Ron Jackson Insurance
Ron Jackson Insurance is a privately held, family-owned independent insurance agency founded in 1962 in Kalamazoo, MI, serving individuals and small/medium businesses with personal and commercial coverage across 13 U.S. states via 14+ top-rated carrier partnerships.
- Company typePrivate
- Founded1962
- HeadquartersKalamazoo, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Ron Jackson Insurance does
Ron Jackson Insurance Agency, Inc. is a privately held, family-owned independent insurance agency founded in 1962 by Ron Jackson, a former professional baseball player, and headquartered at 220 N. Drake Road, Kalamazoo, MI. The firm operates as an independent agent, meaning it represents 14+ top-rated insurance carriers—headline partners being Auto-Owners Insurance and Cincinnati Insurance Company, alongside Progressive, Frankenmuth, Hanover, Foremost, EMC, Wolverine Mutual, Michigan Insurance, West Bend Mutual, Conifer, Accident Fund, Hagerty, and American Collectors. It earns commissions on policies placed and serviced for these carriers rather than underwriting risk itself.
The agency offers 30+ insurance products spanning personal lines (home, auto, umbrella, high-net-worth packaging, watercraft, classic car, flood, motorcycle, RV, condo, renters, life, valuable possessions, yacht) and commercial lines (general liability, workers' compensation, cyber liability, commercial property, commercial umbrella, business auto, business interruption, crime, D&O, EPLI, E&O, liquor liability, environmental, builders risk), plus industry-specific programs for contractors, landscapers, restaurants, property managers, and manufacturers. Distribution is sales-led, combining in-person consultation at the Kalamazoo office, phone-based service, online quote requests (with a Canopy Connect integration for pre-filling prior policy data), and a referral program. The firm is licensed across 13 U.S. states spanning the Midwest, Southwest, Southeast, and Mid-Atlantic.
Owners Jennifer Jackson (Owner and President) and Adam Jackson, CIC (Owner and Vice President) lead a team of account executives and managers, several holding professional designations (CIC, CISR, CISR Elite, CPRIA). Community engagement is explicit: the 'Quotes for a Cause' program donates $5 per quote (minimum $1,000 monthly) and has contributed $80,000+ to local nonprofits since 2014, and the agency sponsors the Kalamazoo Growlers summer collegiate baseball team. Third-party recognition includes the 2016 Top Quality Agency designation, 2018 Wonderful Workplace Award from 269Magazine, and 2025 Best Practices Agency status from the Independent Insurance Agency Organization. No external funding, M&A, or institutional ownership is present.
Ron Jackson Insurance firmographics
Firmographics- Name
- Ron Jackson Insurance
- Legal name
- Ron Jackson Insurance Agency, Inc.
- Website
- https://ronjacksonins.com
- Company type
- Private
- Founded year
- 1962
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ron Jackson Insurance is a privately held, family-owned independent insurance agency founded in 1962 in Kalamazoo, MI, serving individuals and small/medium businesses with personal and commercial coverage across 13 U.S. states via 14+ top-rated carrier partnerships.
- Ownership category
- akta.pro rank
Ron Jackson Insurance industry classification
Industry- Product category
- Independent Insurance Agency
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro industry
- Personal Auto InsuranceHomeowners InsuranceFinancial & Insurance/Insurance — Motor, Property & Casualty/Property Insurance (Homeowners, Renters & Commercial Property)Commercial Auto & Fleet InsuranceGeneral Liability Insurance
Keywords
Where Ron Jackson Insurance is headquartered
LocationHeadquarters
- HQ city
- Kalamazoo
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ron Jackson Insurance business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Insurance Commission Revenue: As an independent insurance agency, Ron Jackson Insurance earns commissions from insurance carriers for policies placed. They represent multiple top-rated insurance companies including Auto-Owners and Cincinnati. Revenue comes from commissions on personal insurance (home, auto, umbrella) and business insurance (liability, workers' compensation, cyber) products they sell and service for their carrier partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Quote-based insurance pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Ron Jackson Insurance product offering
Product offeringCore offering
Ron Jackson Insurance is an independent insurance agency that sells personal insurance (home, auto, umbrella, high net worth, watercraft, condo, renters, life, classic car, flood, motorcycle, RV, valuable possessions) and business insurance (general liability, workers' compensation, cyber liability, commercial property, commercial umbrella, business auto, and industry-specific programs for contractors, landscaping, restaurants, property managers, and manufacturers). As an independent agency, it places coverage with multiple top-rated carriers (Auto-Owners, Cincinnati, Progressive, Hanover, Frankenmuth, Hagerty, and others), allowing comparison of price, policy, and service. Revenue is earned through carrier commissions on policies sold and serviced.
Product overview
Ron Jackson Insurance is an independent insurance agency offering a comprehensive portfolio of insurance products through multiple carrier relationships. The portfolio spans two main categories: Personal Insurance (home, auto, umbrella, high net worth, watercraft, and specialty coverages including condo, renters, life, classic car, flood, motorcycle, RV, and valuable possessions) and Business Insurance (general liability, workers' compensation, cyber liability, commercial property, commercial umbrella, business auto, and industry-specific programs for contractors, landscaping, restaurants, property managers, and manufacturers). The agency acts as an aggregator offering choice among top-rated insurance carriers including Auto-Owners, Cincinnati Insurance, and others, providing policy management tools through a digital Service Center for claims reporting, bill payment, and certificate requests.
Differentiator
Problem solved
Functional benefit
Brands
- Quotes For a Cause: A community giving initiative where the agency donates $5 per insurance quote to local non-profits with a minimum monthly donation of $1,000.
Products and services
- Home Insurance
- Auto Insurance
- Umbrella Insurance
- High Net Worth Insurance
- Watercraft Insurance
- General Liability Insurance
- Workers' Compensation Insurance
- Cyber Liability Insurance
- Commercial Property Insurance
- Commercial Umbrella Insurance
- Contractor Insurance
- Landscaping Services Insurance
- Restaurant Insurance
- Property Manager Insurance
- Manufacturer Insurance
- Condo Insurance
- Renters Insurance
- Individual Life Insurance
- Classic Car Insurance
- Flood Insurance
- Motorcycle Insurance
- RV Insurance
- Valuable Possessions Insurance
- Yacht Insurance
- Business Auto Insurance
- Business Interruption Insurance
- Crime Insurance
- Directors and Officers Liability Insurance
- Employment Practice Liability Insurance
- Errors and Omissions Liability Insurance
- Liquor Liability Insurance
- Environmental Insurance
- Builders Risk Insurance
Quantifiable outcome
- Over $80,000 donated to local non-profits since 2014
Companies that use Ron Jackson Insurance
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
Ron Jackson Insurance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Ron Jackson Insurance partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- Auto-Owners InsurancecorePrimary insurance carrier partner representing one of the main insurance companies Ron Jackson Insurance works with to provide auto, home, and other personal insurance products to customers.
- Cincinnati Insurance CompanycorePrimary insurance carrier partner providing commercial and personal insurance products. Cincinnati is highlighted as one of the main carriers the agency proudly represents.
- Accident FundminorWorkers compensation insurance carrier partner listed for claims reporting. Provides workers comp coverage options for business clients.
- American CollectorsminorInsurance carrier partner specializing in collector vehicle insurance. Listed for claims and billing services.
- Conifer Insurance CompanyminorInsurance carrier partner for various commercial and personal insurance products. Listed for claims reporting.
- EMC InsuranceminorInsurance carrier partner offering commercial property and casualty insurance. Listed for claims and billing.
- Foremost InsuranceminorInsurance carrier partner providing specialty insurance products. Listed for claims and billing services.
- Frankenmuth InsuranceminorMichigan-based insurance carrier partner offering commercial and personal insurance. Listed for claims and billing.
- HagertyminorInsurance carrier partner specializing in classic car and collector vehicle insurance. Listed for claims and billing.
- Hanover InsuranceminorInsurance carrier partner providing commercial and personal insurance products. Listed for claims and billing.
- Michigan Insurance CompanyminorMichigan-based insurance carrier partner offering personal and commercial insurance. Listed for claims and billing.
- Progressive InsuranceminorMajor national insurance carrier partner providing auto and personal insurance. Listed for claims and billing.
- West Bend Mutual InsuranceminorInsurance carrier partner offering commercial and personal insurance products. Listed for claims and billing.
- Wolverine Mutual Insurance CompanyminorMichigan-based insurance carrier partner providing various insurance products. Listed for claims and billing.
- Kalamazoo GrowlersminorLocal summer collegiate baseball team the agency sponsors as part of their community involvement and Quotes for a Cause spirit.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Ron Jackson Insurance competitors and assessment
Company assessmentDirect peers
- Higginbotham: Large independent insurance brokerage offering commercial, personal, and employee benefits across multiple states — comparable carrier-agnostic agency model at greater scale.
- The Buckner Company: Independent insurance agency providing personal and commercial lines through multiple carrier partnerships — directly comparable independent distribution model.
- The Leavitt Group: Independent insurance agency network offering personal and commercial lines across the Western U.S. — comparable independent-agency model with multi-state carrier partnerships.
- Hilb Group: Independent insurance and risk management agency offering personal, commercial, and benefits — comparable multi-line independent agency with carrier-agnostic approach.
- The Horton Group: Midwest-based independent insurance and risk management agency offering personal, commercial, and employee benefits lines — directly comparable multi-line independent agency competing for the same SMB and personal customer base.
- M3 Insurance: Wisconsin-based independent insurance agency providing business insurance, personal insurance, and benefits — a peer Midwest independent agency with similar carrier-agnostic distribution model.
- Heffernan Insurance Brokers: Mid-sized independent insurance brokerage offering personal, commercial, and employee benefits — directly comparable independent distribution model serving SMBs and individuals.
Others
- Progressive Insurance: Major national P&C carrier and one of Ron Jackson's listed carrier partners — adjacent relationship as both a partner (channel) and a competitor (direct-to-consumer) in personal auto and home.
Broad incumbents
- Arthur J. Gallagher (Gallagher): Global insurance brokerage and risk management firm with significant retail brokerage operations serving SMBs and individuals — broad incumbent in the same independent-brokerage category.
- Marsh & McLennan Agency: National insurance brokerage affiliate of Marsh McLennan, offering commercial and personal risk solutions — broader incumbent operating in the same space at significantly larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Ron Jackson Insurance social profiles
Digital presenceRon Jackson Insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ron Jackson Insurance leadership team
Management profileNumber of profiles
Profiles7 records
Ron Jackson Insurance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ron Jackson Insurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ron Jackson Insurance
What does Ron Jackson Insurance do?
Ron Jackson Insurance is an independent insurance agency that sells personal insurance (home, auto, umbrella, high net worth, watercraft, condo, renters, life, classic car, flood, motorcycle, RV, valuable possessions) and business insurance (general liability, workers' compensation, cyber liability, commercial property, commercial umbrella, business auto, and industry-specific programs for contractors, landscaping, restaurants, property managers, and manufacturers). As an independent agency, it places coverage with multiple top-rated carriers (Auto-Owners, Cincinnati, Progressive, Hanover, Frankenmuth, Hagerty, and others), allowing comparison of price, policy, and service. Revenue is earned through carrier commissions on policies sold and serviced.
Is Ron Jackson Insurance a public or private company?
Ron Jackson Insurance is a private company. It is classified as family owned and is currently operating.
When was Ron Jackson Insurance founded?
Ron Jackson Insurance was founded in 1962. It employs 11 to 50 people.
Where is Ron Jackson Insurance based?
Ron Jackson Insurance is headquartered in Kalamazoo, United States, in the North America region.
How does Ron Jackson Insurance make money?
One revenue line is on record: insurance Commission Revenue.
Who are Ron Jackson Insurance's main competitors?
Direct peers on record are Higginbotham, The Buckner Company, The Leavitt Group, Hilb Group, The Horton Group, M3 Insurance and Heffernan Insurance Brokers. Progressive Insurance is listed as an others. Broad incumbents are Arthur J. Gallagher (Gallagher) and Marsh & McLennan Agency.
Does Ron Jackson Insurance have an API?
No public API is recorded for Ron Jackson Insurance.
What industry is Ron Jackson Insurance in?
Ron Jackson Insurance's product category is Independent Insurance Agency. Its primary akta.pro industry code is FSAJAMAA, Personal Auto Insurance, with a secondary code of FSAJACAA, Homeowners Insurance. Its NAICS code is 5242 and its SIC code is 6411.