Greenlite Lighting
Greenlite Lighting is a woman-owned manufacturer and distributor of energy-efficient products serving 150+ utilities, retailers, and program implementers across North America with LED lighting, water conservation, weatherization, air quality, and smart home/electrification solutions.
- Company typePrivate
- Founded1994
- HeadquartersIrvine, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Greenlite Lighting does
Greenlite Lighting Corporation USA is a private, woman-owned (WBENC) and diversity-owned (CAMSC) manufacturer and distributor of energy-efficient products founded in 1994 by Nina Gupta. Headquartered in Anaheim, California with a Canadian branch in Pointe-Claire, Quebec, the company serves 150+ utilities, program implementers, retailers, distributors, and contractors across North America. Its portfolio spans eight categories — LED lighting (bulbs and fixtures), water conservation (aerators, showerheads, hose nozzles, thermostatic valves), weatherization (weatherstripping, caulk, insulation kits), energy conservation (advanced power strips, drying racks), air quality and home safety (air purifiers, dehumidifiers, CO/smoke detectors), smart home (smart lighting, plugs, thermostats, EV chargers, energy monitors), electrification (induction cooktops, heat pump water heaters, cordless lawn mowers), and HVAC — with over 300 ENERGY STAR certified models.
Greenlite Lighting firmographics
Firmographics- Name
- Greenlite Lighting
- Legal name
- Greenlite Lighting Corporation USA
- Website
- https://greenliteusa.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Greenlite Lighting is a woman-owned manufacturer and distributor of energy-efficient products serving 150+ utilities, retailers, and program implementers across North America with LED lighting, water conservation, weatherization, air quality, and smart home/electrification solutions.
- Ownership category
- akta.pro rank
Greenlite Lighting industry classification
Industry- Product category
- Energy-Efficient Lighting and Home Products
- NAICS
- Electric Lighting Equipment Manufacturing (33513), Electric Lamp Bulb and Other Lighting Equipment Manufacturing (335139)
- SIC
- Electric Lighting & Wiring Equipment (3640)
- akta.pro primary industry
- Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior) (IMAGAIAB)
- akta.pro secondary industry
- Lighting & Electrical Supplies for Home Distribution (CRAOAFAG)
Keywords
Where Greenlite Lighting is headquartered
LocationHeadquarters
- HQ city
- Irvine
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Greenlite Lighting business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Product Manufacturing and Distribution: Manufacturing and distributing energy-efficient products including LED bulbs, LED fixtures, water conservation products, weatherization products, smart home devices, HVAC products, air quality products, and electrification products. Products are sold through utility programs, retail channels, and direct-to-consumer distribution.
- Utility Program Services: Designing and supporting energy efficiency programs for utilities including kit programs, direct install programs, retail programs, community engagement, and eCommerce solutions. Vertically integrated provider with both overseas and stateside kitting operations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B wholesale through utility programs and distribution networks |
Go-to-market motion1 record
Distribution channels8 records
Marketing channels11 records
Greenlite Lighting product offering
Product offeringCore offering
Greenlite Lighting designs, manufactures, and distributes energy-efficient products including LED lighting, water conservation devices, weatherization materials, smart home products, and air quality equipment. The company partners with over 150 utilities, retailers, distributors, and program implementers across North America to deliver comprehensive energy efficiency programs including customized kits, direct install services, retail programs, and eCommerce solutions.
Product overview
Greenlite Lighting is a manufacturer and distributor of energy-efficient products founded in 1994, serving utilities, program implementers, retailers, and contractors across North America. The company operates as a Diversity-Owned and Woman-Owned business with 35+ years of experience. Their product portfolio spans eight main categories: LED Lighting (LED bulbs and fixtures), Water Conservation (aerators, showerheads, hose nozzles, accessories), Weatherization and Insulation (weatherstripping, caulk, insulation kits, door/window seals), Energy Conservation (advanced power strips, smart plugs, drying racks, digital thermometers), Air Quality and Home Safety (air purifiers, dehumidifiers, CO/smoke detectors, occupancy sensors), Smart Home (smart lighting, smart plugs, smart thermostats, smart EV chargers, home energy monitors), Electrification (induction cooktops, heat pump water heaters, cordless lawn mowers), and HVAC (ventilation fans, air conditioners, air filters). The company also offers comprehensive utility program services including customizable kit programs, retail programs, community engagement, eCommerce solutions, direct install, and custom program design. Greenlite serves over 150 utility partners across the United States and Canada with both overseas and stateside kitting operations.
Differentiator
Problem solved
Functional benefit
Products and services
- G-Pure Air Purifiers (7W, 15W, 22W Series) Air purifier lineup with HEPA-Type and True HEPA filtration ranging from compact 7W models for small spaces to 22W models for medium-to-large rooms, featuring ultra-quiet operation, multiple fan speeds, touch controls, timer, optional aroma chamber, and CARB compliance.
- Replacement Filters for G-Pure Air Purifier Series Replacement filters for G-Pure air purifier lineup including models G-Pure-7W, G-Pure-15W, G-Pure-22W, G-Pure-25W, and G-Pure1-22W.
- Dehumidifiers (20, 22, 32, 50 Pint) Portable dehumidifiers ranging from 20-50 pint capacity for residential moisture control, with digital controls, continuous drain options, ENERGY STAR certification, and coverage areas from 750-1,500+ sq. ft.
- CO & Natural Gas Alarms Combo gas and carbon monoxide alarms with digital display, plug-in setup with battery backup, 85-decibel alarm. Detects propane, methane, and carbon monoxide. UL 1484 and UL 2034 compliant.
- Smoke Detectors Photoelectric smoke detectors including 9V battery-operated and built-in 10-year lithium battery models. Feature 85dB alarm and ETL/UL 217 compliance.
- PIR Occupancy Sensor Passive infrared occupancy sensors with 150-degree field of view and 1000 sq. ft. coverage. Turns lighting on/off based on occupancy and ambient light levels.
- Faucet Aerators Low-flow faucet aerators including 0.5-1.5 GPM models with 360-degree swivel spray/stream, pause action, and color-changing LED temperature-sensing variants. WaterSense certified where applicable.
- Showerheads High-efficiency showerheads ranging from 1.5-1.75 GPM in fixed and handheld configurations, with 3-function and 6-function spray settings in chrome and white finishes.
- Water Conservation Accessories Accessories including thermostatic shower valves, Showerstart shut-off valves, 5-minute shower timers, water temperature cards, and flow rate measurement bags.
- Hose Nozzles 7-stage metal hose nozzles with mist, soak, shower, and jet settings. Pressure-compensating technology maintains steady flow. WaterSense certified.
- Weatherization Products Complete weatherization product line including weatherstrip foam tape, caulk saver, D-section weatherseal, V-seal weatherstrip, rope caulk, door sweeps, outlet/switch sealers, pipe insulation, and window/patio door insulation kits.
- Acrylic Latex Caulk with Silicone DAP Power Point 200 acrylic latex caulk with silicone additive. Paintable in 30 minutes, waterproof seal, exceeds ASTM C834. For interior and exterior use.
- Advanced Power Strips (Tier 1 and Tier 2) Smart power strips with 5-8 outlets that automatically cut power to peripherals when control device is off. Includes USB charging port models. ETL, CULus, RoHS, and FCC compliant.
- Wi-Fi Advanced Powerstrip 6-outlet smart Wi-Fi power strip with surge protection, 1 always-on outlet and 5 independently controlled outlets. Supports voice control via Amazon Alexa and Google Assistant, and app control.
- Smart Plugs Wi-Fi enabled smart plugs with and without USB ports for controlling devices remotely via smartphone app. Compact design for space-saving installation.
- Smart Thermostats Smart thermostat lineup including Google Nest Learning Thermostat, Google Nest Thermostat, X2S Smart Thermostat, and Wi-Fi Enabled Smart Thermostat. Wi-Fi connectivity for remote control and scheduling.
- Smart Lighting Wi-Fi enabled smart LED bulbs including 4.5W candelabra, 8W BR30, 9W A19, and 11W A21 models. Dimmable, compatible with voice assistants, and app-controllable.
- Smart EV Chargers Level 2 smart EV charging stations with 40A output, Wi-Fi and Ethernet connectivity, available with 16ft or 24ft cables. App-enabled for scheduling and monitoring.
- Home Energy Monitor Smart home energy monitoring device for tracking electricity usage across the home.
- Electrification Products Electric alternatives including 30-inch induction cooktops, electric heat pump hot water heaters (50/65/80 GAL), and cordless lawn mowers in eco and high-end models.
- HVAC Products HVAC product lineup including bathroom ventilation fans, window air conditioners with indoor/outdoor covers, portable air conditioners, furnace air filters, and furnace filter whistles.
- LED Bulbs Extensive LED bulb portfolio including A19 (4W-19W), BR30, PAR20/PAR30/PAR38, candelabra, globe, 3-way, dusk-to-dawn sensor, antibacterial, and filament-style bulbs. Many are dimmable and ENERGY STAR certified.
- LED Fixtures LED fixtures including 4-6 inch recessed downlights with 5CCT selectable color temperature, T8 tubes (Type A+B hybrid and Type B), shop lights, desk lamps, task lights, nite lites, and horticulture/grow lights.
- Plugs & Switches Electrical accessories including double outlet power switches and outdoor timers with dusk-to-dawn sensors and countdown settings.
- Air Dry Laundry Products Drying racks with adjustable length (48-63 inches), folding mechanism, stainless steel construction, and wind-resistant design for indoor and outdoor use.
- Digital Thermometer Digital temperature measurement tool with LCD display, waterproof design, -17 to +150 degrees F range, and suction cup for versatile placement.
- Compact Refrigerator ENERGY STAR certified compact refrigerators for residential energy efficiency programs.
- Energy Efficiency Kit Programs Customizable kit programs for utilities including Welcome Kits and Direct Install leave-behinds. Features vertically integrated supply chain, dual kitting (overseas and stateside), full branding, and distribution support. Designed for income-qualified and broad market residential programs.
- Utility Program Services Comprehensive energy efficiency program services including retail programs, community engagement, eCommerce solutions, school programs, direct install, emerging technology pilots, rural outreach, commercial midstream, and customized creative programs for utility partners.
Quantifiable outcome
- Less than 1% defect rate across all products
- +4 more outcomes
Companies that use Greenlite Lighting
Customer profileNamed customers13 records
Segments6 records
Ideal customer profiles5 records
Greenlite Lighting technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature6 records
Greenlite Lighting partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered core and minor.
- NV EnergycoreUtility energy efficiency program partnership for residential and commercial customers across Nevada
- Resource InnovationscoreProgram implementer partnership for designing and managing energy efficiency programs
- LeidoscoreProgram implementation partner for utility energy efficiency programs
- SlipstreamcoreEnergy efficiency program implementation and consulting partnership
- CLEAResultcoreProgram implementer partnership for energy efficiency program delivery
- ICFcoreProgram implementation and consulting partnership for utility programs
- TRCcoreEnergy efficiency program implementation and advisory services
- NexantcoreProgram implementer partnership for utility energy efficiency programs
- HoneywellcoreTechnology partnership for smart home products including thermostats and building controls
- Xcel EnergycoreMajor utility partnership for income qualified programs delivering 2.5M+ LED and water saving kits
- Commonwealth Edison (ComEd)coreMajor utility partnership for low-income program resulting in 10M ENERGY STAR LED Bulbs distributed
- Duke EnergycoreMajor utility energy efficiency program partnership
- Dominion EnergycoreMajor utility energy efficiency program partnership
- PSEG Long IslandcoreUtility energy efficiency program partnership
- Ace HardwarecoreRetail distribution partnership for energy-efficient products through hardware stores nationwide
- True ValuecoreRetail distribution partnership for hardware cooperative stores
- WalgreenscoreRetail distribution partnership through national drugstore chain
- Dollar TreecoreRetail distribution partnership for discount retail chain
- Do it BestcoreRetail distribution partnership through hardware retailer cooperative
- Habitat for Humanity ReStoreminorCommunity partnership for distributing energy efficiency products through ReStore locations
- GoodwillminorCommunity engagement partnership reaching hard-to-serve populations through Goodwill stores
- Salvation ArmyminorCommunity partnership for energy efficiency product distribution
- Energy Trust of OregoncoreNonprofit utility partnership for energy efficiency programs in Oregon
- Efficiency VermontcoreNonprofit utility efficiency program partnership in Vermont
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Greenlite Lighting competitors and assessment
Company assessmentBroad incumbents
- Legrand: Global electrical and digital building infrastructure manufacturer with a substantial lighting portfolio. Comparable to Greenlite as a broad incumbent offering lighting fixtures, wiring devices, and energy efficiency solutions through commercial and utility channels, though Legrand operates at vastly larger scale across many product categories beyond Greenlite's utility-program focus.
- Cree Lighting: LED lighting brand (formerly part of Cree) offering LED bulbs, downlights, and architectural lighting products. Comparable to Greenlite's LED lighting business as a leading LED-focused brand, though Cree Lighting operates at larger scale with broader commercial emphasis.
Direct peers
- Westinghouse Lighting: Established lighting manufacturer offering LED bulbs, fixtures, and smart lighting solutions for residential and commercial markets. Comparable to Greenlite's residential-focused LED bulb and fixture portfolio and retail distribution strategy.
- MaxLite: Manufacturer of energy-efficient LED lighting products serving commercial, residential, and utility markets. Directly comparable to Greenlite as a focused LED lighting manufacturer with utility program expertise and ENERGY STAR-certified products.
- Keystone Technologies: Manufacturer of LED drivers, fixtures, and lamps for commercial and residential lighting applications. Comparable to Greenlite as an LED lighting component and finished product manufacturer serving utility programs and electrical distribution channels.
- Hubbell Lighting: Major US lighting manufacturer offering LED fixtures, lamps, and controls for commercial, industrial, and residential applications. Directly comparable to Greenlite's LED bulb and fixture manufacturing business, with overlapping distribution through electrical wholesalers serving utility and contractor programs.
- TCP Lighting: Manufacturer and supplier of LED lighting, CFL, and linear fluorescent products for residential and commercial markets. Directly comparable to Greenlite's LED bulb manufacturing and distribution business, with overlapping retail and contractor channel presence.
- Satco Products: Leading North American supplier of lighting products including LED bulbs, fixtures, and related electrical components. Directly comparable to Greenlite's LED bulb portfolio and distribution through electrical and retail channels.
- Energy Federation Incorporated: Distributor of energy-efficient products through utility energy efficiency programs, offering lighting, water heating, and smart home products. Closely comparable to Greenlite's core business model of delivering energy efficiency products through utility programs and program implementers.
Others
- CLEAResult: Largest US energy efficiency program implementation firm, working with utilities to design and deliver residential and commercial energy efficiency programs. Listed as a Greenlite implementation partner; comparable as a utility program ecosystem participant though not a direct product manufacturer—rather a key customer/channel.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat7 records
Key risks5 records
Key highlights7 records
Customer concentration
Greenlite Lighting social profiles
Digital presenceGreenlite Lighting compliance and trust
Trust signalCompliance13 records
Greenlite Lighting financial estimates
Financial estimateRevenue estimate
Valuation estimate
Greenlite Lighting leadership team
Management profileNumber of profiles
Profiles9 records
Greenlite Lighting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Greenlite Lighting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Greenlite Lighting
What does Greenlite Lighting do?
Greenlite Lighting designs, manufactures, and distributes energy-efficient products including LED lighting, water conservation devices, weatherization materials, smart home products, and air quality equipment. The company partners with over 150 utilities, retailers, distributors, and program implementers across North America to deliver comprehensive energy efficiency programs including customized kits, direct install services, retail programs, and eCommerce solutions.
Is Greenlite Lighting a public or private company?
Greenlite Lighting is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Greenlite Lighting founded?
Greenlite Lighting was founded in 1994. It employs 51 to 100 people.
Where is Greenlite Lighting based?
Greenlite Lighting is headquartered in Irvine, United States, in the North America region.
How does Greenlite Lighting make money?
Two revenue lines are on record. Product Manufacturing and Distribution is the primary driver. The others are utility Program Services.
Who are Greenlite Lighting's main competitors?
Broad incumbents on record are Legrand and Cree Lighting. Direct peers are Westinghouse Lighting, MaxLite, Keystone Technologies, Hubbell Lighting, TCP Lighting, Satco Products and Energy Federation Incorporated. CLEAResult is listed as an others.
Does Greenlite Lighting have an API?
No public API is recorded for Greenlite Lighting.
What industry is Greenlite Lighting in?
Greenlite Lighting's product category is Energy-Efficient Lighting and Home Products. Its primary akta.pro industry code is IMAGAIAB, Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior), with a secondary code of CRAOAFAG, Lighting & Electrical Supplies for Home Distribution. Its NAICS code is 33513 and its SIC code is 3640.