Betb2b
Betb2b is a privately held B2B technology platform based in Limassol, Cyprus, that enables sports betting and online casino operators to launch and manage gambling operations. The company employs 1,001–5,000 people and serves operator clients exclusively.
- Company typePrivate
- Founded-
- HeadquartersLimassol, Cyprus
- Headcount1,001–5,000
- GTM typeB2B
- OfferingSoftware
Betb2b firmographics
Firmographics- Name
- Betb2b
- Website
- https://betb2b.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Betb2b is a privately held B2B technology platform based in Limassol, Cyprus, that enables sports betting and online casino operators to launch and manage gambling operations. The company employs 1,001–5,000 people and serves operator clients exclusively.
- Ownership category
- akta.pro rank
Betb2b industry classification
Industry- Product category
- iGaming Platform
- NAICS
- Gambling Industries (7132)
- akta.pro primary industry
- Sportsbook Trading, Odds & Feed Providers (MPAEAKAB)
Keywords
Where Betb2b is headquartered
LocationHeadquarters
- HQ city
- Limassol
- HQ country
- Cyprus
- HQ region
- Europe
Markets served
Betb2b business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Betb2b product offering
Product offeringCore offering
BetB2B provides a unified B2B technology platform for sports betting and online casino operations. The platform delivers the infrastructure that gambling operators need to launch and manage sportsbook and casino services for their end users.
Differentiator
Problem solved
Functional benefit
Products and services
- BetB2B Platform
Companies that use Betb2b
Customer profileSegments1 record
Ideal customer profiles1 record
Betb2b technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Betb2b competitors and assessment
Company assessmentDirect peers
- Kambi: Kambi is a premium B2B sportsbook platform provider serving licensed operators globally with trading, risk, and front-end technology—directly comparable to BetB2B's sportsbook platform offering.
- EveryMatrix: EveryMatrix supplies a unified B2B iGaming platform covering sportsbook, casino, and payments for operators, matching BetB2B's combined sports betting and casino product scope.
- BetConstruct: BetConstruct provides B2B sports betting, casino, and platform solutions to operators across regulated and emerging markets, overlapping directly with BetB2B's offering.
- SOFTSWISS: SOFTSWISS delivers a B2B iGaming platform including sportsbook and casino products along with payment and affiliate solutions, comparable in breadth to BetB2B's unified stack.
- ParlayBay: ParlayBay (formerly part of the BetConstruct group) offers a B2B sportsbook and casino aggregation platform targeting operators, making it a comparable emerging peer to BetB2B.
Broad incumbents
- Sportradar: Sportradar is a larger, public data and technology provider supplying sports content, trading, and Managed Trading Services to operators worldwide—an incumbent that competes with BetB2B in B2B sportsbook infrastructure.
- Playtech: Playtech is a large, established B2B gambling-software supplier offering sportsbook, casino, and platform products to licensed operators globally—an incumbent whose platform layer overlaps with BetB2B.
Emerging players
- Pragmatic Play: Pragmatic Play is a B2B content and platform provider for slots, live casino, and sportsbook, making it a meaningful adjacent competitor for the casino and aggregation side of BetB2B's offering.
- ORYX Gaming (Bragg Gaming Group): ORYX Gaming, part of Bragg Gaming Group, supplies a B2B iGaming platform with sportsbook, casino content, and PAM solutions for operators—an emerging comparable peer in the B2B igaming platform category.
Regional players
- NSoft: NSoft provides B2B sportsbook, casino, and platform solutions primarily across emerging and European markets, comparable in product scope to BetB2B though more regionally concentrated.
Market position
Customer concentration
Betb2b social profiles
Digital presenceBetb2b financial estimates
Financial estimateRevenue estimate
Valuation estimate
Betb2b leadership team
Management profileNumber of profiles
Betb2b funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Betb2b M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Betb2b
What does Betb2b do?
BetB2B provides a unified B2B technology platform for sports betting and online casino operations. The platform delivers the infrastructure that gambling operators need to launch and manage sportsbook and casino services for their end users.
When was Betb2b founded?
Betb2b was founded in -1. It employs 1,001 to 5,000 people.
Where is Betb2b based?
Betb2b is headquartered in Limassol, Cyprus, in the Europe region.
Who are Betb2b's main competitors?
Direct peers on record are Kambi, EveryMatrix, BetConstruct, SOFTSWISS and ParlayBay. Broad incumbents are Sportradar and Playtech. Emerging players are Pragmatic Play and ORYX Gaming (Bragg Gaming Group). NSoft is listed as a regional player.
Does Betb2b have an API?
No public API is recorded for Betb2b.
What industry is Betb2b in?
Betb2b's product category is iGaming Platform. Its primary akta.pro industry code is MPAEAKAB, Sportsbook Trading, Odds & Feed Providers. Its NAICS code is 7132.