Inner-Eco
Inner-Eco is a bootstrapped Commerce City, Colorado CPG company that produces never-pasteurized, kefir-fermented probiotic coconut water and functional gummy supplements. It sells direct-to-consumer via its Shopify store, through natural grocery chains including Whole Foods and Sprouts, and on Amazon, targeting health-conscious consumers seeking food-based probiotics.
- Company typePrivate
- Founded2005
- HeadquartersCommerce City, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Inner-Eco does
Inner-Eco (legal entity N&B LLC) is a Commerce City, Colorado-based CPG company founded in 2005 by Niki Price that produces and sells probiotic coconut water beverages and functional gummy supplements. Its flagship product is Sparkling Probiotic Coconut Water, a lightly sparkling fermented drink made by inoculating fresh young coconut water (sourced from small farms in Thailand) with kefir cultures, yielding up to 100 billion live probiotic organisms per tablespoon serving at time of manufacture. The coconut water is never pasteurized, heat-treated, or frozen, and the company operates its own cracking and processing facility in Colorado using proprietary in-house coconut cracking machines to control harvest-to-bottle freshness. The company complements this core beverage with a $25 functional gummy line targeting digestive support (ginger), muscle and joint health (turmeric), and weight management (green coffee).
The company serves health-conscious consumers, families seeking dairy-free and gluten-free probiotic options, and consumers purchasing targeted wellness supplements, primarily through three channels: (1) direct-to-consumer e-commerce on its Shopify-powered inner-eco.com store with a Subscribe & Save subscription offering 15% recurring discounts; (2) physical retail distribution across natural and specialty grocery chains including Whole Foods Market, Sprouts Farmers Market, Erewhon, Natural Grocers, Harmons, Good Earth Natural Foods, and Mother's Market Kitchen; and (3) marketplace channels via Amazon (with 2-hour delivery through Whole Foods) and Instacart. Cold-chain shipping reaches over 80% of the continental United States, with Alaska, Hawaii, U.S. territories, and international addresses excluded.
The company has been bootstrapped and founder-owned since inception, with no disclosed institutional funding or parent company structure. Its brand identity is anchored in a social impact mission executed through a 2012-established partnership with GEMS Development Foundation, under which two cents from every bottle sold funds slavery liberation, clean water, food security, healthcare, and education programs in South Sudan — a program the company reports has freed over 10,000 people to date. Headcount sits in the 11-50 range, and the company self-reports a customer base of 10,000+.
Inner-Eco firmographics
Firmographics- Name
- Inner-Eco
- Legal name
- N&B LLC
- Website
- https://inner-eco.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Inner-Eco is a bootstrapped Commerce City, Colorado CPG company that produces never-pasteurized, kefir-fermented probiotic coconut water and functional gummy supplements. It sells direct-to-consumer via its Shopify store, through natural grocery chains including Whole Foods and Sprouts, and on Amazon, targeting health-conscious consumers seeking food-based probiotics.
- Ownership category
- akta.pro rank
Inner-Eco industry classification
Industry- Product category
- Functional Beverages
- NAICS
- Beverage Manufacturing (3121)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Non-Dairy Fermented Beverage Production (Coconut/Plant Kefir, Cultured Plant Drinks) (AFAFAHAF)
- akta.pro secondary industry
- Probiotic & Live-Culture Beverage Production (Shots, Tonics) (AFAFAHAE)
Keywords
Where Inner-Eco is headquartered
LocationHeadquarters
- HQ city
- Commerce City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Inner-Eco business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Direct E-commerce Sales: Inner-Eco sells products directly to consumers through its Shopify-powered online store (inner-eco.com), offering both one-time purchases and subscription plans (Subscribe & Save with 15% discount). The company ships cold directly to consumer homes across over 80% of the US.
- Retail Distribution Sales: Inner-Eco products are sold through major natural and specialty retail chains including Whole Foods Market, Sprouts, Erewhon, Natural Grocers, Harmons, Good Earth Natural Foods, and Mother's Market Kitchen. Revenue flows through standard retail wholesale arrangements.
- Marketplace Sales (Amazon / Instacart): Inner-Eco products are available via Amazon (free 2-hour delivery through Whole Foods Market) and Instacart (from local retailers). These marketplace channels provide additional revenue streams with broad geographic reach.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Sparkling Probiotic Coconut Water — 15oz bottle, 30 servings |
| Unit Pricing | Pay-as-you-go | Coconut Vinegar & Ginger — Digestive Support Gummy (60 gummies) |
| Unit Pricing | Pay-as-you-go | Coconut Vinegar & Turmeric — Muscle & Joint Gummy (60 gummies) |
| Unit Pricing | Pay-as-you-go | Coconut Vinegar & Green Coffee — Weight Loss Gummy (60 gummies) |
Go-to-market motion1 record
Distribution channels8 records
Marketing channels7 records
Inner-Eco product offering
Product offeringCore offering
Inner-Eco manufactures and sells sparkling probiotic coconut water fermented with kefir cultures, delivering up to 100 billion live probiotic cultures per serving in 15oz glass bottles, plus three functional gummy supplements (digestive support with ginger, muscle and joint with turmeric, weight management with green coffee). The coconut water is sourced from fresh young Thai coconuts, cracked at the company's Colorado facility using proprietary equipment, and never pasteurized, heat-treated, or frozen. Products are sold direct-to-consumer via the company's website and through natural grocery retail partners across the United States.
Product overview
Inner-Eco offers a line of probiotic coconut water beverages and gummy supplements centered on gut health. The core product is Sparkling Probiotic Coconut Water, a fermented drink made from fresh young coconut water and kefir cultures, available in Original Unsweetened, Mango Pineapple, and Blueberry Blackberry flavors. This is complemented by three functional gummy supplements targeting digestive support, muscle and joint health, and weight management, each incorporating coconut vinegar with targeted ingredients (ginger, turmeric, and green coffee respectively). All products are marketed as dairy-free, gluten-free, and soy-free living foods that support the body's inner ecology.
Differentiator
Problem solved
Functional benefit
Products and services
- Sparkling Probiotic Coconut Water A lightly sparkling coconut water beverage fermented with kefir cultures delivering 100B+ live probiotics per tablespoon serving. Available in a 15oz amber glass bottle (30 servings) in three flavors. Sold direct-to-consumer and through natural grocery retailers.
- Coconut Vinegar & Ginger Digestive Support Gummy Gummy supplement combining coconut vinegar and apple cider vinegar with ginger to support digestive comfort and gut wellness. Contains 60 gummies per bottle.
- Coconut Vinegar & Turmeric Muscle & Joint Gummy Gummy supplement combining coconut vinegar and apple cider vinegar with turmeric to support muscle comfort, joint health, and a healthy gut microbiome. Contains 60 gummies per bottle.
- Coconut Vinegar & Green Coffee Weight Loss Gummy Gummy supplement combining coconut vinegar and apple cider vinegar with Green Coffee Bean extract to support natural weight management and a healthy gut microbiome. Contains 60 gummies per bottle.
Quantifiable outcome
- Up to 100 billion live probiotic cultures per 1 tbsp serving at time of manufacture
- +4 more outcomes
Companies that use Inner-Eco
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Inner-Eco technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Inner-Eco partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GEMS Development FoundationcoreInner-Eco partners with GEMS Development Foundation, a charitable organization dedicated to helping the people of South Sudan. Since 2012, Inner-Eco has been sponsoring the return and liberation of people who were stolen by Sudan during South Sudan's fight for independence — freeing over 10,000 slaves. Two cents from every bottle of Inner-Eco sold is donated to GEMS Development Foundation for clean water, food security, healthcare, and education products for South Sudanese people.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
Inner-Eco competitors and assessment
Company assessmentDirect peers
- GT's Synergy (GT's Living Foods): The original US kombucha brand and category leader in living, fermented bottled beverages. Directly comparable to Inner-Eco as a multi-channel (DTC + natural retail + Whole Foods) fermented probiotic drink maker, though rooted in tea kombucha rather than coconut water kefir.
- Health-Ade Kombucha: Premium kombucha brand carried across Whole Foods, Sprouts, and Erewhon with strong DTC subscription. Comparable as a refrigerated, living-probiotic bottled beverage competing for the same natural-channel shelf and gut-health consumer.
- Brew Dr. Kombucha: Portland-based kombucha brand sold in natural grocery and DTC channels with social-impact positioning. Closely comparable to Inner-Eco in fermented-beverage format, natural-channel distribution, and mission-driven brand story.
- Humm Kombucha: Refrigerated kombucha brand with broad natural grocery presence and DTC availability. Direct comparable on product format (cold, living, fermented bottled drink), shelf placement, and target gut-health consumer.
- Culture Pop Soda: Probiotic soda brand carried in Whole Foods, Sprouts, and other natural channels. Comparable to Inner-Eco as a refrigerated, living-culture functional beverage competing for the same gut-health occasion and natural-channel shopper.
- Lifeway Foods: Established US kefir brand offering drinkable cultured dairy products. Comparable to Inner-Eco as a kefir-based probiotic beverage maker, though dairy-based versus Inner-Eco's coconut-water platform.
- Harmless Harvest: Premium coconut water brand with national natural-channel distribution (including Whole Foods and Sprouts). Direct comparable on coconut-water raw material, premium natural retail placement, and DTC + retail hybrid model.
Emerging players
- Olipop: Functional/prebiotic soda brand rapidly scaling across mass and natural retail. Adjacent competitor to Inner-Eco in the gut-health functional beverage category, targeting similar health-conscious consumers though with shelf-stable rather than living-culture positioning.
- Poppi: Prebiotic soda brand with strong DTC and mainstream retail presence. Competes for the same health-conscious, gut-wellness consumer with a different format (shelf-stable prebiotic soda) and broader distribution model.
- Cocojune: Organic coconut-based probiotic yogurt and cultured dairy-free products sold in natural grocery and DTC. Comparable to Inner-Eco as a coconut-based, dairy-free, fermented functional food brand targeting the same natural-channel shopper.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
Inner-Eco social profiles
Digital presenceInner-Eco financial estimates
Financial estimateRevenue estimate
Valuation estimate
Inner-Eco leadership team
Management profileNumber of profiles
Profiles1 record
Inner-Eco funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Inner-Eco M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Inner-Eco
What does Inner-Eco do?
Inner-Eco manufactures and sells sparkling probiotic coconut water fermented with kefir cultures, delivering up to 100 billion live probiotic cultures per serving in 15oz glass bottles, plus three functional gummy supplements (digestive support with ginger, muscle and joint with turmeric, weight management with green coffee). The coconut water is sourced from fresh young Thai coconuts, cracked at the company's Colorado facility using proprietary equipment, and never pasteurized, heat-treated, or frozen. Products are sold direct-to-consumer via the company's website and through natural grocery retail partners across the United States.
Is Inner-Eco a public or private company?
Inner-Eco is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Inner-Eco founded?
Inner-Eco was founded in 2005. It employs 11 to 50 people.
Where is Inner-Eco based?
Inner-Eco is headquartered in Commerce City, United States, in the North America region.
How does Inner-Eco make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are retail Distribution Sales and marketplace Sales (Amazon / Instacart).
Who are Inner-Eco's main competitors?
Direct peers on record are GT's Synergy (GT's Living Foods), Health-Ade Kombucha, Brew Dr. Kombucha, Humm Kombucha, Culture Pop Soda, Lifeway Foods and Harmless Harvest. Emerging players are Olipop, Poppi and Cocojune.
Does Inner-Eco have an API?
No public API is recorded for Inner-Eco.
What industry is Inner-Eco in?
Inner-Eco's product category is Functional Beverages. Its primary akta.pro industry code is AFAFAHAF, Non-Dairy Fermented Beverage Production (Coconut/Plant Kefir, Cultured Plant Drinks), with a secondary code of AFAFAHAE, Probiotic & Live-Culture Beverage Production (Shots, Tonics). Its NAICS code is 3121 and its SIC code is 2080.