Bag Tags

What Bag Tags does

Bag Tags, Inc. is a family-owned custom-printed identification products company founded in 1997 by Tom and Diane Doyle and headquartered in a manufacturing facility in Skokie, Illinois, just north of Chicago. The company produces custom luggage tags, event credentials, and lanyards on Fujifilm digital presses with dye-sublimated fabric printing for lanyards, using a 30-mil thick waterproof substrate and edge-to-edge full-color printing with no limits on colors or logos. All design and production is conducted in-house, and the company supports variable data personalization including individual names, photos, QR codes, and barcodes.

Bag Tags operates a dual go-to-market: self-serve e-commerce ordering through its website (with no minimums for luggage tags and low unit pricing starting at $0.38/piece) and an assisted B2B sales motion through account advocates handling custom quotes, design proofs, and large-volume enterprise orders. The company services a distributed set of customer segments including national sports governing bodies (US Youth Soccer, USA Swimming, NFHS), professional sports and endurance events (Chicago Bulls, NBA Finals, Chicago Marathon, IRONMAN), universities, schools, conventions, festivals, stadiums, summer camps, and travel organizations.

Revenue is generated primarily through one-time custom product sales with modest professional services upcharges for individual personalization and design services. The company is bootstrapped and privately held with no disclosed external funding, 15–20 employees, and continuous nationwide US operations for over 25 years. Distribution is domestic-only through the company's own e-commerce storefront, direct sales, quote request systems, and direct event partnerships.

Name

Bag Tags

Legal name

Bagtags Inc.

Website

https://bagtagsinc.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Bag Tags, Inc. is a family-owned custom printer founded in 1997 and based in Skokie, Illinois, producing custom luggage tags, event credentials, and lanyards for sports organizations, marathons, conventions, schools, and venues across the United States via e-commerce and assisted B2B sales.

Ownership category

akta.pro rank

Product category

Custom Printed Event Identification Products

NAICS

Paper Bag and Coated and Treated Paper Manufacturing (32222), Luggage and Leather Goods Retailers (45832)

SIC

Plastics, Foil & Coated Paper Bags (2673)

akta.pro primary industry

Bag & Accessory Components/Hardware (Straps, Buckles, Zippers) (CRAAAJAJ)

akta.pro secondary industry

Sports, Outdoor & Adventure Packs Manufacturing (Backpacks/Duffels) (IMAOAHAE)

Keywords

• Custom luggage tags
• Event credentials
• Custom lanyards
• Event identification products
• Custom printed badges

Headquarters

HQ city

Illinois City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Product Sales: One-time purchase of custom luggage tags, event credentials, and lanyards sold directly to customers. Products are fully customizable with customer branding, logos, and personalization. Volume-based pricing with minimum order quantities varying by product and ordering method.
2. Customization Services: Additional charges for variable data personalization including individual names ($0.35/piece), individual photos ($1.00/piece), and custom attachment options. Design services provided in-house at no additional cost beyond product pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Bag Tags, Inc. manufactures and sells custom-printed luggage tags, event credentials, and lanyards for events, sports organizations, schools, conventions, and travel. All products are fully customizable with logos, colors, names, photos, and QR/barcodes, and are produced in-house at their Skokie, Illinois facility using Fujifilm digital presses and dye-sublimation printing. The company serves both individual buyers via self-serve online ordering and organizations via assisted design and volume sales.

Product overview

Bag Tags is a custom printed products company offering a unified portfolio centered around event identification and branding solutions. The core offerings include Custom Luggage Tags, Event Credentials, and Custom Lanyards as the primary product lines, supplemented by specialized variants such as Custom Event Badges, Custom Credential Badges, and Custom Event Passes that extend the credentialing capabilities with enhanced security features. The product line serves diverse event verticals including athletics, conventions, festivals, marathons, schools, stadiums, summer camps, and travel. All products feature full customization with variable data printing (names, photos, QR codes, barcodes), with manufacturing conducted in-house at their Skokie, Illinois facility using Fujifilm digital presses. The company also provides downloadable design templates and offers customization options including matte or gloss finishes and various attachment styles.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Luggage Tags Durable, fully customizable luggage tags crafted from 30-mil thick substrate with gloss or matte finish, printed using Fujifilm digital presses. Designed for tournaments, brand awareness, event gifts, and airport luggage identification, with variable data personalization for names, photos, and QR codes.
• Event Credentials Fully customizable identification badges for event attendees, crafted from 30-mil thick substrate with waterproof durability. Printed in Skokie, Illinois using Fujifilm digital presses for vibrant color accuracy, with options for variable data personalization including names, photos, QR codes, and barcodes for security.
• Custom Lanyards Premium dye-sublimated fabric lanyards with full edge-to-edge color printing on both sides. Fully customizable in 3/4" and 1" widths, waterproof and durable for event environments, with optional plastic loops and custom attachments available.
• USA Swimming National Time Standard Tag Specialized time standard tags for USA Swimming events, displaying national time standards for competitive swimming, used at swim meets and Swim-a-Thon programs.

Quantifiable outcome

• 100% Quality Guarantee
• +1 more outcomes

Named customers8 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• US Youth SoccercoreStrategic or Co-development PartnerLong-standing partnership with US Youth Soccer for event credentials, luggage tags, and tournament supplies. US Youth Soccer serves as a major customer reference and testimonial partner, with multiple years of successful collaboration on yearly tournaments and events.
• USA SwimmingcoreStrategic or Co-development PartnerMulti-year partnership providing event credentials at swim meets, luggage tags, Swim-a-Thon program tags, and various projects. USA Swimming is a key reference customer and testimonial partner.
• National Federation of State High School Associations (NFHS)coreStrategic or Co-development PartnerPartnership for credentialing and lanyard needs for high school athletics programs nationwide. NFHS is a key partner in the education/schools vertical.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• 4AllPromos: Custom promotional products company offering luggage tags, lanyards, badges, and event credentials with similar B2B/online ordering model. Directly comparable in product mix and target customer base to Bag Tags.
• Quality Logo Products: Custom printed promotional products including bag tags, lanyards, event badges, and trade show giveaways. Operates e-commerce plus assisted sales similar to Bag Tags' model.
• Crestline: Custom promotional products retailer offering bags, lanyards, badges, and event accessories with direct-to-consumer customization. Overlaps directly with Bag Tags on credential and tag product lines.
• Boundless Network: Custom branded merchandise platform serving corporate and event clients with promotional products including badges, lanyards, and identification accessories. Similar mid-market focus with customization and quick-turn offerings.
• IDenticard (Identiv): Event credential and ID badge systems provider serving the same sports, convention, and corporate event customers. Directly comparable on the credential/badge side of Bag Tags' product line, though typically with more enterprise/integrated solutions.

Broad incumbents

• 4imprint: One of the largest promotional products companies in North America with a much broader catalog of 50,000+ SKUs including luggage tags, lanyards, and badges. Competes in the same space at significantly larger scale and broader distribution.
• HALO Branded Solutions: Large-scale promotional products distributor offering custom merchandise including lanyards, badges, and event credentials. Operates at broader portfolio scale with deeper enterprise sales coverage than Bag Tags.
• National Pen: Custom printed promotional products company best known for pens but also offering lanyards, bags, and event accessories. Broader portfolio than Bag Tags with overlapping custom-printing capabilities.
• Brady Corporation: Industrial identification, labeling, and credentialing solutions provider with overlap in event badges, ID cards, and access credentials. Operates at much larger scale across multiple industrial and commercial verticals.

Emerging players

• Amore Lanyards: Custom lanyard specialist offering dye-sublimated, woven, and printed lanyards in low minimum quantities. Smaller and more focused than Bag Tags but directly comparable on the lanyard product line with similar customization model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bagtagsinc
• LinkedInlinkedin.com/company/bag-tags-inc
• Instagraminstagram.com/bagtagsinc
• Xx.com/bagtagsinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bag Tags