Gurtam Inc

Name

Gurtam Inc

Legal name

UAB Gurtam

Website

https://gurtam.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Fleet Management Software

NAICS

Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

akta.pro industry

PRIMARYTLABAJAM

Data Integration, APIs & Telematics Data Platforms

Transportation & Logistics/Fleet Leasing, Rental & Management/Fleet Telematics & Asset Tracking Services (GPS, ELD, Utilization Analytics)

SECONDARYBPAMANAF

Fleet, Asset Tracking & Telematics Location Platforms

Business & Public Services/Web, Mobile & Digital Platforms/Maps, Location & Navigation Platforms

Keywords

• Fleet management software
• Telematics platform
• GPS tracking solutions
• IoT backend platform
• Vehicle tracking systems

Headquarters

HQ city

Vilnius

HQ country

Lithuania

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Software Subscriptions: Gurtam generates revenue through subscription-based software licenses for its Wialon fleet management platform, flespi telematics backend, and GPS-Trace applications. The company serves fleet management companies, IoT service providers, hardware manufacturers, resellers, and end-users through its product portfolio.
2. Compliance Solutions: The company provides regulatory compliance solutions through its platforms, helping companies manage EU, US, and international transportation regulations including emissions standards, weight limits, HOS rules, and customs requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Gurtam develops and sells three proprietary software platforms for fleet management and IoT telematics: Wialon, an enterprise fleet digitalization platform tracking over 4 million units across 160+ countries; flespi, an API-first telematics and IoT backend for developers and hardware manufacturers; and GPS-Trace, easy-to-use consumer and SMB GPS tracking applications compatible with 2,000+ device models. Revenue is generated primarily through subscription-based software licenses, with annual billing and segment-tailored pricing for fleet management companies, IoT service providers, hardware manufacturers, resellers, and end users.

Product overview

Gurtam offers a portfolio of three distinct software products for fleet management and IoT tracking. Wialon is the flagship enterprise-grade fleet digitalization platform providing comprehensive real-time monitoring, reporting, and industry-specific tools across 160+ countries. flespi serves as an API-first telematics and IoT backend for developers and hardware manufacturers requiring device aggregation, OTA management, and real-time data processing. GPS-Trace provides accessible, easy-to-use GPS tracking applications with a free tier, targeting resellers, small businesses, and private users.

Differentiator

Problem solved

Functional benefit

Brands

• Wialon: An ultimate fleet digitalization solution offering real-time insights, robust reporting tools, and industry-tailored functionality for fleet management and optimization.
• flespi
• GPS-Trace

Products and services

• Wialon Enterprise-grade fleet digitalization platform offering real-time insights, robust reporting tools, and industry-tailored functionality for fleet management and IoT service providers. Wialon tracks over 4 million units worldwide and supports 3,300+ device types, enabling businesses to streamline fleet operations, optimize routes, monitor fuel and driver behavior, and improve operational efficiency.
• flespi API-first telematics and IoT backend platform enabling aggregation of normalized data from a variety of sources, over-the-air device management, message enrichment, and real-time data analysis. Designed for developers and hardware manufacturers who need scalable telematics hub infrastructure with open APIs.
• GPS-Trace Easy-to-use GPS tracking applications offering real-time tracking, analytics, notifications, history, and reports. GPS-Trace targets resellers of GPS tracking services, small businesses, and private users, with free-use options and cross-platform apps compatible with 2,000+ device models.

Quantifiable outcome

• Digitalization can generate €150,000 in annual net benefits and save 5-20 minutes per consignment
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature4 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• Teltonika TelematicsflagshipStrategic or Co-development Partner · 19 October 2025Teltonika Telematics was recognized as the top GPS hardware manufacturer for 2025 at the Wialon ranking event held in Dubai, maintaining leadership for the fourth consecutive year with over 900,000 connected devices on the Wialon platform.
• FleetiocoreTechnology or Integration · 4 June 2025Wialon announced integration with Fleetio's maintenance management platform, enabling real-time tracking data to sync with Fleetio's maintenance workflows. Mutual customers can integrate vehicle location, fuel level, mileage, and engine hour data directly from Wialon into Fleetio, reducing manual entry and minimizing fleet downtime.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Trimble Transportation: Trimble Transportation is an established enterprise TMS and fleet visibility provider, often used by large logistics and 3PL organizations. It overlaps with Wialon at the high end of enterprise fleet management and is part of Trimble's broader transportation portfolio.
• CalAmp (now Sierra Wireless-owned fleet business): CalAmp provides telematics hardware and software for fleet and asset management, and historically competed with Wialon via iOn and other platforms. It is a broad incumbent with overlapping device + SaaS offerings in the commercial telematics market.

Direct peers

• Motive (formerly KeepTruckin): Motive is a venture-backed AI-powered fleet operations platform combining telematics, ELD compliance, dashcams, and spend management. It is a direct competitor to Wialon in commercial trucking and SMB fleet segments in North America.
• Azuga (Bridgestone-owned): Azuga is a GPS fleet tracking and driver behavior platform serving SMB and mid-market fleets, now owned by Bridgestone. It competes with Wialon and GPS-Trace in the lower and mid tiers of the fleet telematics market.
• Verizon Connect: Verizon Connect offers fleet management, GPS tracking, and asset monitoring as part of a broader telecom bundle. It is a direct competitor to Wialon in the US and Europe, particularly for fleets that prefer integrated carrier-grade connectivity.
• Webfleet (Bridgestone): Webfleet is Bridgestone's fleet management SaaS platform, serving European and global enterprise fleets. It is a direct competitor to Wialon in Europe and an example of an OEM-backed telematics platform with similar subscription-based delivery.
• Samsara: Samsara is a public, cloud-native IoT fleet management platform combining telematics, video-based safety, and equipment monitoring. It competes with Wialon for enterprise North American and Western European accounts and is the modern AI-first standard in the category.
• Geotab: Geotab is the largest dedicated fleet telematics platform globally, with a hardware-agnostic MyGeotab software platform and millions of subscribed vehicles. It directly competes with Wialon in mid-to-large enterprise fleet management and is the global benchmark Gurtam is measured against.

Emerging players

• Fleetio: Fleetio is a modern fleet maintenance and operations management SaaS platform that integrates with Wialon. While not a direct telematics competitor, it represents the adjacent fleet-ops software layer that increasingly overlaps with telematics platforms.

Regional players

• Quartix: Quartix is a UK-based fleet tracking and telematics provider focused primarily on European SMB and mid-market fleets. It is a regional peer with comparable subscription-based GPS tracking offerings to Wialon and GPS-Trace in the UK and EU.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/GurtamEn
• Facebookfacebook.com/gurtam.people
• LinkedInlinkedin.com/company/gurtam
• Instagraminstagram.com/gurtam_people

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gurtam Inc