large content-discovery and native advertising platform operating globally across premium publisher inventory, broadly competing with AdMaven in publisher monetization but at a much larger enterprise scale and different format mix.
- Outbrain: Outbrain is a leading native advertising and content discovery platform with premium publisher relationships globally, providing broader-scope publisher monetization versus AdMaven's pop/push focus.
Emerging players
- HilltopAds: HilltopAds is a popunder-focused ad network serving web and mobile publishers globally, targeting similar long-tail publisher segments as AdMaven but with more limited format breadth.
- RichAds: RichAds is a push and pop traffic network serving affiliate advertisers and arbitrage publishers, with AI-driven optimization comparable to AdMaven's Smart CPA/Smart CPM products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
AdMaven social profiles
Digital presenceAdMaven financial estimates
Financial estimateRevenue estimate
Valuation estimate
AdMaven leadership team
Management profileNumber of profiles
Profiles4 records
AdMaven funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AdMaven M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AdMaven
What does AdMaven do?
AdMaven operates a performance-driven ad network platform that connects publishers (website owners, bloggers, mobile app developers, and social channel operators) with advertisers (media buyers, affiliates, agencies, brands, and CPA offer owners). The platform serves seven ad formats including Pop Ads, Push Notifications, In-Page Push, Interstitial, Content Locker, Smart Link, and Direct Link, leveraging AI-powered optimization to match traffic with the highest-paying ads in real-time.
Is AdMaven a public or private company?
AdMaven is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AdMaven founded?
AdMaven was founded in 2010. It employs 101 to 250 people.
Where is AdMaven based?
AdMaven is headquartered in Tel Aviv-yafo, Israel, in the Middle East region.
How does AdMaven make money?
Three revenue lines are on record. Publisher Advertising Revenue Share is the primary driver. The others are advertiser Platform Fees and referral Program Commission.
Who are AdMaven's main competitors?
Direct peers on record are MGID, PropellerAds, Clickadu, PopAds, Zeropark and Adsterra. Broad incumbents are Taboola and Outbrain. Emerging players are HilltopAds and RichAds.
Does AdMaven have an API?
Yes. AdMaven provides a REST API for publishers to create content lockers, extract revenue data, and redirect links. The Content Locker API endpoint is POST https://publishers.ad-maven.com/api/public/contentlocker. The Revenue Data Extraction API requires parameters: api_token, from_date, to_date, tag_id, columns, and group_by. The Redirect API allows users to redirect existing links to different destination URLs using an API key. Authentication requires an API key obtained from the AdMaven panel under 'New Content locker' - 'Key Generator'. Developer documentation is at publishers-help.ad-maven.com/en/category/api-1fvhmuv.
What industry is AdMaven in?
AdMaven's product category is Digital Advertising Network. Its primary akta.pro industry code is MPAAACAM, Performance Marketing Automation & Bid Management Services, with a secondary code of BPAFAAAN, Marketing Technology, AdTech & MarTech Services. Its NAICS code is 541810 and its SIC code is 7310.