ProAct

What ProAct does

Proact IT Group AB (publ) is a Sweden-domiciled, Stockholm-listed (ticker: PACT) IT infrastructure and managed services provider founded in 1994. The company designs, deploys, and operates hybrid cloud, storage, backup, networking, and cybersecurity solutions for enterprise customers across 12 countries in Europe and North America. Proact holds Pinnacle-level status with VMware (Cloud Service Provider and Premier Reseller) and maintains deep technical alliances with NetApp, Red Hat, NVIDIA, Dell, Cisco, HPE, Commvault, Veeam, Microsoft, AWS, and others, forming the backbone of its solution portfolio. Its proprietary platform, Proact Hybrid Cloud, and adjacent offerings such as Kubernetes Container Platform are sold alongside Professional Services, Support and Service Management, and Data Centre Modernization to verticals including healthcare, insurance, education/research, telecom, and SaaS providers.

The business operates four primary revenue streams: managed services (subscription/recurring), professional services and consulting, hardware and software resale, and cloud services. Pricing is quote-based enterprise B2B and not publicly disclosed. Go-to-market combines direct enterprise field sales with channel/reseller partnerships anchored by VMware, NetApp, and Red Hat. High-margin managed services and cloud subscriptions grew to 45.4% of revenue in Q4 2025, and new cloud contracts rose 24% year-over-year in Q1 2026, reflecting a deliberate mix shift away from hardware resale toward recurring services.

Most recently, Proact reported Q1 2026 revenue of SEK 1,243 million (+2.3% YoY) and EBITDA of SEK 115 million (+45.8% YoY, 9.3% margin), driven by strong system sales and cloud contract wins. The company is executing a SEK 80 million annual cost efficiency program (full effect H2 2026), divested part of its Netherlands staffing operations in Q1 2026, and completed two acquisitions in 2025 (BlakYaks in the UK, Consular in Denmark). Leadership transitioned with Magnus Lönn appointed President and CEO in March 2025 and Jonas Ekman named Deputy CEO effective 1 April 2026.

Name

ProAct

Legal name

Proact IT Group AB (publ)

Website

https://proact.eu

Company type

Public

Founded year

1994

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Proact IT Group AB is a Sweden-listed (Stockholm: PACT) IT infrastructure and managed services provider founded in 1994, delivering hybrid cloud, storage, backup, networking, and cybersecurity solutions to enterprise customers across 12 European and North American countries.

Ownership category

akta.pro rank

Product category

IT Infrastructure Services

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Hybrid Cloud Storage & Backup Infrastructure (HDABAMAG)

akta.pro secondary industries

Backup & DR Software Implementation & Managed Platforms (BPAEALAI), Cloud-Native Application Development (Containers/Kubernetes/Serverless) (BPAEAFAE), Managed Container Platforms (Kubernetes & Container PaaS) (HDABAAAB), Cloud Storage Core Services (Object/Block/File Storage as a Service) (HDABAAAK)

Keywords

• Hybrid cloud services
• Managed IT infrastructure
• Data management solutions
• Cloud migration services
• IT systems integration

Headquarters

HQ city

Kista

HQ country

Sweden

HQ region

Europe

Offices12 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Managed Services: Ongoing managed services including infrastructure management, support, and monitoring delivered as recurring subscription
2. Professional Services and Consulting: Implementation, design, and consulting services for IT infrastructure projects
3. Hardware and Software Sales: Sale of IT infrastructure components including storage, servers, networking equipment as part of integrated solutions
4. Cloud Services: Cloud transformation and public/private cloud services, including new cloud contracts with 24% year-over-year growth in Q1 2026

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Proact is Europe's leading independent storage integrator and cloud services enabler, designing, implementing, and managing hybrid cloud infrastructure, enterprise storage, backup and disaster recovery, networking, and cybersecurity solutions. It combines proprietary platforms such as Proact Hybrid Cloud and a Kubernetes Container Platform with deep multi-vendor technology partnerships to deliver managed services, cloud transformation, and professional consulting to enterprise customers across 12 countries.

Product overview

Proact is a European IT infrastructure and managed services provider offering a comprehensive portfolio of data management and cloud solutions. The portfolio is organized around cloud transformation services (Cloud Transformation, Private Cloud, Public Cloud, Proact Hybrid Cloud) combined with operational services (Storage, Backup and Disaster Recovery, Support and Service Management, Network, Cybersecurity) and professional capabilities (Professional Services and Consulting, Kubernetes Container Platform, Data Centre Modernisation). The company positions itself as a hybrid cloud specialist, combining infrastructure services with managed operations to help customers secure business-critical data across on-premises, hosted, and public cloud environments.

Differentiator

Problem solved

Functional benefit

Products and services

• Cloud Transformation Guides enterprise customers through cloud migration journeys, transitioning workloads to appropriate cloud environments while maintaining operational continuity.
• Private Cloud Dedicated cloud infrastructure hosted in customer's data centre or Proact's facilities, providing enhanced control and compliance for enterprise workloads.
• Public Cloud Management and monitoring services for public cloud environments, enabling customers to leverage hyperscaler resources with Proact oversight.
• Proact Hybrid Cloud Managed hybrid cloud platform combining private and public cloud solutions while ensuring data compliance and security, providing flexibility for workload distribution across environments.
• Data Centre Modernisation Infrastructure upgrades and optimization services to increase efficiency and reduce costs through modernization of existing data centre environments.
• Professional Services and Consulting Expert consulting services delivering IT solutions with minimal risk and accelerated timelines for implementation projects.
• Cybersecurity
• Storage Custom storage solutions providing performance, efficiency, and scalability for enterprise data management requirements.
• Backup and Disaster Recovery Business continuity services safeguarding against data loss and system failures through backup and disaster recovery solutions.
• Support and Service Management Managed support services enabling IT staff to focus on strategic projects rather than routine maintenance and operational tasks.
• Network High-performance network infrastructure services providing connectivity as the backbone of enterprise IT operations.
• Kubernetes Container Platform Container orchestration platform enabling agile development without the complexity of managing container environments directly.

Quantifiable outcome

• Cloud contracts increased 24% year-over-year in Q1 2026
• +3 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability6 records

Feature3 records

Partnerships

15 partnerships are on record, tiered core and supporting.

• VMwarecoreTechnology or IntegrationProact holds Pinnacle VMware Cloud Service Provider and Premier Reseller status, demonstrating deep expertise in delivering secure, scalable VMware cloud solutions. This is a flagship partnership enabling Proact to resell and implement VMware cloud technologies.
• NetAppcoreTechnology or IntegrationMajor storage technology partner providing enterprise storage solutions including All-Flash arrays, StorageGrid object storage, MetroCluster, and ONTAP. NetApp technology is central to many Proact customer solutions.
• Red HatcoreTechnology or IntegrationEnterprise technology partner for open source solutions including Red Hat OpenShift for container platform and Red Hat Enterprise Linux, enabling cloud-native application development.
• Amazon Web Services (AWS)supportingTechnology or IntegrationPublic cloud platform partner referenced in vendor terms documentation, enabling hybrid cloud solutions and cloud migration services.
• Dell TechnologiessupportingTechnology or IntegrationServer, storage, and infrastructure partner providing Dell PowerEdge servers, PowerStore, PowerScale, and Dell EMC solutions for customer deployments.
• NVIDIAsupportingTechnology or IntegrationGPU computing partner providing NVIDIA DGX systems for AI and high-performance computing solutions in research and enterprise settings.
• CiscosupportingTechnology or IntegrationNetwork infrastructure partner providing networking equipment and solutions for enterprise data centre and network modernization projects.
• CommvaultsupportingTechnology or IntegrationData protection and backup software partner providing Commvault Complete Backup & Recovery for enterprise backup and disaster recovery solutions.
• HPEsupportingTechnology or IntegrationServer and infrastructure partner providing Hewlett Packard Enterprise solutions for customer IT infrastructure deployments.
• Juniper NetworkssupportingTechnology or IntegrationNetwork infrastructure partner providing Juniper switching and routing solutions for enterprise networking deployments.
• MicrosoftsupportingTechnology or IntegrationCloud and productivity partner providing Microsoft Azure, Office 365, and related Microsoft enterprise solutions integrated into Proact's service offerings.
• Pure StoragesupportingTechnology or IntegrationAll-flash storage array partner providing enterprise storage solutions referenced in vendor terms documentation.
• VeeamsupportingTechnology or IntegrationBackup and recovery software partner providing Veeam Cloud Backup solutions for enterprise data protection.
• BroadcomsupportingTechnology or IntegrationEnterprise software and infrastructure partner referenced in vendor terms documentation.
• EquinixsupportingTechnology or IntegrationData centre colocation partner referenced in vendor terms documentation for enterprise infrastructure deployments.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Others

• NetApp: Primary storage technology partner of Proact providing enterprise storage arrays, object storage, and data management software; included as a key ecosystem partner whose product direction and channel programs materially affect Proact's solution portfolio.

Direct peers

• Bechtle AG: Germany's largest independent IT system house providing IT infrastructure, cloud services, and managed services to enterprise customers across Europe; directly comparable in systems integration model, vendor-agnostic positioning, and European enterprise focus.
• CANCOM SE: German-headquartered IT services provider specializing in cloud, managed services, and hybrid IT infrastructure for enterprise customers primarily in DACH; closely comparable in business model, target market, and hybrid cloud services orientation.
• Computacenter: UK-headquartered enterprise IT infrastructure integrator and managed services provider serving large corporate and public sector customers across Europe; directly comparable in business model, enterprise target market, and hybrid cloud / data center services portfolio.
• TietoEVRY: Nordic-headquartered IT software and services company serving enterprise customers across the Nordics with infrastructure and cloud services; directly comparable in regional enterprise focus and IT infrastructure services.
• Logicalis Group: Global IT solutions and managed services provider with strong European and Latin American presence; directly comparable in hybrid cloud, data center, and managed infrastructure services for enterprise customers.
• Atea ASA: Leading Nordic IT infrastructure and managed services provider with presence across the Nordics and Baltics; directly comparable as a regional systems integrator offering hybrid cloud, storage, and managed services to enterprise customers.

Broad incumbents

• Insight Enterprises: Global IT solutions provider offering hardware, software, and services including cloud and managed services to enterprise and mid-market customers; broader portfolio and global scale, but overlapping hybrid IT and integration offering.
• CDW Corporation: Large US-based multi-brand IT solutions provider serving enterprise, government, education, and healthcare with hardware, software, and integrated services; broader scale and scope, but overlapping IT infrastructure services model.
• Accenture: Global professional services and systems integration giant with deep cloud, infrastructure, and managed services practices across Europe; competitive overlap at the high end of the enterprise IT services market Proact addresses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC87kltvgz8CrX80-AVyOMYA
• LinkedInlinkedin.com/company/proact
• Xx.com/proact
• Facebookfacebook.com/ProactGroup

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A8 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProAct