Booyah Advertising

What Booyah Advertising does

Booyah Advertising is a full-service digital marketing agency headquartered in Denver, Colorado (1700 Lincoln Street, 46th Floor), founded in 2001 and operating with 120+ digital specialists managing over $140 million in advertising spend. The firm runs five integrated service pillars: Paid Media (paid search, paid social on Meta/LinkedIn/TikTok, programmatic, video, native, and digital audio), Organic Media (SEO, GEO/AEO for AI-search surfaces, content marketing, organic social), Retail Media (Amazon advertising, Amazon SEO, Amazon reporting/analytics, and multi-retailer management spanning Walmart and Kroger), Creative / Asset Production (digital ad design, video editing, photography, branding, web design), and Media Strategy (digital analytics, competitive analysis, attribution modeling, and media planning), supported by Email & SMS and WhatsApp capabilities.

The business model is B2B professional services: revenue is generated through custom agency retainers and project-based engagements, typically structured as a percentage of managed media spend plus separate fees for creative and strategy work, with billing cadence described as annual. Go-to-market is direct enterprise and mid-market sales via consultative account teams positioned as hands-on-keyboard practitioners rather than generalist salespeople. Booyah serves consumer packaged goods, retail/e-commerce, and mid-market to enterprise brands across outdoor recreation, hospitality, gaming, skincare, apparel, government, tourism, pet food, education, and technology, with named logos including Shane Co., Stio, Sun Valley, Boyne Resorts, Atlantis Casino, Dermalogica, Howler Bros, The Laundress, City of Grand Junction, Visit Denver, Mid America Pet Food, Murad, TMC, and Sphero. The agency is privately held with no disclosed venture capital or private equity investment and was founded as an independent operation; a single disclosed acquisition (FiveFifty, completed 2022-02-23 for an undisclosed amount) is the only inorganic move on record.

Name

Booyah Advertising

Legal name

Booyah Advertising

Website

https://booyahadvertising.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

Booyah Advertising is a full-service Denver-based digital marketing agency serving mid-market and enterprise CPG, retail, and hospitality brands across paid media, organic, retail media, creative, and email services, managing over $140M in client ad spend.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (54183), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Retail Media & Marketplace Advertising (Amazon/Walmart/Instacart, etc.) (BPAFACAD)

akta.pro secondary industry

Paid Social Advertising Management (MPAAACAC)

Keywords

• Digital marketing agency
• Paid media management
• Retail media advertising
• Search engine optimization
• Creative production services

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Digital Marketing Agency Services: Booyah generates revenue through providing comprehensive digital marketing services including paid media management, organic media, retail media, creative services, media strategy, and email/SMS marketing. Revenue is earned through service fees, typically managed media spend percentages, and project-based engagements for clients across various industries.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Booyah Advertising is a full-service digital marketing agency that plans, buys, and optimizes paid, organic, and retail media campaigns for brands across platforms such as Google, Meta, Amazon, Walmart, Kroger, LinkedIn, TikTok, and YouTube. The agency also produces creative assets in-house and provides media strategy, analytics, and email/SMS marketing services, managing more than $140 million in media spend for its clients.

Product overview

Booyah Advertising is a full-service digital marketing agency that operates as a unified platform of integrated services rather than a single software product. The core offering is organized into five interconnected service pillars: Paid Media (encompassing paid search, paid social across Meta/LinkedIn/TikTok, programmatic, video, native, and digital audio advertising), Organic Media (including SEO, GEO/AEO, content marketing, and organic social), Retail Media (covering Amazon advertising, Amazon SEO, Amazon reporting/analytics, and multi-retailer media management), Creative/Asset Production (digital ad design, video editing, photography, and branding), and Media Strategy (digital analytics, competitive analysis, data science, attribution modeling). Additionally, Email & SMS marketing services round out the portfolio. The agency also offers WhatsApp campaign capabilities for global messaging.

Differentiator

Problem solved

Functional benefit

Products and services

• Paid Media Digital advertising services across paid search, paid social, programmatic, video, native, and digital audio channels to grow audiences and drive measurable incremental conversions for brand clients.
• Organic Media SEO, content marketing, and organic social media management services that build lasting online visibility and audience growth for brands.
• Retail Media Advertising and strategy services for retail media networks such as Amazon, Walmart, and Kroger to reach customers during critical purchasing decisions and improve retail performance.
• Creative In-house creative services including digital ad design, video production and editing, photography, pitch deck design, print ads, branding, and web design and development for advertising campaigns.
• Media Strategy Strategic media planning and analysis services including digital analytics, competitive analysis, data science, attribution modeling, and media planning.
• Email & SMS Marketing Email and SMS marketing program development and management designed to drive conversions and deliver one of the highest ROIs of any marketing channel.

Quantifiable outcome

• $140M+ media under management
• +2 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• WebFX: WebFX is a full-service digital marketing agency with a comparable services portfolio including paid media, SEO, content, web design, and marketing analytics, targeting similar mid-market and enterprise customers.
• Ignite Visibility: Ignite Visibility is a full-service digital marketing agency offering SEO, paid media, social media advertising, and email marketing, with comparable service breadth and mid-market/enterprise client focus.
• Disruptive Advertising: Disruptive Advertising is a similarly sized performance marketing agency offering paid search, paid social, SEO, and CRO services to mid-market clients, competing head-to-head with Booyah in the digital advertising services category.
• KlientBoost: KlientBoost is a performance-focused digital marketing agency specializing in paid media, CRO, and creative services, with a similar mid-market focus and overlapping paid acquisition capabilities.
• Adtaxi: Adtaxi is a digital marketing agency specializing in paid media, programmatic, and connected TV advertising, with comparable mid-market and enterprise client focus in the U.S. market.
• Power Digital Marketing: Power Digital Marketing is a full-service digital marketing agency of comparable size, offering paid media, SEO, creative, and influencer services to mid-market and enterprise brands — directly overlapping Booyah's core service pillars and client profile.
• LYFE Marketing: LYFE Marketing is a digital marketing agency offering social media advertising, paid media, and content services to small and mid-market brands, with similar platform-agnostic paid social capabilities.

Broad incumbents

• PMG: PMG is a large independent digital agency with deep retail media, paid search, and paid social capabilities, serving enterprise brands including many Fortune 500 retailers — a scaled incumbent against which Booyah competes for larger CPG and retail clients.
• Wpromote: Wpromote is a larger, established digital marketing agency offering media planning, paid search, paid social, SEO, and creative services to enterprise clients, representing a scaled competitor in the broader performance marketing space.
• Tinuiti: Tinuiti is a large independent digital marketing agency with strong retail media, paid media, and Amazon advertising capabilities, competing with Booyah's retail media practice at the enterprise tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/booyahadvertising
• Xx.com/booyahagency
• Facebookfacebook.com/Booyah

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Booyah Advertising